W3LL PEOPLE

What it is: A non-greasy, plant-based face oil that hydrates, firms, and plumps the skin.

What it is: A weightless priming skin brightening serum that grips makeup for long-lasting wear while imparting skin with a healthy glow.

What it is: A lightweight facial serum that hydrates and primes skin for makeup while imparting a subtle, sun-kissed glow.

$59 Value! What it is: A cruelty-free 4-piece face brush set for all your complexion product needs.

FIND YOUR SHADE What it is: A plant-powered makeup starter kit featuring our Bio Complexion products for a smooth, healthy-looking complexion.

NEED HELP GETTING MATCHED? Visit our SHADE FINDER What it is: A full-coverage liquid under eye concealer that seamlessly covers blemishes, corrects dark spots, and promotes long-term skin health.

NEED HELP GETTING MATCHED? Visit our SHADE FINDER What it is: A weightless pressed powder foundation that perfects and smooths the skin with a semi-matte finish.

What it is: A light-to-medium coverage tinted moisturizer with SPF 30 protection and healthy skin benefits for all skin tones.

What it is: A cruelty-free soft complexion buffing brush designed to buff product and build coverage into an airbrushed finish.

What it is: A skincare gift set featuring a 3-step beginner skincare routine of full-size essential products for clean, hydrated and dewy skin.

What it is: A cruelty-free angled contour makeup brush for expertly sculpting your face and face line with highlighter, bronzer, and blush.

What it is: A radiant, clean mineral sunscreen serum with SPF 34 that’s infused with vitamin-rich ingredients to hydrate and brighten skin.

What it is: A 3-in-1 hydrating makeup setting spray that primes, sets, and revitalizes the skin.

What it is: A juicy, hydrating treatment combining facial toner and essence that refreshes and soothes all skin types for a rejuvenated complexion.

What it is: A customizable plant-powered makeup kit featuring a complexion stick, blush stick, tinted lip balm, and buffing brush for creating an everyday “no makeup” makeup look.

$58 Value! What it is: A beauty gift set featuring a tinted lip oil, lengthening mascara and radiant mineral sunscreen—all the essentials for a naturally glowy look year-round.

$33 Value! What it is: A conditioning brow set featuring our Expressionist Brow Pencil and Expressionist Brow Gel, perfect for taming, defining, and shaping your brows for a well-groomed, fuller-looking finish.

What it is: A tinted eyebrow gel that thickens, tames, and fills in your eyebrows for a naturally fuller-looking finish.

What it is: A dual-ended conditioning eyebrow pencil featuring a micro-fine point to fill in and define your brows into a natural, fuller-looking finish.

What it is: A lightweight clear eyebrow gel + mascara that tames, nourishes and conditions your brow and lash hairs for a sleek, natural-looking finish.

What it is: A high-performance vegan mascara that curls and nourishes lashes for a noticeably lifted look that’s smudge resistant.

What it is: A high-performance vegan mascara that curls and nourishes lashes for a noticeably lifted look that’s smudge resistant.

$48 Value! What it is: A 3-piece eye makeup brush set made with cruelty-free bristles to apply and blend your eyeshadow looks to perfection.

Find your right Mascara here What it is: A plant-powered lengthening mascara that gives you mile-long, nourished lashes.

Find your right Mascara here NEW 100% VEGAN FORMULA! What it is: A long-lasting lengthening vegan mascara that defines your lashes with rich brown or black color and conditions with clean ingredients.

Find your right Mascara here NEW 100% VEGAN FORMULA! What it is: A long-lasting volumizing mascara that instantly creates fluffy, fuller-looking lashes while nourishing with natural ingredients—now 100% vegan! Why we love it: Mascara volumizes, lifts, and gives you lush, fuller-looking lashes Long-lasting, non-flaking…

What it is: A lightweight gel-cream moisturizer that delivers plumping hydration to skin for a dewy, healthy-looking complexion.

What it is: A vegan eye pencil with a soft, creamy formula that lines and defines your eyes with rich, budge-proof color.

What it is: A long-lasting black liquid eyeliner with a fine brush tip for ultimate precision in a hydrating, smudge-resistant formula.

What it is: An EWG lip oil duo that delivers sheer, dewy color and a high-gloss finish while nourishing lips (kit-exclusive shade, Rosebud, included!) Why you’ll love it: A pretty pair of our moisture-rich tinted lip oils, including our bestselling Soft Peony shade, plus a kit-exclusive shade, Rosebud! Imbues lips…

$58 value! What it is: A makeup set featuring a trio of everyday essentials for an effortless makeup look and glow—a must for every mom and mom-to-be! Why you’ll love it: A makeup kit featuring 3 essential products for creating an effortless, everyday makeup look Includes our Bio Brightening Priming Serum, Lush Lip…

What it is: A gel-based daily face cleanser that gently cleans, soothes, and hydrates skin with plant-based ingredients.

What it is: A cruelty-free compact makeup brush that delivers seamless, even coverage on large surface areas of the face.

What it is: A creamy, ultra-hydrating lip butter that delivers SPF 15 protection plus a hint of color.

What it is: A lightweight, translucent loose finishing powder that sets makeup, blurs fine lines, and leaves skin with a smooth, radiant finish.

What it is: A customizable, plant-powered lip kit featuring any three shades of our hydrating lip oil with sheer color and a high-gloss finish.

What it is: A moisturizing lip oil that delivers a sheer wash of color and glossy finish while nourishing lips.

$54 Value! What it is: A plant-powered makeup set featuring everything you need for an easy 5-minute makeup routine and a fresh-faced look.

$64 value! What it is: A hydrating skincare set featuring a face cleanser, eye cream and mineral sunscreen serum—the perfect ritual to pamper all the moms and moms-to-be! Why you’ll love it: An everyday skincare routine to cleanse, hydrate and protect skin for a radiant and refreshed complexion Includes our Juice…

Shop our complete Skincare Collection What it is: A gentle, powder-based face exfoliator that activates with water to brighten, soften, and renew your complexion.

What it is: A plant-powered step-by-step skincare mini kit that cleanses, hydrates, exfoliates, and nourishes all skin types on the go.

What it is: A multi-tasking pore minimizer face serum infused with plant-powered ingredients to help purify and improve the look of skin.

What it is: A moisturizing peptide lip balm that visibly plumps and smooths lips, helps supports the lip barrier and delivers a sheer wash of color.

What it is: A cruelty-free, universal complexion powder brush designed to help you evenly apply loose powder all over the face.

What it is: A plant-powered powder eyeshadow palette that includes five long-lasting matte and shimmer shades with big color payout.

What it is: A face makeup palette containing a plant-powered bronzer, blush, and highlighter finishing powders to hydrate skin and create a radiant, youthful glow.

Shop our complete Skincare Collection What it is: A gel-based eye cream that moisturizes the delicate eye area and targets fine lines for a bright, radiant appearance.

What it is: A lightweight tinted serum foundation that hydrates, smooths and improves the appearance of fine lines with a natural, skin-like finish that lasts.

$52 value! What it is: A plant-powered bronzing primer and sunscreen bundle to protect skin from the sun’s harmful rays while imparting a sun-kissed skin glow.

What it is: A moisturizing foundation and concealer stick that delivers buildable, light-to-medium coverage, natural finish and skincare benefits.

$95 Value! What it is: A customizable plant-powered makeup kit featuring a complexion stick, bronzer stick, blush stick and highlighter stick from our Supernatural collection for a glowy look with skin-hydrating benefits.

Get all three for $56 at checkout. Must have at least one of each item in your cart to qualify. Originally priced at $66. This offer cannot be combined with other offers or promotions, value price is automatically added at checkout.

4 SHADES AVAILABLE What it is: A creamy, multi-use bronzing stick that adds a warm, radiant glow to your complexion.

What it is: A creamy, multi-use highlighter stick that illuminates and hydrates your complexion with plant-powered ingredients.

What it is: A versatile cream blush stick that gives cheeks a soft pop of color while hydrating skin with organic ingredients.

What it is: A lightweight baked powder blush that adds a pop of color to cheeks while hydrating skin with plant-powdered ingredients.

NEW SHADE AVAILABLE What it is: A lightweight, translucent setting powder that sets your makeup, blurs imperfections, and smoothes skin.

What it is: A lightweight baked bronzing powder that warms your complexion and hydrates skin with plant-based ingredients.

What it is: A cruelty-free eye makeup brush featuring dense, squared off bristles for a precise wet or dry eyeliner application.

$79 Value! What it is: A customizable plant-powered makeup kit featuring a complexion stick, blush stick, tinted lip oil and mascara for creating an everyday “no makeup” makeup look.