Biotinoyl Tripeptide-1

Lift. Condition. Set it. A clean, clear brow gel boosted by hair care actives that fluffs, lifts and sets brows in place, while helping brows reach their full growth potential.

Boost. Fluff. Tint it. A clean, tinted moussey-gel for airy, feathery brows, boosted by hair care actives that condition and support full brow health. See Air Brow in action, IRL here .

Manifest Your Best Brows + Lashes. Clean 2-in-1 brow and lash boosting serum powered by peptides and vegan keratin that accelerates the appearance of fuller, feathery brows and longer, thicker lashes. Safe for sensitive eyes. Prostaglandin-free.

Get a-OUAI to LA without leaving your shower. Smell like you’re almost famous with travel sizes of our Detox Shampoo to clarify your scalp & strands, Scalp & Body Scrub to exfoliate from head to toe and Body Cleanser to gently cleanse—all in the velvety-rich & rosy Melrose Place scent. Shop the set for $38 ($52 value).

Scrub the drama out of your life (and scalp). This blend of sugar and coconut oil cuts thru to cleanse your hair & body, while calming the crazy. This deep-cleansing, foaming scrub gives a fresh start to your scalp and skin.

Scrub the drama out of your life (and scalp). This blend of sugar and coconut oil cuts thru to cleanse your hair & body, while calming the crazy.

Repair360® Leave-In Foam is a lightweight foam that rebuilds damaged strands from the inside out. Boosted by Repair360®, Vegan Protein, & Amino Acids, it supports strength & shine while providing thermal protection up to 450°F.

Our Repair360® Steam Set pairs the PATTERN Hair Steamer with Repair360® Leave-In Foam to steam & revive hair from root to tip. This routine pairs the power of steam with targeted repair to enhance moisture absorption & rebuild hair from within.

Meet The Treatment Trio, the powerhouse regimen in the HG System designed to reduce hair shedding and boost hair bonds for fuller, stronger hair.

Minimalist Defining Mascara gives your lashes natural long-lasting definition — without the drama. It creates fullness and length through an innovative non-clumping, non-smudging, and conditioning formula. It features a flexible, easily controllable wand to reach even the smallest of lashes.

Brow Tint is a lightweight, non-permanent tint to coat and set brows in place for up to 12 hours. Its unique round applicator coats every brow hair for precise, mess-free application. While the water-based formula subtly tints, with peptides for fuller, healthier brows overtime. Suitable for all skin and brow types.

a pliable pomade that provides firm hold, frizz control, natural texture and pliability to re-shape hair throughout the day while maintaining moisture.

eye makeup mascara lashes Lash Slick lengthening mascara smudge proof mascara natural looking mascara black mascara Lash extensions False lashes Fake lashes

A 90% natural lash serum that helps condition and nourish for longer-looking, fuller-looking lashes and brows. This lash + brow serum is vegan, clean, cruelty-free, paraben-free, silicone-free, fragrance-free, gluten-free, prostaglandin-free, and ophthalmologist-tested.

Why it's WOW Unique, sulfate-free formula within our curl enhancing shampoo leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls Hooked curly hair shampoo features our proprietary Procapil® blend to help “anchor” strands at the root, preventing excessive shedding or hair loss from…