Sodium Isethionate

A silky, sudsy cleanser—perfect for parched complexions and formulated with skin-friendly AHAs—that gently dissolves dirt, oil, and makeup while supporting balanced skin-pH levels.

A bright, botanical-infused wash that cleans hands with creamy, sulfate-free suds and a delightful herbal citrus scent.

Jumpstart your day with this trio of body essentials infused with our signature zingy mint scent to keep you feeling hoppin’ fresh.

A sudsy gel body wash with a cool zingy mint aroma and creamy lather that leaves skin fresh, clean, and ready to hop to it.

A sudsy gel body wash with a cool zingy mint aroma and creamy lather that leaves skin fresh, clean, and ready to hop to it.

Oily hair getting you down? St Clements shampoo bar is a citrus sensation, with natural oils to balance oil production, clean the scalp and freshen your hair. Combine with our long lasting solid conditioner Wonderbar for a genuine solution to oily hair.

A mini shampoo and conditioner duo that removes build-up and boosts volume. Each bar lasts up to 10 washes. Citrus-lime scented CLARIFYING Shampoo uses ginseng and castor seed oil to cut through excess oil and build-up, while VOLUMISING Conditioner adds bounce with vitamin B5 for weightless body and softness.

Banish build-up and refresh your scalp with this deep-cleansing marvel that won't leave you high and dry.

A deeply cleansing shampoo bar that clarifies without stripping. Removes oil and build-up, leaving hair clean, light, and balanced. This solid shampoo bar clears build-up and excess oil with castor oil, ginseng, and orange peel. It deeply clarifies without disrupting your scalp’s natural balance.

Our most clarifying shampoo is perfect for oily scalps, and for those who want a deep cleanse.

Elevate your daily ritual with this vitamin-rich pair that delivers a healthy dose of softness and radiance.

Give your locks a daily dose of brilliance. This vitamin-packed shampoo, featuring vitamin C, vitamin B5, and coconut oil, is your ticket to hair that feels soft, looks shiny, and radiates health. It's the perfect way to start your day, leaving your hair ready to face whatever life throws its way.

Quench your thirsty tresses with this moisture-locking team, transforming parched strands into silky smoothness.

Parched strands, meet your oasis. This ultra-hydrating formula, enriched with argan oil, hyaluronic acid, and glycerine, quenches even the thirstiest hair. It cleanses while deeply moisturising, leaving your locks soft, smooth, and gloriously shiny. Dry hair is about to become a distant memory.

A mini shampoo and conditioner duo that supports scalp health and restores softness and shine. Each bar lasts up to 10 washes. This lime-scented SCALP HEALTH Shampoo helps rebalance dry, itchy scalps with neem oil and calming oatmeal.

Soothe and balance your scalp with this gentle cleanser that reduces redness, itchiness, and flakes, setting the stage for your healthiest hair yet.

A solid shampoo bar that soothes dry, itchy scalps. Supports scalp health for stronger, softer, healthier-feeling hair. Like skincare for your scalp, this solid shampoo bar detoxifies and soothes, relieving flakes, dryness, and itchiness. Powered by oatmeal neem, and karanja oils.

Boost shine and manageability as you glide into frizz-free territory with this sleek duo, powered by hemi-squalane and nourishing butters.

Bid farewell to frizz with this smoothing superstar. Packed with hemi-squalane and coconut butter, it cleanses while replenishing moisture and vital nutrients. The result? Hair that's not just clean, but also sleek, shiny, and wonderfully manageable. Hello, good hair days! Frizz doesn't stand a chance.

A mini shampoo and conditioner duo that lifts limp locks and adds natural bounce. Each bar lasts up to 10 washes. This zesty orange-ginger scented VOLUMISING duo uses biotin and caffeine to help create fullness and natural lift at the root, leaving hair light, fresh, and easier to style.

Say hello to bounce and body with this dynamic duo that lifts roots and amplifies limp locks.

This volume-boosting shampoo is like an espresso shot for your strands. A blend of caffeine, biotin, and Epsom salt lifts roots and adds body to fine hair. Get ready for a fuller, more voluminous mane that defies gravity. Farewell, flat hair. Suitable for colour-treated hair. Scent profile: Zesty orange-ginger.

Multi-function oil texture shampoo for all hair and skin types This multi-functional cleansing nectar is the perfect all-in-one solution for both your hair and body. Its delicate, oil-based texture gently cleanses while delivering hydration, for soft lightweight hair and suppled, moisturized skin.

Smoothing shampoo for coarse or frizzy hair Discover the newly formulated full-size LOVE SMOOTHING Shampoo here ! This foaming and creamy shampoo for coarse or frizzy hair gently cleanses your hair, keeping unruly hair looking smooth, sleek and shiny.

Moisturizing shower gel that gently cleanses and hydrates the skin Shower gel that gently cleanses the skin, adding softness and hydration. Its creamy foam and luxurious fragrance turn a daily beauty ritual into a pampering experience.

Hair Kit designed to moisturize and tame frizz The combination of Shampoo and Conditioner LOVE/Smoothing is indicated to combat frizz and give your hair a perfect smooth. Complete your haircare routine with the excellent straightening fluid for straight hair for both men and women.

A moisture-locking shampoo powered by 5% Tilicine® and Hyaluronic Acid to cleanse while hydrating, reducing frizz, and supporting scalp health. Designed to protect the scalp’s moisture barrier and deliver multi-layer hydration for long-term hair health.

Supports hair follicle health for fuller + thicker looking hair. Powered by Apple Stem Cells, this shampoo cleanses and hydrates the scalp while promoting visibly thicker, fuller and stronger-looking hair.

cleansing | strengthening | volumizing

Formulated to gently yet effectively remove makeup, impurities, and daily pollutants. The water-activated formula features specialized hyaluronic acid that clings to skin and continues hydrating even after cleansing.

what is big hit volumizing shampoo? hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day* with weightless moisture that’ll send limp, lifeless hair home.* *based on a professional evaluation of 32 subjects.

lock in moisture + lock out frizz for 72 hours,* starting in the shower. what is forget frizz anti-frizz shampoo? not feeling frizz? as the first step in your frizz-fighting routine, forget frizz anti-frizz shampoo locks in moisture + locks out frizz for 72 hours* while sealing in long-lasting smooth.

try 3 of our stylist-loved faves for skin that feels and smells amazing—all for 20% off. what it is a trio of stylist-loved picks for soft skin + our iconic warm fruity floral scent, all in trial sizes so you can take them to-glow.

cleanse, condition + treat with a set that keeps thirsty hair hydrated for days what is the hydration heavyweights hydrating wash + care set? all the steps you need to maintain moisture way beyond wash day. who it's for for dry, textured, or coarse hair types 2a–4c. why it's special dry hair ends here.

in need of a new haircare routine? try this giftset with mini refill pouches of hydro rush intense moisture shampoo, conditioner, and trial sizes of leave-in conditioner and dream routine mask. WHY IT'S SPECIAL get the most hydrated hair of your dreams.

wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free shampoo. what is hydro rush intense moisture shampoo? rush into a relationship with long-lasting moisture. infused with hyaluronic acid and squalane, this hydrating shampoo gently cleanses and drenches hair with 3x more hydration*.

what it is bring on a big hair moment with big hit volumizing shampoo + conditioner, then follow with rising star volumizing finishing spray for an extra big finish.

make your mane a moisture magnet with formulas infused with good-for-hair (and scalp) ingredients like squalane, hyaluronic acid and coconut water.

go deep in hydration with a moisturizing routine set filled with strand-quenching favorites.

in the mood for nourishment you can see + feel? meet the set made for your most nourished mane.

get softer skin in just 1 shower with this silky body wash featuring fruit AHAs + hydrating glycerin. what is shower thoughts soft + silky body wash? a clinically proven body wash with hydrating glycerin + gentle fruit AHAs that cleanses + softens skin* without leaving it stripped.

cleanse, condition, mask + more with this nourishing set of must-have minis. what it is nourish your scalp + strands with travel-sizes of our most iconic formulas: normcore signature shampoo + conditioner, soulfood nourishing mask + the wizard silicone-free detangling primer.

the ultimate duo for instantly softer, smoother skin* + 20% savings. what is the so soft, so smooth duo? spark joy with this body care duo featuring full sizes of our softening body wash + smoothing body butter for skin that feels (+ smells!) amazing.

unlock next-level hair joy with superfruit-infused nourishing favorites in 1 juicy set.

cleanse, condition + treat with a complete routine that puts softness first what is the soft strand stars nourishing wash + care set? real results backed by clinical proof + infused with our signature superfruit. who it's for medium to thick hair types seeking nourishment. why it's special soft hair starts here.

a set of superfruit-infused bestsellers for stronger, smoother + nourished strands. what is the strand superheroes set? a set of superfruit-infused bestsellers formulated to cleanse, smooth, strengthen + nourish strands.

more of what works: lock in moisture, lock out frizz for 72 hours* + save 20% with this jumbo trio.

save 25% + drench your hair with hydrating ingredients with this jumbo wash + care set. what is super-sized hydration set? show your hair you care with super-sizes (a whole liter!) of our hydro rush shampoo + conditioner, plus our hydro rush intense moisture hair mask.

save 25% + drench your hair with hydrating ingredients with this jumbo wash + care set. what is super-sized hydration set? show your hair you care with super-sizes (a whole liter!) of our hydro rush shampoo + conditioner, plus our dream routine overnight hydration treatment.

what it is save 20% + *really* pump up the volume with this jumbo-sized (a whole liter!) big hit volumizing wash duo + rising star finishing spray to take flat, limp hair to voluminous + bouncy without the crunch or stiffness.

save 25% with this jumbo wash + care set packed with vitamins + antioxidants for soft + nourished hair. what is super-sized signature set? show your hair you care with super-sizes (a whole liter!) of normcore shampoo + conditioner, plus the wizard detangling primer.

save 25% with this jumbo wash + care set packed with vitamins + antioxidants for soft + nourished hair. what is super-sized signature set? show your hair you care with super-sizes (a whole liter!) of normcore shampoo + conditioner, plus the wizard detangling primer silicone free.

What it is show your hair you care with super-sizes (a whole liter!) of our normcore shampoo + conditioner, plus a travel-sized soulfood hair mask.

what is supersized superfruit nourish + style set? cleanse + style your way to softer strands with this trio of superfruit-powered formulas, starring jumbo sizes of normcore signature shampoo + conditioner, plus a travel-sized superfruit star lightweight hair styling oil.

save 20% with this hair + body set clinically proven to soften, smooth + brighten.* what is the everything shower bundle? a joy-sparking set featuring the full body care lineup: our softening body wash, smoothing whipped body butter, radiant body oil + amika:aura hair + body mist—all infused with our iconic warm…

A moisturizing body wash scented with fresh mint.

Our minty hair clarifying shampoo effectively removes product and oil build up without irritating the scalp. Discover a unique blend of sesame and olive botanical oils infused with a hydrating puree of organic honey and aqua.

Our 8H Moisture Shave Cream delivers a smooth, comfortable shave with up to 8 hours of hydration after you rinse, replacing your post-shave in one simple step. The rich, whipped formula creates a dense lather for effortless razor glide, while Wild Rosella, Jojoba Oil, and Comfrey Extract help hydrate and soothe skin.

Gives healthy hydration Cleanses without stripping moisture Helps to manage dry, damaged hair For medium to thick hair types An ultra-rich, hydrating and sulfate-free shampoo made with smoothing Coconut Oil and nourishing Aloe Vera to deeply moisturize and cleanse the hair, leaving strands feeling soft and shiny.

Gives healthy hydration Cleanses without stripping moisture Helps to manage a dry and flaky scalp Perfect for travel 50ml / 1.7 fl oz An ultra-rich, hydrating and sulfate-free shampoo made with smoothing Coconut Oil and nourishing Aloe Vera to deeply moisturize and cleanse the hair, leaving strands feeling soft and…

Save $33 on the Beach Day Skin Bundle! KP Bump Eraser Body Scrub is a body scrub that sweeps away dry, rough bumps associated with Keratosis Pilaris, strawberry skin and bumps to reveal healthier looking skin that feels exceptionally smooth.

KP Bump Eraser Body Scrub Toasted Coconut is a body scrub formulated with pumice + 10% AHA, a combination of chemical and physical exfoliants to effectively exfoliate dead skin , uneven texture and rough bumps on the body without the irritation . Naturally infused warm coconut scent.

Save $20 on The Essentials Trio! Discover our best-selling, top-rated skincare essentials your skin can’t live without.

Save $35 on our Firm Believer Bundle featuring our newest Retinol formulas! Ultra Gentle Cream-to-Foam Face Cleanser is a fragrance-free, gentle cleanser that is safe for sensitive skin and effectively removes makeup, dirt, and impurities, leaving skin soft and supple.

A body scrub that exfoliates away uneven skin texture associated with Keratosis Pilaris to reveal exceptionally smooth + touchable skin.

A body scrub with a juicy, peach scent that exfoliates away uneven skin texture associated with K P to reveal exceptionally smooth + touchable skin after just one use .

A body scrub with a juicy, peach scent that exfoliates away uneven skin texture associated with K P to reveal exceptionally smooth + touchable skin after just one use .

A body scrub with a juicy, strawberry scent that exfoliates away uneven skin texture associated with K P to reveal exceptionally smooth + touchable skin after just one use .

Fast-acting formula with chemical and physical exfoliants improves skin’s texture and smooths bumps after just one use .

A body scrub with a juicy, strawberry scent that exfoliates away uneven skin texture associated with K P to reveal exceptionally smooth + touchable skin after just one use .

A body scrub with our NEW warm coconut scent that exfoliates away uneven skin texture associated with KP to reveal exceptionally smooth + touchable skin.

A body scrub with our NEW warm coconut scent that exfoliates away uneven skin texture associated with KP to reveal exceptionally smooth + touchable skin.

A body scrub that exfoliates away uneven skin texture associated with Keratosis Pilaris to reveal exceptionally smooth + touchable skin.

Double the exfoliation and save $10 on 2 full-size best sellers! KP Bump Eraser Body Scrub with 10% AHA Fresh Peach is a body scrub that sweeps away dry, rough bumps associated with KP and strawberry skin. Now with a fruity, peach scent to refresh the shower routine and still safe for sensitives.

Triple the scrub and save $13.60 on 3 travel-size scented best sellers! KP Bump Eraser Body Scrub with 10% AHA is a body scrub that sweeps away dry, rough bumps associated with KP and strawberry skin to reveal visibly smoother, healthier and radiant skin.

Get your softest, smoothest skin yet! Save $10 on our new Silky Skin Shower Duo. KP Bump Eraser Body Scrub with 10% AHA Fresh Strawberry is a body scrub that sweeps away dry, rough bumps associated with KP & strawberry skin.

The First Aid Beauty Smooth Shaving Cream is a fragrance-free, skin-loving shaving cream that provides a protective layer of glide while you shave.

Ultimate Hydration Routine from First Aid Beauty — clean everyday essentials for the tiny marketplace.

KP Bump Eraser Body Scrub is a body scrub formulated with pumice + 10% AHA, a combination of chemical and physical exfoliants to effectively exfoliate dead skin, uneven texture and rough bumps on the body without the irritation .

A daily cleanser that’s gentle enough for sensitive and blemish-prone skin and effectively removes makeup, dirt, and SPF, leaving skin soft and supple. This daily cleanser is non-stripping and pH balanced to effectively cleanse the face and maintain the skin’s natural acidity to keep sensitive skin happy.

A daily cleanser that’s gentle enough for sensitive and blemish-prone skin and effectively removes makeup, dirt, and SPF, leaving skin soft and supple. This daily cleanser is non-stripping and pH balanced to effectively cleanse the face and maintain the skin’s natural acidity to keep sensitive skin happy.

Ultra Gentle Pure Skin Face Cleanser from First Aid Beauty — clean everyday essentials for the tiny marketplace.

Shave down your shower time with this luxuriously whipped body wash and shave cream, formulated to cleanse skin while helping your razor glide. Made with hyaluronic acid and almond oil, this multitasker cleanses without stripping, leaving skin feeling soft and nourished.

Cleanse your way to healthier skin with this calming body wash that aids in restoring balance to the skin. Its gel formula awakens into a luxurious lather that blankets skin with nourishing Certified Organic Avocado Oil and Chufa Milk to cleanse, soften, and moisturize.

Gently and effectively cleanse with this treatment shampoo. Fermented Willowbark, Green Coffee Bean Extract and Pumpkin Seed Oil join together to reduce flakes and refresh and moisturize the scalp, creating a balanced environment to promote healthy hair growth. Fragrance: Peppermint, Sage, Rosemary

An invigorating peppermint scalp scrub to refresh and exfoliate. Give the scalp a fresh start by beginning your cleansing routine with this scrub treatment. Its invigorating formula features Hawaiian Red Salt, a mineral rich exfoliant to gently buff away dead skin, buildup and impurities.

Classic, luxurious bar. High quality, traditional bar soap made with skin loving ingredients that gently cleanse while leaving your skin feeling fine.

Our sensorial niacinamide body wash transforms from a gel-serum to a luxurious milky lather, effectively cleansing & conditioning, without stripping skin. Formulated with high-purity 2% Niacinamide, the gel-serum helps to balance skin, while replenishing essential moisture, leaving skin feeling supple and soothed.

Our glycolic acid body wash exfoliates and resurfaces rough and uneven texture. Formulated with an AHA blend including glycolic, lactic, pyruvic and tartaric acids, our cleanser sloughs off dead skin cells, revealing softer, smoother and more supple looking skin. Can also be used as a facial cleanser.

Gentle, foamy lather cleanses without stripping natural oils, leaving skin feeling smooth, soft, and rejuvenated Clinically proven to deliver 24 hour hydration Powered by 10% Glycerin to lock in moisture and help maintain the skin's natural barrier Dermatologist tested and non-comedogenic (does not clog pores) Safe…

The ACV Revitalizing Shampoo features apple cider vinegar to help keep the scalp balanced, reduce shedding and support healthy hair growth. It gently exfoliates as it unclogs the hair follicles, activating them to help promote a more robust growth cycle.

5.5 Boosting Shampoo from Cleocosmetics — curated for the tiny marketplace.

Dry & Itchy Shampoo & Conditioner Bundle from Asiamnaturally — curated for the tiny marketplace.