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Our curly haired crew loves this conditioner that uses Kukui Nut Oil and Monoi Coconut Oil to make every bend, wave, and curl feel a little extra love. You might notice we changed ‘Curls & Waves’ to ‘Curls’ but don’t worry, it’s still the same formula we know and love, we just shortened the name a little.

The Curl Definition Set: Curl Mousse defines strands, Palo Santo Leave-In locks in hydration & soft hold & Hydration Mist refreshes & protects curls.

A super-rich conditioner with Avocado, Shea & Safflower Oils that delivers PATTERN’s signature slip for easy detangling & intense hydration.

With a fresh & bright scent, our Leave-In Conditioner seals in moisture, helps detangle & adds extra hydration while giving soft curl definition.

This Juicy Curl Kit is perfect for cleansing & styling to ensure your natural curls are defined & nourished.

Juicy Wash & Go Cocktail Sampler Set: Leave-In Conditioner preps, Curl Gel defines, Strong Hold Gel locks in style & Jojoba Oil seals in moisture.

Our curl-defining duo starts with our #1 bestseller, the Leave-In Conditioner, to seal in moisture, boost hydration & deliver 2X less breakage. Follow with the Curl Gel, a medium-hold formula infused with Aloe Vera, Coconut Oil & Cacay Oil to define curls, enhance bounce & leave hair soft, springy & touchable.

Our #1 bestseller seals in moisture & adds extra hydration to wet or dry hair. Keep your inches with 2X less breakage & double the curl definition.

An award-winning, moisture-rich conditioner with Jojoba & Olive Oils that hydrates, adds slip & defines curls.

Our Holy Grail in three signature scents. This mini kit features our #1 bestselling Leave-In Conditioner to hydrate, define & detangle curls on the go.

A bestselling leave-in conditioner infused with Aloe, Honey & Jojoba Oil that hydrates, defines curls & tames frizz.

An award-winning, moisture-rich conditioner with Jojoba & Olive Oils that hydrates, adds slip & defines curls.

Try our bestselling stylers in our popular Palo Santo scent on-the-go, breathe in this light woody fragrance with notes of citrus & mint.

Sculpt sleek ponies, buns & slicked-back styles with the Slick & Snatched Kit, for effortlessly smooth styling.

Your opportunity to try our top-selling stylers, the go-to set for travel. This bundle includes products designed to hydrate, define & hold curls & coils.

The Textured Twist Out Cocktail Kit is what you need to prep & hold those juicy, defined & long-lasting twists.

The Curly Starter Bundle includes six must-haves to hydrate, define, & add shine to curls for wash-&-gos, braids, or twist outs.

Curl-protecting and texture-enhancing travel duo for wavy and curly hair Designed to enhance natural texture for curly and wavy hair, this duo pairs a lightweight leave-in primer with heat protection - which act as a barrier against humidity - and a curl-defining serum that control frizz bringing out soft, bouncy…

Curl-enhancing and setting travel duo for lasting wavy and curly hairstyles. Made for light, long-lasting curls, this duo rounds out your hair routine, ensuring you'll have soft, defined shape that will hold all day long.

Styling set for defined curls and coils Embrace the natural shape and definition of your curls without losing volume or softness. This easy styling trio showcases the length of your curls or coils while holding onto ample definition for lasting looks.

Styling Set to add Texture and Shine. Quickly and easily add lasting texture to hair with this styling set.Add tousled texture to your hair in under two minutes with this low-maintenance styling set.

Leave-in serum ideal for flexible, curly looks This curl-enhancing, leave-in serum creates bouncy, defined curls without weighing hair down. It smooths unruly curls while promoting lightness and bounce. Its light hold and workability, combined with frizz-fighting power, make it the best serum for wavy to curly hair.

Twist styling set for curly and coily hair This two-strand twist duo tames volume at the roots and keeps every curl smooth but defined. Perfect for curly and coily hair, this styling duo tames volume at the roots, highlights the natural hair texture and shape, and keeps every curl smooth and defined.

get hydrated, bouncy curls that defy humidity with this set curated by stylist Didi Edwards. what is the defined curls anti-frizz routine bundle? a 3-step styling routine for frizz-free, bouncy curls that last + last.

3 steps for 3 days without frizz* what is the hydration heavyweights hydrating wash + care set? everything you need to get over a weekend’s worth of smooth hair.

say farewell to frizz + hello to smooth with 72-hour frizz protection + 3.4x more hydration.* what is frizz-me-not hydrating anti-frizz treatment? love your frizz? we love that for you. want to smooth your frizz? frizz-me-not hydrating anti-frizz treatment is your solution.

hydration trial kit | hydro rush intense moisture shampoo, conditioner, mask + perk up dry shampoo from amika — clean everyday essentials for the tiny marketplace.

wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free conditioner. what is hydro rush moisture conditioner? rush into a relationship with long-lasting moisture. infused with hyaluronic acid and squalane, this hydrating conditioner drenches hair with 3x more hydration*.

what is mirrorball high shine + protect antioxidant conditioner? get shiny hair from every angle. this antioxidant-rich conditioner boosts brilliant shine by 45%* and removes 57%* pollution buildup that would otherwise block a shiny, healthy hair look.

jam packed with vitamins + antioxidants for moisturized, soft + nourished strands. what is normcore signature conditioner? packed with nutrient-rich sea buckthorn, normcore signature conditioner leaves hair 7x more conditioned* and results in nourished + soft hair.

in the mood for nourishment you can see + feel? meet the set made for your most nourished mane.

make your blowout last (+ last) with this 3-piece routine curated by stylist Kalia Flores. what is the sleek blowout anti-frizz routine bundle? a 3-step styling routine to help secure a sleek, smooth + shiny blowout through heat + humidity.

get frizz-free, flowing waves with this set curated by hairstylist Katelyn Cryer. what is the smooth waves anti-frizz routine bundle? a 3-step styling routine to help secure frizz-free waves that won’t fall, no matter the weather.

unlock next-level hair joy with superfruit-infused nourishing favorites in 1 juicy set.

cleanse, condition + treat with a complete routine that puts softness first what is the soft strand stars nourishing wash + care set? real results backed by clinical proof + infused with our signature superfruit. who it's for medium to thick hair types seeking nourishment. why it's special soft hair starts here.

save 25% with this jumbo wash + care set packed with vitamins + antioxidants for soft + nourished hair. what is super-sized signature set? show your hair you care with super-sizes (a whole liter!) of normcore shampoo + conditioner, plus the wizard detangling primer.

save 25% with this jumbo wash + care set packed with vitamins + antioxidants for soft + nourished hair. what is super-sized signature set? show your hair you care with super-sizes (a whole liter!) of normcore shampoo + conditioner, plus the wizard detangling primer silicone free.

What it is show your hair you care with super-sizes (a whole liter!) of our normcore shampoo + conditioner, plus a travel-sized soulfood hair mask.

what is supersized superfruit nourish + style set? cleanse + style your way to softer strands with this trio of superfruit-powered formulas, starring jumbo sizes of normcore signature shampoo + conditioner, plus a travel-sized superfruit star lightweight hair styling oil.

This daily Lemongrass Tea Conditioner adds weightless body and shine while preventing tangles, allowing you to comb through effortlessly. Each use replenishes hair with essential nutrients and oils needed for a healthy mane while the properties of our custom spirits blend wake-up and revitalize your scalp .

This daily Lemongrass Tea Conditioner adds weightless body and shine while preventing tangles, allowing you to comb through effortlessly. Each use replenishes hair with essential nutrients and oils needed for a healthy mane while the properties of our custom spirits blend wake-up and revitalize your scalp.

Coconut-infused conditioner for hydrated, detangled, shiny curls. Coconut Water Curl Conditioner treats all hair textures to promote moisture and restoration, leaving hair hydrated and healthy. We also blend castor oil and rosemary oil to alleviate scalp irritation and protect hair strands from breakage.

An intensely hydrating conditioner powered by Fermented Mirsalehi Honey and silk protein to detangle, strengthen and polish strands for smoother, glossier hair. [break] Clinically proven! This conditioner intensely hydrates and strengthens while smoothly polishing strands for softer, glossier hair.

Experience the "treat" phase of our simple, proven damage repair regimen. The Babassu and Mint Damage Repair Bond Treatment is formulated to address internal hair damage often caused by relaxers, heat styling, and color treatments.

Experience the second step in our simple, proven damage repair regimen. Our Babassu & Mint Deep Conditioner was developed to restore the protein and moisture balance for those with dry, damaged hair.

This fast-acting deep conditioner is your moisture boost in a bottle. In just two minutes, this moisture-rich, decadent formula penetrates deeply to infuse each strand with intense hydration, transforming dry, brittle hair into soft, manageable locks.

Mango & Tulsi Nourishing Conditioner nourishes and moisturizes to improve the appearance of both hair and scalp. Helps strengthen and protect hair for stronger, shinier, and softer look. Helps protect for stronger looking hair. N ourishes and moisturizes to improve the appearance of both hair and scalp.

Get maximum hair hydration with three of our bestselling Hydrate heroes—plus a bonus deluxe sample of our Amber + Jasmine Hair + Body Fragrance Mist.

curl-enhancing conditioner that detangles, hydrates, and defines curls while keeping hair lightweight, frizz-free, and full of bounce.

Subtle control with low shine Provides light control for fine or thin hair of all lengths, resulting in a natural look with slight definition. Light Hold Texture Lotion is formulated with natural extracts like ginseng to make hair look thicker and increase manageability.

A micellar-powered, non-aerosol dry shampoo mist that absorbs oil, sweat, and odor, and delivers a clean, weightless feel with an invisible finish.

A lightweight, no-rinse mist that primes, protects, and nourishes. Infused with Apple Cider Vinegar to boost shine and defend against heat and styling. Use after showers or before heat tools to smooth frizz and improve manageability—perfect for busy routines.

Feeling weighed down or irritated? This conditioner steps in with a refreshing peppermint kick and calming aloe relief. It smooths tangles, soothes the scalp, and restores moisture without heaviness. Tea tree oil adds a cleansing touch to help maintain scalp health.

A multitasking treatment that conditions, detangles, protects from UV and heat. Designed to protect all hair types from multiple sources of damage and stressors. One bottle saves 1000s of hair fibers from breaking.*

This is the product our customers reorder most — and for good reason. The Daily Hydrator Styling Crème is our best-selling daily moisturizer for 360 waves because it solves the single biggest problem wavers face between wash days: keeping hair hydrated, soft, and defined without grease, flaking, or buildup.

Search & Rescue Conditioner detangles, nourishes, and leaves hair soft and hydrated. Lightweight and easy to rinse, it's perfect after cleansing with the Search and Rescue Shampoo. Use regularly to maintain smooth, manageable hair from root to tip.

Born Curly Shampoo + Leave In + Curl Defining Jelly from Asiamnaturally — curated for the tiny marketplace.

Dry & Itchy Shampoo & Conditioner Bundle from Asiamnaturally — curated for the tiny marketplace.

- Anti-inflammatory, antioxidant and melanin-inhibiting properties - Key vitamins for noticably smoother skin - Water-based serum to fix dull, uneven and unhappy skin