
London, UK · Est. 2007
Pai Skincare
Sensitive-skin specialists
London clean brand built for reactive skin — gentle plant formulas with serious patch-test energy.
On the shelf

Age Confidence Starter Kit
Pai Skincare
$82
YOUR SKIN LONGEVITY ROUTINE. As skin ages, it loses the lipids, moisture and structural proteins that keep it looking firm and smooth. This three-step starter kit is built to put them back.

Age Confidence™ NAD+ & TriPeptide Renewal Serum
Pai Skincare
$69
KICK YOUR SKIN INTO AGE-DEFYING ACTION Biohack your skin with this rejuvenating longevity serum. Powered by NAD+ and collagen-boosting peptide technology, it's clinically proven to instantly revitalise and significantly reduce wrinkle depth in four weeks*.

Age Well Bundle
Pai Skincare
$137.7
THE ULTIMATE AGE SUPPORT SQUAD. This bundle includes: Middlemist Seven™ Cream Cleanser ( 150ml / 5.0 fl.oz ) Age Confidence™ NAD+ & TriPeptide Renewal Serum ( 30ml / 1.0 fl.oz) Salvation Jane™ Moisturiser ( 50ml / 1.7 fl.oz) Our gentle Middlemist Seven™ Cream Cleanser dissolves makeup and daily grime without stripping…

All Becomes Clear™ Serum
Pai Skincare
$39
TOUGH ON BREAKOUTS, KIND ON SKIN A powerhouse for blemish-prone skin, no matter how sensitive. Zinc, Copaiba and Acetylneuraminic Acid are our rebalancing act. Together they help reduce the build-up of excess sebum.

Aventurine Gua Sha Massage Stone
Pai Skincare
$24
GLIDE AND GLOW. Upgrade your skincare routine with this Gua Sha massage stone. Made with high-quality Aventurine – a green quartz believed to bring balance and confidence – this natural crystal massage tool helps to boost skin circulation and radiance.

Back to Life™ Serum
Pai Skincare
$49
A GLASS OF WATER FOR THIRSTY SKIN When skin's gasping for moisture, it needs more than surface hydration. It needs a proper drink. Specifically formulated for very dry and eczema-prone skin, our bestselling hydration serum delivers moisture where it's needed most.

Bonne Nuit™ Night Cream
Pai Skincare
$64
NEXT-LEVEL BEAUTY SLEEP. A multidimensional dream cream that’s clinically proven to reduce the appearance of fine lines in just four weeks*. This natural night cream revitalises mature, sensitive skin, by tackling the signs of ageing from every angle.

Booster Discovery Kit
Pai Skincare
$39
THE SUPERCHARGE SET. Our discovery kit features three of our bestselling actives that every skin type can benefit from, to support skin inside and out.

Bright Now ™ PHA & Rosehip Exfoliating Toner
Pai Skincare
$34
SWIPE BRIGHT This ultra-kind exfoliant whips off dead skin cells and is proven to brighten skin from the very first use – for a smoother, more even-toned complexion. All that and still clinically proven for sensitive skin.

British Summer Time Glow™ SPF 30
Pai Skincare
$34
SUNSCREEN’S HAD A GLOW-UP This innovative hybrid formula blends the final step of skincare with the first step of make-up, for even the most sensitive skin. A non-greasy, fragrance-free mineral sunscreen for face and body, with an all-natural glow built in.

British Summer Time™ SPF 30
Pai Skincare
$39
A RAY OF SUNSHINE FOR SENSITIVE SKIN Our original broad spectrum mineral sunscreen for sensitive skin. This reef-friendly vegan formula boasts broad spectrum, blue-light and infra-red protection, to ward off sun damage without the irritation. Sensitive skin and SPF have not always got along.

British Summer Time™ SPF 30 Mini
Pai Skincare
$34
A RAY OF SUNSHINE FOR SENSITIVE SKIN Our original broad spectrum mineral sunscreen for sensitive skin. This reef-friendly vegan formula delivers broad spectrum, blue light and infrared protection, warding off sun damage without the irritation. Sensitive skin and SPF have not always got along.

C-2 Believe™ Moisturiser
Pai Skincare
$49
RADIANCE WITHOUT THE DRAMA. A stabilised Vitamin C moisturiser that delivers serious glow without the sting. This silky face cream brightens and hydrates in one smart formula – proven to boost radiance* while keeping even sensitive skin happy.

Carbon Star™ Face Oil
Pai Skincare
$39
LET US TAKE THE NIGHT SHIFT Managing blemish-prone skin is a round-the-clock job, and this overnight complexion clarifier brings a whole new meaning to beauty sleep.

Carbon Star™ Face Oil Mini
Pai Skincare
$19
LET US TAKE THE NIGHT SHIFT. Managing blemish-prone skin is a round-the-clock job, and this overnight complexion clarifier brings a whole new meaning to beauty sleep.

Century Flower™ Face Mist
Pai Skincare
$42
YOUR BARRIER BUDDY This 100% alcohol-free infusion cools, calms and hydrates sensitive skin, gently replenishing moisture with its ultra-fine spray. Now in a larger bottle with an improved atomiser, for an even more satisfying spritz.

Cleanse & Calm Bundle
Pai Skincare
$62
BACK TO BASICS. Good cleansing, good moisturising, with formulas that are anything but basic. This bundle includes: Middlemist Seven™ Cream Cleanser (150ml / 5.0 fl.oz) Twin Flyer™ Cleansing Cloth The Anthemis™ Moisturiser (50ml / 1.7 fl.oz) Middlemist Seven™ Cream Cleanser is our 100% detergent-free cream cleanser.

Fade Forward™ Serum
Pai Skincare
$59
ON YOUR MARKS Get set.... Glow! The game-changing serum that's clinically proven to reduce the appearance of dark spots and even out skin tone, with instantly brighter results*.

Feather Canyon™ Eye Cream
Pai Skincare
$39
NO MORE DRY EYES The skin around your eyes is up to ten times thinner than the rest of your face, and it doesn't produce its own oil. So it needs serious hydration without being weighed down. Our lightweight, silky eye cream gives results, not reactions.

Gentle Genius™ Barrier Care Rapid Rescue Hand Cream
Pai Skincare
$20
HELPING HANDS. Fuelled by a biomimetic Ceramide Complex and Oat Lipid Extract, this nourishing, non-greasy hand cream is clinically proven to instantly hydrate.* Its three-layer humectant system, built on glycerine, Pentylene Glycol and low-molecular-weight Hyaluronic Acid, helps keep hardworking hands soft and supple…

Gentle Genius™ Barrier Care Replenishing Body Wash
Pai Skincare
$28
LOVE AT FIRST LATHER. Step one in our breakthrough Soak & Seal system, this cream-to-foam body wash is clinically proven to instantly moisturise and support the skin barrier. Follow with our Wet Skin Moisturiser to seal hydration in for up to 12 hours.

Gentle Genius™ Barrier Care Soak & Seal System™ Bundle
Pai Skincare
$49.3
POWER YOUR SHOWER. Two innovative formulas to cleanse and hydrate for up to 12 hours*. This bundle includes: Gentle Genius™ Barrier Care Replenishing Body Wash ( 250 ml / 8.4 fl. oz.) Gentle Genius™ Barrier Care Wet Skin Moisturiser ( 200 ml / 6.8 fl. oz.

Gentle Genius™ Barrier Care Soothing Body Cream
Pai Skincare
$30
TOP TO TOE CALM. A deeply nourishing body cream that's clinically proven to keep skin hydrated for up to 24 hours*, and suitable for sensitive and eczema-prone skin.

Gentle Genius™ Barrier Care Wet Skin Moisturiser
Pai Skincare
$30
HYDRATE WITHOUT HASSLE. Step two in our Soak & Seal System, this fast-acting, serum-like in-shower moisturiser is designed to be applied to wet skin immediately after cleansing with the Replenishing Body Wash.

Hyaluronic Acid 0.3% Hydrating Booster
Pai Skincare
$19
HELLO HYDRATION Supercharge your skincare with this all-natural Hyaluronic Acid booster, a concentrated dose of a best-in-class humectant that holds moisture in. It optimises hydration at different levels in your skin, meaning a more effective barrier and healthy radiance.

Hydration Heroes
Pai Skincare
$78.2
THE TRIO FOR THIRSTY SKIN. This bundle includes: Middlemist Seven™ Cream Cleanser Mini (50ml / 1.7 fl.oz) Hyaluronic Acid 0.3% Hydrating Booster (10ml / 0.3 fl.oz)) Love and Haight™ Moisturiser (50ml / 1.7 fl.oz) These three products are formulated to work together in a logical hydration sequence: cleanse, boost,…

Instant Kalmer™ Serum
Pai Skincare
$49
FROM DISTRESSED TO DE-STRESSED Calm angry, reactive skin with our lightweight ceramide serum, built specifically for sensitive skin that's had enough. Most "ceramide" serums use a single synthetic ceramide and call it a day.

Light Work™ Cleansing Oil
Pai Skincare
$34
TOUGH ON MAKEUP, KIND ON SKIN Our 100% natural cleansing oil melts away impurities and eye makeup with ease. No rubbing, no stinging, no problem. It's that freshly washed sheets feeling, for your face. Here's how it works.

Light Work™ Cleansing Oil Mini
Pai Skincare
$19
TOUGH ON MAKE-UP, KIND ON SKIN. Our 100% natural cleansing oil is clinically proven for sensitive skin, and melts away impurities and eye make-up with ease – no rubbing, no stinging, no problem. It’s that freshly washed sheets feeling, for your face. Here’s how it works.

Love and Haight™ Moisturiser
Pai Skincare
$39
AN INFINITY POOL FOR PARCHED SKIN. Our best moisturiser for dry and dehydrated skin. Parched skin is transformed thanks to organic Avocado and Jojoba oils, leaving the skin hydrated, quenched and supple. Dry and flaky patches aren't the look you were going for.

Middlemist Seven™ Cream Cleanser
Pai Skincare
$34
A CLEAN SWEEP. A cult favourite, our gentle cream cleanser features a trio of oils which lift away dirt and make-up with ease – all while protecting the skin’s delicate oil and PH balance. It’s no wonder it’s not just our customers with sensitive skin that love it for super-soft skin that’s clean, not squeaky.

Middlemist Seven™ Cream Cleanser Mini
Pai Skincare
$19
A CLEAN SWEEP. A cult favourite, our gentle cream cleanser features a trio of oils which lift away dirt and make-up with ease – all while protecting the skin’s delicate oil and PH balance. It’s no wonder it’s not just our customers with sensitive skin that love it for super-soft skin that’s clean, not squeaky.

Organic Cotton Tote Bag
Pai Skincare
$10
IT'S IN THE BAG. Take a piece of Pai with you wherever you go and make a statement with our eco-friendly, 100% organic cotton tote bag. A strong and sturdy tote you can reuse again and again to carry your essentials – good for you, good for the planet.

Peptides 5% Smoothing Booster
Pai Skincare
$19
A DUAL-PEPTIDE BOOSTER TO FIRM AND SMOOTH Most peptide products rely on synthetic actives. Ours are naturally derived, yeast-fermented and plant-fermented, and COSMOS certified. That's genuinely rare in the peptide world, and it means you get real anti-ageing performance within a fully natural formula.

Phaze™ Gel Cleanser
Pai Skincare
$29
CLEAR SKIN HAS NEVER FELT SO GOOD Our clarifying cleanser is designed to decongest blemish-prone skin without drying even the most sensitive complexions. Gently exfoliating Polyhydroxy Acids (PHAs) unclog pores, while skin-balancing actives strengthen the barrier and hydrate even once rinsed away.

Phaze™ Gel Cleanser Mini
Pai Skincare
$15
CLEAR SKIN HAS NEVER FELT SO GOOD. Our clarifying cleanser is designed to decongest blemish-prone skin, without drying even the most sensitive complexions. Gently exfoliating Polyhydroxy Acids (PHAs) unclog pores, while skin-balancing actives help to strengthen the skin barrier and hydrate even once rinsed away.

Phytofill™ 1% Firming Booster
Pai Skincare
$19
FIRMER SKIN, FAST Supercharge your skincare with a potent dose of Phytofill™, a 100% natural two-active system proven to smooth the appearance of fine lines in just 24 hours*. No filter, no needles, all natural. Imagine your skin as a smooth sheet of paper.

Resurrection Girl™ Hydrate Mask
Pai Skincare
$44
THE DROUGHT IS OVER An ultra-hydrating mask that pours moisture back into dry, lifeless skin. It's powered by Resurrection Plant, a desert extremophile that can bring itself back to life from complete dehydration, and it does the same for your skin. Rich, silky, ocean-blue, and proven to revive in just ten minutes.

Retinoid 0.3% Skin Renewal Booster
Pai Skincare
$24
RETINOID RESULTS WITHOUT REACTIONS This concentrated dose of Retinoic Acid and Vitamin E works faster than Retinol and Retinal to minimise the appearance of fine lines, without the worry of irritation. In a trial of 105 people, 80% saw an improvement in fine lines and 94% agreed it caused no irritation on first use.

Rosehip Bioregenerate™ Face Oil
Pai Skincare
$34
THE OVERNIGHT REJUVENATOR. This fast-working Rosehip face oil deeply nourishes and is proven to soften, smooth and brighten, resulting in healthier, glowing skin. No wonder it's sold millions and racked up thousands of five-star reviews! Rosehip Oil's standout skin benefit is regeneration.

Rosehip Bioregenerate™ Face Oil Mini
Pai Skincare
$19
THE OVERNIGHT REJUVENATOR. This fast-working Rosehip face oil deeply nourishes and is proven to lock in moisture to soften, smooth and brighten – resulting in healthier, glowing skin. No wonder it’s sold millions and racked up thousands of five-star reviews.

Rosehip Radiance Bundle
Pai Skincare
$54.4
YOUR DULLNESS-DEFYING DUO. This bundle includes two Rosehip-powered bestsellers: Light Work™ Cleansing Oil (100ml / 3.4 fl.oz) Rosehip Bioregenerate™ Face Oil (30ml / 1.0 fl.oz) Our Light Work™ Cleansing Oil gets its name from how quickly and efficiently it removes every scrap of make-up.

Rosehip Reset Bundle
Pai Skincare
$91
THE ROSEHIP ROUTINE. We call this our Rosehip Reset because it's the trio we recommend to anyone looking to see a real difference in their skin, fast.

Salicylic Acid 2% Clarifying Booster
Pai Skincare
$19
BYE BYE BLEMISHES Supercharge your skincare with this 100% natural Salicylic Acid Booster, a beta hydroxy acid (BHA) and known blemish-buster.

Salvation Jane™ Moisturiser
Pai Skincare
$59
BRIMMING WITH CONFIDENCE. A high-performance moisturiser to reduce the appearance of fine lines and wrinkles and increase hydration for mature or dry skin. Featuring Hyaluronic Acid and Echium, this intelligent medley of omegas and antioxidants helps to replenish lost nutrients for supple, plump skin.

Stabilised Vitamin C 20% Brightening Booster
Pai Skincare
$19
A FORCE OF NATURE TO BRIGHTEN DULL SKIN Supercharge your skincare with this concentrated 20% Vitamin C booster, designed to brighten, even out skin tone and defend against daily environmental damage.

The Aileron™ Cleansing Cloths
Pai Skincare
$19
TOP OF THE CLOTHS. A premium organic cotton muslin cloth to gently exfoliate even the most sensitive skin. This clever double-layered cloth can be used without product, wet or dry, to gently buff away dead skin for a super-smooth finish. Or for an indulgent exfoliation use with your favourite cleanser or exfoliator.

The Anthemis™ Moisturiser
Pai Skincare
$39
THE PROOF IS IN THE CALM Our bestselling moisturiser was formulated with reactive skin in mind. So you get all-day hydration and calm. Think of it as a circuit breaker for your skin: it settles flare-ups and irritation, visibly reduces the appearance of redness, and supports your skin barrier with continued use.

The Bright Stuff
Pai Skincare
$73.95
YOUR SKIN’S RADIANCE RESET. Life takes a lot out of your skin, but dullness is no match for this trio.

The Gemini™ Stretch Mark System
Pai Skincare
$59
Pregnant skin's elasticated waistband. A fragrance-free stretch mark oil and cream duo that maximises your skin's capacity to stretch and bounce back, during pregnancy and beyond. Ever-expanding skin needs a helping hand or two to stretch without itching and scarring.

The Impossible Glow™ Glow Drops
Pai Skincare
$34
YOUR HEALTHIEST GLOW, BOTTLED Yes, it’s possible to have instant radiance that feeds your skin as you glow. And yes, it can be from a certified organic formula too.

The Impossible Glow™ Glow Drops Mini
Pai Skincare
$19
YOUR HEALTHIEST GLOW, BOTTLED. Yes, it’s possible to have instant radiance that feeds your skin as you glow. And yes, it can be from a certified organic formula too.

The Impossible Tan™ Hydrating Self Tan Drops
Pai Skincare
$34
SELF TAN MEETS SKINCARE Made with naturally-derived DHA, Ceramides and Hyaluronic Acid, these fully customisable tanning drops work with your skin tone to deliver a buildable, streak-free glow. No orange shift, no fuss, no irritation.

The Pioneer™ Moisturiser
Pai Skincare
$39
MASTER MATTIFIER Our fast-absorbing moisturiser for blemish-prone, oily skin works to hydrate the dry bits, control the shiny bits and rebalance the rest. Customers love it because it's hydrating and non-greasy, helping to minimise blemishes, blackheads and excess oil.

The Rosehip Ritual
Pai Skincare
$39
GIVE THE GIFT OF GLOW. The ultimate kit for a relaxing and rejuvenating at-home facial.

The Travel Case
Pai Skincare
$22
TAKE ME AWAY. Due to popular demand, this adventure-ready vanity case from our Try Pai Kit is now available to buy on its own. So you can take your favourite travel-size products with you to the gym, to the office or even better – on your next holiday in style.

Travel Essentials
Pai Skincare
$72
HYDRATE, SOOTHE & BRIGHTEN. This bundle includes: Middlemist Seven™ Cream Cleanser Mini (50ml / 1.7 fl.oz) Hyaluronic Acid 0.3% Booster (10ml / 0.3 fl.oz) Love and Haight™ Moisturiser ( 50ml / 1.7 fl.oz) Rosehip BioRegenerate™ Face Oil Mini ( 10ml / 0.3 fl.oz) Middlemist Seven™ Cream Cleanser Mini is a gentle cream…

Tri-Mushroom 10% Super-Soothing Booster
Pai Skincare
$19
SUPERFOOD TURNED SUPER-SOOTHER This trio of adaptogenic mushrooms calms irritation through three distinct anti-inflammatory pathways, while naturally occurring Glutamine helps keep future flare-ups at bay by inhibiting the skin's inflammatory response at the source.

Try Pai Kit
Pai Skincare
$49
TRY BEFORE YOU PAI. Four icons. One routine. A proper introduction to Pai, in travel-friendly sizes.

Twin Flyer™ Cleansing Cloths
Pai Skincare
$19
CURATE YOUR CLEANSE. Meet the perfect organic cotton face cloth to cleanse every type of sensitive skin. The textured muslin side works to gently exfoliate even the most fragile skin. While the super-soft terry flannel removes cleanser, make-up and impurities from the face and delicate eye area.

Vegan Collagen 0.9% Restoring Booster
Pai Skincare
$19
INSTANTLY SMOOTHER, MORE RADIANT SKIN This plant-derived collagen alternative forms a breathable protein film that smooths, conditions and locks in moisture.

Virtuous Circle™ Exfoliator
Pai Skincare
$34
A CURVEBALL FOR SENSITIVE SKIN Exfoliation without irritation. Using 100% natural and perfectly spherical Jojoba Beads, this Omega-rich gel gently rolls across the skin to lift away dead skin cells and impurities – leaving zero damage to skin (or oceans). No rawness, no redness. Skin feels soft, smooth and nourished.
Brand reviews
No reviews yet — be the first after launch.