POLYESTER-11

Color-enhancing shampoo for cool blonde tones. Color-enhancing purple shampoo for platinum and cool blonde tones. Alchemic Shampoo Silver intensifies and illuminates these natural or colored blonde shades.

A hydrating, silicone-free conditioner powered by 5% Tilicine® and Hyaluronic Acid to repair, smooth frizz, and strengthen hair over time. Designed to lock in hydration and improve softness for healthier, shinier hair.

A 3-step hydration routine to restore moisture, reduce frizz, and visibly repair damage while preventing future breakage. Powered by Tilicine® and Hyaluronic Acid to deeply hydrate the scalp and hair shaft, this system works to replenish moisture, smooth texture, and strengthen strands from root to tip.

cleanse, condition + treat with a set that keeps thirsty hair hydrated for days what is the hydration heavyweights hydrating wash + care set? all the steps you need to maintain moisture way beyond wash day. who it's for for dry, textured, or coarse hair types 2a–4c. why it's special dry hair ends here.

in need of a new haircare routine? try this giftset with mini refill pouches of hydro rush intense moisture shampoo, conditioner, and trial sizes of leave-in conditioner and dream routine mask. WHY IT'S SPECIAL get the most hydrated hair of your dreams.

wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free shampoo. what is hydro rush intense moisture shampoo? rush into a relationship with long-lasting moisture. infused with hyaluronic acid and squalane, this hydrating shampoo gently cleanses and drenches hair with 3x more hydration*.

make your mane a moisture magnet with formulas infused with good-for-hair (and scalp) ingredients like squalane, hyaluronic acid and coconut water.

go deep in hydration with a moisturizing routine set filled with strand-quenching favorites.

save 25% + drench your hair with hydrating ingredients with this jumbo wash + care set. what is super-sized hydration set? show your hair you care with super-sizes (a whole liter!) of our hydro rush shampoo + conditioner, plus our hydro rush intense moisture hair mask.

save 25% + drench your hair with hydrating ingredients with this jumbo wash + care set. what is super-sized hydration set? show your hair you care with super-sizes (a whole liter!) of our hydro rush shampoo + conditioner, plus our dream routine overnight hydration treatment.

Supports a balanced scalp.

An MD-formulated wash-day duo.

Three steps that support scalp balance and hydration.

Delivers deep hydration and repairs dry, damaged hair.

Smooths, repairs and protects for frizz-free hair.

KEY BENEFITS Doubles hair volume, adding body, bounce, and lift at the root Repairs everyday damage and defends against future breakage Strengthens and reinforces bonds for more resilient hair Replenishes weightless hydration, for soft, lightweight hair Dramatically improves detangling and manageability Dermatologist…

KEY BENEFITS Doubles hair volume, adding body, bounce, and lift at the root Repairs everyday damage and defends against future breakage Strengthens and reinforces bonds for more resilient hair Replenishes weightless hydration, for soft, lightweight hair Dramatically improves detangling and manageability Dermatologist…

Gently cleanse while adding hydration. Curly, coily hair gets instant moisture gratification, leaving it smooth, sleek and nourished. For those with curly, coily or thick hair in need of intense moisture and strength. Curl Types: 2-4.

Flawless Detangling Leave-In Conditioner works to detangle and hydrate hair. Infused with Brazilian Bacuri Butter and Coconut Oil to leave hair soft and manageable. Pro Tip Distribute evenly throughout hair and detangle with a wide-tooth comb before styling.