United States · Est. 2019
Pattern
Curl care by Tracee Ellis Ross
Texture-first hair care for curls, coils, and tight textures — clean-leaning formulas that celebrate moisture and definition.
On the shelf

2 Minis for $20 ($24 value)
Pattern
$20
Do not add this product to your cart. Please visit the bundle page to edit. This is a dummy product and must not be deleted or altered . Dummy products are essential for the Bundle Builder app to function. Learn more here: https://support.kitenzo.com/article/604-dummy-products

3 Packettes for $12 ($21 value)
Pattern
$12
Do not add this product to your cart. Please visit the bundle page to edit. This is a dummy product and must not be deleted or altered . Dummy products are essential for the Bundle Builder app to function. Learn more here: https://support.kitenzo.com/article/604-dummy-products

Argan Oil Blend
Pattern
$28
A lightweight, residue-free Argan Oil Blend with Argan, Sunflower & Shea Oils that strengthens, hydrates & keeps curls soft & smooth.

Blow Out Primer
Pattern
$27
Blow Out Primer is a lightweight heat-protecting cream that preps, detangles & softens hair for smoother, touchable blowouts & silk presses.

Body Full Collection Bundle
Pattern
$154.8
10% off when you buy these products together as a bundle! Includes: Dry Exfoliating Body Scrub, Moisturizing Body Wash, Nourishing Body Oil, Hydrating Body Lotion, & Moisture Rich Body Cream A full body treatment that awakens, nourishes & provides lasting hydration.

Bounce Back Pre-Poo
Pattern
$25
A pre-poo treatment with Murumuru Butter, Oat & Hibiscus Extracts that nourish & restores bounce to curls after heat styling or straightening.

Breakage Barrier Hair Mask
Pattern
$25
A nutrient-rich hair mask with White Tea & Manuka Honey that strengthens, restores moisture & reduces breakage—leaving curls softer & more resilient.

Caramella Hair Clip
Pattern
$12
Durable acetate Hair Clips designed for curly, coily & tight textures—perfect for styling, sectioning & securing thick hair with ease & style.

Cleansing Shampoo
Pattern
$22
A clarifying shampoo with Matcha Green Tea, Aloe & Panthenol that removes buildup, strengthens hair & revitalizes the scalp without stripping natural oils.

cleansing shampoo 1.75 fl oz
Pattern
$4
When it's time for a deep clean, our Cleansing Shampoo cleanses your natural hair to remove product buildup and residue, revives the scalp & gives hair a fresh start without stripping away the healthy, natural oils of your tresses.

Cleansing Shampoo Mini
Pattern
$12
Provides the deep cleaning benefits of clarifying shampoo without stripping away healthy oils. Our shampoo is boosted by antioxidant-rich Matcha Green Tea, Aloe Vera & Panthenol which promotes strong hair, removes buildup & revives scalps.

Curl Cocktail Kit
Pattern
$32
The Curl Cocktail Kit: Leave-In Conditioner seals & enhances curls, Styling Cream adds moisture & touchable hold, & Curl Gel defines strands.

Curl Definition Set
Pattern
$66
The Curl Definition Set: Curl Mousse defines strands, Palo Santo Leave-In locks in hydration & soft hold & Hydration Mist refreshes & protects curls.

Curl Gel
Pattern
$49
A bestselling non-drying curl gel with Aloe Vera, Coconut & Cacay Oil that defines & nourishes curls without flakiness.

curl gel 1.75 fl oz
Pattern
$4
Our bestselling gel for wash-&-gos, the Curl Gel is a dream for defined, bouncy & juicy curls looking for medium hold. The creamy, smooth formula glides on effortlessly & gives life to coily and curly hair with the nourishment of Aloe Vera, Coconut Oil & Cacay Oil.

Curl Gel Mini
Pattern
$12
A favorite for applying to wet hair for wash-&-gos, the Curl Gel is a dream for defining your curl pattern, leaving you with bouncy & juicy curls with a medium hold. This curly hair gel is versatile, as you can achieve a slick, natural look when styling dry hair.

Curl Mousse
Pattern
$25
A weightless curl-defining mousse with Marshmallow Root & Castor Oil that adds volume, shine & softness.

Curl Mousse Mini
Pattern
$14
Our ultra-light silicone-free Curl Mousse for natural hair delivers weightless volume & touchable hold for defined curls. This fluffy, one-step curly hair mousse formula dries quickly & defines to preserve natural curl (patterns 3B-4C) & set poppin’ styles.

Daily Hydration Body Bundle
Pattern
$57.8
10% off when you buy these products together as a bundle! A duo that boosts moisture by 2x. Lather with Olive Oil & Aloe then hydrate with Jojoba Oil & Shea Butter for soft, glowing skin in Midnite Amber. I ncludes: Moisturizing Body Wash & Hydrating Body Lotion.

Deep Scalp Detox
Pattern
$29
A 2-in-1 scalp serum with Tea Tree Oil, Pink Clay & Lemon Peel Oil that cleanses, balances & refreshes scalp between washes or protective styles.

Deep Scalp Detox Mini
Pattern
$12
Restore scalp health with a 2-in-1 serum crafted with Australian Tea Tree Oil, balancing Pink Clay & Lemon Peel Oil to purge dirt, dead skin & lingering product naturally. Ideal for a reset in between wash days, during or after braids, wigs & weaves.

Detangling Nectar
Pattern
$29
#1 detangler for curly hair formulated with Sea Moss, Aloe & Grapeseed Oil that loosens knots, adds slip, moisture & shine.

detangling nectar 1.75 fl oz
Pattern
$4
Our #1 bestselling Detangling Nectar glazes curls to ease combing through knots & coils seeking their independence. This slippy formula is crafted from Sea Moss, Aloe Vera & Grapeseed Oil to leave hair with shine & hydration. This detangler prepares strands for smooth, defined curls.

Detangling Nectar Mini
Pattern
$12
#1 best detangler for curly hair glazes curls to loosen stubborn knots & tangles before wash day or styling your natural hair. Formulated with Sea Moss, Aloe Vera & Grapeseed Oil that provide extra slip, moisture & shine. It's our community's favorite hair detangler for a reason!

Detangling Nectar Mini
Pattern
$12
#1 best detangler for curly hair glazes curls to loosen stubborn knots & tangles before wash day or styling your natural hair. Formulated with Sea Moss, Aloe Vera & Grapeseed Oil that provide extra slip, moisture & shine. It's our community's favorite hair detangler for a reason!

Detox Shampoo
Pattern
$25
Detoxify & reset curls with a deep-cleansing shampoo that lifts buildup, hard water minerals & chlorine without stripping moisture.

Double-Sided Bristle Brush
Pattern
$22
A double-sided 2-in-1 brush with soft nylon & stiff boar bristles that smooths flyaways & slicks tight styles with precision.

Dry Exfoliating Body Scrub
Pattern
$36
A dry exfoliating body scrub with Dead Sea Salts & Coconut Oil that buffs away buildup, hydrates skin & leaves a silky-soft glow.

Edge Control
Pattern
$14
A long-lasting Edge Control with Beeswax & Mango Seed Butter that smooths edges, strengthens hair & provides a flake-free hold.

Edge Control Duo
Pattern
$26
The ultimate duo for slaying baby hairs. Edge Control shapes & protects edges with smooth, flake-free hold & a dual Edge Tool for combing & swirling baby hairs.

Edge Tool
Pattern
$14
A premium 3-in-1 Edge Tool with durable vegan bristles that perfects sleek edges with effortless swoops & swirls.

Hair Clip
Pattern
$12
Durable acetate Hair Clips designed for curly, coily & tight textures—perfect for styling, sectioning & securing thick hair with ease & style.

Hair Pick
Pattern
$12
A premium Hair Pick with extra-long prongs that lifts, shapes & adds volume to curls, coils & tight textures.

Hair Pins Variety Pack
Pattern
$17
A versatile Hair Pins Variety Pack with 90 pins made in the right lengths & strengths specifically for our voluminous hair, all stored in a reusable case.

Heat Accessories Bundle
Pattern
$59
The Luxe Beauty Carryall includes Hair Clips for precise sectioning, a protective Diffuser Cover to prolong attachment life, all in a premium luxe bag to keep organized.

Heat Protectant
Pattern
$22
A lightweight, silky Heat Protectant that shields curls from damage while adding shine & nourishment.

Heavy Conditioner
Pattern
$49
A super-rich conditioner with Avocado, Shea & Safflower Oils that delivers PATTERN’s signature slip for easy detangling & intense hydration.

heavy conditioner 1.75 fl oz
Pattern
$4
With a texture like butta, our Heavy Conditioner is perfect for coily & tight textures. Creamy, luscious & invigorating, our formula has coils singing in celebration as it wraps them in serious hydration & the signature “PATTERN slip” for easy detangling & great curl clumping.

Heavy Conditioner Mini
Pattern
$12
Super rich & super thick conditioner that provides serious hydration for coils & tight textures. Avocado Oil, Shea Butter & Safflower Oil provide this formula with the signature “PATTERN slip” for easy detangling & great curl clumping.

Hydrating Body Lotion
Pattern
$32
A lightweight body lotion that hydrates, soothes & smoothes with nourishing butters & oils for all-day softness & glow.

Hydrating Body Lotion .75 fl oz
Pattern
$4
A lightweight body lotion that hydrates, soothes & smoothes with nourishing butters & oils for all-day softness & glow.

Hydrating Body Lotion Mini
Pattern
$14
A lightweight body lotion that hydrates, soothes & smoothes with nourishing butters & oils for all-day softness & glow. 3 fl oz

Hydrating Mist
Pattern
$19
A refreshing mist with Aloe, Avocado & Coconut Oil that revitalizes, adds moisture & works alone or layered with styling products. Optimized for easier spraying — with the nourishing benefits curls & coils know & love.

Hydrating Mist Mini
Pattern
$10
Nectar of the gods, our Hydrating Hair Mist is a curl refresher spray that refreshes dry curls & reactivates them while protecting natural hair from environmental stressors.

Hydration Shampoo
Pattern
$45
A creamy, moisturizing shampoo with Aloe Vera, Coconut Oil & Honey that gently cleanses without stripping—leaving curls soft, hydrated.

Hydration Shampoo Mini
Pattern
$12
Add this hydrating shampoo for curly hair to your natural hair care routine. Creamy, luxurious & boosted with a blend of glorious oils, our Hydration Shampoo moisturizes dry hair, & helps curls & coils of every curl type dance in a wash of liquid sunshine.

Indigo Rain Leave-In Conditioner
Pattern
$29
With a fresh & bright scent, our Leave-In Conditioner seals in moisture, helps detangle & adds extra hydration while giving soft curl definition.

Indigo Rain Leave-In Conditioner 1.75 fl oz
Pattern
$4
With a fresh & bright scent, our Leave-In Conditioner seals in moisture, helps detangle & adds extra hydration while giving soft curl definition.

Indigo Rain Leave-In Conditioner Packet
Pattern
$4
With a fresh & bright scent, our Leave-In Conditioner seals in moisture, helps detangle & adds extra hydration while giving soft curl definition.

Indigo Rain Strong Hold Gel
Pattern
$29
A fresh & bright Strong Hold Gel that provides long-lasting hold without breaking or drying hair & nourishes hair while creating a slick look.

Indigo Rain Strong Hold Gel 1.75 fl oz
Pattern
$4
With a fresh & bright scent, Strong Hold Gel that provides long-lasting hold without breaking or drying hair & nourishes hair while creating a slick look.

Indigo Rain Strong Hold Gel Packet
Pattern
$4
With a fresh & bright scent, Strong Hold Gel that provides long-lasting hold without breaking or drying hair & nourishes hair while creating a slick look.

Indigo Rain Styling Custard
Pattern
$29
A lightweight & super slippy styling custard that provides hold, soft definition & shine. Great for ponytails, braid-outs & Bantu knots.

Indigo Rain Styling Custard 1.75 fl oz
Pattern
$4
With a fresh & bright scent, our Styling Custard is lightweight & super slippy. It provides hold, soft definition & shine. Great for ponytails, braid-outs & Bantu knots.

Indigo Rain Styling Custard Packet
Pattern
$4
With a fresh & bright scent, our Styling Custard is lightweight & super slippy. It provides hold, soft definition & shine. Great for ponytails, braid-outs & Bantu knots.

Intensive Conditioner
Pattern
$29
An ultra-hydrating conditioner with Avocado, Shea & Safflower Oils that restores curl patterns, protects against breakage & doubles as a deep conditioning mask.

intensive conditioner 1.75 fl oz
Pattern
$4
Extra, extra, extra, this is our Intensive Conditioner, the richest of PATTERN’s ultra-hydrating conditioner formulas where tighter textures can seriously indulge.

Intensive Conditioner Mini
Pattern
$12
Rich, ultra-hydrating conditioner that protects against breakage, dryness & helps restore curl patterns. Packed with Avocado Oil, Shea Butter & Safflower Oil, this powerhouse doubles as a deep conditioner.

Jojoba Oil Blend
Pattern
$29
A lightweight, residue-free hair oil with Safflower, Olive, Lavender & Jojoba Oils that reduces breakage & soothes the scalp & hair shaft.

Juicy & Joyful Mist Spray Bottle
Pattern
$15
A refillable, eco-friendly mist spray bottle with continuous fine mist technology—perfect for hydrating curls with water or your favorite PATTERN hair cocktails.

Juicy Curl Kit
Pattern
$48
This Juicy Curl Kit is perfect for cleansing & styling to ensure your natural curls are defined & nourished.

Juicy Hydration Duo
Pattern
$24
A duo that boosts moisture by 2x. Lather with Olive Oil & Aloe then hydrate with Jojoba Oil & Shea Butter for soft, glowing skin in Midnite Amber. I ncludes: Mini Moisturizing Body Wash & Mini Hydrating Body Lotion.

Juicy Wash & Go Cocktail Sampler Set
Pattern
$19
Juicy Wash & Go Cocktail Sampler Set: Leave-In Conditioner preps, Curl Gel defines, Strong Hold Gel locks in style & Jojoba Oil seals in moisture.

Jumbo Bestseller Duo
Pattern
$75
Our Juiciest Duo yet! Start with the Hydration Shampoo, a moisturizing formula infused with Aloe Vera & Honey to gently cleanse without stripping. Follow with our #1 bestseller the Leave-In Conditioner, to seal in moisture, boost hydration & deliver 2X less breakage.

Jumbo Definition Duo
Pattern
$78.4
Our curl-defining duo starts with our #1 bestseller, the Leave-In Conditioner, to seal in moisture, boost hydration & deliver 2X less breakage. Follow with the Curl Gel, a medium-hold formula infused with Aloe Vera, Coconut Oil & Cacay Oil to define curls, enhance bounce & leave hair soft, springy & touchable.

Leave-In Conditioner
Pattern
$49
Our #1 bestseller seals in moisture & adds extra hydration to wet or dry hair. Keep your inches with 2X less breakage & double the curl definition.

Leave-In Conditioner 1.75 fl oz
Pattern
$4
Prevent dry, unnecessarily frizzy and damaged hair. The holy grail of hair care products, our Leave-In Conditioner treats your curls with a refreshing & restorative hair pick-me-up.

Leave-In Conditioner Mini
Pattern
$12
The holy grail of hair care products , our Leave-In Conditioner for curly hair treats your locks with a refreshing & restorative hair pick-me-up with each ingredient. Prevent dry, unnecessary frizz & damaged hair & say hello to curl definition.

Lightweight Conditioner
Pattern
$29
A weightless conditioner ideal for fine or thin curly hair with Coconut Oil, Irish Moss & Biotin that detangles, hydrates & doubles as a co-wash.

lightweight conditioner 1.75 fl oz
Pattern
$4
Our silicone-free Lightweight Conditioner is geared towards naturals with fine or thin hair whose curls need a kiss of hydration. Great as a co-wash or for daily use after shampooing, our formula delivers weightless moisture to give hair a fresh start.

Lightweight Conditioner Mini
Pattern
$12
Ideal for fine or thin curly hair, this conditioner provides weightless moisture, helps with detangling & doubles as a co-wash. Infused with Coconut Oil, Irish Moss & Biotin to fortify strands while providing slippage.

Luxe Beauty Carryall
Pattern
$45
A sleek, vegan leather carryall bag with six protective pockets—perfect for storing your dryer, attachments & styling tools.

Medium Conditioner
Pattern
$49
An award-winning, moisture-rich conditioner with Jojoba & Olive Oils that hydrates, adds slip & defines curls.

medium conditioner 1.75 fl oz
Pattern
$4
Our Medium Conditioner is geared towards both coily & curly hair textures looking for hydration, slippage & curl definition. Your curls will dance to their own unique rhythm after conditioning.

Medium Conditioner Mini
Pattern
$12
An award-winning moisture-rich conditioner infused with Jojoba Oil & Olive Oil is ideal for curly & coily hair textures looking for hydration, slippage & curl definition.

Mini Leave-In Conditioner Discovery Set
Pattern
$32
Our Holy Grail in three signature scents. This mini kit features our #1 bestselling Leave-In Conditioner to hydrate, define & detangle curls on the go.

Mini Radiant Body Trio
Pattern
$35
A trio that exfoliates with Dead Sea Salts, hydrates with Olive Oil & restores with Hyaluronic Acid for radiant skin, in our Midnite Amber scent. Includes: Dry Exfoliating Body Scrub, Moisturizing Body Wash & Moisture Rich Body Cream

Mini Shower Brush
Pattern
$10
Compact & perfect for on-the-go styling, our mini hair brush is heavy-duty yet gentle on every curly hair type, even in its travel-friendly size. A secret tool for styling happy curls and massaging the scalp. The travel hair brush is built with premium features & a comfortable handle design.

Mini Wide Tooth Comb
Pattern
$10
Compact & perfect design for on-the-go hair styling, our mini comb works on wet or dry hair wherever you are away from home. Curls will shake, boogie & be free as hair glides with ease through wide-set teeth.

Moisture Milk
Pattern
$29
An award-winning lightweight cream with Amla Oil, Irish Moss & Agave Nectar that penetrates the hair shaft to deliver real, lasting hydration without weight, so your curls stay soft, defined, & shiny on day one & day four.

Moisture Milk 1.75 fl oz
Pattern
$4
Thirsty curls drink in lightweight hydration when you smooth our Moisture Milk through parched strands. Ideal for moisture that lasts all day, this creamy formula leaves strands shiny & supple. Rich Amla Oil, Irish Moss, & Agave Nectar soften curls & finesses unwanted frizz.

Moisture Milk Mini
Pattern
$12
Award-winning lightweight cream provides long-lasting moisture to dry hair, reduces breakage & keeps unwanted frizz at bay.

Moisture Rich Body Cream
Pattern
$36
A rich body cream that deeply hydrates & plumps with Hyaluronic Acid, Baobab Oil, Shea & Illipe Butters to help protect & support elasticity.

Moisture Rich Body Cream .75 fl oz
Pattern
$4
A rich body cream that deeply hydrates & plumps with Hyaluronic Acid, Baobab Oil, Shea & Illipe Butters to help protect & support elasticity.

Moisturizing Body Wash
Pattern
$32
A moisturizing, silky body wash that gently cleanses & hydrates skin with Aloe Vera, Olive Oil & the warm scent of Midnite Amber.

Moisturizing Body Wash .75 fl oz
Pattern
$4
A moisturizing, silky body wash that gently cleanses & hydrates skin with Aloe Vera, Olive Oil & the warm scent of Midnite Amber.

Moisturizing Body Wash Mini
Pattern
$14
A moisturizing, silky body wash that gently cleanses & hydrates skin with Aloe Vera, Olive Oil & the warm scent of Midnite Amber. 3 fl oz

Nourishing Body Oil
Pattern
$36
A silky body oil with nourishing plant oils that also locks in hydration & protects your skin to keep skin softer for longer.

Paddle Brush
Pattern
$22
A Paddle Brush with heat-resistant, flexible bristles that detangle & smooths hair for effortless styling & a polished finish.

Palo Santo Curl Gel
Pattern
$29
A bestselling non-drying curl gel with Aloe Vera, Coconut & Cacay Oil that defines & nourishes curls without flakiness.

Palo Santo Curl Gel Mini
Pattern
$12
Introducing our bestselling Curl Gel, now in our refreshing Palo Santo scent! This gel is perfect for achieving defined, bouncy curls with a medium hold. Its creamy, smooth formula glides on effortlessly, infusing coily and curly hair with the nourishing benefits of Aloe Vera, Coconut Oil, and Cacay Oil.

Palo Santo Curl Mousse
Pattern
$25
A weightless curl-defining mousse with Marshmallow Root & Castor Oil that adds volume, shine & softness.

Palo Santo Curl Mousse Mini
Pattern
$14
Award-winning mousse is now available in the earthy & bright aroma of Palo Santo to enhance your self-care routine. Ultra-light mousse that defines curls, adds weightless volume & shine while maintaining softness & smoothness.

Palo Santo Duo
Pattern
$43
The Palo Wash Day Duo includes Hydration Shampoo to cleanse & nourish without stripping & Palo Santo Medium Conditioner to hydrate, define & soften curls.

Palo Santo Hydration Shampoo
Pattern
$20
A gentle Hydration Shampoo with Shea Butter, Aloe, Honey & Coconut Oil that cleanses without stripping—leaving curls soft & hydrated.

Palo Santo Leave-In Conditioner
Pattern
$49
A bestselling leave-in conditioner infused with Aloe, Honey & Jojoba Oil that hydrates, defines curls & tames frizz.

Palo Santo Leave-In Conditioner 1.75 fl oz
Pattern
$4
<p>Our new Leave-In Conditioner features a limited-edition scent: an earthy & bright aroma of Palo Santo to enhance your self-care routine.

Palo Santo Leave-in Conditioner Mini
Pattern
$12
#1 bestseller is now available in the earthy & bright aroma of Palo Santo to enhance your self-care routine. Our leave-in conditioner seals in moisture & adds extra hydration to dry or damaged hair while providing soft curl definition & preventing unwanted frizz.

Palo Santo Medium Conditioner
Pattern
$27
An award-winning, moisture-rich conditioner with Jojoba & Olive Oils that hydrates, adds slip & defines curls.

Palo Santo Medium Conditioner 1.75 fl oz
Pattern
$4
Our Medium Conditioner is geared towards both curly & coily hair textures looking for hydration, slippage & curl definition. Your curls will dance to their own unique rhythm after conditioning.

Palo Santo Mini Stylers Kit
Pattern
$28
Try our bestselling stylers in our popular Palo Santo scent on-the-go, breathe in this light woody fragrance with notes of citrus & mint.

Palo Santo Styling Cream
Pattern
$29
A curl-defining cream with Shea Butter, Cacay & Sweet Almond Oil that nourishes, prevents breakage, provides superior moisture & a soft hold.

Palo Santo Styling Cream Mini
Pattern
$14
Lookin' like a jar of thick buttercream, our Styling Cream provides superior moisture penetration & the ideal oil-rich, touchable hold when setting twist outs, braid outs, bantu knots, wash-&-gos & more.

Palo Santo Wash & Go Cocktail Sampler Set
Pattern
$19
Wash day meets spa day with the Palo Santo Wash & Go Cocktail Kit. Designed to hydrate, nourish & define curls.

PATTERN x SERGIO HUDSON Curl-Conscious Robe
Pattern
$88
The Curl-Conscious Robe features a plush waffle weave for post-shower comfort, complete with a PATTERN Beauty Robe Dust Bag.

Protective Style Set
Pattern
$78
The Protective Style Set: Deep Scalp Detox cleanses, Scalp Serum soothes & cools, Edge Control styles edges & Edge Tool shapes & swoops.

Radiant Skin Trio
Pattern
$93.6
10% off when you buy these products together as a bundle! A trio that exfoliates with Dead Sea Salts, hydrates with Olive Oil & restores with Hyaluronic Acid for radiant skin, in our Midnite Amber scent. Includes: Dry Exfoliating Body Scrub, Moisturizing Body Wash & Moisture Rich Body Cream

Repair360® Leave-in Foam
Pattern
$49
Repair360® Leave-In Foam is a lightweight foam that rebuilds damaged strands from the inside out. Boosted by Repair360®, Vegan Protein, & Amino Acids, it supports strength & shine while providing thermal protection up to 450°F.

Repair360® Steam Set
Pattern
$199
Our Repair360® Steam Set pairs the PATTERN Hair Steamer with Repair360® Leave-In Foam to steam & revive hair from root to tip. This routine pairs the power of steam with targeted repair to enhance moisture absorption & rebuild hair from within.

Retractable Comb
Pattern
$9
The Retractable Comb features a sectioning tooth & metal tail for precise parting, with retract & lock technology for easy storage.

Revitalizing Scalp Scrub
Pattern
$29
A gentle scalp exfoliator with Pink Himalayan Sea Salt, Cucumber & Aloe Vera that removes buildup, soothes dryness & itching.

Scalp Serum
Pattern
$29
A tingly, hydrating scalp serum with Peppermint, Rosemary & Lavender Oils that soothes roots, moisturizes & refreshes the scalp.

Sectioning Clips (4pcs)
Pattern
$12
Sturdy Sectioning Clips that securely hold, separate & grip while being smooth on natural hair.

Shine Spray
Pattern
$25
An ultra-lightweight Shine Spray with Castor Oil & Plumeria Extract that adds luminous, soft shine to curls while nourishing & protecting against humidity.

Shipping Protection by Route
Pattern
$0.98
Route provides protection for shipments that are lost, broken, or stolen. Add Route to your cart at checkout to enable protection. Visit route.com to learn more.

Shower Brush
Pattern
$19
A gentle yet durable Shower Brush made with premium flexible bristles that detangle, define & enhance curl clumping.

Slick & Snatched Cocktail Sampler Set
Pattern
$19
Sculpt sleek ponies, buns & slicked-back styles with the Slick & Snatched Kit, for effortlessly smooth styling.

Spoontula
Pattern
$5
A half-spoon, half-spatula Spoontula designed to scoop every last drop of your favorite products—from hair masks to jumbo Curl Gel.

Steam & Repair Set
Pattern
$186
The Steam & Repair Set: Hair Steamer opens cuticles for deep hydration & Breakage Barrier Mask strengthens strands to reduce breakage.

Straighten & Shield Set
Pattern
$126.9
This duo pairs our Vibrating Flat Iron with ceramic-coated plates with our Heat Protectant, which guards curls & coils from heat up to 450° F. This flat iron puts the power in your hands with 14 customizable heat settings & innovative vibration technology that you can turn on or off.

Strong Hold Gel
Pattern
$29
A flexible, nourishing gel with Sea Moss, Aloe & Chia Seeds that delivers long-lasting hold & a sleek look without drying hair.

Strong Hold Gel Mini
Pattern
$12
A flexible gel that provides long-lasting hold without breaking or drying hair & nourishes hair while creating a slick look. Infused with Sea Moss, Aloe Vera & Chia Seeds to nourish & fortify curls.

Styling Bestsellers Kit
Pattern
$34
Your opportunity to try our top-selling stylers, the go-to set for travel. This bundle includes products designed to hydrate, define & hold curls & coils.

Styling Cream
Pattern
$49
A curl-defining cream with Shea Butter, Cacay & Sweet Almond Oil that nourishes, prevents breakage, provides superior moisture & a soft hold.

styling cream 1.75 fl oz
Pattern
$4
Lookin' like a jar of thick buttercream, our Styling Cream is the curly hair cream of your dreams. This curl defining cream provides superior moisture penetration & the ideal oil-rich, touchable hold for a range of curl types and setting hair styles including twist outs, braid outs, Bantu knots, wash-&-gos & more.

Styling Cream Mini
Pattern
$12
Lookin' like a jar of thick buttercream, our Styling Cream is the curly hair cream of your dreams. This styling cream for curly hair provides superior moisture penetration & the ideal oil-rich, touchable hold when setting a range of hair styles including twist outs, braid outs, bantu knots, wash-&-gos & more.

Styling Custard
Pattern
$29
A lightweight, slippy custard with Flaxseed Oil, Agave, Irish Moss & Chamomile that defines, hydrates & adds shine.

Styling Custard 1.75 fl oz
Pattern
$4
Parents & kids rejoice! The lightweight & slippy Styling Custard makes hair care easier at every age. Scoop & lightly layer for hydrated hold, definition & extra shine for the entire family.

Texture Travel Kit
Pattern
$32
For travel or trial, our Texture Travel Set includes all of the essentials to keep your hair fully clean & deeply hydrated no matter where you go.

Textured Twist Out Cocktail Sampler Set
Pattern
$19
The Textured Twist Out Cocktail Kit is what you need to prep & hold those juicy, defined & long-lasting twists.

The Blowout Bundle
Pattern
$203.4
This duo pairs our 9x award-winning Blow Dryer with 4 Attachments & Blow Out Primer, a lightweight cream-serum proven to reduce blow dry time, support detangling & shield strands against heat up to 425° F.

the brush attachment
Pattern
$20
The PATTERN Hair Dryer Brush Attachment is made for heat styling without heat damage & is uniquely designed based on our definition-boosting Shower Brush , so the bristles are crafted with your curls in mind. The Brush Attachment can make your curly hair styling prep work easy.

The Coily Starter Bundle
Pattern
$135
Coilies rejoice! This starter bundle features nourishing essentials enriched with Flaxseed Oil, Agave, Irish Moss & Chamomile to hydrate, define, & boost volume for springy, defined coils.

The Curling Iron & More Bundle
Pattern
$264
A comprehensive trio of tools crafted to empower you in experimenting with your hair's texture & sculpting your strands with heat.

The Curly Starter Bundle
Pattern
$141
The Curly Starter Bundle includes six must-haves to hydrate, define, & add shine to curls for wash-&-gos, braids, or twist outs.

The Hair Steamer
Pattern
$179
A Hair Steamer that delivers deep hydration, opens cuticles & helps protect against breakage—while adding volume, stretch & detangling curls.

The Heat Bundle
Pattern
$211
This set includes our high-performance Blow Dryer with 4 attachments & Heat Protectant to shield hair from heat damage.

The Interchangeable Curling Iron
Pattern
$259
The Interchangeable Curling Iron includes three tourmaline ceramic barrels to create personalized curls while protecting hair from heat damage.

The Palo Santo Coily Starter Bundle
Pattern
$134
Coilies rejoice! This starter bundle features nourishing essentials enriched with Flaxseed Oil, Agave, Irish Moss & Chamomile to hydrate, define, & boost volume for springy, defined coils.

The Palo Santo Curly Starter Bundle
Pattern
$139
The Curly Starter Bundle includes six must-haves to hydrate, define, & add shine to curls for wash-&-gos, braids, or twist outs.

The Palo Santo Tight Texture Starter Bundle
Pattern
$137
The Tight Texture Starter Bundle includes 5 essentials to hydrate, define, & nourish strands for wash-&-gos, braids, or twist outs.

The PATTERN Blow Dryer
Pattern
$199
A powerful hair dryer with an AC motor to reduce dry time, ion generator to smooth cuticles & 4 attachments to shape, stretch & define.

The Tight Texture Starter Bundle
Pattern
$139
The Tight Texture Starter Bundle includes 5 essentials to hydrate, define, & nourish strands for wash-&-gos, braids, or twist outs.

the wide tooth comb attachment
Pattern
$20
The Blow Dryer Comb Attachment mimics our Wide Tooth Comb, sporting smooth yet sturdy teeth gliding through wet or dry hair.

Tortoise Hair Clip
Pattern
$14
Durable acetate Tortoise Hair Clip designed for curly, coily & tight textures—perfect for styling, sectioning & securing thick hair with ease & style.

Tortoise Tool Kit
Pattern
$38
The Tortoise Tool Kit includes a Wide Tooth Comb to detangle, an Edge Tool to smooth baby hairs, all in a chic matching zip pouch.

Treatment Mask
Pattern
$29
A strengthening hair mask with Rice Water Ferment & Moringa Seed Extract that adds slip, elongates, defines & provides moisture to dry hair.

treatment mask 1.75 fl oz
Pattern
$4
This curly hair mask was inspired by remedies passed down through generations. Our rice water protein-infused Treatment Mask is a modern take on hair care & treating your curls with something special.

Ultimate Hydration Bundle
Pattern
$93
The ultimate moisture routine includes Scalp Serum to refresh & stimulate, Treatment Mask to hydrate, & ultra-luscious conditioner to leave curls soft, defined, & healthy.

Vibrating Flat Iron
Pattern
$119
A vibrating flat iron with ceramic-coated plates for smooth, silky styles with effortless glide, fewer passes & customizable control.

VIP Creator Exclusive of the Month
Pattern
$122
Includes: Mini Radiant Body Trio, Juicy Hydration Duo & Mini Leave-In Conditioner Discovery Set Hydration for every curl & every inch of skin. Treat yourself to a complete hydration ritual from wash day to body care.

VIP Reviewer Bundle
Pattern
$88
Includes: Mini Radiant Body Trio & Nourishing Body Oil Begin your body care routine with the Mini Radiant Body Trio —a three-step ritual designed to prep, cleanse & nourish skin. Start with the Dry Exfoliating Body Scrub to gently buff away dullness & refine the skin’s surface, creating the perfect base for hydration.

Wide Tooth Comb
Pattern
$16
A Wide Tooth Comb that effortlessly detangles wet hair & adds volume & separation to dry curls for easy, versatile styling.
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