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United States · Est. 2019

Pattern

Curl care by Tracee Ellis Ross

Texture-first hair care for curls, coils, and tight textures — clean-leaning formulas that celebrate moisture and definition.

4.716700 reviews142,000 followingVisit shop ↗

On the shelf

2 Minis for $20 ($24 value)

2 Minis for $20 ($24 value)

Pattern

$20

Do not add this product to your cart. Please visit the bundle page to edit. This is a dummy product and must not be deleted or altered . Dummy products are essential for the Bundle Builder app to function. Learn more here: https://support.kitenzo.com/article/604-dummy-products

4.8433 reviews
3 Packettes for $12 ($21 value)

3 Packettes for $12 ($21 value)

Pattern

$12

Do not add this product to your cart. Please visit the bundle page to edit. This is a dummy product and must not be deleted or altered . Dummy products are essential for the Bundle Builder app to function. Learn more here: https://support.kitenzo.com/article/604-dummy-products

4.5297 reviews
Argan Oil Blend

Argan Oil Blend

Pattern

$28

A lightweight, residue-free Argan Oil Blend with Argan, Sunflower & Shea Oils that strengthens, hydrates & keeps curls soft & smooth.

4.4425 reviews
Blow Out Primer

Blow Out Primer

Pattern

$27

Blow Out Primer is a lightweight heat-protecting cream that preps, detangles & softens hair for smoother, touchable blowouts & silk presses.

4.654 reviews
Body Full Collection Bundle

Body Full Collection Bundle

Pattern

$154.8

10% off when you buy these products together as a bundle! Includes: Dry Exfoliating Body Scrub, Moisturizing Body Wash, Nourishing Body Oil, Hydrating Body Lotion, & Moisture Rich Body Cream A full body treatment that awakens, nourishes & provides lasting hydration.

4.7186 reviews
Bounce Back Pre-Poo

Bounce Back Pre-Poo

Pattern

$25

A pre-poo treatment with Murumuru Butter, Oat & Hibiscus Extracts that nourish & restores bounce to curls after heat styling or straightening.

4.6174 reviews
Breakage Barrier Hair Mask

Breakage Barrier Hair Mask

Pattern

$25

A nutrient-rich hair mask with White Tea & Manuka Honey that strengthens, restores moisture & reduces breakage—leaving curls softer & more resilient.

4.485 reviews
Caramella Hair Clip

Caramella Hair Clip

Pattern

$12

Durable acetate Hair Clips designed for curly, coily & tight textures—perfect for styling, sectioning & securing thick hair with ease & style.

4.5157 reviews
Cleansing Shampoo

Cleansing Shampoo

Pattern

$22

A clarifying shampoo with Matcha Green Tea, Aloe & Panthenol that removes buildup, strengthens hair & revitalizes the scalp without stripping natural oils.

4.4340 reviews
cleansing shampoo 1.75 fl oz

cleansing shampoo 1.75 fl oz

Pattern

$4

When it's time for a deep clean, our Cleansing Shampoo cleanses your natural hair to remove product buildup and residue, revives the scalp & gives hair a fresh start without stripping away the healthy, natural oils of your tresses.

4.7191 reviews
Cleansing Shampoo Mini

Cleansing Shampoo Mini

Pattern

$12

Provides the deep cleaning benefits of clarifying shampoo without stripping away healthy oils. Our shampoo is boosted by antioxidant-rich Matcha Green Tea, Aloe Vera & Panthenol which promotes strong hair, removes buildup & revives scalps.

4.4280 reviews
Curl Cocktail Kit

Curl Cocktail Kit

Pattern

$32

The Curl Cocktail Kit: Leave-In Conditioner seals & enhances curls, Styling Cream adds moisture & touchable hold, & Curl Gel defines strands.

4.634 reviews
Curl Definition Set

Curl Definition Set

Pattern

$66

The Curl Definition Set: Curl Mousse defines strands, Palo Santo Leave-In locks in hydration & soft hold & Hydration Mist refreshes & protects curls.

4.4165 reviews
Curl Gel

Curl Gel

Pattern

$49

A bestselling non-drying curl gel with Aloe Vera, Coconut & Cacay Oil that defines & nourishes curls without flakiness.

4.8323 reviews
curl gel 1.75 fl oz

curl gel 1.75 fl oz

Pattern

$4

Our bestselling gel for wash-&-gos, the Curl Gel is a dream for defined, bouncy & juicy curls looking for medium hold. The creamy, smooth formula glides on effortlessly & gives life to coily and curly hair with the nourishment of Aloe Vera, Coconut Oil & Cacay Oil.

4.5242 reviews
Curl Gel Mini

Curl Gel Mini

Pattern

$12

A favorite for applying to wet hair for wash-&-gos, the Curl Gel is a dream for defining your curl pattern, leaving you with bouncy & juicy curls with a medium hold. This curly hair gel is versatile, as you can achieve a slick, natural look when styling dry hair.

4.8263 reviews
Curl Mousse

Curl Mousse

Pattern

$25

A weightless curl-defining mousse with Marshmallow Root & Castor Oil that adds volume, shine & softness.

4.751 reviews
Curl Mousse Mini

Curl Mousse Mini

Pattern

$14

Our ultra-light silicone-free Curl Mousse for natural hair delivers weightless volume & touchable hold for defined curls. This fluffy, one-step curly hair mousse formula dries quickly & defines to preserve natural curl (patterns 3B-4C) & set poppin’ styles.

4.7246 reviews
Daily Hydration Body Bundle

Daily Hydration Body Bundle

Pattern

$57.8

10% off when you buy these products together as a bundle! A duo that boosts moisture by 2x. Lather with Olive Oil & Aloe then hydrate with Jojoba Oil & Shea Butter for soft, glowing skin in Midnite Amber. I ncludes: Moisturizing Body Wash & Hydrating Body Lotion.

4.6169 reviews
Deep Scalp Detox

Deep Scalp Detox

Pattern

$29

A 2-in-1 scalp serum with Tea Tree Oil, Pink Clay & Lemon Peel Oil that cleanses, balances & refreshes scalp between washes or protective styles.

4.4225 reviews
Deep Scalp Detox Mini

Deep Scalp Detox Mini

Pattern

$12

Restore scalp health with a 2-in-1 serum crafted with Australian Tea Tree Oil, balancing Pink Clay & Lemon Peel Oil to purge dirt, dead skin & lingering product naturally. Ideal for a reset in between wash days, during or after braids, wigs & weaves.

4.5492 reviews
Detangling Nectar

Detangling Nectar

Pattern

$29

#1 detangler for curly hair formulated with Sea Moss, Aloe & Grapeseed Oil that loosens knots, adds slip, moisture & shine.

4.4480 reviews
detangling nectar 1.75 fl oz

detangling nectar 1.75 fl oz

Pattern

$4

Our #1 bestselling Detangling Nectar glazes curls to ease combing through knots & coils seeking their independence. This slippy formula is crafted from Sea Moss, Aloe Vera & Grapeseed Oil to leave hair with shine & hydration. This detangler prepares strands for smooth, defined curls.

4.7416 reviews
Detangling Nectar Mini

Detangling Nectar Mini

Pattern

$12

#1 best detangler for curly hair glazes curls to loosen stubborn knots & tangles before wash day or styling your natural hair. Formulated with Sea Moss, Aloe Vera & Grapeseed Oil that provide extra slip, moisture & shine. It's our community's favorite hair detangler for a reason!

4.8118 reviews
Detangling Nectar Mini

Detangling Nectar Mini

Pattern

$12

#1 best detangler for curly hair glazes curls to loosen stubborn knots & tangles before wash day or styling your natural hair. Formulated with Sea Moss, Aloe Vera & Grapeseed Oil that provide extra slip, moisture & shine. It's our community's favorite hair detangler for a reason!

4.8458 reviews
Detox Shampoo

Detox Shampoo

Pattern

$25

Detoxify & reset curls with a deep-cleansing shampoo that lifts buildup, hard water minerals & chlorine without stripping moisture.

4.537 reviews
Double-Sided Bristle Brush

Double-Sided Bristle Brush

Pattern

$22

A double-sided 2-in-1 brush with soft nylon & stiff boar bristles that smooths flyaways & slicks tight styles with precision.

4.4310 reviews
Dry Exfoliating Body Scrub

Dry Exfoliating Body Scrub

Pattern

$36

A dry exfoliating body scrub with Dead Sea Salts & Coconut Oil that buffs away buildup, hydrates skin & leaves a silky-soft glow.

4.6424 reviews
Edge Control

Edge Control

Pattern

$14

A long-lasting Edge Control with Beeswax & Mango Seed Butter that smooths edges, strengthens hair & provides a flake-free hold.

4.8463 reviews
Edge Control Duo

Edge Control Duo

Pattern

$26

The ultimate duo for slaying baby hairs. Edge Control shapes & protects edges with smooth, flake-free hold & a dual Edge Tool for combing & swirling baby hairs.

4.7471 reviews
Edge Tool

Edge Tool

Pattern

$14

A premium 3-in-1 Edge Tool with durable vegan bristles that perfects sleek edges with effortless swoops & swirls.

4.7306 reviews
Hair Clip

Hair Clip

Pattern

$12

Durable acetate Hair Clips designed for curly, coily & tight textures—perfect for styling, sectioning & securing thick hair with ease & style.

4.8408 reviews
Hair Pick

Hair Pick

Pattern

$12

A premium Hair Pick with extra-long prongs that lifts, shapes & adds volume to curls, coils & tight textures.

4.6289 reviews
Hair Pins Variety Pack

Hair Pins Variety Pack

Pattern

$17

A versatile Hair Pins Variety Pack with 90 pins made in the right lengths & strengths specifically for our voluminous hair, all stored in a reusable case.

4.4140 reviews
Heat Accessories Bundle

Heat Accessories Bundle

Pattern

$59

The Luxe Beauty Carryall includes Hair Clips for precise sectioning, a protective Diffuser Cover to prolong attachment life, all in a premium luxe bag to keep organized.

4.5352 reviews
Heat Protectant

Heat Protectant

Pattern

$22

A lightweight, silky Heat Protectant that shields curls from damage while adding shine & nourishment.

4.5412 reviews
Heavy Conditioner

Heavy Conditioner

Pattern

$49

A super-rich conditioner with Avocado, Shea & Safflower Oils that delivers PATTERN’s signature slip for easy detangling & intense hydration.

4.7476 reviews
heavy conditioner 1.75 fl oz

heavy conditioner 1.75 fl oz

Pattern

$4

With a texture like butta, our Heavy Conditioner is perfect for coily & tight textures. Creamy, luscious & invigorating, our formula has coils singing in celebration as it wraps them in serious hydration & the signature “PATTERN slip” for easy detangling & great curl clumping.

4.6399 reviews
Heavy Conditioner Mini

Heavy Conditioner Mini

Pattern

$12

Super rich & super thick conditioner that provides serious hydration for coils & tight textures. Avocado Oil, Shea Butter & Safflower Oil provide this formula with the signature “PATTERN slip” for easy detangling & great curl clumping.

4.6229 reviews
Hydrating Body Lotion

Hydrating Body Lotion

Pattern

$32

A lightweight body lotion that hydrates, soothes & smoothes with nourishing butters & oils for all-day softness & glow.

4.8373 reviews
Hydrating Body Lotion .75 fl oz

Hydrating Body Lotion .75 fl oz

Pattern

$4

A lightweight body lotion that hydrates, soothes & smoothes with nourishing butters & oils for all-day softness & glow.

4.7271 reviews
Hydrating Body Lotion Mini

Hydrating Body Lotion Mini

Pattern

$14

A lightweight body lotion that hydrates, soothes & smoothes with nourishing butters & oils for all-day softness & glow. 3 fl oz

4.4445 reviews
Hydrating Mist

Hydrating Mist

Pattern

$19

A refreshing mist with Aloe, Avocado & Coconut Oil that revitalizes, adds moisture & works alone or layered with styling products. Optimized for easier spraying — with the nourishing benefits curls & coils know & love.

4.5272 reviews
Hydrating Mist Mini

Hydrating Mist Mini

Pattern

$10

Nectar of the gods, our Hydrating Hair Mist is a curl refresher spray that refreshes dry curls & reactivates them while protecting natural hair from environmental stressors.

4.5212 reviews
Hydration Shampoo

Hydration Shampoo

Pattern

$45

A creamy, moisturizing shampoo with Aloe Vera, Coconut Oil & Honey that gently cleanses without stripping—leaving curls soft, hydrated.

4.8493 reviews
Hydration Shampoo Mini

Hydration Shampoo Mini

Pattern

$12

Add this hydrating shampoo for curly hair to your natural hair care routine. Creamy, luxurious & boosted with a blend of glorious oils, our Hydration Shampoo moisturizes dry hair, & helps curls & coils of every curl type dance in a wash of liquid sunshine.

4.4195 reviews
Indigo Rain Leave-In Conditioner

Indigo Rain Leave-In Conditioner

Pattern

$29

With a fresh & bright scent, our Leave-In Conditioner seals in moisture, helps detangle & adds extra hydration while giving soft curl definition.

4.6479 reviews
Indigo Rain Leave-In Conditioner 1.75 fl oz

Indigo Rain Leave-In Conditioner 1.75 fl oz

Pattern

$4

With a fresh & bright scent, our Leave-In Conditioner seals in moisture, helps detangle & adds extra hydration while giving soft curl definition.

4.4275 reviews
Indigo Rain Leave-In Conditioner Packet

Indigo Rain Leave-In Conditioner Packet

Pattern

$4

With a fresh & bright scent, our Leave-In Conditioner seals in moisture, helps detangle & adds extra hydration while giving soft curl definition.

4.4360 reviews
Indigo Rain Strong Hold Gel

Indigo Rain Strong Hold Gel

Pattern

$29

A fresh & bright Strong Hold Gel that provides long-lasting hold without breaking or drying hair & nourishes hair while creating a slick look.

4.7496 reviews
Indigo Rain Strong Hold Gel 1.75 fl oz

Indigo Rain Strong Hold Gel 1.75 fl oz

Pattern

$4

With a fresh & bright scent, Strong Hold Gel that provides long-lasting hold without breaking or drying hair & nourishes hair while creating a slick look.

4.6309 reviews
Indigo Rain Strong Hold Gel Packet

Indigo Rain Strong Hold Gel Packet

Pattern

$4

With a fresh & bright scent, Strong Hold Gel that provides long-lasting hold without breaking or drying hair & nourishes hair while creating a slick look.

4.7326 reviews
Indigo Rain Styling Custard

Indigo Rain Styling Custard

Pattern

$29

A lightweight & super slippy styling custard that provides hold, soft definition & shine. Great for ponytails, braid-outs & Bantu knots.

4.5462 reviews
Indigo Rain Styling Custard 1.75 fl oz

Indigo Rain Styling Custard 1.75 fl oz

Pattern

$4

With a fresh & bright scent, our Styling Custard is lightweight & super slippy. It provides hold, soft definition & shine. Great for ponytails, braid-outs & Bantu knots.

4.5292 reviews
Indigo Rain Styling Custard Packet

Indigo Rain Styling Custard Packet

Pattern

$4

With a fresh & bright scent, our Styling Custard is lightweight & super slippy. It provides hold, soft definition & shine. Great for ponytails, braid-outs & Bantu knots.

4.8343 reviews
Intensive Conditioner

Intensive Conditioner

Pattern

$29

An ultra-hydrating conditioner with Avocado, Shea & Safflower Oils that restores curl patterns, protects against breakage & doubles as a deep conditioning mask.

4.6459 reviews
intensive conditioner 1.75 fl oz

intensive conditioner 1.75 fl oz

Pattern

$4

Extra, extra, extra, this is our Intensive Conditioner, the richest of PATTERN’s ultra-hydrating conditioner formulas where tighter textures can seriously indulge.

4.5382 reviews
Intensive Conditioner Mini

Intensive Conditioner Mini

Pattern

$12

Rich, ultra-hydrating conditioner that protects against breakage, dryness & helps restore curl patterns. Packed with Avocado Oil, Shea Butter & Safflower Oil, this powerhouse doubles as a deep conditioner.

4.8178 reviews
Jojoba Oil Blend

Jojoba Oil Blend

Pattern

$29

A lightweight, residue-free hair oil with Safflower, Olive, Lavender & Jojoba Oils that reduces breakage & soothes the scalp & hair shaft.

4.5442 reviews
Juicy & Joyful Mist Spray Bottle

Juicy & Joyful Mist Spray Bottle

Pattern

$15

A refillable, eco-friendly mist spray bottle with continuous fine mist technology—perfect for hydrating curls with water or your favorite PATTERN hair cocktails.

4.6204 reviews
Juicy Curl Kit

Juicy Curl Kit

Pattern

$48

This Juicy Curl Kit is perfect for cleansing & styling to ensure your natural curls are defined & nourished.

4.6369 reviews
Juicy Hydration Duo

Juicy Hydration Duo

Pattern

$24

A duo that boosts moisture by 2x. Lather with Olive Oil & Aloe then hydrate with Jojoba Oil & Shea Butter for soft, glowing skin in Midnite Amber. I ncludes: Mini Moisturizing Body Wash & Mini Hydrating Body Lotion.

4.8288 reviews
Juicy Wash & Go Cocktail Sampler Set

Juicy Wash & Go Cocktail Sampler Set

Pattern

$19

Juicy Wash & Go Cocktail Sampler Set: Leave-In Conditioner preps, Curl Gel defines, Strong Hold Gel locks in style & Jojoba Oil seals in moisture.

4.6224 reviews
Jumbo Bestseller Duo

Jumbo Bestseller Duo

Pattern

$75

Our Juiciest Duo yet! Start with the Hydration Shampoo, a moisturizing formula infused with Aloe Vera & Honey to gently cleanse without stripping. Follow with our #1 bestseller the Leave-In Conditioner, to seal in moisture, boost hydration & deliver 2X less breakage.

4.8258 reviews
Jumbo Definition Duo

Jumbo Definition Duo

Pattern

$78.4

Our curl-defining duo starts with our #1 bestseller, the Leave-In Conditioner, to seal in moisture, boost hydration & deliver 2X less breakage. Follow with the Curl Gel, a medium-hold formula infused with Aloe Vera, Coconut Oil & Cacay Oil to define curls, enhance bounce & leave hair soft, springy & touchable.

4.4105 reviews
Leave-In Conditioner

Leave-In Conditioner

Pattern

$49

Our #1 bestseller seals in moisture & adds extra hydration to wet or dry hair. Keep your inches with 2X less breakage & double the curl definition.

4.6374 reviews
Leave-In Conditioner 1.75 fl oz

Leave-In Conditioner 1.75 fl oz

Pattern

$4

Prevent dry, unnecessarily frizzy and damaged hair. The holy grail of hair care products, our Leave-In Conditioner treats your curls with a refreshing & restorative hair pick-me-up.

4.4365 reviews
Leave-In Conditioner Mini

Leave-In Conditioner Mini

Pattern

$12

The holy grail of hair care products , our Leave-In Conditioner for curly hair treats your locks with a refreshing & restorative hair pick-me-up with each ingredient. Prevent dry, unnecessary frizz & damaged hair & say hello to curl definition.

4.7161 reviews
Lightweight Conditioner

Lightweight Conditioner

Pattern

$29

A weightless conditioner ideal for fine or thin curly hair with Coconut Oil, Irish Moss & Biotin that detangles, hydrates & doubles as a co-wash.

4.8153 reviews
lightweight conditioner 1.75 fl oz

lightweight conditioner 1.75 fl oz

Pattern

$4

Our silicone-free Lightweight Conditioner is geared towards naturals with fine or thin hair whose curls need a kiss of hydration. Great as a co-wash or for daily use after shampooing, our formula delivers weightless moisture to give hair a fresh start.

4.4450 reviews
Lightweight Conditioner Mini

Lightweight Conditioner Mini

Pattern

$12

Ideal for fine or thin curly hair, this conditioner provides weightless moisture, helps with detangling & doubles as a co-wash. Infused with Coconut Oil, Irish Moss & Biotin to fortify strands while providing slippage.

4.6144 reviews
Luxe Beauty Carryall

Luxe Beauty Carryall

Pattern

$45

A sleek, vegan leather carryall bag with six protective pockets—perfect for storing your dryer, attachments & styling tools.

4.5152 reviews
Medium Conditioner

Medium Conditioner

Pattern

$49

An award-winning, moisture-rich conditioner with Jojoba & Olive Oils that hydrates, adds slip & defines curls.

4.6344 reviews
medium conditioner 1.75 fl oz

medium conditioner 1.75 fl oz

Pattern

$4

Our Medium Conditioner is geared towards both coily & curly hair textures looking for hydration, slippage & curl definition. Your curls will dance to their own unique rhythm after conditioning.

4.5467 reviews
Medium Conditioner Mini

Medium Conditioner Mini

Pattern

$12

An award-winning moisture-rich conditioner infused with Jojoba Oil & Olive Oil is ideal for curly & coily hair textures looking for hydration, slippage & curl definition.

4.5127 reviews
Mini Leave-In Conditioner Discovery Set

Mini Leave-In Conditioner Discovery Set

Pattern

$32

Our Holy Grail in three signature scents. This mini kit features our #1 bestselling Leave-In Conditioner to hydrate, define & detangle curls on the go.

4.5122 reviews
Mini Radiant Body Trio

Mini Radiant Body Trio

Pattern

$35

A trio that exfoliates with Dead Sea Salts, hydrates with Olive Oil & restores with Hyaluronic Acid for radiant skin, in our Midnite Amber scent. Includes: Dry Exfoliating Body Scrub, Moisturizing Body Wash & Moisture Rich Body Cream

4.6139 reviews
Mini Shower Brush

Mini Shower Brush

Pattern

$10

Compact & perfect for on-the-go styling, our mini hair brush is heavy-duty yet gentle on every curly hair type, even in its travel-friendly size. A secret tool for styling happy curls and massaging the scalp. The travel hair brush is built with premium features & a comfortable handle design.

4.868 reviews
Mini Wide Tooth Comb

Mini Wide Tooth Comb

Pattern

$10

Compact & perfect design for on-the-go hair styling, our mini comb works on wet or dry hair wherever you are away from home. Curls will shake, boogie & be free as hair glides with ease through wide-set teeth.

4.5187 reviews
Moisture Milk

Moisture Milk

Pattern

$29

An award-winning lightweight cream with Amla Oil, Irish Moss & Agave Nectar that penetrates the hair shaft to deliver real, lasting hydration without weight, so your curls stay soft, defined, & shiny on day one & day four.

4.7276 reviews
Moisture Milk 1.75 fl oz

Moisture Milk 1.75 fl oz

Pattern

$4

Thirsty curls drink in lightweight hydration when you smooth our Moisture Milk through parched strands. Ideal for moisture that lasts all day, this creamy formula leaves strands shiny & supple. Rich Amla Oil, Irish Moss, & Agave Nectar soften curls & finesses unwanted frizz.

4.8348 reviews
Moisture Milk Mini

Moisture Milk Mini

Pattern

$12

Award-winning lightweight cream provides long-lasting moisture to dry hair, reduces breakage & keeps unwanted frizz at bay.

4.4475 reviews
Moisture Rich Body Cream

Moisture Rich Body Cream

Pattern

$36

A rich body cream that deeply hydrates & plumps with Hyaluronic Acid, Baobab Oil, Shea & Illipe Butters to help protect & support elasticity.

4.4390 reviews
Moisture Rich Body Cream .75 fl oz

Moisture Rich Body Cream .75 fl oz

Pattern

$4

A rich body cream that deeply hydrates & plumps with Hyaluronic Acid, Baobab Oil, Shea & Illipe Butters to help protect & support elasticity.

4.6254 reviews
Moisturizing Body Wash

Moisturizing Body Wash

Pattern

$32

A moisturizing, silky body wash that gently cleanses & hydrates skin with Aloe Vera, Olive Oil & the warm scent of Midnite Amber.

4.7441 reviews
Moisturizing Body Wash .75 fl oz

Moisturizing Body Wash .75 fl oz

Pattern

$4

A moisturizing, silky body wash that gently cleanses & hydrates skin with Aloe Vera, Olive Oil & the warm scent of Midnite Amber.

4.5237 reviews
Moisturizing Body Wash Mini

Moisturizing Body Wash Mini

Pattern

$14

A moisturizing, silky body wash that gently cleanses & hydrates skin with Aloe Vera, Olive Oil & the warm scent of Midnite Amber. 3 fl oz

4.4135 reviews
Nourishing Body Oil

Nourishing Body Oil

Pattern

$36

A silky body oil with nourishing plant oils that also locks in hydration & protects your skin to keep skin softer for longer.

4.5407 reviews
Paddle Brush

Paddle Brush

Pattern

$22

A Paddle Brush with heat-resistant, flexible bristles that detangle & smooths hair for effortless styling & a polished finish.

4.5327 reviews
Palo Santo Curl Gel

Palo Santo Curl Gel

Pattern

$29

A bestselling non-drying curl gel with Aloe Vera, Coconut & Cacay Oil that defines & nourishes curls without flakiness.

4.7131 reviews
Palo Santo Curl Gel Mini

Palo Santo Curl Gel Mini

Pattern

$12

Introducing our bestselling Curl Gel, now in our refreshing Palo Santo scent! This gel is perfect for achieving defined, bouncy curls with a medium hold. Its creamy, smooth formula glides on effortlessly, infusing coily and curly hair with the nourishing benefits of Aloe Vera, Coconut Oil, and Cacay Oil.

4.833 reviews
Palo Santo Curl Mousse

Palo Santo Curl Mousse

Pattern

$25

A weightless curl-defining mousse with Marshmallow Root & Castor Oil that adds volume, shine & softness.

4.572 reviews
Palo Santo Curl Mousse Mini

Palo Santo Curl Mousse Mini

Pattern

$14

Award-winning mousse is now available in the earthy & bright aroma of Palo Santo to enhance your self-care routine. Ultra-light mousse that defines curls, adds weightless volume & shine while maintaining softness & smoothness.

4.6114 reviews
Palo Santo Duo

Palo Santo Duo

Pattern

$43

The Palo Wash Day Duo includes Hydration Shampoo to cleanse & nourish without stripping & Palo Santo Medium Conditioner to hydrate, define & soften curls.

4.8488 reviews
Palo Santo Hydration Shampoo

Palo Santo Hydration Shampoo

Pattern

$20

A gentle Hydration Shampoo with Shea Butter, Aloe, Honey & Coconut Oil that cleanses without stripping—leaving curls soft & hydrated.

4.8148 reviews
Palo Santo Leave-In Conditioner

Palo Santo Leave-In Conditioner

Pattern

$49

A bestselling leave-in conditioner infused with Aloe, Honey & Jojoba Oil that hydrates, defines curls & tames frizz.

4.7106 reviews
Palo Santo Leave-In Conditioner 1.75 fl oz

Palo Santo Leave-In Conditioner 1.75 fl oz

Pattern

$4

<p>Our new Leave-In Conditioner features a limited-edition scent: an earthy & bright aroma of Palo Santo to enhance your self-care routine.

4.7331 reviews
Palo Santo Leave-in Conditioner Mini

Palo Santo Leave-in Conditioner Mini

Pattern

$12

#1 bestseller is now available in the earthy & bright aroma of Palo Santo to enhance your self-care routine. Our leave-in conditioner seals in moisture & adds extra hydration to dry or damaged hair while providing soft curl definition & preventing unwanted frizz.

4.597 reviews
Palo Santo Medium Conditioner

Palo Santo Medium Conditioner

Pattern

$27

An award-winning, moisture-rich conditioner with Jojoba & Olive Oils that hydrates, adds slip & defines curls.

4.689 reviews
Palo Santo Medium Conditioner 1.75 fl oz

Palo Santo Medium Conditioner 1.75 fl oz

Pattern

$4

Our Medium Conditioner is geared towards both curly & coily hair textures looking for hydration, slippage & curl definition. Your curls will dance to their own unique rhythm after conditioning.

4.7101 reviews
Palo Santo Mini Stylers Kit

Palo Santo Mini Stylers Kit

Pattern

$28

Try our bestselling stylers in our popular Palo Santo scent on-the-go, breathe in this light woody fragrance with notes of citrus & mint.

4.425 reviews
Palo Santo Styling Cream

Palo Santo Styling Cream

Pattern

$29

A curl-defining cream with Shea Butter, Cacay & Sweet Almond Oil that nourishes, prevents breakage, provides superior moisture & a soft hold.

4.455 reviews
Palo Santo Styling Cream Mini

Palo Santo Styling Cream Mini

Pattern

$14

Lookin' like a jar of thick buttercream, our Styling Cream provides superior moisture penetration & the ideal oil-rich, touchable hold when setting twist outs, braid outs, bantu knots, wash-&-gos & more.

4.684 reviews
Palo Santo Wash & Go Cocktail Sampler Set

Palo Santo Wash & Go Cocktail Sampler Set

Pattern

$19

Wash day meets spa day with the Palo Santo Wash & Go Cocktail Kit. Designed to hydrate, nourish & define curls.

4.7241 reviews
PATTERN x SERGIO HUDSON Curl-Conscious Robe

PATTERN x SERGIO HUDSON Curl-Conscious Robe

Pattern

$88

The Curl-Conscious Robe features a plush waffle weave for post-shower comfort, complete with a PATTERN Beauty Robe Dust Bag.

4.8293 reviews
Protective Style Set

Protective Style Set

Pattern

$78

The Protective Style Set: Deep Scalp Detox cleanses, Scalp Serum soothes & cools, Edge Control styles edges & Edge Tool shapes & swoops.

4.7356 reviews
Radiant Skin Trio

Radiant Skin Trio

Pattern

$93.6

10% off when you buy these products together as a bundle! A trio that exfoliates with Dead Sea Salts, hydrates with Olive Oil & restores with Hyaluronic Acid for radiant skin, in our Midnite Amber scent. Includes: Dry Exfoliating Body Scrub, Moisturizing Body Wash & Moisture Rich Body Cream

4.8203 reviews
Repair360®  Leave-in Foam

Repair360® Leave-in Foam

Pattern

$49

Repair360® Leave-In Foam is a lightweight foam that rebuilds damaged strands from the inside out. Boosted by Repair360®, Vegan Protein, & Amino Acids, it supports strength & shine while providing thermal protection up to 450°F.

4.4305 reviews
Repair360® Steam Set

Repair360® Steam Set

Pattern

$199

Our Repair360® Steam Set pairs the PATTERN Hair Steamer with Repair360® Leave-In Foam to steam & revive hair from root to tip. This routine pairs the power of steam with targeted repair to enhance moisture absorption & rebuild hair from within.

4.450 reviews
Retractable Comb

Retractable Comb

Pattern

$9

The Retractable Comb features a sectioning tooth & metal tail for precise parting, with retract & lock technology for easy storage.

4.6484 reviews
Revitalizing Scalp Scrub

Revitalizing Scalp Scrub

Pattern

$29

A gentle scalp exfoliator with Pink Himalayan Sea Salt, Cucumber & Aloe Vera that removes buildup, soothes dryness & itching.

4.480 reviews
Scalp Serum

Scalp Serum

Pattern

$29

A tingly, hydrating scalp serum with Peppermint, Rosemary & Lavender Oils that soothes roots, moisturizes & refreshes the scalp.

4.6119 reviews
Sectioning Clips (4pcs)

Sectioning Clips (4pcs)

Pattern

$12

Sturdy Sectioning Clips that securely hold, separate & grip while being smooth on natural hair.

4.838 reviews
Shine Spray

Shine Spray

Pattern

$25

An ultra-lightweight Shine Spray with Castor Oil & Plumeria Extract that adds luminous, soft shine to curls while nourishing & protecting against humidity.

4.6429 reviews
Shipping Protection by Route

Shipping Protection by Route

Pattern

$0.98

Route provides protection for shipments that are lost, broken, or stolen. Add Route to your cart at checkout to enable protection. Visit route.com to learn more.

4.5357 reviews
Shower Brush

Shower Brush

Pattern

$19

A gentle yet durable Shower Brush made with premium flexible bristles that detangle, define & enhance curl clumping.

4.7391 reviews
Slick & Snatched Cocktail Sampler Set

Slick & Snatched Cocktail Sampler Set

Pattern

$19

Sculpt sleek ponies, buns & slicked-back styles with the Slick & Snatched Kit, for effortlessly smooth styling.

4.5207 reviews
Spoontula

Spoontula

Pattern

$5

A half-spoon, half-spatula Spoontula designed to scoop every last drop of your favorite products—from hair masks to jumbo Curl Gel.

4.8123 reviews
Steam & Repair Set

Steam & Repair Set

Pattern

$186

The Steam & Repair Set: Hair Steamer opens cuticles for deep hydration & Breakage Barrier Mask strengthens strands to reduce breakage.

4.567 reviews
Straighten & Shield Set

Straighten & Shield Set

Pattern

$126.9

This duo pairs our Vibrating Flat Iron with ceramic-coated plates with our Heat Protectant, which guards curls & coils from heat up to 450° F. This flat iron puts the power in your hands with 14 customizable heat settings & innovative vibration technology that you can turn on or off.

4.888 reviews
Strong Hold Gel

Strong Hold Gel

Pattern

$29

A flexible, nourishing gel with Sea Moss, Aloe & Chia Seeds that delivers long-lasting hold & a sleek look without drying hair.

4.4255 reviews
Strong Hold Gel Mini

Strong Hold Gel Mini

Pattern

$12

A flexible gel that provides long-lasting hold without breaking or drying hair & nourishes hair while creating a slick look. Infused with Sea Moss, Aloe Vera & Chia Seeds to nourish & fortify curls.

4.4110 reviews
Styling Bestsellers Kit

Styling Bestsellers Kit

Pattern

$34

Your opportunity to try our top-selling stylers, the go-to set for travel. This bundle includes products designed to hydrate, define & hold curls & coils.

4.5322 reviews
Styling Cream

Styling Cream

Pattern

$49

A curl-defining cream with Shea Butter, Cacay & Sweet Almond Oil that nourishes, prevents breakage, provides superior moisture & a soft hold.

4.8238 reviews
styling cream 1.75 fl oz

styling cream 1.75 fl oz

Pattern

$4

Lookin' like a jar of thick buttercream, our Styling Cream is the curly hair cream of your dreams. This curl defining cream provides superior moisture penetration & the ideal oil-rich, touchable hold for a range of curl types and setting hair styles including twist outs, braid outs, Bantu knots, wash-&-gos & more.

4.6259 reviews
Styling Cream Mini

Styling Cream Mini

Pattern

$12

Lookin' like a jar of thick buttercream, our Styling Cream is the curly hair cream of your dreams. This styling cream for curly hair provides superior moisture penetration & the ideal oil-rich, touchable hold when setting a range of hair styles including twist outs, braid outs, bantu knots, wash-&-gos & more.

4.893 reviews
Styling Custard

Styling Custard

Pattern

$29

A lightweight, slippy custard with Flaxseed Oil, Agave, Irish Moss & Chamomile that defines, hydrates & adds shine.

4.5102 reviews
Styling Custard 1.75 fl oz

Styling Custard 1.75 fl oz

Pattern

$4

Parents & kids rejoice! The lightweight & slippy Styling Custard makes hair care easier at every age. Scoop & lightly layer for hydrated hold, definition & extra shine for the entire family.

4.6314 reviews
Texture Travel Kit

Texture Travel Kit

Pattern

$32

For travel or trial, our Texture Travel Set includes all of the essentials to keep your hair fully clean & deeply hydrated no matter where you go.

4.5497 reviews
Textured Twist Out Cocktail Sampler Set

Textured Twist Out Cocktail Sampler Set

Pattern

$19

The Textured Twist Out Cocktail Kit is what you need to prep & hold those juicy, defined & long-lasting twists.

4.4190 reviews
The Blowout Bundle

The Blowout Bundle

Pattern

$203.4

This duo pairs our 9x award-winning Blow Dryer with 4 Attachments & Blow Out Primer, a lightweight cream-serum proven to reduce blow dry time, support detangling & shield strands against heat up to 425° F.

4.771 reviews
the brush attachment

the brush attachment

Pattern

$20

The PATTERN Hair Dryer Brush Attachment is made for heat styling without heat damage & is uniquely designed based on our definition-boosting Shower Brush , so the bristles are crafted with your curls in mind. The Brush Attachment can make your curly hair styling prep work easy.

4.8378 reviews
The Coily Starter Bundle

The Coily Starter Bundle

Pattern

$135

Coilies rejoice! This starter bundle features nourishing essentials enriched with Flaxseed Oil, Agave, Irish Moss & Chamomile to hydrate, define, & boost volume for springy, defined coils.

4.4420 reviews
The Curling Iron & More Bundle

The Curling Iron & More Bundle

Pattern

$264

A comprehensive trio of tools crafted to empower you in experimenting with your hair's texture & sculpting your strands with heat.

4.8403 reviews
The Curly Starter Bundle

The Curly Starter Bundle

Pattern

$141

The Curly Starter Bundle includes six must-haves to hydrate, define, & add shine to curls for wash-&-gos, braids, or twist outs.

4.6339 reviews
The Hair Steamer

The Hair Steamer

Pattern

$179

A Hair Steamer that delivers deep hydration, opens cuticles & helps protect against breakage—while adding volume, stretch & detangling curls.

4.6284 reviews
The Heat Bundle

The Heat Bundle

Pattern

$211

This set includes our high-performance Blow Dryer with 4 attachments & Heat Protectant to shield hair from heat damage.

4.7386 reviews
The Interchangeable Curling Iron

The Interchangeable Curling Iron

Pattern

$259

The Interchangeable Curling Iron includes three tourmaline ceramic barrels to create personalized curls while protecting hair from heat damage.

4.721 reviews
The Palo Santo Coily Starter Bundle

The Palo Santo Coily Starter Bundle

Pattern

$134

Coilies rejoice! This starter bundle features nourishing essentials enriched with Flaxseed Oil, Agave, Irish Moss & Chamomile to hydrate, define, & boost volume for springy, defined coils.

4.863 reviews
The Palo Santo Curly Starter Bundle

The Palo Santo Curly Starter Bundle

Pattern

$139

The Curly Starter Bundle includes six must-haves to hydrate, define, & add shine to curls for wash-&-gos, braids, or twist outs.

4.7411 reviews
The Palo Santo Tight Texture Starter Bundle

The Palo Santo Tight Texture Starter Bundle

Pattern

$137

The Tight Texture Starter Bundle includes 5 essentials to hydrate, define, & nourish strands for wash-&-gos, braids, or twist outs.

4.8428 reviews
The PATTERN Blow Dryer

The PATTERN Blow Dryer

Pattern

$199

A powerful hair dryer with an AC motor to reduce dry time, ion generator to smooth cuticles & 4 attachments to shape, stretch & define.

4.4395 reviews
The Tight Texture Starter Bundle

The Tight Texture Starter Bundle

Pattern

$139

The Tight Texture Starter Bundle includes 5 essentials to hydrate, define, & nourish strands for wash-&-gos, braids, or twist outs.

4.5437 reviews
the wide tooth comb attachment

the wide tooth comb attachment

Pattern

$20

The Blow Dryer Comb Attachment mimics our Wide Tooth Comb, sporting smooth yet sturdy teeth gliding through wet or dry hair.

4.7361 reviews
Tortoise Hair Clip

Tortoise Hair Clip

Pattern

$14

Durable acetate Tortoise Hair Clip designed for curly, coily & tight textures—perfect for styling, sectioning & securing thick hair with ease & style.

4.5182 reviews
Tortoise Tool Kit

Tortoise Tool Kit

Pattern

$38

The Tortoise Tool Kit includes a Wide Tooth Comb to detangle, an Edge Tool to smooth baby hairs, all in a chic matching zip pouch.

4.7446 reviews
Treatment Mask

Treatment Mask

Pattern

$29

A strengthening hair mask with Rice Water Ferment & Moringa Seed Extract that adds slip, elongates, defines & provides moisture to dry hair.

4.7136 reviews
treatment mask 1.75 fl oz

treatment mask 1.75 fl oz

Pattern

$4

This curly hair mask was inspired by remedies passed down through generations. Our rice water protein-infused Treatment Mask is a modern take on hair care & treating your curls with something special.

4.8208 reviews
Ultimate Hydration Bundle

Ultimate Hydration Bundle

Pattern

$93

The ultimate moisture routine includes Scalp Serum to refresh & stimulate, Treatment Mask to hydrate, & ultra-luscious conditioner to leave curls soft, defined, & healthy.

4.6454 reviews
Vibrating Flat Iron

Vibrating Flat Iron

Pattern

$119

A vibrating flat iron with ceramic-coated plates for smooth, silky styles with effortless glide, fewer passes & customizable control.

4.420 reviews
VIP Creator Exclusive of the Month

VIP Creator Exclusive of the Month

Pattern

$122

Includes: Mini Radiant Body Trio, Juicy Hydration Duo & Mini Leave-In Conditioner Discovery Set Hydration for every curl & every inch of skin. Treat yourself to a complete hydration ritual from wash day to body care.

4.6394 reviews
VIP Reviewer Bundle

VIP Reviewer Bundle

Pattern

$88

Includes: Mini Radiant Body Trio & Nourishing Body Oil Begin your body care routine with the Mini Radiant Body Trio —a three-step ritual designed to prep, cleanse & nourish skin. Start with the Dry Exfoliating Body Scrub to gently buff away dullness & refine the skin’s surface, creating the perfect base for hydration.

4.5377 reviews
Wide Tooth Comb

Wide Tooth Comb

Pattern

$16

A Wide Tooth Comb that effortlessly detangles wet hair & adds volume & separation to dry curls for easy, versatile styling.

4.7221 reviews

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