Hydroxypropylammonium Gluconate

Embrace your coils! This silicone-free wonder transforms undefined curls into a cascade of gorgeous spirals. It quenches thirsty strands with a potent blend of hydration, detangling power, and nourishment. Experience soft, springy, and defined curls that are ready to shine. Define and hydrate for bouncy curls.

A mini shampoo and conditioner duo that defines curls and adds shine without heaviness. Each bar lasts up to 10 washes. This lemongrass-coconut scented CURL-DEFINING duo wraps curls in soft hydration, using cocoa seed butter to enhance definition and reduce frizz while keeping strands light.

Drench your curls and coils in this sulfate-free, silicone-free duo that fights frizz, hydrates, and defines for soft, bouncy, vivacious locks.

This sulfate-free champion is your secret weapon for defined, frizz-free locks that command attention. It gently cleanses while infusing moisture, thanks to cocoa and shea butters. The payoff? Soft, bouncy curls that spring to life with natural definition. Moisturised, healthy curls start here.

Get thick quick. Thickening Spray will get your strands looking thicker & fuller instantly. It also adds volume that lasts all day and helps repair hair to keep it soft & healthy.

Repair360® Leave-In Foam is a lightweight foam that rebuilds damaged strands from the inside out. Boosted by Repair360®, Vegan Protein, & Amino Acids, it supports strength & shine while providing thermal protection up to 450°F.

Our Repair360® Steam Set pairs the PATTERN Hair Steamer with Repair360® Leave-In Foam to steam & revive hair from root to tip. This routine pairs the power of steam with targeted repair to enhance moisture absorption & rebuild hair from within.

Healthy hair starts with a healthy scalp. To supercharge your HG journey, start with our detoxifying scalp and hair rinse. This natural, deep cleanse uses Lactic Acid and Apple Cider Vinegar to gently exfoliate, eliminate build-up, and excess oil, clearing the way for new hair to grow.

Healthy hair starts with a healthy scalp. To supercharge your HG journey, start with our detoxifying scalp and hair rinse. This natural, deep cleanse uses Lactic Acid and Apple Cider Vinegar to gently exfoliate, eliminate build-up, and excess oil, clearing the way for new hair to grow.

Experience the second step in our simple, proven damage repair regimen. Our Babassu & Mint Deep Conditioner was developed to restore the protein and moisture balance for those with dry, damaged hair.

a pro-grade violet pigment infused mask that deeply conditions, neutralizes brassy hues and enhances cool tones for blonde, highlighted, grey and silver hair.

a pro-grade violet pigment-infused shampoo that neutralizes brassy hues and enhances cool tones in blonde, grey and silver hair.

American Crew Fiber Gel is all about enhancing your hair’s natural texture - not hiding it.

The ultimate hydration + heat protection duo. Packed with our signature Amber Bouquet scent and Replenicore-5 to repair split ends and combat breakage, this duo keeps your strands healthy and thriving.

The Protection Posse is all the backup your hair needs to effortlessly move between styles. Powered by Replenicore-5, this duo links up for full-on protection against breakage.

Dive into Fenty Hair's moisture-rich conditioner to repair + defrizz hair for softer, smoother locks. Clinically tested to reduce breakage and split ends.

Slip into a luxurious life with Fenty Hair's extra-rich deep conditioner, an ultra-hydrating and nourishing formula to help repair dry, damaged hair.

A lightweight, multitasking, reparative leave-in conditioner spray that provides all-day hydration, detangles, smooths frizz, softens + refreshes strands.

Sulfate-free shampoo infused with a proprietary bond building technology to gently cleanse, strengthen, and repair curls Fragrance-free formula is great for sensitive scalps Dermatologist tested and hypoallergenic Low pH helps keep curls hydrated and prevents natural oils from being stripped Infused with hyaluronic…

The leave-in that locks-in essential moisture and strength for damaged curls. Curl Talk Bond Building Leave-In Treatment is a lightweight spray that controls frizz up to 48 hours and helps build strength over time to protect against breakage, leaving curls soft on the outside and strong on the inside.

SEMI-PERMANENT COLOR DEPOSITING GEM LITES CITRINE LIGHTEST BLONDE® COLORWASH WITH BONDFIX- HIGH-LATHER COLOR DEPOSIT SULFATE-FREE SHAMPOO FOR EFFORTLESSLY CREATING, AND MAINTAINING PALE BLONDE HAIR COLOR. PERFECT FOR COLOR-TREATED HAIR: SPECIFICALLY FORMULATED FOR COLOR-TREATED BLONDES AND BLONDE HAIR WITH HIGHLIGHTS.

SEMI-PERMANENT COLOR DEPOSITING GEM LITES COCOA QUARTZ LIGHT BROWN® COLORDITIONER WITH BONDFIX- COLOR DEPOSITING CONDITIONER FOR CREATING NEW COLOR OR SIMPLY MAINTAIN OR REFRESH NATURAL LIGHT BROWN HAIR COLOR. PERFECT FOR COLOR-TREATED HAIR: SPECIFICALLY FORMULATED FOR COLOR-TREATED BROWN HAIR.

Semi-permanent color depositing gem lites flawless diamond platinum blonde® colorwash with bondfix- high-lather color deposit sulfate-free brass busting shampoo for effortlessly maintaining icy blonde hair color.

Semi-permanent color depositing gem lites sandy opal sandy blonde® colorditioner with bondfix- color depositing conditioner for creating new color or simply maintain or refresh natural hair color. Perfect for color-treated hair: specifically formulated for color-treated blondes and blonde hair with highlights.

Semi-permanent color depositing gem lites star sapphire medium brown® colorditioner with bondfix- color depositing conditioner for creating new color or simply maintain or refresh natural dark brown hair color. Perfect for color-treated hair: specifically formulated for color-treated brown hair.

Semi-permanent color depositing gem lites sunstone light golden blonde® colorditioner with bondfix- color depositing conditioner for creating new color or simply maintain or refresh warm blonde hair color.

Semi-permanent color depositing viral vivid blue colorwash with bondfix- color depositing shampoo for creating new color or simply maintain vibrant, shiny, blue hair color. Perfect for color-treated hair: specifically formulated for bleached and color-treated blondes and brown hair with highlights.

Semi-permanent color depositing viral vivid blue colorwash with bondfix- color depositing shampoo for creating new color or simply maintain vibrant, shiny, blue hair color. Perfect for color-treated hair: specifically formulated for bleached and color-treated blondes and brown hair with highlights.

Create, refresh, or maintain vivid tones while delivering deep moisture. Infused with BondFix to repair as it colors, it leaves hair smooth, healthy, and brilliantly vivid. Semi-permanent color-depositing colorditioner designed to create and maintain vibrant tones.

Semi-permanent color depositing viral pastel graphite colorditioner with bondfix- color depositing conditioner for creating new color or simply maintain pastel, shiny, deep gray hair color. Perfect for color-treated hair: specifically formulated for bleached and color-treated blondes and brown hair with highlights.

Semi-permanent color depositing viral vivid green colorditioner with bondfix- color depositing conditioner for creating new color or simply maintain vibrant, shiny, green hair color. Perfect for color-treated hair: specifically formulated for bleached and color-treated blondes and brown hair with highlights.

SEMI-PERMANENT COLOR DEPOSITING VIRAL RED FOR BRUNETTES COLORWASH WITH BONDFIX FOR BROWN COLOR-TREATED HAIR- HIGH-LATHER COLOR DEPOSIT SULFATE-FREE SHAMPOO FOR EFFORTLESSLY CREATING, AND MAINTAINING VIBRANT, SHINY, TRUE RED HAIR COLOR.

Semi-permanent color depositing viral red for brunettes colorditioner with bondfix for brown color-treated hair - color depositing conditioner for creating new color or simply maintain vibrant, shiny, red hair color.

Semi-permanent color depositing viral pastel silver colorwash with bondfix- high-lather color deposit sulfate-free shampoo for effortlessly creating, and maintaining pastel, shiny, silver hair color. Perfect for color-treated hair: specifically formulated for color-treated blondes and brown hair with highlights.

SEMI-PERMANENT COLOR DEPOSITING VIRAL VIVID TEAL COLORWASH WITH BONDFIX- HIGH-LATHER COLOR DEPOSIT SULFATE-FREE SHAMPOO FOR EFFORTLESSLY CREATING, AND MAINTAINING VIBRANT, SHINY, TEAL HAIR COLOR. PERFECT FOR COLOR-TREATED HAIR: SPECIFICALLY FORMULATED FOR COLOR-TREATED BLONDES AND BROWN HAIR WITH HIGHLIGHTS.

Semi-permanent color depositing viral vivid yellow colorwash with bondfix- high-lather color deposit sulfate-free shampoo for effortlessly creating, and maintaining vibrant, shiny, yellow hair color.