
United States · Est. 2020
Rare Beauty
Mental health–minded beauty
Selena’s inclusive beauty brand with mental health at the center — soft pigments and kind formulas.
On the shelf

Always an Optimist 4-In-1 Mist
Rare Beauty
$30
An ultra-fine, all-in-one face mist packed with skin-loving ingredients to hydrate, prime, set, and refresh for an uplifting glow-boost that lasts.

Always an Optimist 4-In-1 Mist Mini
Rare Beauty
$17
An ultra-fine, glow-boosting mist in a portable mini size so you can hydrate, prime, set, and refresh skin wherever you go.

Always an Optimist Illuminating Primer
Rare Beauty
$30
A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day.

Always An Optimist Illuminating Primer Mini
Rare Beauty
$17
A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day.

Always an Optimist Pore Diffusing Primer
Rare Beauty
$30
A cushiony gel primer that smooths away the look of pores and fine lines, boosts and extends makeup wear, and actually hydrates skin while fighting shine all day.

Always an Optimist Pore Diffusing Primer Mini
Rare Beauty
$17
A cushiony gel primer in a travel-friendly size that smooths away the look of pores and fine lines, boosts and extends makeup wear, and actually hydrates skin while fighting shine all day.

Always an Optimist Powder Brush
Rare Beauty
$30
A precise , dome-shaped powder brush with a soft, tapered tip that’s fluffy enough for all-over blending, yet firm enough for precise application.

Always an Optimist Soft Radiance Setting Powder
Rare Beauty
$25
A silky, do-it-all setting powder to smooth, blur, and control shine for a soft natural finish and all-day comfort.

Always an Optimist Weightless Eye Primer
Rare Beauty
$21
A weightless, hydrating eye primer that smooths lids while prepping you for longer-lasting, amped-up color that won’t crease, fade, or smudge all day.

Angled Powder Brush
Rare Beauty
$30
A multiuse powder brush with soft, synthetic bristles and a uniquely angled shape—perfect for seamlessly blending bronzer, blush, setting powder, and more.

Awaken Confidence Scented Candle
Rare Beauty
$35
A joyful, vibrant scent—like juicy peaches and fresh flower blossoms—that makes you feel like the best version of you. With notes of sweet peach nectar, lush orange blossom, and creamy white sandalwood, this double-wick soy candle invites you to find comfort—and the confidence that comes with it.

bahay kubo x Rare Beauty Headband
Rare Beauty
$18
Bahay Kubo’s signature headband in a limited-edition shade. Slick back your hair with a classic accessory color-matched to the Deep Brown shade of Brow Harmony Tinted Flexible Lifting Gel. Monogrammed with the Rare Beauty logo, it offers firm hold (like our brow gel) and spotlights your brows during makeup application.

Blot & Glow Blotting Paper Refill
Rare Beauty
$5
This 100-pack of blotting sheets gently absorbs excess oil while keeping makeup in place.

Blush, Bronze, & Luminize Custom Set
Rare Beauty
$66.4
Get a fresh, radiant flush year round with 3 full-size essentials in one easy bundle. Customize your set with your pick of blush, bronzer, and luminizer shades. Exclusive to RareBeauty.com. *Special bundle discount offer cannot be combined with other promotional offers.

Brow Gel & Pencil Duo
Rare Beauty
$32
Two full-size brow essentials in one easy bundle, featuring a universal clear Brow Harmony Flexible Lifting Gel and a Brow Harmony Precision Pencil in a shade of your choice. Exclusive to RareBeauty.com. *Special bundle discount offer cannot be combined with other promotional offers.

Brow Harmony Precision Pencil
Rare Beauty
$19
A long-lasting, waterproof pencil with a fine angled tip to create precise, hair-like strokes for the most natural-looking brows.

Brow Harmony Tinted Flexible Lifting Gel
Rare Beauty
$21
Our bestselling clear brow gel—now in six natural brow shades. Instantly lift, tint, and set in one simple step, with up to 12-hour waterproof, sweat-resistant hold that’s never sticky or crunchy.

Claw Clip
Rare Beauty
$10
Now in our signature soft peach colorway! Hold your hair up in style—this sturdy claw clip keeps strands up and out of your way with a sleek design that’s extra kind to your hair.

Comfy Hoodie
Rare Beauty
$45
Your go - to for staying comfy year round, thanks to a super soft fleece interior you just might want to live in. Pairs perfectly with our Comfy Sweatpants (sold separately).

Comfy Sweatpants
Rare Beauty
$40
Cozy up year round — these super soft sweatpants keep you comfy and warm, while stretchy elastic cuffs add structure and style. Pairs perfectly with our C omfy Hoodie (sold separately).

Dry Brush Cleaner
Rare Beauty
$12
A reusable makeup brush-cleaning pad that removes powder pigment quickly without soap or water so you can switch between shades in seconds.

Essential Neutrals Eyeshadow Palette
Rare Beauty
$30
An easy-to-use eyeshadow palette of essential neutrals in matte and metallic finishes—thoughtfully curated to add depth and dimension to any look with smooth, blendable, crease-resistant shades that last.

Everyday Quarter Zip Sweatshirt
Rare Beauty
$45
Everything you need a sweatshirt to be: soft, comfy , and versatile, with an oversized fit for all the cozy feels and a quarter zip that lets you change up your style.

Find Comfort Body & Hair Fragrance Mist
Rare Beauty
$28
A super fine fragrance mist infused with biotin, niacinamide, and peach flower extract to revitalize your body and hair with uplifting notes of sparkling lemon zest, soft jasmine, and smooth cashmere wood.

Find Comfort Body & Hair Fragrance Mist - Awaken Confidence
Rare Beauty
$28
Now in a new scent! With bright notes of juicy peach and fresh flower blossom, this super fine fragrance mist softens hair and leaves skin feeling nourished and moisturized.

Find Comfort Body & Hair Fragrance Mist - Feel Seen
Rare Beauty
$28
A long-lasting fragrance mist with a fresh scent of honeydew and a crisp ocean breeze that softens skin and hair with up to 24 hours of hydration.

Find Comfort Body & Hair Fragrance Mist Duo
Rare Beauty
$44
Save 20% when you bundle our full - size fragrance mists in both signature scents. The original Find Comfort mist features warm and cozy notes of soft cashmere and jasmine petals, while Awaken Confidence is infused with joyful, vibrant bright notes of juicy peach and fresh flower blossom. Exclusive to RareBeauty.com.

Find Comfort Body & Hair Fragrance Mist Mini
Rare Beauty
$16
A super fine fragrance mist that smells like soft cashmere and jasmine petals—now in a mini size! Infused with biotin, niacinamide, and peach flower extract, it instantly refreshes skin and softens hair without feeling sticky.

Find Comfort Bouncy Body Cream - Awaken Confidence
Rare Beauty
$36
A rich, pudding-like body cream that renews skin with a refreshing burst of hydration, restoring bounce and radiance while wrapping you in a bright, peach-floral scent.

Find Comfort Claw Clip – Awaken Confidence
Rare Beauty
$10
Hold your hair up in style—this sturdy claw clip keeps strands up and out of your way with a sleek design that’s extra kind to your hair.

Find Comfort Gentle Exfoliating Body Wash
Rare Beauty
$24
A daily revitalizing body wash that hugs skin with uplifting notes of bright lemon zest, sweet jasmine, and warm cashmere wood while gently buffing with plant-derived konjac jelly.

Find Comfort Gentle Exfoliating Body Wash Mini
Rare Beauty
$12
Now in a travel-ready size! This daily nourishing body wash hugs skin with warm and cozy notes of soft cashmere and jasmine petals while gently buffing with plant-derived konjac jelly.

Find Comfort Head Band
Rare Beauty
$16
A plush, comfy headband to hold your hair back and level up your daily routine in style.

Find Comfort Hydrating Body Lotion
Rare Beauty
$28
A lightweight, nutrient-infused body lotion that hydrates up to 24 hours with a fresh, non-greasy feel, all while nourishing and softening skin for a healthy, renewed glow. *If you have already purchased a Find Comfort Hydrating Body Lotion and would like to receive a lotion pump, contact hello@rarebeauty.com.

Find Comfort Hydrating Body Lotion Mini
Rare Beauty
$17
Now in a mini size! With warm and cozy notes of soft cashmere and jasmine petals, this lightweight, nutrient-infused body lotion hydrates up to 24 hours while nourishing and softening skin for a healthy, renewed glow.

Find Comfort Hydrating Body Lotion Pump
Rare Beauty
$3
An easy-to-use pump designed to pair with our Find Comfort Hydrating Body Lotion*. *If you have already purchased a Find Comfort Hydrating Body Lotion and would like to receive a lotion pump, contact hello@rarebeauty.com. Available in countries currently distributed by rarebeauty.com.

Find Comfort Hydrating Body Lotion with Pump
Rare Beauty
$28
A lightweight, nutrient-infused body lotion with a pump to make dispensing a breeze. Hydrates up to 24 hours with a fresh, non-greasy feel, all while nourishing and softening skin for a healthy, renewed glow.

Find Comfort Hydrating Body Mousse to Oil - Feel Seen
Rare Beauty
$30
A light-as-air mousse that transforms into a weightless oil, replenishing skin with up to 8 hours of deep hydration while wrapping you in a fresh, alluring scent of honeydew and a crisp ocean breeze.

Find Comfort Hydrating Hand Cream
Rare Beauty
$18
A lightweight, fast-absorbing hand cream packed with skin-loving ingredients to hydrate for up to 16 hours while nourishing and softening skin with a fresh, non-greasy feel.

Find Comfort Hydrating Under Eye Patches
Rare Beauty
$25
A set with eight pairs of cooling undereye patches that hydrate, smooth, and revive skin for a refreshed look in minutes. The perfect prep step before makeup!

Find Comfort Lip Butter
Rare Beauty
$18
A rich daytime balm and nourishing overnight mask in one petite package, this cushiony lip butter wraps lips in lasting hydration for up to 8 hours, leaving them visibly softer, smoother, and more supple.

Find Comfort Mini Body Essentials - Awaken Confidence
Rare Beauty
$28
Find comfort in bright notes of juicy peach and fresh flower blossom. This limited-edition set features a bouncy body cream that renews skin with a refreshing burst of hydration, while the body & hair fragrance mist softens and nourishes skin and hair. $38 value.

Find Comfort Stop & Soothe Aromatherapy Pen
Rare Beauty
$20
Find instant comfort in one click. This weightless, fast-absorbing gel has a soothing peppermint and lavender scent that helps you relax and refresh the senses on the spot.

Find Comfort Tinted Clutch
Rare Beauty
$15
A large, slim travel-friendly clutch tinted in our signature Find Comfort mauve shade—perfect for organizing your essentials wherever you go.

Find Comfort Travel Organizer
Rare Beauty
$30
A structured makeup and toiletry bag designed to keep your essentials organized and accessible wherever you go.

Fragrance Layering Balm - Amber Vanilla
Rare Beauty
$20
Designed to be worn alone or layered with Rare Eau de Parfum to add a warm, delicious layer, this silky fragrance balm evokes an indulgent moment as it melts into skin and lasts up to 12 hours.

Fragrance Layering Balm - Floral Peony Blossom
Rare Beauty
$20
Designed to be worn alone or layered with Rare Eau de Parfum to add a sweet , sultry layer, this silky fragrance balm evokes a romantic moment as it melts into skin and lasts up to 12 hours.

Fragrance Layering Balm - Fresh Bergamot
Rare Beauty
$20
Designed to be worn alone or layered with Rare Eau de Parfum to add a bright , breezy layer, this silky, gender-neutral fragrance balm evokes an uplifting moment as it melts into skin and lasts up to 12 hours.

Fragrance Layering Balm - Woody Oak
Rare Beauty
$20
Designed to be worn alone or layered with Rare Eau de Parfum to add a rich, earthy layer, this silky, gender-neutral fragrance balm evokes a sensual moment as it melts into skin and lasts up to 12 hours.

Fragrance Layering Balm – Fruity Pear
Rare Beauty
$20
Designed to be worn alone or layered with Rare Beginnings Eau de Parfum to add a fresh, juicy layer, this silky fragrance balm evokes a radiant moment as it melts into skin and lasts up to 12 hours.

Fragrance Layering Balm – Sweet Marshmallow
Rare Beauty
$20
Designed to be worn alone or layered with Rare Beginnings Eau de Parfum to add a creamy, alluring layer, this silky fragrance balm evokes a joyful moment as it melts into skin and lasts up to 12 hours.

Gift for Good
Rare Beauty
$1
Gift for Good from Rare Beauty — clean everyday essentials for the tiny marketplace.

Glass Effect Lip Liner & Gloss Duo
Rare Beauty
$25
For high-shine lips that make an impact in more ways than one . This full-size, limited-edition duo features Kind Words Matte Lip Liner in Admired and Positive Light Luminizing Lip Gloss in Revive (both set-exclusive shades). A $38 value.

Kind Words Matte Lip Liner
Rare Beauty
$18
A super creamy, waterproof lip liner that glides on smooth to define, shape, and contour lips with one-swipe color that’s smudge- and transfer-proof. Now available in 16 shades.

Kind Words Matte Lipstick
Rare Beauty
$20
A buttery, pigment-rich, soft matte lipstick that hugs lips in pure comfort all day. Available in the same 11 made-to-match shades as Kind Words Matte Lip Liner —including NEW shade Devoted.

Lip Soufflé Matte Lip Cream
Rare Beauty
$20
An air-whipped lip cream that hugs lips with rich, melted-in color and nourishing hydration that won’t weigh you down.

Liquid Blush & Brow Gel Duo
Rare Beauty
$36.8
Blush on, brows up. Take 20% off when you bundle a full-size Soft Pinch Liquid Blush (in your shade of choice!) with a Brow Harmony Flexible Lifting Gel. Eclusive to RareBeauty.com. *Special bundle discount offer cannot be combined with other promotional offers.

Liquid Contour, Blush, & Luminizer Custom Set
Rare Beauty
$66.4
Enhance all your favorite features with 3 full-size essentials in one easy bundle ($80 value) . Customize your set with your pick of contour, blush, and luminizer shades. Exclusive to RareBeauty.com. *Special bundle discount offer cannot be combined with other promotional offers.

Liquid Touch Brightening Concealer
Rare Beauty
$24
A lightweight, hydrating concealer that gives you buildable coverage where you need it while brightening skin with a radiant finish.

Liquid Touch Concealer Brush
Rare Beauty
$20
A concealer brush with uniquely sculpted bristles and a pointed tip for precise coverage.

Liquid Touch Foundation Brush
Rare Beauty
$30
A foundation brush packed with soft, silky bristles that build, blend, and buff.

Liquid Touch Weightless Foundation
Rare Beauty
$30
An innovative long-lasting foundation that combines the weightless feel of a serum with buildable medium coverage for truly breathable, layerable wear.

Mascara & Brow Gel Duo
Rare Beauty
$36
Two full-size lash and brow essentials in one easy bundle, featuring Perfect Strokes Universal Volumizing Mascara in black and a universal clear Brow Harmony Flexible Lifting Gel. Exclusive to RareBeauty.com. *Special bundle discount offer cannot be combined with other promotional offers.

Mini Puffy Tote Keychain
Rare Beauty
$15
Our favorite Puffy Traveler Tote is now a keychain! This tiny pouch is perfect for all your small essentials on the go.

Mini Puffy Tote Keychain - Merlot
Rare Beauty
$15
A tiny keychain version of the fan-fave Puffy Traveler Tote, now in a rich berry colorway! Perfect for your mini Soft Pinch Liquid Blush, Positive Light Liquid Luminizers, and other small essentials on the go.

Mini Rare Eau de Parfum Set
Rare Beauty
$38
Perfect for on the go, this set includes a travel spray and a mini replica bottle featuring a rollerball format.

Perfect Strokes Longwear Gel Eyeliner
Rare Beauty
$21
An easy-glide, waterproof gel pencil that stays put all day—even on the waterline—with a built-in sharpener for max precision and glide every time.

Perfect Strokes Matte Liquid Liner - Black
Rare Beauty
$22
An easy-glide, waterproof liquid eyeliner with up to 800 vegan bristles to lay down long-lasting, ultra-black lines with perfect precision every time.

Perfect Strokes Matte Liquid Liner - Brown
Rare Beauty
$22
An easy-glide, waterproof liquid eyeliner that lays down the perfect rich, matte brown color with expert precision every time.

Perfect Strokes Universal Volumizing Mascara
Rare Beauty
$24
Created for every lash type, this all-in-one mascara pairs a weightless, easy-to-build formula with a universal eye-hugging brush to lift, lengthen, curl, and volumize every lash from every angle.

Perfect Strokes Universal Volumizing Mascara - Brown
Rare Beauty
$24
Created for every lash type, this all-in-one mascara pairs a weightless, easy-to-build formula with a universal eye-hugging brush to lift, lengthen, curl, and volumize every lash from every angle.

Perfect Strokes Universal Volumizing Mascara Mini
Rare Beauty
$14
Created for every lash type, this all-in-one mascara pairs a weightless, easy-to-build formula with a universal eye-hugging brush to lift, lengthen, curl, and volumize every lash from every angle.

Positive Light Liquid Luminizer
Rare Beauty
$28
Good news—our fan- fave liquid highlighter fam is growing, with two NEW shades: Exhilarate (champagne gold) and Reveal (copper). Create an instantly dewy, buildable glow while nourishing skin so it looks on the bright side all day.

Positive Light Liquid Luminizer Mini
Rare Beauty
$18
A mini version of our bestselling liquid highlighte r. Keep your skin looking on the bright side all day with a dewy, buildable glow that also nourish es .

Positive Light Luminizing Lip Gloss
Rare Beauty
$20
A smooth, glassy lip gloss that drips with shimmer and shine while hydrating lips instantly and over time.

Positive Light Precision Highlighter Brush
Rare Beauty
$20
A small, tapered precision brush that makes it easy to sweep on highlighter exactly where you want it.

Positive Light Silky Touch Highlighter
Rare Beauty
$28
An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.

Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen
Rare Beauty
$30
A flexible tinted moisturizer that goes on easy to instantly blur skin with glowy , light to medium coverage that stays put—all while hydrating and protecting skin from the sun.

Positive Light Under Eye Brightener
Rare Beauty
$25
A super lightweight liquid that instantly brightens, hydrates, and awakens undereyes with sheer to medium coverage for a fresh, radiant look in a flash.

Powder Pouch
Rare Beauty
$12
Introducing a travel-friendly pouch to hold your True to Myself Tinted Pressed Finishing Powder and puff in one place! Available in our signature peach color.

Puffy Belt Bag
Rare Beauty
$35
A stylish and spacious belt bag in a classic black color perfect for storing all your daily and makeup essentials.

Puffy Carryall Tote
Rare Beauty
$55
A puffy, protective nylon tote designed for your day to day, with a roomy interior and plenty of pockets for everything from your laptop to your water bottle.

Puffy Carryall Tote – Awaken Confidence
Rare Beauty
$55
A puffy, protective nylon tote designed for your day to day, with a roomy interior and plenty of pockets for everything from your laptop to your water bottle.

Puffy Essentials Pouch
Rare Beauty
$28
A puffy zip-around pouch perfect for keeping your essentials safe and organized while on the go.

Puffy Makeup Bag
Rare Beauty
$23
Puffy, packable, and protective, this quilted makeup bag is the perfect catch-all for your favorite beauty things and non-beauty things alike.

Puffy Makeup Bag - Happy
Rare Beauty
$23
Your go-to bag, now in your go-to blush shade, Happy. Puffy, packable, and protective, this quilted makeup bag is the perfect catch-all for your essentials.

Puffy Makeup Bag - Mauve
Rare Beauty
$23
Introducing a fresh way to find comfort. Store your essentials—makeup and otherwise—in this p uffy quilted bag, now in our signature Find Comfort mauve.

Puffy Toiletry Bag
Rare Beauty
$38
A roomy, double-layered toiletry bag for organizing all your fave makeup and travel goodies (and then some) on the go.

Puffy Toiletry Bag - Mauve
Rare Beauty
$38
A roomy, double-layered toiletry bag for organizing all your fave makeup and travel goodies (and then some) on the go now in our Find Comfort mauve.

Puffy Traveler Tote
Rare Beauty
$45
Puffy, packable, and protective, this extra large quilted tote is nice and light, with plenty of room to carry you through long weekends, workouts, and wherever your travels take you.

Puffy Traveler Tote – Black
Rare Beauty
$45
Our essential tote is getting a sleek makeover! Now in goes-with-everything black, this extra lar ge quilted tote is as light as ever and embroidered with a monochromatic Rare Beauty logo . It has plenty of room to carry you through long weekends, workouts, and wherever your travels take you.

Rare Beauty All of the Above Weightless Eyeshadow Stick
Rare Beauty
$22
A super creamy, do-it-all eyeshadow stick that makes it easy to line, shade, smoke out, and highlight eyes all in one. Complete with a built-in sharpener.

Rare Beauty Decal Stickers
Rare Beauty
$5
3-pack of assorted Rare Beauty stickers perfect for personalizing all your favorite things.

Rare Beauty Enamel Stickers
Rare Beauty
$8
A 3-pack of collectible Rare Beauty stickers with metallic accents - for that 3D-enamel-pin look that you can stick anywhere.

Rare Beauty T-Shirt
Rare Beauty
$18
Ease into your day with this super soft cotton tee made to feel good in.

Rare Beginnings Eau de Parfum
Rare Beauty
$78
A fruity floral scent wrapped in creamy sweetness, Rare Beginnings Eau de Parfum opens with bright pear nectar, blooms into lush gardenia and jasmine, and melts into warm vanilla bean that lingers on the skin.

Rare Beginnings Eau de Parfum Travel Spray
Rare Beauty
$30
A travel-ready version of our fruity floral scent wrapped in creamy sweetness. A bright opening of pear nectar blooms into lush gardenia and jasmine, then melts into warm vanilla bean that lingers on the skin.

Rare Beginnings Mini Eau de Parfum Set
Rare Beauty
$38
Perfect for on the go, this set includes a travel spray and a mini replica bottle featuring a rollerball format.

Rare Eau de Parfum
Rare Beauty
$78
Warm and decadent with a touch of spice, Rare Eau de Parfum welcomes you with notes of creamy caramel and pistachio, gives way to an unexpected duality of rich vanilla and spicy ginger, then dries down to an earthy sandalwood.

Rare Eau de Parfum Fragrance Gift Set
Rare Beauty
$78
Celebrate the special women in your life with this limited-edition gift set featuring Rare Eau de Parfum in both a full-size and 10mL travel spray.

Rare Eau de Parfum Travel Spray
Rare Beauty
$30
A travel-ready version of our warm and decadent fragrance with a touch of spice. Notes of creamy caramel and pistachio give way to an unexpected duality of rich vanilla and spicy ginger, then dries down to an earthy sandalwood.

Rare Impact Backpack
Rare Beauty
$40
A sleek, minimal nylon backpack perfect for all your daily adventures. Made in celebration of Mental Health Awareness Month, with 100% of net proceeds supporting the Rare Impact Fund during the month of May to expand access to mental health services and education for young people.

Rare Moments Eau de Parfum Rollerball Duo
Rare Beauty
$35
An irresistible duo of warm vanilla decadence and soft, pear-kissed florals. This rollerball set pairs two signature scents—one rich and evocative with creamy caramel, vanilla, and sandalwood, the other fresh and radiant with juicy pear, blooming white florals, and a soft vanilla finish.

Selena’s Essential Eye Duo
Rare Beauty
$28
A set of Selena’s latest faves for creating a classic smokey eye, featuring a full-size All of the Above Weightless Eyeshadow Stick in set-exclusive shade Perspective ( deep golden olive), and a mini Perfect Strokes Universal Volumizing Mascara in Black . A $36 value.

Selena’s Faves Mini Fragrance & Blush Set
Rare Beauty
$30
Two of Selena’s most-loved essentials in one must-have set. Rare Eau de Parfum 5mL Rollerball wraps you in a warm, decadent scent with a touch of spice, while Soft Pinch Liquid Blush in Happy (full-size cool pink) gives skin a pinch-perfect flush that lasts.

Selena’s Lash & Brow Duo
Rare Beauty
$27
Take your lashes and brows to the next level with Selena’s go-to essentials, featuring Perfect Strokes Universal Volumizing Mascara (travel size) to lift, lengthen, and volumize lashes, and Brow Harmony Flexible Lifting Gel (full size) to sculpt and set brows all day with a laminated effect. A $35 value.
Silicone Makeup Sponge Case
Rare Beauty
$10
A convertible silicone case that protects your makeup sponge on the go, then transforms into a chic stand to dry and display it on your vanity. Exclusive to RareBeauty.com

Soft Pinch Blush Brush
Rare Beauty
$26
A feathery soft blush brush that blends pigment-rich formulas with ease—ideal for applying liquids and creams for a soft, diffused finish.

Soft Pinch Cheek & Lip Trio
Rare Beauty
$36
Three Soft Pinch essentials in one travel-ready set, with a full-size Soft Pinch Matte Bouncy Blush, a Soft Pinch Liquid Blush Mini, and a set-exclusive Soft Pinch Tinted Lip Oil Mini—all in bestselling shade Worth (true rose). $56 value.

Soft Pinch Lip & Cheek Edit
Rare Beauty
$50
The Soft Pinch Lip & Cheek Edit is a limited bundle featuring go-to shades of Soft Pinch Liquid Blush in Hope and Lip Oil Stick in Muse, plus a FREE Soft Pinch Blush Brush ($26 USD value) with bundle purchase. Eclusive to RareBeauty.com. *Special bundle discount offer cannot be combined with other promotional offers.

Soft Pinch Lip Oil Stick
Rare Beauty
$25
A juicy 3-in-1 hybrid that treats like an oil, shines like a gloss, and delivers buildable color that’s comfortable to wear for up to 12 hours.

Soft Pinch Liquid Blush
Rare Beauty
$25
A viral bestseller for a reason. This weightless liquid blush delivers high-impact color with just one dot, blending seamlessly for a pinch-perfect flush that lasts up to 12 hours.

Soft Pinch Liquid Blush Duo
Rare Beauty
$40
Celebrate 5 radiant years of Selena’s iconic Rare album with bestselling Soft Pinch Liquid Blush in fan- fave Happy (cool pink) and new, set-exclusive Souvenir (deep tea rose). A $50 value.

Soft Pinch Liquid Blush Mini
Rare Beauty
$16
A mini version of our bestselling liquid blush that delivers high-impact color with just one dot, blending seamlessly for a pinch-perfect flush that lasts up to 12 hours.

Soft Pinch Liquid Contour
Rare Beauty
$30
A weightless, easy-to-blend liquid contour that defines and enhances your fave features for a naturally lifted look that lasts. Just dot, blend, and you’re done.

Soft Pinch Luminous Powder Blush
Rare Beauty
$27
A radiant blush that lights up all skin tones with airy, seamless, and silky color to keep you beaming all day.

Soft Pinch Matte Bouncy Blush
Rare Beauty
$27
A cushiony cream-to-powder blush that gives the dreamiest flush of color with a lasting, blurred matte finish.

Soft Pinch Matte Bouncy Blush Mini
Rare Beauty
$16
A cushiony cream-to-powder blush in a mini size that gives skin the dreamiest flush of color with a lasting, blurred matte finish.

Soft Pinch Mini Cheek & Lip Set
Rare Beauty
$26
Come alive with dewy, everyday looks that pop. Soft Pinch Liquid Blush in W orth (true rose) gives cheeks a lasting flush, while Soft Pinch Tinted Lip Oil in set-exclusive Beloved (soft burgundy) leaves lips looking soft and full . A $31 value.

Soft Pinch Must-Haves Set
Rare Beauty
$50
Customize your perfect Soft Pinch routine with your choice of Soft Pinch Liquid Blush and Lip Oil stick shades (both full size), complete with a Puffy Makeup Bag to keep everyday essentials close at hand. $73 value. Exclusive to RareBeauty.com.

Soft Pinch Tinted Lip Oil
Rare Beauty
$24
An innovative lip jelly that transforms into a lightweight oil. Starts off glossy, then leaves lips tinted while gently plumping and staying comfortable—never sticky—all day.

Soft Pinch Tinted Lip Oil Mini
Rare Beauty
$15
Now in a mini size for a limited time only! This innovative jelly-to-oil formula starts off glossy and leaves lips tinted while gently plumping and staying comfortable—never sticky—all day.

Soft Pooch Blush Dog Toy - Faith
Rare Beauty
$18
The community fave Soft Pooch Dog Toy now comes in a brand new shade! With a plush tube and squeaky, crinkly handle that detaches, your furry friend will love playing with makeup as much as you do. This toy was created in honor of our Leaping Bunny certification, and to celebrate our commitment to animal well-being.

Soft Touch Makeup Blending Sponge
Rare Beauty
$15
A soft, latex-free makeup sponge in a multi-angled waterdrop shape for quick, precise application and a seamless finish. Use damp or dry.

Soft Touch Powder Puff
Rare Beauty
$15
Made of soft-touch velvet, this diamond-shaped powder puff pairs perfectly with our tinted pressed powder for smooth, seamless, and precise application. It includes an easy-to-clean sleeve for touch-ups on the go.

Stay Vulnerable All-Over Eyeshadow Brush
Rare Beauty
$15
An eyeshadow brush for easy, all-over blending, with a unique dense, angled shape that mimics your fingertip for max control.

Stay Vulnerable Glossy Lip Balm
Rare Beauty
$20
Like a lip mask in a gloss, this ultra shiny balm cushions lips with soft, nourishing color that’s all slick, no stick. Now in a NEW, limited-edition shade N early Petal.

Stay Vulnerable Liquid Eyeshadow
Rare Beauty
$20
A quick-and-easy eyeshadow that goes from liquid to powder in seconds for a soft, seamless wash of color that lasts.

Stay Vulnerable Melting Blush
Rare Beauty
$24
A breakthrough, mistakeproof liquid-like cream blush that melts into a second skin for the most natural-looking flush you can’t mess up.

True to Myself Natural Matte Longwear Foundation
Rare Beauty
$38
A self-priming and self-setting foundation with buildable, medium to full coverage and a natural matte finish that brings out the best in your skin.

True To Myself Tinted Pressed Finishing Powder
Rare Beauty
$32
A weightless tinted powder that does it all: instantly blurs, smooths, reduces shine, and sets makeup with a natural finish that stays true to you—and your skin. This talc-free formula gives a diffused cloud effect that lets radiance filter through, layering seamlessly (and undetectably) over bare skin or makeup.

Warm Radiance Mini Blush & Luminizer Duo
Rare Beauty
$26
The essentials you need for warm, radiant looks on the go. Award-winning Soft Pinch Liquid Blush Mini in Resilience (warm chestnut) blends beautifully for a soft flush of color , while Positive Light Liquid Luminizer Mini in Exhilarate (champagne gold) gives skin a dewy, buildable glow. A $32 value.

Warm Wishes Effortless Bronzer Stick
Rare Beauty
$30
A breakthrough bronzing stick that creates an instant sun-kissed glow and blends seamlessly for a second-skin finish—just swipe on , blend, and go !

Warm Wishes Powder Bronzer & Brush Duo
Rare Beauty
$48
Save 20% when you bundle Warm Wishes Soft Matte Powder Bronzer (in your shade of choice!) with the Angled Powder Brush. Exclusive to RareBeauty.com. *Special bundle discount offer cannot be combined with other promotional offers.

Warm Wishes Soft Matte Powder Bronzer
Rare Beauty
$30
An ultra-smooth bronzing powder with a blurred matte finish that gives skin a natural sunlit warmth all day long.
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