Behentrimonium Chloride*

what is big hit volumizing conditioner? hit the high notes with big hit, a volumizing conditioner that instantly boosts volume that lasts all day* with weightless moisture that’ll send limp, lifeless hair home.* *based on a professional evaluation of 32 subjects.

a salon service in a jar. tone, strengthen + hydrate all in one ultra-violet lather. what is bust your brass toning + strength repair mask? a salon service in a jar. this ultra-luxe toning treatment is clinically proven to strengthen + hydrate damaged hair + help bring blonde, silver + gray back to life.

define your curls with this luxe styling cream that leaves curly hair soft + moisturized. what is curl corps defining cream? a hair styling cream that moisturizes, softens + enhances curls.

get hydrated, bouncy curls that defy humidity with this set curated by stylist Didi Edwards. what is the defined curls anti-frizz routine bundle? a 3-step styling routine for frizz-free, bouncy curls that last + last.

save 25% on this wash + care set to detox, clarify + restore your scalp. what is detox set? show your hair you care with our reset shampoo + conditioner, plus our reset pink charcoal pre-cleansing oil.

treat hair to a trio of mini bestsellers that soften, strengthen + make all the magic. what is the everyday magic | bestsellers set ? ready for minis that make all the magic? treat hair to a trio of mini bestsellers that nourish + condition for soft, shiny + stronger strands.

lock in moisture + lock out frizz for 72 hours,* starting in the shower. what is forget frizz anti-frizz shampoo? not feeling frizz? as the first step in your frizz-fighting routine, forget frizz anti-frizz shampoo locks in moisture + locks out frizz for 72 hours* while sealing in long-lasting smooth.

say farewell to frizz + hello to smooth with 72-hour frizz protection + 3.4x more hydration.* what is frizz-me-not hydrating anti-frizz treatment? love your frizz? we love that for you. want to smooth your frizz? frizz-me-not hydrating anti-frizz treatment is your solution.

hydration trial kit | hydro rush intense moisture shampoo, conditioner, mask + perk up dry shampoo from amika — clean everyday essentials for the tiny marketplace.

wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free conditioner. what is hydro rush moisture conditioner? rush into a relationship with long-lasting moisture. infused with hyaluronic acid and squalane, this hydrating conditioner drenches hair with 3x more hydration*.

whip up hair hydration that lasts 5 days* with this hyaluronic acid infused moisture mask. what is hydro rush intense moisture hair mask? dry hair? it's time to take five. drench your strands with this squalane and hyaluronic acid infused moisture mask, clinically proven to leave hair hydrated for 5 straight days.

spray your way to 3x more hydration* while detangling + reducing frizz. what is hydro rush intense moisture leave-in conditioner? rush into a relationship with long-lasting moisture.

jam packed with vitamins + antioxidants for moisturized, soft + nourished strands. what is normcore signature conditioner? packed with nutrient-rich sea buckthorn, normcore signature conditioner leaves hair 7x more conditioned* and results in nourished + soft hair.

in the mood for nourishment you can see + feel? meet the set made for your most nourished mane.

all curls are welcome! instantly revives and moisturizes all waves, curls, and coils. what is power hour curl refreshing spray? this lightweight curl refreshing spray instantly revives, redefines, and moisturizes all waves, curls, and coils-- for soft, touchable hair.

hit the reset button with this menthol-infused conditioner that delivers lightweight moisture. what is reset cooling gel conditioner? this menthol-infused cooling conditioner is a breath of fresh (h)air! it delivers lightweight hydration and restores moisture balance.

cleanse, condition, mask + more with this nourishing set of must-have minis. what it is nourish your scalp + strands with travel-sizes of our most iconic formulas: normcore signature shampoo + conditioner, soulfood nourishing mask + the wizard silicone-free detangling primer.

make your blowout last (+ last) with this 3-piece routine curated by stylist Kalia Flores. what is the sleek blowout anti-frizz routine bundle? a 3-step styling routine to help secure a sleek, smooth + shiny blowout through heat + humidity.

what is smooth over frizz-fighting treatment mask? ready to play it smooth? this 60-second smoothing treatment mask instantly reduces frizz by 73%* (even in high humidity!) for 2.2x smoother hair that lasts up to 72 hours.* who it's for all hair types 1–4c looking to smooth unwanted frizz why it's special fight frizz,…

get frizz-free, flowing waves with this set curated by hairstylist Katelyn Cryer. what is the smooth waves anti-frizz routine bundle? a 3-step styling routine to help secure frizz-free waves that won’t fall, no matter the weather.

save 15% on this travel-size + full-size dry leave-in mask that instantly softens, moisturizes + strengthens hair in a single spray—no rinse needed! who it's for dry, brittle hair in need of softening why it's special meet soft moves, the full-size + travel-size soulstruck nourishing dry hair mask duo that serves as…

unlock next-level hair joy with superfruit-infused nourishing favorites in 1 juicy set.

cleanse, condition + treat with a complete routine that puts softness first what is the soft strand stars nourishing wash + care set? real results backed by clinical proof + infused with our signature superfruit. who it's for medium to thick hair types seeking nourishment. why it's special soft hair starts here.

save 15% on this dry shampoo + dry nourishing mask duo for instantly soft + refreshed strands. who it's for all hair types are welcome. why it's special wash day can wait with this nourishing dry mask + dry shampoo duo that instantly softens hair, refreshes roots, adds lift + extends time between wash days.

ultra-luxurious + rich mask is packed with vitamins + nutrients to condition the hair making it soft, silky, and smoother than ever what is soulfood nourishing hair mask? ultra-luxurious hair mask is rich and creamy but never weighs hair down.

save 15% with a nourishing mask set for instant softness, moisture + strength in + out of the shower. who it's for all hair types are welcome. why it's special soulfood transformed dry, brittle strands.

a dry leave-in mask that instantly softens, moisturizes + strengthens strands in a single spray—no rinse needed! who it's for dry, brittle hair spray onto strands that look + feel dry, brittle, or dull + feel your hair get softer, stronger + more moisturized in seconds.

a set of superfruit-infused bestsellers for stronger, smoother + nourished strands. what is the strand superheroes set? a set of superfruit-infused bestsellers formulated to cleanse, smooth, strengthen + nourish strands.

more of what works: lock in moisture, lock out frizz for 72 hours* + save 20% with this jumbo trio.

save 25% with this jumbo wash + care set packed with vitamins + antioxidants for soft + nourished hair. what is super-sized signature set? show your hair you care with super-sizes (a whole liter!) of normcore shampoo + conditioner, plus the wizard detangling primer.

save 25% with this jumbo wash + care set packed with vitamins + antioxidants for soft + nourished hair. what is super-sized signature set? show your hair you care with super-sizes (a whole liter!) of normcore shampoo + conditioner, plus the wizard detangling primer silicone free.

What it is show your hair you care with super-sizes (a whole liter!) of our normcore shampoo + conditioner, plus a travel-sized soulfood hair mask.

what is supersized superfruit nourish + style set? cleanse + style your way to softer strands with this trio of superfruit-powered formulas, starring jumbo sizes of normcore signature shampoo + conditioner, plus a travel-sized superfruit star lightweight hair styling oil.

kure your damaged strands. this ultra-rich mask helps strengthen + boosts moisture.

prevent fade for up to 40 washes* with this color-protecting + strengthening conditioner. What it is a color-protecting conditioner that nourishes, prevents fade for up to 40 washes* + strengthens hair so your color stays vibrant, starting in the shower.

muggy weather, we're ready for you. this spray shields hair from frizz, humidity + 450° F heat. what is the shield anti-humidity spray? a lightweight, invisible heat protecting and style extending spray that is clinically proven to protect hair against frizz + humidity for 24+ hours.

save 10% + take soft, refreshed hair on-the-go with this travel-sized set of dry shampoo + mask must-haves. who it's for all hair types are welcome. why it's special 1 routine to refresh + soften hair wherever you go.

This professional trio delivers everything you need for a smooth, frizz-free blowout every time. Begin with Hydration Detangler + UV Barrier to create instantly brushable hair while providing natural sun protection through morete oil's UV defense barrier.

This curl-focused trio delivers everything you need to embrace and enhance your natural texture with lush hydration and bounce.