
United States · Est. 2021
Rose Inc
Clean color, skin-first
Rosie Huntington-Whiteley’s clean color line — skin tints and care with a soft-focus finish.
On the shelf

Brow Renew Enriched Clear Shaping Gel
Rose Inc
$26
A conditioning pomade-serum hybrid that volumizes and grooms for expertly shaped brows.

Brow Renew Enriched Tinted Shaping Gel
Rose Inc
$26
A tinted gel that conditions, volumizes and grooms for expertly shaped brows.

Cooling Spheres Facial Massager Duo
Rose Inc
$60
Two cooling facial massagers that support lymphatic drainage to visibly reduce puffiness, redness and undereye circles.

Cream Blush Refillable Cheek & Lip Color
Rose Inc
$32
A hydrating cream that brightens and blurs with a radiant flush of color.

Cream Blush Refillable Cheek & Lip Color Refill
Rose Inc
$18
A hydrating cream that brightens and blurs with a radiant flush of color.

Cream Color Gift
Rose Inc
$32
Skincare-infused blush and lipstick for radiant color.

Cream Color Gift Set
Rose Inc
$46
Skincare-infused blush and lipstick for radiant color.

Eyelash Curler
Rose Inc
$20
An essential eyelash curler with an ergonomic handle for maximum comfort and control.

Glow on the Go Set
Rose Inc
$61
Travel size skincare for a glowing complexion.

Hydration Replenish Microencapsulated Moisturizer
Rose Inc
$70
A next-generation moisturizer that delivers a burst of intense hydration.

Illuminating & Balancing Body Oil
Rose Inc
$52
A luxurious oil that deeply moisturizes and creates a calmer mood.

Lip Cream Weightless Matte Color
Rose Inc
$28
A whipped, cashmere-soft cream that delivers buildable opaque color with a diffused-matte finish.

Lip Sculpt Amplifying Lip Color
Rose Inc
$18
An enriched longwearing lip crayon that delivers saturated matte color with the benefits of a balm.

Lip Treatment Hydrating Lip Balm
Rose Inc
$22
A clean beauty essential for nourished, healthy lips. Powered by nature’s oils and advanced skincare actives like Plant-based Biotech Peptide & Probiotic Technology, our Lip Treatment Elixir deeply hydrates while supporting the skin barrier—without any harsh ingredients. Clean beauty, simplified.

Makeup Brush Cylinder Case
Rose Inc
$20
A vegan leather cylinder designed to hold and protect makeup brushes, whether displayed on a vanity or tossed in a bag for a weekend getaway.

Micellar Makeup Remover
Rose Inc
$26
A barrier-protecting micellar cleansing gel-cream that dissolves makeup and pollution.

Micellar Makeup Remover Refill
Rose Inc
$18
A barrier-protecting micellar cleansing gel-cream that dissolves makeup and pollution.

Mini Makeup Mirror
Rose Inc
$7
A petite compact mirror encased in a vegan leather pouch that ensures seamless makeup touch-ups wherever you go. This item is final sale & non-returnable

Number 1 Concealer Brush
Rose Inc
$26
A customized concealer brush with a unique curve engineered for the undereye contour.

Number 2 Blush Brush
Rose Inc
$28
An angled brush that caresses cheek contours to deliver a diffused flush of color.

Number 3 Foundation Brush
Rose Inc
$32
An angled brush designed for control and seamless blending along facial contours.

Number 4 Dual-Ended Concealer Brush
Rose Inc
$32
A bespoke two-in-one concealer brush with ends designed for targeted and diffused application.

Number 5 Bronzer Brush
Rose Inc
$28
A dual-fiber brush designed for buffing and stippling cream bronzer onto the complexion with ease.

Number 6 Highlighter Brush
Rose Inc
$26
A petite dual-fiber brush that delivers seamless cream highlighter application.

Number 7 Fan Eyeshadow Brush
Rose Inc
$26
A petite, flexible fan brush designed to effortlessly sweep shimmer shadow over the lids.

Number 8 Dual-Ended Eyeshadow Brush
Rose Inc
$28
A dual-ended brush with densely packed bristles for creating custom eye looks.

Radiant Reveal Brightening Serum
Rose Inc
$74
A powerful hydrating serum that instantly brightens the complexion with visible radiance.

Replenishing & Balancing Body Lotion
Rose Inc
$48
A decadent body lotion that drenches skin in moisture and uplifts the mood.

Resurfacing & Balancing Body Polish
Rose Inc
$42
An indulgent body exfoliator that nourishes the skin and spirit.

Reusable Cosmetic Rounds Made With Organic Bamboo Cotton
Rose Inc
$18
These naturally antibacterial rounds replace makeup wipes and disposable cotton pads.

Rose Inc. Signature Pouch
Rose Inc
$55
A vegan leather pouch that goes from day to night and coast to coast with ease. Roomy enough for the essentials and more, this sleek drawstring bag is the ultimate beauty accessory.

Satin & Shimmer Duet Eyeshadow
Rose Inc
$32
A pair of pigment-rich eyeshadows that visibly smooth delicate skin.

Satin Eyeshadow Refill
Rose Inc
$12
A pigment-rich cream shadow that visibly smooths delicate skin while delivering multidimensional looks.

Satin Lip Color Rich Refillable Lipstick
Rose Inc
$28
Creamy lipstick that plumps the lips while drenching delicate skin in moisture.

Satin Lip Color Rich Refillable Lipstick Refill
Rose Inc
$18
Creamy lipstick that plumps the lips while drenching delicate skin in moisture.

Shimmer Eyeshadow Refill
Rose Inc
$12
A pressed shimmer shadow that visibly smooths delicate skin while delivering multidimensional looks.

Skin Clarity Gentle Exfoliating Cleanser
Rose Inc
$36
A daily hydrating formula that unclogs pores without the tight, dry feeling of traditional purifiers.

Skin Enhance Luminous Tinted Serum
Rose Inc
$49
A hydrating skin tint that delivers powerful skincare and sheer, radiant coverage.

Skin Resolution Clarifying Toner
Rose Inc
$32
An alcohol-free daily toner that purifies, exfoliates and brightens to refresh the complexion.

Softlight Luminous Hydrating Concealer
Rose Inc
$30
A does-it-all concealer that brightens, blurs and contours while nourishing the skin.

Softlight Skin-Smoothing Liquid Foundation
Rose Inc
$54
A medium-buildable foundation with a smooth, soft-matte finish.

Solar Infusion Soft-Focus Cream Bronzer
Rose Inc
$36
A mistake-proof bronzer that instantly warms the complexion while blurring pores and texture.

Solar Radiance Hydrating Cream Highlighter
Rose Inc
$32
A velvet-soft cream that illuminates the complexion while smoothing the skin.

Solar Radiance Hydrating Cream Highlighter Refill
Rose Inc
$18
A velvet-soft cream that illuminates the complexion while smoothing the skin.

The Complexion Brush Gift Set
Rose Inc
$130
Four bestselling Rose Inc makeup brushes and a custom travel case.

The Satin Lip Trio
Rose Inc
$27
Two mini versions of our bestselling shades and one limited edition mini in Alluring, a bright berry.

Translucent Makeup Bag
Rose Inc
$20
A translucent makeup bag for easily transporting Rose Inc beauty essentials.

Travel Size Brow Renew Enriched Clear Shaping Gel
Rose Inc
$12
A tinted conditioning gel that volumizes and grooms for expertly shaped brows.

Travel Size Hydration Replenish Microencapsulated Moisturizer
Rose Inc
$20
A next-generation moisturizer that delivers a burst of intense hydration.

Travel Size Radiant Reveal Brightening Serum
Rose Inc
$26
A powerful hydrating serum that instantly brightens the complexion with visible radiance.

Travel Size Skin Clarity Gentle Exfoliating Cleanser
Rose Inc
$15
A daily hydrating formula that unclogs pores without the tight, dry feeling of traditional purifiers.

Travel Size Skin Resolution Clarifying Toner
Rose Inc
$15
An alcohol-free daily toner that purifies, exfoliates and brightens to refresh the complexion.

Travel Size Ultra-Black Lash Lift Serum Mascara
Rose Inc
$15
A rich, glossy mascara that lengthens, lifts and fortifies lashes.

Ultra-Black Lash Lift Serum Mascara
Rose Inc
$28
A rich, glossy mascara that lengthens, lifts and fortifies lashes.

Uplifting & Balancing Signature Candle
Rose Inc
$42
A sensuous candle featuring the signature Rose Inc scent.

Uplifting & Balancing Signature Candle Duo
Rose Inc
$84
A pair of candles that create a luxurious aromatic experience – one to give, one to keep.

Vegan Leather Compact Pouch
Rose Inc
$12
A vegan leather pouch custom designed to hold and protect Blush Divine, Solar Radiance and Satin & Shimmer Duet. Tuck in a handbag or travel case for effortless touch ups to your lips and cheeks while on the go.
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