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Retinol for face, eyes, and neck — because why stop at the jawline? Retinol Rosehip Face Cream, PM Eye Cream, and Restorative Neck Cream work together to help skin look smoother and more refined from every angle. Use nightly, wake up to skin that looks like it's been on a skincare streak. Because it has.

The sunscreen formula that started it all.

The sunscreen formula that started it all.

Our SPF 50 Sunscreen is a weightless lotion that quickly absorbs into your skin for easy, invisible protection.

The sunscreen formula that started it all, with SPF 50.

The sunscreen formula that started it all.

Take it to go. All of your faves, ready for your next adventure.

The sunscreen formula that started it all.

The sunscreen formula that started it all, with SPF 50.

The sunscreen formula that started it all.

Clarify with Detox Shampoo, smooth down with Medium Conditioner. This duo removes buildup with apple cider vinegar while keratin, babassu and coconut oil nourish medium hair.

Clarify with Detox Shampoo, soften with Thick Conditioner. This duo clears buildup with apple cider vinegar while keratin, marshmallow root and shea butter tame thick hair.

A lightweight, color-safe travel size conditioner with just the right amount of hydration for fine strands that strengthens and leaves hair soft and volumized.

Turn the volume all the OUAI up with this travel size thickening shampoo that leaves fine hair cleaner, stronger, and full of life. This color-safe shampoo breathes life into fine, flat hair with strengthening keratin, biotin, and nourishing chia seed oil.

If you’re the Goldilocks of hair types, we’ve got the conditioner that’s justttt right. This Medium Conditioner is for strengthening strands that are in-between Fine & Thick. It fights frizz, battles breakage and adds shine for your healthiest hair ever.

Get 60% more of our color-safe, hydrating conditioner with a jumbo size. This conditioner is specifically made to hydrate & revive medium strands.

Refill pouches use approximately 60% less plastic than rigid plastic bottles. If you’re the Goldilocks of hair types, we’ve got the conditioner that’s justttt right. This Medium Conditioner is for strengthening strands that are in-between Fine & Thick.

If you’re the Goldilocks of hair types, we’ve got the conditioner that’s justttt right. This Medium Conditioner is for strengthening strands that are in-between Fine & Thick. It fights frizz, battles breakage and adds shine for your healthiest hair ever.

Lay it it on thick. Give dry hair a quick dose of mega-moisture with this rich conditioner that leaves hair smooth and frizz-free, thanks to a blend of strengthening keratin, plus softening marshmallow root, shea butter, and avocado oil. Pair with Thick Shampoo for best results.

Get 60% more of the Thick Hair Conditioner you know & love with a jumbo size. This color-safe, deeply hydrating conditioner is made just for thick hair types to nourish & hydrate.

This sustainable Refill Pouch uses 60% less plastic than rigid plastic bottles, contributes less to landfill waste, and lets you stock up on THICK Hair Conditioner.

Wanna get rich quick? This ultra-lux travel size conditioner made for thick hair fights frizz and hydrates dry, coarser hair while detangling, strengthening, and adding shine.

Coily hair needs moisture at every step, especially during the wash. Designed for naturally coily hair types like 4A, 4B and 4C, this Coily Hair Shampoo delivers a soft, non-stripping cleanse that removes buildup while helping coils stay hydrated, smooth and easier to manage.

Curly hair needs moisture, softness and a wash that won't undo your curl pattern. Designed for naturally curly hair like types 3A, 3B and 3C, this Curly Hair Shampoo delivers a gentle, hydrating cleanse the reduces frizz, softens curls and helps keep spirals defined . Size: 11 oz

Our Routine Essentials Conditioner for Straight Hair features Avocado Oil to lock in moisture. The complex of silicones and conditioning agents are formulated at a specific level to bring nourishing hydration to straight hair without weighing it down. Size: 11 oz

Our best-selling Custom Conditioner for Straight Hair is now available in 22oz (double the size!) for an even better value! Our Custom Conditioner for Straight Hair is formulated with Avocado Oil to seal moisture.

If your straight hair gets greasy at the roots, dry at the ends or flat by midday, this shampoo is your new fix. Designed for naturally straight hair like types 1A, 1B and 1C , our Straight Hair Shampoo delivers a gentle, lightweight clean that removes oil and buildup without stripping. Size: 11 oz

Our best-selling Custom Shampoo for Straight Hair is now available in 22oz (double the size!) for an even better value! Our Custom Shampoo for Straight Hair is formulated with Coconut Water to clean and hydrate hair without weighing it down.

Our Daily Routine Conditioner for Wavy Hair features Argan Oil to enhance glossiness and shine. Conditioning agents are specifically formulated to leave wavy hair extra moisturized without feeling weighed down. Size: 11 oz

Our Daily Routine Conditioner for Wavy Hair features Argan Oil to enhance glossiness and shine. Conditioning agents are specifically formulated to leave wavy hair extra moisturized without feeling weighed down. Size: 22 oz

If you waves get frizzy, lose definition or fall flat after a wash, this shampoo is made for you. Design for n aturally wavy hair like types 2A, 2B and 2C , our Wavy Hair Shampoo gives you a gentle clean while Fermented Rice Water helps strengthen strands and boost natural elasticity.

Our Daily Essentials Shampoo for Wavy Hair is formulated with Fermented Rice Water to strengthen and increase elasticity. The gentle foaming ingredients have been specifically formulated for Wavy Hair to soften strands. Size: 22 oz

Set to soften and hydrate the hair and hand. The Perfectly Hydrated hair and hands set helps to soften and hydrate the hair and hand. OI Hair Butter is formulated with Roucou oil, which gives extraordinary shine and softness to any kind of hair.

Nourishing beautifying hand cream Nourishing hand cream with antioxidants, suitable for all skin types. The balm provides long lasting protection from damage caused by the sun, wind and cold.

Essential set for amazing shine to the hair with a hand cream gift Treat yourself or your loved ones to this exclusive set of sustainable beauty essentials. Elevate your holiday gifting with this precious OI set, featuring three must-have minis from our bestselling OI range.

For creating sleek styles and defined texture. For creating sleek styles and defined texture with medium hold. This Is A Medium Hold Finishing Gum is a workable, lightweight styling gum without any sticky or greasy residue.

For creating structure and definition on short hair styles. For creating structure and definition on short hair styles. This strong hold gel is quick-drying, residue-free and workable.

get hydrated, bouncy curls that defy humidity with this set curated by stylist Didi Edwards. what is the defined curls anti-frizz routine bundle? a 3-step styling routine for frizz-free, bouncy curls that last + last.

say farewell to frizz + hello to smooth with 72-hour frizz protection + 3.4x more hydration.* what is frizz-me-not hydrating anti-frizz treatment? love your frizz? we love that for you. want to smooth your frizz? frizz-me-not hydrating anti-frizz treatment is your solution.

make your blowout last (+ last) with this 3-piece routine curated by stylist Kalia Flores. what is the sleek blowout anti-frizz routine bundle? a 3-step styling routine to help secure a sleek, smooth + shiny blowout through heat + humidity.

get frizz-free, flowing waves with this set curated by hairstylist Katelyn Cryer. what is the smooth waves anti-frizz routine bundle? a 3-step styling routine to help secure frizz-free waves that won’t fall, no matter the weather.

2oz. | 60 ml. DESCRIPTION A scientific breakthrough, GRAVITY PASTE contains revolutionary properties that activate once the product is applied and rubbed between the palms of the hands allowing for effortless hair sculpting.

provide firm hold to updos, short styles and edges for a sleek and frizz-free finish.

a pliable pomade that provides firm hold, frizz control, natural texture and pliability to re-shape hair throughout the day while maintaining moisture.

Our Exfoliation Kit brings a 3-step routine that’s all about gentle exfoliation, swiping, and slathering. Start with the Exfoliating Body Wash to buff away dead skin and dullness.

AHA Body Lotion It is formulated to penetrate into the deeper layers of the skin to provide intense & instant moisturization and nourishment. It gently exfoliates & removes dead skin cells to give a healthy glowing skin post usage with a vanilla scent.

A lightweight, no-rinse mist that primes, protects, and nourishes. Infused with Apple Cider Vinegar to boost shine and defend against heat and styling. Use after showers or before heat tools to smooth frizz and improve manageability—perfect for busy routines.

An advanced 10% Niacinamide serum to help minimize pores' appearance and help improve post-acne dark spots and surface redness while promoting an overall radiant complexion. *Circana, LLC, US Prestige Beauty Total Department/Specialty, Skincare Face Serum, Unit Sales, Jan – Dec 2024

Auto Correct is a runaway bestseller that banishes tired-looking eyes. An eye cream that instantly delivers a lifted and depuffed look to the eye area while rapidly reducing the appearance of dark circles and fine lines.

Flawless Defining Curl Cream defines and elongates curls while maintaining a touchable hold without the crunch. Infused with Shea Butter and Pequi Oil to hydrate and fight frizz. Pro Tip Add a couple drops of Flawless Restoring Exotic Oil Treatment to help fight frizz, define and elongate curls.

Flawless Detangling Leave-In Conditioner works to detangle and hydrate hair. Infused with Brazilian Bacuri Butter and Coconut Oil to leave hair soft and manageable. Pro Tip Distribute evenly throughout hair and detangle with a wide-tooth comb before styling.