all of our products are: Paraben-Free

Too busy to be frizzy. Get on your OUAI to being frizz-free with Anti-Frizz Cr ème. Made with Upcycled Jackfruit, Beetroot Extract & plant based polymer for long-lasting frizz control & intense thermal protection.

Stop flaking on your plans. This gentle shampoo formulated with salicylic acid helps reduce flaking, itching, and irritation associated with dandruff while leaving hair feeling clean and soft. Flaking happens, but don’t make it a habit.

Too busy to be frizzy. Get on your OUAI to being frizz-free with Anti-Frizz Cr ème. Made with Upcycled Jackfruit, Beetroot Extract & plant based polymer for long-lasting frizz control & intense thermal protection. Your hair has better things to do than be frizzy.

An inclusive, luxe lather that lifts odors and moods. Product details Grab your loofah! This zesty body wash lathers perfectly to gently cleanse, hydrate and refresh your skin.

Feeling funky? Same here. This magical Body Cleanser is infused with hydrating jojoba seed and rose hip oils. Its scent will lift your mood and luxurious lather will gently cleanse your bod while leaving your skin feeling reborn.

This hydrating cleanser gently washes your bod with a blend of skin-softening oils in our Melrose Place scent.

Vacay is only a shower a-OUAI. This body wash is infused with our St. Barts scent that has notes of dragon fruit, orange blossom, tuberose & musk, so you can enjoy paradise all year long.

Vacay is only a shower a-OUAI. This body cleanser is infused with our St. Barts scent that has notes of dragon fruit, orange blossom, tuberose & musk, so you can enjoy paradise all year long.

Dehydrated much? This whipped Body Crème renews your skin with nourishing cupuacu butter, hydrating coconut oil, and skin conditioning squalane. It absorbs quick, without any greasy residue, leaving your skin supple and smooth as a baby's butt.

Dehydrated much? This whipped Body Crème renews your skin with nourishing cupuacu butter, hydrating coconut oil, and skin conditioning squalane. It absorbs quick, without any greasy residue, leaving your skin supple and smooth as a baby's butt.

Dehydrated much? This whipped Body Crème whisks you a-OUAI with our St. Barts scent and renews your skin with nourishing cupuaçu butter, hydrating coconut oil, and skin conditioning squalane. It absorbs quick, without any greasy residue, leaving your skin supple and smooth as a baby’s butt.

Dehydrated much? This whipped Body Crème whisks you a-OUAI with our St. Barts scent and renews your skin with nourishing cupuaçu butter, hydrating coconut oil, and skin conditioning squalane. It absorbs quick, without any greasy residue, leaving your skin supple and smooth as a baby’s butt.

For our curlfriends, this silicone-free cream that defines curls, tames frizz, and adds shine to all curl types.

For our curlfriends, this silicone-free cream that defines curls, tames frizz, and adds shine to all curl types.

A sustainable OUAI to load up on our luxe body wash. Product details This hydrating gel body wash creates a rich lather that gently cleanses and refreshes your skin without sulfates or harsh ingredients—and instead with a blend of skin-softening oils, balancing probiotics, and our new citrus fragrance Dean Street.

This clarifying shampoo deeply cleanses away dirt, oil, and product buildup with detoxifying apple cider vinegar and hair-strengthening keratin. Been on a dry shampoo binge? This concentrated shampoo with apple cider vinegar will deeply cleanse away dirt, oil, and impurities.

Been on a dry shampoo binge? This concentrated shampoo with apple cider vinegar will deeply cleanse away dirt, oil, and impurities. It also removes buildup from styling products and hard water deposits to leave hair feeling refreshed and super clean.

A sustainable OUAI to fill up on our concentrated ACV shampoo. Product details Can’t remember the last time you washed your hair? Get a really good clean with this concentrated apple cider vinegar shampoo that deeply cleanses hair and scalp without stripping.

A clarifying shampoo for all hair types infused with apple cider vinegar and keratin to purify and deeply cleanse away product buildup, oil, and dirt without stripping hair. Leaves hair super clean, strong, shiny, and bouncy. Vegan and cruelty-free. Free of parabens, sulfates, silicone, gluten, and phthalates. 

This is a Detox you can do on the daily. This Detox Face Cleanser is gentle on your skin, but cleanses deep without drying, stripping or leaving skin feeling tight.

Save 35% on the Drop OUAI Every Day Kit & stock up on a 90-day supply (3 bottles) of Scalp Serum. This Scalp Serum deeply penetrates the scalp to balance & hydrate while soothing scalp irritation.

Fly-a-OUAI to London. Product details Scents and sensibility. Smell like the royals with Dean St. Inspired by London with notes of citrus fruits, apricot, rose, magnolia, amber, linden blossom, musk, and more. The Queen of all fragrances.

A velvety-rich rose perfume that smells like our Rose Hair & Body Oil. Reminiscent of Los Angeles sunsets, Melrose Place Fragrance is a velvety-rich rose perfume infused with a swoon-worthy blend of bergamot, white musk, champagne, and more. FYI, it smells just like our Rose Hair & Body Oil.

A travel size Eau de Parfum of Melrose Place so you can smell good on-the-go. Smells like our Rose Hair & Body Oil and Scalp & Body Scrub. A floral fragrance with notes of Champagne, Pink Peppercorn, Berry, Lychee, Peony, Rose, Freesia, Jasmine, Bergamot, Amber, Sandalwood, White Musk, and Cedar-wood.

A nuanced blend of rich florals and sheer white musk, North Bondi was inspired by Sydney’s Iconic Bondi Beach, featuring notes of bergamot, Italian lemon, rose de mai, violet, and more.

A travel size Eau de Parfum of North Bondi so you can smell good on-the-go. Smells like our Wave Spray and Leave In Conditioner. A floral fragrance with notes of Bergamot, Apple Blossom, Raspberry, Italian Lemon, Rose, Jasmine, Violet, Sandalwood, Patchouli, and White Musk.

On our OUAI to a café. Product details Jetset without the jetlag. Rue St Honoré transports you to Paris with notes of violet, gardenia, ylang ylang, white musk, and more. You’ll fall in Louvre with this scent.

A lightweight, color-safe travel size conditioner with just the right amount of hydration for fine strands that strengthens and leaves hair soft and volumized.

Turn the volume all the OUAI up with this travel size thickening shampoo that leaves fine hair cleaner, stronger, and full of life. This color-safe shampoo breathes life into fine, flat hair with strengthening keratin, biotin, and nourishing chia seed oil.

Woof! Do you smell that? Give your Fur Bébé a bath with this gentle pet shampoo that cleanses, hydrates and leaves your pet shiny, soft and smelling amazing. HOW TO USE Brush your fur bébé before shampooing. Wet coat thoroughly. Massage liberally from back of ears to tail. Be careful to avoid eyes.

Ibiza, Ibitha, Eivissa—smell like you’re that beach no matter how you pronounce it with this Hair & Body Fragrance Mist. Spray this intoxicating blend of cocoa, tonka bean, vanilla & rum from head to toe and get ready to dance the night a-OUAI.

Melrose Place Hair & Body Mist is your one-OUAI ticket to LA. It will have you smelling like you’re almost famous with notes of rose, lychee, berry & pink peppercorn. Spray from head to toe, whenever you wanna get-a-OUAI. PRODUCT DETAILS 9-0-2-1-EAU.

This scent is not a basic beach. The St. Barts fragrance you know and love is bigger than ever before, now available in 8 fl. oz. Book an extended OUAI-cation with even more St. Barts Hair & Body Mist. This full size version of the scent you know & love has notes of dragon fruit, orange blossom, tuberose & musk.

This scent is not a basic beach. The St. Barts fragrance you know and love is here to take you a-OUAI in just a spray.

Glow all out. This multi-tasking at-home Hair Gloss will give you immediate shine while providing the healthy hair benefits like protecting against color fading, helping treat damage and providing heat protection. Plus, you’ll see the results for up to 3 washes.

A creamy balm for silky-soft hands. This creamy balm blankets hands with a soft, powdery finish using a deeply moisturizing mix of coconut oil, murmuru seed butter, and shea butter. Soft hands are left smelling like a French garden, courtesy of Rue St.

Lightweight lotion that lends a hydrated hand. This lightweight lotion features an airy texture that soothes and replenishes skin with a hydrating blend of avocado, rosehip, and jojoba oils—for your softest hands ever hands down.

Keep palm and cleanse on. Take hand washing to new heights with this skin-softening hand wash infused with our fresh floral fragrance Dean Street. It gently cleanses and exfoliates skin with biodegradable jojoba beads, while creating a creamy lather with moisturizing avocado and rosehip oils.

Take Melrose Place from the streets to the sheets with Melrose Place Dedtergent. We put your favorite velvety-rich rose scent in DedCool’s award-winning laundry detergent so you can smell like LA all over. Made for your sheets, clothes, intimates, delicates & your OUAI of life. Size: 32 fl.

Take Melrose Place from the streets to the sheets with Melrose Place Dedtergent. We put your favorite velvety-rich rose scent in DedCool’s award-winning laundry detergent so you can smell like LA all over. Made for your sheets, clothes, intimates, delicates & your OUAI of life.

A multi-tasking Leave In Conditioner that detangles, hydrates, fights frizz & protects hair from heat damage. Available in velvety-rich & rosy Melrose Place scent. Protects hair from heat damage up 450°F/232°C. When used with heat reduces hair breakage by 52%.

A multi-tasking travel size Leave In Conditioner that detangles, hydrates, fights frizz & protects hair from heat damage. Available in velvety-rich & rosy Melrose Place scent. Protects hair from heat damage up 450°F/232°C. When used with heat reduces hair breakage by 52%.

A multi-tasking Leave In Conditioner that detangles, hydrates, fights frizz & protects hair from heat damage. Available in beachy & tropical St. Barts scent. Protects hair from heat damage up 450°F/232°C. When used with heat reduces hair breakage by 52%. St.

A multi-tasking travel size Leave In Conditioner that detangles, hydrates, fights frizz & protects hair from heat damage. Available in beachy & tropical St. Barts scent. Protects hair from heat damage up 450°F/232°C. When used with heat reduces hair breakage by 52%. St.

If you’re the Goldilocks of hair types, we’ve got the conditioner that’s justttt right. This Medium Conditioner is for strengthening strands that are in-between Fine & Thick. It fights frizz, battles breakage and adds shine for your healthiest hair ever.

Get 60% more of our color-safe, hydrating conditioner with a jumbo size. This conditioner is specifically made to hydrate & revive medium strands.

Refill pouches use approximately 60% less plastic than rigid plastic bottles. If you’re the Goldilocks of hair types, we’ve got the conditioner that’s justttt right. This Medium Conditioner is for strengthening strands that are in-between Fine & Thick.

If you’re the Goldilocks of hair types, we’ve got the conditioner that’s justttt right. This Medium Conditioner is for strengthening strands that are in-between Fine & Thick. It fights frizz, battles breakage and adds shine for your healthiest hair ever.

For those who have a love-hate relationship with their hair. Product details Wash your way to a happy medium with this hydrating shampoo that cleanses, nourishes, and revives shine for medium hair types using a fusion of keratin and kumquat extract, plus babassu and coconut oils.

Never feel stuck in the middle again. Get 60% more of the Medium Hair Shampoo you love to hydrate & revive strands that swing both OUAIs. With shine-enhancing kumquat fruit extract, moisture-rich babassu oil & reparative coconut oil, hair looks and feels revived & refreshed.

If your hair type is stuck in the middle this hydrating shampoo cleanses, fights frizz, hydrates and revives shine for medium hair by using a fusion of keratin and kumquat extract, plus babassu and coconut oils. Follow with Medium Conditioner for best results.

Does your hair swing both OUAI’s? If you’re somewhere in between fine hair problems and thick hair problems, wash your way to a happy medium with this hydrating travel size shampoo that cleanses, nourishes, and revives shine for medium hair types.

Need a holiday? Let us whisk you away with our limited edition St. Barts scent that has notes of dragonfruit, orange blossom, tuberose & musk. This exotic blend of sugar and coconut oil exfoliates & nourishes your scalp & body so you can enjoy paradise all year long. Vacay is only a shower a-OUAI.

Scrub the drama out of your life (and scalp). This blend of sugar and coconut oil cuts thru to cleanse your hair & body, while calming the crazy. This deep-cleansing, foaming scrub gives a fresh start to your scalp and skin.

Wanna get-a-OUAI? Scrub the drama out of your life (and scalp). This blend of sugar and coconut oil cuts thru to cleanse your hair & body, while calming the crazy.

Scrub the drama out of your life (and scalp). This blend of sugar and coconut oil cuts thru to cleanse your hair & body, while calming the crazy.

Healthy hair starts with the scalp. This skincare-inspired serum helps balance and hydrate your scalp to create an ideal environment for hair to thrive. Helps support the appearance of thicker, healthier hair.

Super Dry Shampoo is back and more super than ever. It has the same powerful spray and absorbs oil, dirt & sweat without leaving a residue so you can skip the shower (again).

Why use a regular Dry Shampoo when you could use Super Dry Shampoo? The double starch blend is super absorbent, never leaves a residue and will have you smelling like you just stepped out of the shower thanks to the refreshing, long-lasting Cape Town fragrance. Get on your OUAI & have a super day.

Super Dry Shampoo is back and more super than ever. It has the same powerful spray and absorbs oil, dirt & sweat without leaving a residue so you can skip the shower (again).

Super Dry Shampoo is back and more super than ever. It has the same powerful spray and absorbs oil, dirt & sweat without leaving a residue so you can skip the shower (again).

Lay it it on thick. Give dry hair a quick dose of mega-moisture with this rich conditioner that leaves hair smooth and frizz-free, thanks to a blend of strengthening keratin, plus softening marshmallow root, shea butter, and avocado oil. Pair with Thick Shampoo for best results.

Get 60% more of the Thick Hair Conditioner you know & love with a jumbo size. This color-safe, deeply hydrating conditioner is made just for thick hair types to nourish & hydrate.

This sustainable Refill Pouch uses 60% less plastic than rigid plastic bottles, contributes less to landfill waste, and lets you stock up on THICK Hair Conditioner.

Wanna get rich quick? This ultra-lux travel size conditioner made for thick hair fights frizz and hydrates dry, coarser hair while detangling, strengthening, and adding shine.

Looking for a mask that heals, not hides, everything your hair has been through? Mask and you shall receive. This rich, buttery mask restores moisture, smooths frizz, repairs damage, and prevents breakage for thick hair after just one use.

Turn the moisture all the OUAI up with this rich travel size mask for thick hair that delivers major moisture, damage repair, and shine in minutes.

Get thick quick. Thickening Spray will get your strands looking thicker & fuller instantly. It also adds volume that lasts all day and helps repair hair to keep it soft & healthy.

The same beachy texture you know & love, but with a OUAI better feel. This salt-free Wave Spray enhances your hair’s natural texture, adds body & volume BUT—and this is the important part—still keeps your strands feeling soft & hydrated. Get that “just got out of the ocean” look, minus the ocean.

The same beachy texture you know & love, but with a OUAI better feel. This salt-free Wave Spray enhances your hair’s natural texture, adds body & volume BUT—and this is the important part—still keeps your strands feeling soft & hydrated. Get that “just got out of the ocean” look, minus the ocean.