As always

Too busy to be frizzy. Get on your OUAI to being frizz-free with Anti-Frizz Cr ème. Made with Upcycled Jackfruit, Beetroot Extract & plant based polymer for long-lasting frizz control & intense thermal protection.

Stop flaking on your plans. This gentle shampoo formulated with salicylic acid helps reduce flaking, itching, and irritation associated with dandruff while leaving hair feeling clean and soft. Flaking happens, but don’t make it a habit.

Too busy to be frizzy. Get on your OUAI to being frizz-free with Anti-Frizz Cr ème. Made with Upcycled Jackfruit, Beetroot Extract & plant based polymer for long-lasting frizz control & intense thermal protection. Your hair has better things to do than be frizzy.

Vacay is only a shower a-OUAI. This body wash is infused with our St. Barts scent that has notes of dragon fruit, orange blossom, tuberose & musk, so you can enjoy paradise all year long.

Vacay is only a shower a-OUAI. This body cleanser is infused with our St. Barts scent that has notes of dragon fruit, orange blossom, tuberose & musk, so you can enjoy paradise all year long.

Dehydrated much? This whipped Body Crème whisks you a-OUAI with our St. Barts scent and renews your skin with nourishing cupuaçu butter, hydrating coconut oil, and skin conditioning squalane. It absorbs quick, without any greasy residue, leaving your skin supple and smooth as a baby’s butt.

Dehydrated much? This whipped Body Crème whisks you a-OUAI with our St. Barts scent and renews your skin with nourishing cupuaçu butter, hydrating coconut oil, and skin conditioning squalane. It absorbs quick, without any greasy residue, leaving your skin supple and smooth as a baby’s butt.

For our curlfriends, this silicone-free cream that defines curls, tames frizz, and adds shine to all curl types.

For our curlfriends, this silicone-free cream that defines curls, tames frizz, and adds shine to all curl types.

This is a Detox you can do on the daily. This Detox Face Cleanser is gentle on your skin, but cleanses deep without drying, stripping or leaving skin feeling tight.

Ibiza, Ibitha, Eivissa—smell like you’re that beach no matter how you pronounce it with this Hair & Body Fragrance Mist. Spray this intoxicating blend of cocoa, tonka bean, vanilla & rum from head to toe and get ready to dance the night a-OUAI.

This scent is not a basic beach. The St. Barts fragrance you know and love is bigger than ever before, now available in 8 fl. oz. Book an extended OUAI-cation with even more St. Barts Hair & Body Mist. This full size version of the scent you know & love has notes of dragon fruit, orange blossom, tuberose & musk.

This scent is not a basic beach. The St. Barts fragrance you know and love is here to take you a-OUAI in just a spray.

Glow all out. This multi-tasking at-home Hair Gloss will give you immediate shine while providing the healthy hair benefits like protecting against color fading, helping treat damage and providing heat protection. Plus, you’ll see the results for up to 3 washes.

Take Melrose Place from the streets to the sheets with Melrose Place Dedtergent. We put your favorite velvety-rich rose scent in DedCool’s award-winning laundry detergent so you can smell like LA all over. Made for your sheets, clothes, intimates, delicates & your OUAI of life. Size: 32 fl.

Take Melrose Place from the streets to the sheets with Melrose Place Dedtergent. We put your favorite velvety-rich rose scent in DedCool’s award-winning laundry detergent so you can smell like LA all over. Made for your sheets, clothes, intimates, delicates & your OUAI of life.

A multi-tasking Leave In Conditioner that detangles, hydrates, fights frizz & protects hair from heat damage. Available in beachy & tropical St. Barts scent. Protects hair from heat damage up 450°F/232°C. When used with heat reduces hair breakage by 52%. St.

A multi-tasking travel size Leave In Conditioner that detangles, hydrates, fights frizz & protects hair from heat damage. Available in beachy & tropical St. Barts scent. Protects hair from heat damage up 450°F/232°C. When used with heat reduces hair breakage by 52%. St.

If you’re the Goldilocks of hair types, we’ve got the conditioner that’s justttt right. This Medium Conditioner is for strengthening strands that are in-between Fine & Thick. It fights frizz, battles breakage and adds shine for your healthiest hair ever.

Does your hair swing both OUAI’s? If you’re somewhere in between fine hair problems and thick hair problems, wash your way to a happy medium with this hydrating travel size shampoo that cleanses, nourishes, and revives shine for medium hair types.

Healthy hair starts with the scalp. This skincare-inspired serum helps balance and hydrate your scalp to create an ideal environment for hair to thrive. Helps support the appearance of thicker, healthier hair.

Super Dry Shampoo is back and more super than ever. It has the same powerful spray and absorbs oil, dirt & sweat without leaving a residue so you can skip the shower (again).

Why use a regular Dry Shampoo when you could use Super Dry Shampoo? The double starch blend is super absorbent, never leaves a residue and will have you smelling like you just stepped out of the shower thanks to the refreshing, long-lasting Cape Town fragrance. Get on your OUAI & have a super day.

Super Dry Shampoo is back and more super than ever. It has the same powerful spray and absorbs oil, dirt & sweat without leaving a residue so you can skip the shower (again).

Super Dry Shampoo is back and more super than ever. It has the same powerful spray and absorbs oil, dirt & sweat without leaving a residue so you can skip the shower (again).

Wanna get rich quick? This ultra-lux travel size conditioner made for thick hair fights frizz and hydrates dry, coarser hair while detangling, strengthening, and adding shine.

Turn the moisture all the OUAI up with this rich travel size mask for thick hair that delivers major moisture, damage repair, and shine in minutes.

Get thick quick. Thickening Spray will get your strands looking thicker & fuller instantly. It also adds volume that lasts all day and helps repair hair to keep it soft & healthy.

The same beachy texture you know & love, but with a OUAI better feel. This salt-free Wave Spray enhances your hair’s natural texture, adds body & volume BUT—and this is the important part—still keeps your strands feeling soft & hydrated. Get that “just got out of the ocean” look, minus the ocean.

The same beachy texture you know & love, but with a OUAI better feel. This salt-free Wave Spray enhances your hair’s natural texture, adds body & volume BUT—and this is the important part—still keeps your strands feeling soft & hydrated. Get that “just got out of the ocean” look, minus the ocean.

Support healthy methylation and liver detox pathways with a bioavailable methylated B-complex.