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A moisture-rich, sulfate-free shampoo powered by coconut hydration, plant-based cleansers, and amino acid care. This creamy lather gently washes away buildup while leaving your hair feeling soft, smooth, and replenished. No dryness, no stripping—just clean, touchable strands that smell like a beach day in a bottle.

Revitalize your hair with Jasmine Agave Strength & Shine Conditioner, specifically formulated to deeply condition and add shine to dry, damaged, and bleached hair. This deeply nourishing formula is enriched with sacha inchi oil, jasmine sambac, and mango butter, making it your go-to solution for overworked hair.

Experience the ultimate in hair care with Vanilla Oat Milk Volumizing Conditioner. Free of SLS, parabens, and phthalates, this luxurious conditioner deeply conditions, hydrates, and adds volume, while our functional scent of vanilla and oat milk is designed to help lift your mood.

Transform your hair with the Vanilla Volumizing Whipped Cream Mousse. This non-crunchy, luxurious mousse adds soft volume and hydration, leaving your hair beautifully enhanced and nourished.

Repair360® Leave-In Foam is a lightweight foam that rebuilds damaged strands from the inside out. Boosted by Repair360®, Vegan Protein, & Amino Acids, it supports strength & shine while providing thermal protection up to 450°F.

Our Repair360® Steam Set pairs the PATTERN Hair Steamer with Repair360® Leave-In Foam to steam & revive hair from root to tip. This routine pairs the power of steam with targeted repair to enhance moisture absorption & rebuild hair from within.

Flat waves, frizz, or styling products that feel crunch or heavy? This lightweight styling mousse is made for naturally wavy hair. It enhances your natural wave pattern with flexible hold, instant volume, and humidity protection without stiffness.

Leave your skin feeling reborn with Baptism. Every skin type's favorite cleanser, this water-based formula lathers into a rich, creamy foam that leaves your barrier intact and skin supple.

Leave your skin feeling reborn with Baptism. A favorite cleanser for all skin types, this water-based formula lathers into a rich, creamy foam that leaves your barrier intact and skin supple.

The Cleansing Duo from Dieux — clean everyday essentials for the tiny marketplace.

This lightweight, 3-step ritual is your complete and uncomplicated routine curated specifically for breakout-prone, oily, sensitive skin.

This lightweight, 3-step ritual is your complete and uncomplicated routine curated specifically for breakout-prone, oily, sensitive skin.

cleanse, condition + treat with a set that keeps thirsty hair hydrated for days what is the hydration heavyweights hydrating wash + care set? all the steps you need to maintain moisture way beyond wash day. who it's for for dry, textured, or coarse hair types 2a–4c. why it's special dry hair ends here.

hydration trial kit | hydro rush intense moisture shampoo, conditioner, mask + perk up dry shampoo from amika — clean everyday essentials for the tiny marketplace.

in need of a new haircare routine? try this giftset with mini refill pouches of hydro rush intense moisture shampoo, conditioner, and trial sizes of leave-in conditioner and dream routine mask. WHY IT'S SPECIAL get the most hydrated hair of your dreams.

wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free conditioner. what is hydro rush moisture conditioner? rush into a relationship with long-lasting moisture. infused with hyaluronic acid and squalane, this hydrating conditioner drenches hair with 3x more hydration*.

wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free shampoo. what is hydro rush intense moisture shampoo? rush into a relationship with long-lasting moisture. infused with hyaluronic acid and squalane, this hydrating shampoo gently cleanses and drenches hair with 3x more hydration*.

make your mane a moisture magnet with formulas infused with good-for-hair (and scalp) ingredients like squalane, hyaluronic acid and coconut water.

go deep in hydration with a moisturizing routine set filled with strand-quenching favorites.

save 25% + drench your hair with hydrating ingredients with this jumbo wash + care set. what is super-sized hydration set? show your hair you care with super-sizes (a whole liter!) of our hydro rush shampoo + conditioner, plus our hydro rush intense moisture hair mask.

save 25% + drench your hair with hydrating ingredients with this jumbo wash + care set. what is super-sized hydration set? show your hair you care with super-sizes (a whole liter!) of our hydro rush shampoo + conditioner, plus our dream routine overnight hydration treatment.

Make sure your private parts stay your best parts with new Below the Belt Foaming Cleanser. Designed specifically for guys, it uses a formula packed with Naturally Derived Ingredients like Witch Hazel, Oat Powder, and Aloe to cleanse and hydrate the skin in your groin.

Infuse Your Hair With Moisture Infuse your hair with deep moisture and essential nutrients for a soft, healthy shine.

Our daily, nutrient-rich multi-vitamin body wash is formulated with mild, plant-based surfactants to remove dirt, oil and other impurities while supporting the skin’s NMF (natural moisturizing factor) balance.

Our glycolic acid body wash exfoliates and resurfaces rough and uneven texture. Formulated with an AHA blend including glycolic, lactic, pyruvic and tartaric acids, our cleanser sloughs off dead skin cells, revealing softer, smoother and more supple looking skin. Can also be used as a facial cleanser.

Nourish hair and reduce breakage.

A color-safe hydrating shampoo that strengthens and repairs dry, damaged strands.

A peptide-powered wash day duo that strengthens and repairs dry, damaged strands.

Lively and vibrant, this fragrance dances on hair and skin, effortlessly carrying you from day to night with notes of: warm amber sweet jasmine zesty citrus peel calming sandalwood

A bright, sparkling and craveable scent with crisp notes of black currant, pineapple, sweet jasmine and rose.

The only frizz-smoothing heat protectant styling cream you need for silk presses, blowouts + diffusing with up to 450°F of heat protection + always-on repair.

Dive into Fenty Hair's moisture-rich conditioner to repair + defrizz hair for softer, smoother locks. Clinically tested to reduce breakage and split ends.

The ACV Revitalizing Shampoo features apple cider vinegar to help keep the scalp balanced, reduce shedding and support healthy hair growth. It gently exfoliates as it unclogs the hair follicles, activating them to help promote a more robust growth cycle.

Advanced treatment conditioner for thicker, fuller hair Hydration meets hair growth. This isn’t your average conditioner. It’s made to deeply hydrate and nourish while actively supporting thinning, damaged, or color-treated hair—strengthening strands without weighing them down.

Healthy hair starts at the scalp. This shampoo is designed to do more than just cleanse—it actively supports thinning, damaged, or color-treated hair by stimulating the scalp and the follicles where hair growth begins.