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United States · Est. 2019

Pattern

Curl care by Tracee Ellis Ross

Texture-first hair care for curls, coils, and tight textures — clean-leaning formulas that celebrate moisture and definition.

★ 4.716700 reviews142,000 followingVisit shop ↗

On the shelf

2 Minis for $20 ($24 value)

2 Minis for $20 ($24 value)

Pattern

$20

Do not add this product to your cart. Please visit the bundle page to edit. This is a dummy product and must not be deleted or altered . Dummy products are essential for the Bundle Builder app to function. Learn more here: https://support.kitenzo.com/article/604-dummy-products

★ 4.8433 reviews
3 Packettes for $12 ($21 value)

3 Packettes for $12 ($21 value)

Pattern

$12

Do not add this product to your cart. Please visit the bundle page to edit. This is a dummy product and must not be deleted or altered . Dummy products are essential for the Bundle Builder app to function. Learn more here: https://support.kitenzo.com/article/604-dummy-products

★ 4.5297 reviews
Argan Oil Blend

Argan Oil Blend

Pattern

$28

A lightweight, residue-free Argan Oil Blend with Argan, Sunflower & Shea Oils that strengthens, hydrates & keeps curls soft & smooth.

★ 4.4425 reviews
Blow Out Primer

Blow Out Primer

Pattern

$27

Blow Out Primer is a lightweight heat-protecting cream that preps, detangles & softens hair for smoother, touchable blowouts & silk presses.

★ 4.654 reviews
Body Full Collection Bundle

Body Full Collection Bundle

Pattern

$154.8

10% off when you buy these products together as a bundle! Includes: Dry Exfoliating Body Scrub, Moisturizing Body Wash, Nourishing Body Oil, Hydrating Body Lotion, & Moisture Rich Body Cream A full body treatment that awakens, nourishes & provides lasting hydration.

★ 4.7186 reviews
Bounce Back Pre-Poo

Bounce Back Pre-Poo

Pattern

$25

A pre-poo treatment with Murumuru Butter, Oat & Hibiscus Extracts that nourish & restores bounce to curls after heat styling or straightening.

★ 4.6174 reviews
Breakage Barrier Hair Mask

Breakage Barrier Hair Mask

Pattern

$25

A nutrient-rich hair mask with White Tea & Manuka Honey that strengthens, restores moisture & reduces breakage—leaving curls softer & more resilient.

★ 4.485 reviews
Caramella Hair Clip

Caramella Hair Clip

Pattern

$12

Durable acetate Hair Clips designed for curly, coily & tight textures—perfect for styling, sectioning & securing thick hair with ease & style.

★ 4.5157 reviews
Cleansing Shampoo

Cleansing Shampoo

Pattern

$22

A clarifying shampoo with Matcha Green Tea, Aloe & Panthenol that removes buildup, strengthens hair & revitalizes the scalp without stripping natural oils.

★ 4.4340 reviews
cleansing shampoo 1.75 fl oz

cleansing shampoo 1.75 fl oz

Pattern

$4

When it's time for a deep clean, our Cleansing Shampoo cleanses your natural hair to remove product buildup and residue, revives the scalp & gives hair a fresh start without stripping away the healthy, natural oils of your tresses.

★ 4.7191 reviews
Cleansing Shampoo Mini

Cleansing Shampoo Mini

Pattern

$12

Provides the deep cleaning benefits of clarifying shampoo without stripping away healthy oils. Our shampoo is boosted by antioxidant-rich Matcha Green Tea, Aloe Vera & Panthenol which promotes strong hair, removes buildup & revives scalps.

★ 4.4280 reviews
Curl Cocktail Kit

Curl Cocktail Kit

Pattern

$32

The Curl Cocktail Kit: Leave-In Conditioner seals & enhances curls, Styling Cream adds moisture & touchable hold, & Curl Gel defines strands.

★ 4.634 reviews
Curl Definition Set

Curl Definition Set

Pattern

$66

The Curl Definition Set: Curl Mousse defines strands, Palo Santo Leave-In locks in hydration & soft hold & Hydration Mist refreshes & protects curls.

★ 4.4165 reviews
Curl Gel

Curl Gel

Pattern

$49

A bestselling non-drying curl gel with Aloe Vera, Coconut & Cacay Oil that defines & nourishes curls without flakiness.

★ 4.8323 reviews
curl gel 1.75 fl oz

curl gel 1.75 fl oz

Pattern

$4

Our bestselling gel for wash-&-gos, the Curl Gel is a dream for defined, bouncy & juicy curls looking for medium hold. The creamy, smooth formula glides on effortlessly & gives life to coily and curly hair with the nourishment of Aloe Vera, Coconut Oil & Cacay Oil.

★ 4.5242 reviews
Curl Gel Mini

Curl Gel Mini

Pattern

$12

A favorite for applying to wet hair for wash-&-gos, the Curl Gel is a dream for defining your curl pattern, leaving you with bouncy & juicy curls with a medium hold. This curly hair gel is versatile, as you can achieve a slick, natural look when styling dry hair.

★ 4.8263 reviews
Curl Mousse

Curl Mousse

Pattern

$25

A weightless curl-defining mousse with Marshmallow Root & Castor Oil that adds volume, shine & softness.

★ 4.751 reviews
Curl Mousse Mini

Curl Mousse Mini

Pattern

$14

Our ultra-light silicone-free Curl Mousse for natural hair delivers weightless volume & touchable hold for defined curls. This fluffy, one-step curly hair mousse formula dries quickly & defines to preserve natural curl (patterns 3B-4C) & set poppin’ styles.

★ 4.7246 reviews
Daily Hydration Body Bundle

Daily Hydration Body Bundle

Pattern

$57.8

10% off when you buy these products together as a bundle! A duo that boosts moisture by 2x. Lather with Olive Oil & Aloe then hydrate with Jojoba Oil & Shea Butter for soft, glowing skin in Midnite Amber. I ncludes: Moisturizing Body Wash & Hydrating Body Lotion.

★ 4.6169 reviews
Deep Scalp Detox

Deep Scalp Detox

Pattern

$29

A 2-in-1 scalp serum with Tea Tree Oil, Pink Clay & Lemon Peel Oil that cleanses, balances & refreshes scalp between washes or protective styles.

★ 4.4225 reviews
Deep Scalp Detox Mini

Deep Scalp Detox Mini

Pattern

$12

Restore scalp health with a 2-in-1 serum crafted with Australian Tea Tree Oil, balancing Pink Clay & Lemon Peel Oil to purge dirt, dead skin & lingering product naturally. Ideal for a reset in between wash days, during or after braids, wigs & weaves.

★ 4.5492 reviews
Detangling Nectar

Detangling Nectar

Pattern

$29

#1 detangler for curly hair formulated with Sea Moss, Aloe & Grapeseed Oil that loosens knots, adds slip, moisture & shine.

★ 4.4480 reviews
detangling nectar 1.75 fl oz

detangling nectar 1.75 fl oz

Pattern

$4

Our #1 bestselling Detangling Nectar glazes curls to ease combing through knots & coils seeking their independence. This slippy formula is crafted from Sea Moss, Aloe Vera & Grapeseed Oil to leave hair with shine & hydration. This detangler prepares strands for smooth, defined curls.

★ 4.7416 reviews
Detangling Nectar Mini

Detangling Nectar Mini

Pattern

$12

#1 best detangler for curly hair glazes curls to loosen stubborn knots & tangles before wash day or styling your natural hair. Formulated with Sea Moss, Aloe Vera & Grapeseed Oil that provide extra slip, moisture & shine. It's our community's favorite hair detangler for a reason!

★ 4.8118 reviews
Detangling Nectar Mini

Detangling Nectar Mini

Pattern

$12

#1 best detangler for curly hair glazes curls to loosen stubborn knots & tangles before wash day or styling your natural hair. Formulated with Sea Moss, Aloe Vera & Grapeseed Oil that provide extra slip, moisture & shine. It's our community's favorite hair detangler for a reason!

★ 4.8458 reviews
Detox Shampoo

Detox Shampoo

Pattern

$25

Detoxify & reset curls with a deep-cleansing shampoo that lifts buildup, hard water minerals & chlorine without stripping moisture.

★ 4.537 reviews
Double-Sided Bristle Brush

Double-Sided Bristle Brush

Pattern

$22

A double-sided 2-in-1 brush with soft nylon & stiff boar bristles that smooths flyaways & slicks tight styles with precision.

★ 4.4310 reviews
Dry Exfoliating Body Scrub

Dry Exfoliating Body Scrub

Pattern

$36

A dry exfoliating body scrub with Dead Sea Salts & Coconut Oil that buffs away buildup, hydrates skin & leaves a silky-soft glow.

★ 4.6424 reviews
Edge Control

Edge Control

Pattern

$14

A long-lasting Edge Control with Beeswax & Mango Seed Butter that smooths edges, strengthens hair & provides a flake-free hold.

★ 4.8463 reviews
Edge Control Duo

Edge Control Duo

Pattern

$26

The ultimate duo for slaying baby hairs. Edge Control shapes & protects edges with smooth, flake-free hold & a dual Edge Tool for combing & swirling baby hairs.

★ 4.7471 reviews
Edge Tool

Edge Tool

Pattern

$14

A premium 3-in-1 Edge Tool with durable vegan bristles that perfects sleek edges with effortless swoops & swirls.

★ 4.7306 reviews
Hair Clip

Hair Clip

Pattern

$12

Durable acetate Hair Clips designed for curly, coily & tight textures—perfect for styling, sectioning & securing thick hair with ease & style.

★ 4.8408 reviews
Hair Pick

Hair Pick

Pattern

$12

A premium Hair Pick with extra-long prongs that lifts, shapes & adds volume to curls, coils & tight textures.

★ 4.6289 reviews
Hair Pins Variety Pack

Hair Pins Variety Pack

Pattern

$17

A versatile Hair Pins Variety Pack with 90 pins made in the right lengths & strengths specifically for our voluminous hair, all stored in a reusable case.

★ 4.4140 reviews
Heat Accessories Bundle

Heat Accessories Bundle

Pattern

$59

The Luxe Beauty Carryall includes Hair Clips for precise sectioning, a protective Diffuser Cover to prolong attachment life, all in a premium luxe bag to keep organized.

★ 4.5352 reviews
Heat Protectant

Heat Protectant

Pattern

$22

A lightweight, silky Heat Protectant that shields curls from damage while adding shine & nourishment.

★ 4.5412 reviews
Heavy Conditioner

Heavy Conditioner

Pattern

$49

A super-rich conditioner with Avocado, Shea & Safflower Oils that delivers PATTERN’s signature slip for easy detangling & intense hydration.

★ 4.7476 reviews
heavy conditioner 1.75 fl oz

heavy conditioner 1.75 fl oz

Pattern

$4

With a texture like butta, our Heavy Conditioner is perfect for coily & tight textures. Creamy, luscious & invigorating, our formula has coils singing in celebration as it wraps them in serious hydration & the signature “PATTERN slip” for easy detangling & great curl clumping.

★ 4.6399 reviews
Heavy Conditioner Mini

Heavy Conditioner Mini

Pattern

$12

Super rich & super thick conditioner that provides serious hydration for coils & tight textures. Avocado Oil, Shea Butter & Safflower Oil provide this formula with the signature “PATTERN slip” for easy detangling & great curl clumping.

★ 4.6229 reviews
Hydrating Body Lotion

Hydrating Body Lotion

Pattern

$32

A lightweight body lotion that hydrates, soothes & smoothes with nourishing butters & oils for all-day softness & glow.

★ 4.8373 reviews
Hydrating Body Lotion .75 fl oz

Hydrating Body Lotion .75 fl oz

Pattern

$4

A lightweight body lotion that hydrates, soothes & smoothes with nourishing butters & oils for all-day softness & glow.

★ 4.7271 reviews
Hydrating Body Lotion Mini

Hydrating Body Lotion Mini

Pattern

$14

A lightweight body lotion that hydrates, soothes & smoothes with nourishing butters & oils for all-day softness & glow. 3 fl oz

★ 4.4445 reviews
Hydrating Mist

Hydrating Mist

Pattern

$19

A refreshing mist with Aloe, Avocado & Coconut Oil that revitalizes, adds moisture & works alone or layered with styling products. Optimized for easier spraying — with the nourishing benefits curls & coils know & love.

★ 4.5272 reviews
Hydrating Mist Mini

Hydrating Mist Mini

Pattern

$10

Nectar of the gods, our Hydrating Hair Mist is a curl refresher spray that refreshes dry curls & reactivates them while protecting natural hair from environmental stressors.

★ 4.5212 reviews
Hydration Shampoo

Hydration Shampoo

Pattern

$45

A creamy, moisturizing shampoo with Aloe Vera, Coconut Oil & Honey that gently cleanses without stripping—leaving curls soft, hydrated.

★ 4.8493 reviews
Hydration Shampoo Mini

Hydration Shampoo Mini

Pattern

$12

Add this hydrating shampoo for curly hair to your natural hair care routine. Creamy, luxurious & boosted with a blend of glorious oils, our Hydration Shampoo moisturizes dry hair, & helps curls & coils of every curl type dance in a wash of liquid sunshine.

★ 4.4195 reviews
Indigo Rain Leave-In Conditioner

Indigo Rain Leave-In Conditioner

Pattern

$29

With a fresh & bright scent, our Leave-In Conditioner seals in moisture, helps detangle & adds extra hydration while giving soft curl definition.

★ 4.6479 reviews
Indigo Rain Leave-In Conditioner 1.75 fl oz

Indigo Rain Leave-In Conditioner 1.75 fl oz

Pattern

$4

With a fresh & bright scent, our Leave-In Conditioner seals in moisture, helps detangle & adds extra hydration while giving soft curl definition.

★ 4.4275 reviews
Indigo Rain Leave-In Conditioner Packet

Indigo Rain Leave-In Conditioner Packet

Pattern

$4

With a fresh & bright scent, our Leave-In Conditioner seals in moisture, helps detangle & adds extra hydration while giving soft curl definition.

★ 4.4360 reviews
Indigo Rain Strong Hold Gel

Indigo Rain Strong Hold Gel

Pattern

$29

A fresh & bright Strong Hold Gel that provides long-lasting hold without breaking or drying hair & nourishes hair while creating a slick look.

★ 4.7496 reviews
Indigo Rain Strong Hold Gel 1.75 fl oz

Indigo Rain Strong Hold Gel 1.75 fl oz

Pattern

$4

With a fresh & bright scent, Strong Hold Gel that provides long-lasting hold without breaking or drying hair & nourishes hair while creating a slick look.

★ 4.6309 reviews
Indigo Rain Strong Hold Gel Packet

Indigo Rain Strong Hold Gel Packet

Pattern

$4

With a fresh & bright scent, Strong Hold Gel that provides long-lasting hold without breaking or drying hair & nourishes hair while creating a slick look.

★ 4.7326 reviews
Indigo Rain Styling Custard

Indigo Rain Styling Custard

Pattern

$29

A lightweight & super slippy styling custard that provides hold, soft definition & shine. Great for ponytails, braid-outs & Bantu knots.

★ 4.5462 reviews
Indigo Rain Styling Custard 1.75 fl oz

Indigo Rain Styling Custard 1.75 fl oz

Pattern

$4

With a fresh & bright scent, our Styling Custard is lightweight & super slippy. It provides hold, soft definition & shine. Great for ponytails, braid-outs & Bantu knots.

★ 4.5292 reviews
Indigo Rain Styling Custard Packet

Indigo Rain Styling Custard Packet

Pattern

$4

With a fresh & bright scent, our Styling Custard is lightweight & super slippy. It provides hold, soft definition & shine. Great for ponytails, braid-outs & Bantu knots.

★ 4.8343 reviews
Intensive Conditioner

Intensive Conditioner

Pattern

$29

An ultra-hydrating conditioner with Avocado, Shea & Safflower Oils that restores curl patterns, protects against breakage & doubles as a deep conditioning mask.

★ 4.6459 reviews
intensive conditioner 1.75 fl oz

intensive conditioner 1.75 fl oz

Pattern

$4

Extra, extra, extra, this is our Intensive Conditioner, the richest of PATTERN’s ultra-hydrating conditioner formulas where tighter textures can seriously indulge.

★ 4.5382 reviews
Intensive Conditioner Mini

Intensive Conditioner Mini

Pattern

$12

Rich, ultra-hydrating conditioner that protects against breakage, dryness & helps restore curl patterns. Packed with Avocado Oil, Shea Butter & Safflower Oil, this powerhouse doubles as a deep conditioner.

★ 4.8178 reviews
Jojoba Oil Blend

Jojoba Oil Blend

Pattern

$29

A lightweight, residue-free hair oil with Safflower, Olive, Lavender & Jojoba Oils that reduces breakage & soothes the scalp & hair shaft.

★ 4.5442 reviews
Juicy & Joyful Mist Spray Bottle

Juicy & Joyful Mist Spray Bottle

Pattern

$15

A refillable, eco-friendly mist spray bottle with continuous fine mist technology—perfect for hydrating curls with water or your favorite PATTERN hair cocktails.

★ 4.6204 reviews
Juicy Curl Kit

Juicy Curl Kit

Pattern

$48

This Juicy Curl Kit is perfect for cleansing & styling to ensure your natural curls are defined & nourished.

★ 4.6369 reviews
Juicy Hydration Duo

Juicy Hydration Duo

Pattern

$24

A duo that boosts moisture by 2x. Lather with Olive Oil & Aloe then hydrate with Jojoba Oil & Shea Butter for soft, glowing skin in Midnite Amber. I ncludes: Mini Moisturizing Body Wash & Mini Hydrating Body Lotion.

★ 4.8288 reviews
Juicy Wash & Go Cocktail Sampler Set

Juicy Wash & Go Cocktail Sampler Set

Pattern

$19

Juicy Wash & Go Cocktail Sampler Set: Leave-In Conditioner preps, Curl Gel defines, Strong Hold Gel locks in style & Jojoba Oil seals in moisture.

★ 4.6224 reviews
Jumbo Bestseller Duo

Jumbo Bestseller Duo

Pattern

$75

Our Juiciest Duo yet! Start with the Hydration Shampoo, a moisturizing formula infused with Aloe Vera & Honey to gently cleanse without stripping. Follow with our #1 bestseller the Leave-In Conditioner, to seal in moisture, boost hydration & deliver 2X less breakage.

★ 4.8258 reviews
Jumbo Definition Duo

Jumbo Definition Duo

Pattern

$78.4

Our curl-defining duo starts with our #1 bestseller, the Leave-In Conditioner, to seal in moisture, boost hydration & deliver 2X less breakage. Follow with the Curl Gel, a medium-hold formula infused with Aloe Vera, Coconut Oil & Cacay Oil to define curls, enhance bounce & leave hair soft, springy & touchable.

★ 4.4105 reviews
Leave-In Conditioner

Leave-In Conditioner

Pattern

$49

Our #1 bestseller seals in moisture & adds extra hydration to wet or dry hair. Keep your inches with 2X less breakage & double the curl definition.

★ 4.6374 reviews
Leave-In Conditioner 1.75 fl oz

Leave-In Conditioner 1.75 fl oz

Pattern

$4

Prevent dry, unnecessarily frizzy and damaged hair. The holy grail of hair care products, our Leave-In Conditioner treats your curls with a refreshing & restorative hair pick-me-up.

★ 4.4365 reviews
Leave-In Conditioner Mini

Leave-In Conditioner Mini

Pattern

$12

The holy grail of hair care products , our Leave-In Conditioner for curly hair treats your locks with a refreshing & restorative hair pick-me-up with each ingredient. Prevent dry, unnecessary frizz & damaged hair & say hello to curl definition.

★ 4.7161 reviews
Lightweight Conditioner

Lightweight Conditioner

Pattern

$29

A weightless conditioner ideal for fine or thin curly hair with Coconut Oil, Irish Moss & Biotin that detangles, hydrates & doubles as a co-wash.

★ 4.8153 reviews
lightweight conditioner 1.75 fl oz

lightweight conditioner 1.75 fl oz

Pattern

$4

Our silicone-free Lightweight Conditioner is geared towards naturals with fine or thin hair whose curls need a kiss of hydration. Great as a co-wash or for daily use after shampooing, our formula delivers weightless moisture to give hair a fresh start.

★ 4.4450 reviews
Lightweight Conditioner Mini

Lightweight Conditioner Mini

Pattern

$12

Ideal for fine or thin curly hair, this conditioner provides weightless moisture, helps with detangling & doubles as a co-wash. Infused with Coconut Oil, Irish Moss & Biotin to fortify strands while providing slippage.

★ 4.6144 reviews
Luxe Beauty Carryall

Luxe Beauty Carryall

Pattern

$45

A sleek, vegan leather carryall bag with six protective pockets—perfect for storing your dryer, attachments & styling tools.

★ 4.5152 reviews
Medium Conditioner

Medium Conditioner

Pattern

$49

An award-winning, moisture-rich conditioner with Jojoba & Olive Oils that hydrates, adds slip & defines curls.

★ 4.6344 reviews
medium conditioner 1.75 fl oz

medium conditioner 1.75 fl oz

Pattern

$4

Our Medium Conditioner is geared towards both coily & curly hair textures looking for hydration, slippage & curl definition. Your curls will dance to their own unique rhythm after conditioning.

★ 4.5467 reviews
Medium Conditioner Mini

Medium Conditioner Mini

Pattern

$12

An award-winning moisture-rich conditioner infused with Jojoba Oil & Olive Oil is ideal for curly & coily hair textures looking for hydration, slippage & curl definition.

★ 4.5127 reviews
Mini Leave-In Conditioner Discovery Set

Mini Leave-In Conditioner Discovery Set

Pattern

$32

Our Holy Grail in three signature scents. This mini kit features our #1 bestselling Leave-In Conditioner to hydrate, define & detangle curls on the go.

★ 4.5122 reviews
Mini Radiant Body Trio

Mini Radiant Body Trio

Pattern

$35

A trio that exfoliates with Dead Sea Salts, hydrates with Olive Oil & restores with Hyaluronic Acid for radiant skin, in our Midnite Amber scent. Includes: Dry Exfoliating Body Scrub, Moisturizing Body Wash & Moisture Rich Body Cream

★ 4.6139 reviews
Mini Shower Brush

Mini Shower Brush

Pattern

$10

Compact & perfect for on-the-go styling, our mini hair brush is heavy-duty yet gentle on every curly hair type, even in its travel-friendly size. A secret tool for styling happy curls and massaging the scalp. The travel hair brush is built with premium features & a comfortable handle design.

★ 4.868 reviews
Mini Wide Tooth Comb

Mini Wide Tooth Comb

Pattern

$10

Compact & perfect design for on-the-go hair styling, our mini comb works on wet or dry hair wherever you are away from home. Curls will shake, boogie & be free as hair glides with ease through wide-set teeth.

★ 4.5187 reviews
Moisture Milk

Moisture Milk

Pattern

$29

An award-winning lightweight cream with Amla Oil, Irish Moss & Agave Nectar that penetrates the hair shaft to deliver real, lasting hydration without weight, so your curls stay soft, defined, & shiny on day one & day four.

★ 4.7276 reviews
Moisture Milk 1.75 fl oz

Moisture Milk 1.75 fl oz

Pattern

$4

Thirsty curls drink in lightweight hydration when you smooth our Moisture Milk through parched strands. Ideal for moisture that lasts all day, this creamy formula leaves strands shiny & supple. Rich Amla Oil, Irish Moss, & Agave Nectar soften curls & finesses unwanted frizz.

★ 4.8348 reviews
Moisture Milk Mini

Moisture Milk Mini

Pattern

$12

Award-winning lightweight cream provides long-lasting moisture to dry hair, reduces breakage & keeps unwanted frizz at bay.

★ 4.4475 reviews
Moisture Rich Body Cream

Moisture Rich Body Cream

Pattern

$36

A rich body cream that deeply hydrates & plumps with Hyaluronic Acid, Baobab Oil, Shea & Illipe Butters to help protect & support elasticity.

★ 4.4390 reviews
Moisture Rich Body Cream .75 fl oz

Moisture Rich Body Cream .75 fl oz

Pattern

$4

A rich body cream that deeply hydrates & plumps with Hyaluronic Acid, Baobab Oil, Shea & Illipe Butters to help protect & support elasticity.

★ 4.6254 reviews
Moisturizing Body Wash

Moisturizing Body Wash

Pattern

$32

A moisturizing, silky body wash that gently cleanses & hydrates skin with Aloe Vera, Olive Oil & the warm scent of Midnite Amber.

★ 4.7441 reviews
Moisturizing Body Wash .75 fl oz

Moisturizing Body Wash .75 fl oz

Pattern

$4

A moisturizing, silky body wash that gently cleanses & hydrates skin with Aloe Vera, Olive Oil & the warm scent of Midnite Amber.

★ 4.5237 reviews
Moisturizing Body Wash Mini

Moisturizing Body Wash Mini

Pattern

$14

A moisturizing, silky body wash that gently cleanses & hydrates skin with Aloe Vera, Olive Oil & the warm scent of Midnite Amber. 3 fl oz

★ 4.4135 reviews
Nourishing Body Oil

Nourishing Body Oil

Pattern

$36

A silky body oil with nourishing plant oils that also locks in hydration & protects your skin to keep skin softer for longer.

★ 4.5407 reviews
Paddle Brush

Paddle Brush

Pattern

$22

A Paddle Brush with heat-resistant, flexible bristles that detangle & smooths hair for effortless styling & a polished finish.

★ 4.5327 reviews
Palo Santo Curl Gel

Palo Santo Curl Gel

Pattern

$29

A bestselling non-drying curl gel with Aloe Vera, Coconut & Cacay Oil that defines & nourishes curls without flakiness.

★ 4.7131 reviews
Palo Santo Curl Gel Mini

Palo Santo Curl Gel Mini

Pattern

$12

Introducing our bestselling Curl Gel, now in our refreshing Palo Santo scent! This gel is perfect for achieving defined, bouncy curls with a medium hold. Its creamy, smooth formula glides on effortlessly, infusing coily and curly hair with the nourishing benefits of Aloe Vera, Coconut Oil, and Cacay Oil.

★ 4.833 reviews
Palo Santo Curl Mousse

Palo Santo Curl Mousse

Pattern

$25

A weightless curl-defining mousse with Marshmallow Root & Castor Oil that adds volume, shine & softness.

★ 4.572 reviews
Palo Santo Curl Mousse Mini

Palo Santo Curl Mousse Mini

Pattern

$14

Award-winning mousse is now available in the earthy & bright aroma of Palo Santo to enhance your self-care routine. Ultra-light mousse that defines curls, adds weightless volume & shine while maintaining softness & smoothness.

★ 4.6114 reviews
Palo Santo Duo

Palo Santo Duo

Pattern

$43

The Palo Wash Day Duo includes Hydration Shampoo to cleanse & nourish without stripping & Palo Santo Medium Conditioner to hydrate, define & soften curls.

★ 4.8488 reviews
Palo Santo Hydration Shampoo

Palo Santo Hydration Shampoo

Pattern

$20

A gentle Hydration Shampoo with Shea Butter, Aloe, Honey & Coconut Oil that cleanses without stripping—leaving curls soft & hydrated.

★ 4.8148 reviews
Palo Santo Leave-In Conditioner

Palo Santo Leave-In Conditioner

Pattern

$49

A bestselling leave-in conditioner infused with Aloe, Honey & Jojoba Oil that hydrates, defines curls & tames frizz.

★ 4.7106 reviews
Palo Santo Leave-In Conditioner 1.75 fl oz

Palo Santo Leave-In Conditioner 1.75 fl oz

Pattern

$4

<p>Our new Leave-In Conditioner features a limited-edition scent: an earthy & bright aroma of Palo Santo to enhance your self-care routine.

★ 4.7331 reviews
Palo Santo Leave-in Conditioner Mini

Palo Santo Leave-in Conditioner Mini

Pattern

$12

#1 bestseller is now available in the earthy & bright aroma of Palo Santo to enhance your self-care routine. Our leave-in conditioner seals in moisture & adds extra hydration to dry or damaged hair while providing soft curl definition & preventing unwanted frizz.

★ 4.597 reviews
Palo Santo Medium Conditioner

Palo Santo Medium Conditioner

Pattern

$27

An award-winning, moisture-rich conditioner with Jojoba & Olive Oils that hydrates, adds slip & defines curls.

★ 4.689 reviews
Palo Santo Medium Conditioner 1.75 fl oz

Palo Santo Medium Conditioner 1.75 fl oz

Pattern

$4

Our Medium Conditioner is geared towards both curly & coily hair textures looking for hydration, slippage & curl definition. Your curls will dance to their own unique rhythm after conditioning.

★ 4.7101 reviews
Palo Santo Mini Stylers Kit

Palo Santo Mini Stylers Kit

Pattern

$28

Try our bestselling stylers in our popular Palo Santo scent on-the-go, breathe in this light woody fragrance with notes of citrus & mint.

★ 4.425 reviews
Palo Santo Styling Cream

Palo Santo Styling Cream

Pattern

$29

A curl-defining cream with Shea Butter, Cacay & Sweet Almond Oil that nourishes, prevents breakage, provides superior moisture & a soft hold.

★ 4.455 reviews
Palo Santo Styling Cream Mini

Palo Santo Styling Cream Mini

Pattern

$14

Lookin' like a jar of thick buttercream, our Styling Cream provides superior moisture penetration & the ideal oil-rich, touchable hold when setting twist outs, braid outs, bantu knots, wash-&-gos & more.

★ 4.684 reviews
Palo Santo Wash & Go Cocktail Sampler Set

Palo Santo Wash & Go Cocktail Sampler Set

Pattern

$19

Wash day meets spa day with the Palo Santo Wash & Go Cocktail Kit. Designed to hydrate, nourish & define curls.

★ 4.7241 reviews
PATTERN x SERGIO HUDSON Curl-Conscious Robe

PATTERN x SERGIO HUDSON Curl-Conscious Robe

Pattern

$88

The Curl-Conscious Robe features a plush waffle weave for post-shower comfort, complete with a PATTERN Beauty Robe Dust Bag.

★ 4.8293 reviews
Protective Style Set

Protective Style Set

Pattern

$78

The Protective Style Set: Deep Scalp Detox cleanses, Scalp Serum soothes & cools, Edge Control styles edges & Edge Tool shapes & swoops.

★ 4.7356 reviews
Radiant Skin Trio

Radiant Skin Trio

Pattern

$93.6

10% off when you buy these products together as a bundle! A trio that exfoliates with Dead Sea Salts, hydrates with Olive Oil & restores with Hyaluronic Acid for radiant skin, in our Midnite Amber scent. Includes: Dry Exfoliating Body Scrub, Moisturizing Body Wash & Moisture Rich Body Cream

★ 4.8203 reviews
Repair360®  Leave-in Foam

Repair360® Leave-in Foam

Pattern

$49

Repair360® Leave-In Foam is a lightweight foam that rebuilds damaged strands from the inside out. Boosted by Repair360®, Vegan Protein, & Amino Acids, it supports strength & shine while providing thermal protection up to 450°F.

★ 4.4305 reviews
Repair360® Steam Set

Repair360® Steam Set

Pattern

$199

Our Repair360® Steam Set pairs the PATTERN Hair Steamer with Repair360® Leave-In Foam to steam & revive hair from root to tip. This routine pairs the power of steam with targeted repair to enhance moisture absorption & rebuild hair from within.

★ 4.450 reviews
Retractable Comb

Retractable Comb

Pattern

$9

The Retractable Comb features a sectioning tooth & metal tail for precise parting, with retract & lock technology for easy storage.

★ 4.6484 reviews
Revitalizing Scalp Scrub

Revitalizing Scalp Scrub

Pattern

$29

A gentle scalp exfoliator with Pink Himalayan Sea Salt, Cucumber & Aloe Vera that removes buildup, soothes dryness & itching.

★ 4.480 reviews
Scalp Serum

Scalp Serum

Pattern

$29

A tingly, hydrating scalp serum with Peppermint, Rosemary & Lavender Oils that soothes roots, moisturizes & refreshes the scalp.

★ 4.6119 reviews
Sectioning Clips (4pcs)

Sectioning Clips (4pcs)

Pattern

$12

Sturdy Sectioning Clips that securely hold, separate & grip while being smooth on natural hair.

★ 4.838 reviews
Shine Spray

Shine Spray

Pattern

$25

An ultra-lightweight Shine Spray with Castor Oil & Plumeria Extract that adds luminous, soft shine to curls while nourishing & protecting against humidity.

★ 4.6429 reviews
Shipping Protection by Route

Shipping Protection by Route

Pattern

$0.98

Route provides protection for shipments that are lost, broken, or stolen. Add Route to your cart at checkout to enable protection. Visit route.com to learn more.

★ 4.5357 reviews
Shower Brush

Shower Brush

Pattern

$19

A gentle yet durable Shower Brush made with premium flexible bristles that detangle, define & enhance curl clumping.

★ 4.7391 reviews
Slick & Snatched Cocktail Sampler Set

Slick & Snatched Cocktail Sampler Set

Pattern

$19

Sculpt sleek ponies, buns & slicked-back styles with the Slick & Snatched Kit, for effortlessly smooth styling.

★ 4.5207 reviews
Spoontula

Spoontula

Pattern

$5

A half-spoon, half-spatula Spoontula designed to scoop every last drop of your favorite products—from hair masks to jumbo Curl Gel.

★ 4.8123 reviews
Steam & Repair Set

Steam & Repair Set

Pattern

$186

The Steam & Repair Set: Hair Steamer opens cuticles for deep hydration & Breakage Barrier Mask strengthens strands to reduce breakage.

★ 4.567 reviews
Straighten & Shield Set

Straighten & Shield Set

Pattern

$126.9

This duo pairs our Vibrating Flat Iron with ceramic-coated plates with our Heat Protectant, which guards curls & coils from heat up to 450° F. This flat iron puts the power in your hands with 14 customizable heat settings & innovative vibration technology that you can turn on or off.

★ 4.888 reviews
Strong Hold Gel

Strong Hold Gel

Pattern

$29

A flexible, nourishing gel with Sea Moss, Aloe & Chia Seeds that delivers long-lasting hold & a sleek look without drying hair.

★ 4.4255 reviews
Strong Hold Gel Mini

Strong Hold Gel Mini

Pattern

$12

A flexible gel that provides long-lasting hold without breaking or drying hair & nourishes hair while creating a slick look. Infused with Sea Moss, Aloe Vera & Chia Seeds to nourish & fortify curls.

★ 4.4110 reviews
Styling Bestsellers Kit

Styling Bestsellers Kit

Pattern

$34

Your opportunity to try our top-selling stylers, the go-to set for travel. This bundle includes products designed to hydrate, define & hold curls & coils.

★ 4.5322 reviews
Styling Cream

Styling Cream

Pattern

$49

A curl-defining cream with Shea Butter, Cacay & Sweet Almond Oil that nourishes, prevents breakage, provides superior moisture & a soft hold.

★ 4.8238 reviews
styling cream 1.75 fl oz

styling cream 1.75 fl oz

Pattern

$4

Lookin' like a jar of thick buttercream, our Styling Cream is the curly hair cream of your dreams. This curl defining cream provides superior moisture penetration & the ideal oil-rich, touchable hold for a range of curl types and setting hair styles including twist outs, braid outs, Bantu knots, wash-&-gos & more.

★ 4.6259 reviews
Styling Cream Mini

Styling Cream Mini

Pattern

$12

Lookin' like a jar of thick buttercream, our Styling Cream is the curly hair cream of your dreams. This styling cream for curly hair provides superior moisture penetration & the ideal oil-rich, touchable hold when setting a range of hair styles including twist outs, braid outs, bantu knots, wash-&-gos & more.

★ 4.893 reviews
Styling Custard

Styling Custard

Pattern

$29

A lightweight, slippy custard with Flaxseed Oil, Agave, Irish Moss & Chamomile that defines, hydrates & adds shine.

★ 4.5102 reviews
Styling Custard 1.75 fl oz

Styling Custard 1.75 fl oz

Pattern

$4

Parents & kids rejoice! The lightweight & slippy Styling Custard makes hair care easier at every age. Scoop & lightly layer for hydrated hold, definition & extra shine for the entire family.

★ 4.6314 reviews
Texture Travel Kit

Texture Travel Kit

Pattern

$32

For travel or trial, our Texture Travel Set includes all of the essentials to keep your hair fully clean & deeply hydrated no matter where you go.

★ 4.5497 reviews
Textured Twist Out Cocktail Sampler Set

Textured Twist Out Cocktail Sampler Set

Pattern

$19

The Textured Twist Out Cocktail Kit is what you need to prep & hold those juicy, defined & long-lasting twists.

★ 4.4190 reviews
The Blowout Bundle

The Blowout Bundle

Pattern

$203.4

This duo pairs our 9x award-winning Blow Dryer with 4 Attachments & Blow Out Primer, a lightweight cream-serum proven to reduce blow dry time, support detangling & shield strands against heat up to 425° F.

★ 4.771 reviews
the brush attachment

the brush attachment

Pattern

$20

The PATTERN Hair Dryer Brush Attachment is made for heat styling without heat damage & is uniquely designed based on our definition-boosting Shower Brush , so the bristles are crafted with your curls in mind. The Brush Attachment can make your curly hair styling prep work easy.

★ 4.8378 reviews
The Coily Starter Bundle

The Coily Starter Bundle

Pattern

$135

Coilies rejoice! This starter bundle features nourishing essentials enriched with Flaxseed Oil, Agave, Irish Moss & Chamomile to hydrate, define, & boost volume for springy, defined coils.

★ 4.4420 reviews
The Curling Iron & More Bundle

The Curling Iron & More Bundle

Pattern

$264

A comprehensive trio of tools crafted to empower you in experimenting with your hair's texture & sculpting your strands with heat.

★ 4.8403 reviews
The Curly Starter Bundle

The Curly Starter Bundle

Pattern

$141

The Curly Starter Bundle includes six must-haves to hydrate, define, & add shine to curls for wash-&-gos, braids, or twist outs.

★ 4.6339 reviews
The Hair Steamer

The Hair Steamer

Pattern

$179

A Hair Steamer that delivers deep hydration, opens cuticles & helps protect against breakage—while adding volume, stretch & detangling curls.

★ 4.6284 reviews
The Heat Bundle

The Heat Bundle

Pattern

$211

This set includes our high-performance Blow Dryer with 4 attachments & Heat Protectant to shield hair from heat damage.

★ 4.7386 reviews
The Interchangeable Curling Iron

The Interchangeable Curling Iron

Pattern

$259

The Interchangeable Curling Iron includes three tourmaline ceramic barrels to create personalized curls while protecting hair from heat damage.

★ 4.721 reviews
The Palo Santo Coily Starter Bundle

The Palo Santo Coily Starter Bundle

Pattern

$134

Coilies rejoice! This starter bundle features nourishing essentials enriched with Flaxseed Oil, Agave, Irish Moss & Chamomile to hydrate, define, & boost volume for springy, defined coils.

★ 4.863 reviews
The Palo Santo Curly Starter Bundle

The Palo Santo Curly Starter Bundle

Pattern

$139

The Curly Starter Bundle includes six must-haves to hydrate, define, & add shine to curls for wash-&-gos, braids, or twist outs.

★ 4.7411 reviews
The Palo Santo Tight Texture Starter Bundle

The Palo Santo Tight Texture Starter Bundle

Pattern

$137

The Tight Texture Starter Bundle includes 5 essentials to hydrate, define, & nourish strands for wash-&-gos, braids, or twist outs.

★ 4.8428 reviews
The PATTERN Blow Dryer

The PATTERN Blow Dryer

Pattern

$199

A powerful hair dryer with an AC motor to reduce dry time, ion generator to smooth cuticles & 4 attachments to shape, stretch & define.

★ 4.4395 reviews
The Tight Texture Starter Bundle

The Tight Texture Starter Bundle

Pattern

$139

The Tight Texture Starter Bundle includes 5 essentials to hydrate, define, & nourish strands for wash-&-gos, braids, or twist outs.

★ 4.5437 reviews
the wide tooth comb attachment

the wide tooth comb attachment

Pattern

$20

The Blow Dryer Comb Attachment mimics our Wide Tooth Comb, sporting smooth yet sturdy teeth gliding through wet or dry hair.

★ 4.7361 reviews
Tortoise Hair Clip

Tortoise Hair Clip

Pattern

$14

Durable acetate Tortoise Hair Clip designed for curly, coily & tight textures—perfect for styling, sectioning & securing thick hair with ease & style.

★ 4.5182 reviews
Tortoise Tool Kit

Tortoise Tool Kit

Pattern

$38

The Tortoise Tool Kit includes a Wide Tooth Comb to detangle, an Edge Tool to smooth baby hairs, all in a chic matching zip pouch.

★ 4.7446 reviews
Treatment Mask

Treatment Mask

Pattern

$29

A strengthening hair mask with Rice Water Ferment & Moringa Seed Extract that adds slip, elongates, defines & provides moisture to dry hair.

★ 4.7136 reviews
treatment mask 1.75 fl oz

treatment mask 1.75 fl oz

Pattern

$4

This curly hair mask was inspired by remedies passed down through generations. Our rice water protein-infused Treatment Mask is a modern take on hair care & treating your curls with something special.

★ 4.8208 reviews
Ultimate Hydration Bundle

Ultimate Hydration Bundle

Pattern

$93

The ultimate moisture routine includes Scalp Serum to refresh & stimulate, Treatment Mask to hydrate, & ultra-luscious conditioner to leave curls soft, defined, & healthy.

★ 4.6454 reviews
Vibrating Flat Iron

Vibrating Flat Iron

Pattern

$119

A vibrating flat iron with ceramic-coated plates for smooth, silky styles with effortless glide, fewer passes & customizable control.

★ 4.420 reviews
VIP Creator Exclusive of the Month

VIP Creator Exclusive of the Month

Pattern

$122

Includes: Mini Radiant Body Trio, Juicy Hydration Duo & Mini Leave-In Conditioner Discovery Set Hydration for every curl & every inch of skin. Treat yourself to a complete hydration ritual from wash day to body care.

★ 4.6394 reviews
VIP Reviewer Bundle

VIP Reviewer Bundle

Pattern

$88

Includes: Mini Radiant Body Trio & Nourishing Body Oil Begin your body care routine with the Mini Radiant Body Trio —a three-step ritual designed to prep, cleanse & nourish skin. Start with the Dry Exfoliating Body Scrub to gently buff away dullness & refine the skin’s surface, creating the perfect base for hydration.

★ 4.5377 reviews
Wide Tooth Comb

Wide Tooth Comb

Pattern

$16

A Wide Tooth Comb that effortlessly detangles wet hair & adds volume & separation to dry curls for easy, versatile styling.

★ 4.7221 reviews

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