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London, UK · Est. 2007

Pai Skincare

Sensitive-skin specialists

London clean brand built for reactive skin — gentle plant formulas with serious patch-test energy.

4.525897 reviews131,507 followingVisit shop ↗

On the shelf

Age Confidence Starter Kit

Age Confidence Starter Kit

Pai Skincare

$82

YOUR SKIN LONGEVITY ROUTINE. As skin ages, it loses the lipids, moisture and structural proteins that keep it looking firm and smooth. This three-step starter kit is built to put them back.

4.6139 reviews
Age Confidence™ NAD+ & TriPeptide Renewal Serum

Age Confidence™ NAD+ & TriPeptide Renewal Serum

Pai Skincare

$69

KICK YOUR SKIN INTO AGE-DEFYING ACTION Biohack your skin with this rejuvenating longevity serum. Powered by NAD+ and collagen-boosting peptide technology, it's clinically proven to instantly revitalise and significantly reduce wrinkle depth in four weeks*.

4.6309 reviews
Age Well Bundle

Age Well Bundle

Pai Skincare

$137.7

THE ULTIMATE AGE SUPPORT SQUAD. This bundle includes: Middlemist Seven™ Cream Cleanser ( 150ml / 5.0 fl.oz ) Age Confidence™ NAD+ & TriPeptide Renewal Serum ( 30ml / 1.0 fl.oz) Salvation Jane™ Moisturiser ( 50ml / 1.7 fl.oz) Our gentle Middlemist Seven™ Cream Cleanser dissolves makeup and daily grime without stripping…

4.5207 reviews
All Becomes Clear™ Serum

All Becomes Clear™ Serum

Pai Skincare

$39

TOUGH ON BREAKOUTS, KIND ON SKIN A powerhouse for blemish-prone skin, no matter how sensitive. Zinc, Copaiba and Acetylneuraminic Acid are our rebalancing act. Together they help reduce the build-up of excess sebum.

4.537 reviews
Aventurine Gua Sha Massage Stone

Aventurine Gua Sha Massage Stone

Pai Skincare

$24

GLIDE AND GLOW. Upgrade your skincare routine with this Gua Sha massage stone. Made with high-quality Aventurine – a green quartz believed to bring balance and confidence – this natural crystal massage tool helps to boost skin circulation and radiance.

4.5292 reviews
Back to Life™ Serum

Back to Life™ Serum

Pai Skincare

$49

A GLASS OF WATER FOR THIRSTY SKIN When skin's gasping for moisture, it needs more than surface hydration. It needs a proper drink. Specifically formulated for very dry and eczema-prone skin, our bestselling hydration serum delivers moisture where it's needed most.

4.7441 reviews
Bonne Nuit™ Night Cream

Bonne Nuit™ Night Cream

Pai Skincare

$64

NEXT-LEVEL BEAUTY SLEEP. A multidimensional dream cream that’s clinically proven to reduce the appearance of fine lines in just four weeks*. This natural night cream revitalises mature, sensitive skin, by tackling the signs of ageing from every angle.

4.7101 reviews
Booster Discovery Kit

Booster Discovery Kit

Pai Skincare

$39

THE SUPERCHARGE SET. Our discovery kit features three of our bestselling actives that every skin type can benefit from, to support skin inside and out.

4.888 reviews
Bright Now ™ PHA & Rosehip Exfoliating Toner

Bright Now ™ PHA & Rosehip Exfoliating Toner

Pai Skincare

$34

SWIPE BRIGHT This ultra-kind exfoliant whips off dead skin cells and is proven to brighten skin from the very first use – for a smoother, more even-toned complexion. All that and still clinically proven for sensitive skin.

4.4105 reviews
British Summer Time Glow™ SPF 30

British Summer Time Glow™ SPF 30

Pai Skincare

$34

SUNSCREEN’S HAD A GLOW-UP This innovative hybrid formula blends the final step of skincare with the first step of make-up, for even the most sensitive skin. A non-greasy, fragrance-free mineral sunscreen for face and body, with an all-natural glow built in.

4.7326 reviews
British Summer Time™ SPF 30

British Summer Time™ SPF 30

Pai Skincare

$39

A RAY OF SUNSHINE FOR SENSITIVE SKIN Our original broad spectrum mineral sunscreen for sensitive skin. This reef-friendly vegan formula boasts broad spectrum, blue-light and infra-red protection, to ward off sun damage without the irritation. Sensitive skin and SPF have not always got along.

4.5407 reviews
British Summer Time™ SPF 30 Mini

British Summer Time™ SPF 30 Mini

Pai Skincare

$34

A RAY OF SUNSHINE FOR SENSITIVE SKIN Our original broad spectrum mineral sunscreen for sensitive skin. This reef-friendly vegan formula delivers broad spectrum, blue light and infrared protection, warding off sun damage without the irritation. Sensitive skin and SPF have not always got along.

4.4305 reviews
C-2 Believe™ Moisturiser

C-2 Believe™ Moisturiser

Pai Skincare

$49

RADIANCE WITHOUT THE DRAMA. A stabilised Vitamin C moisturiser that delivers serious glow without the sting. This silky face cream brightens and hydrates in one smart formula – proven to boost radiance* while keeping even sensitive skin happy.

4.4220 reviews
Carbon Star™ Face Oil

Carbon Star™ Face Oil

Pai Skincare

$39

LET US TAKE THE NIGHT SHIFT Managing blemish-prone skin is a round-the-clock job, and this overnight complexion clarifier brings a whole new meaning to beauty sleep.

4.7356 reviews
Carbon Star™ Face Oil Mini

Carbon Star™ Face Oil Mini

Pai Skincare

$19

LET US TAKE THE NIGHT SHIFT. Managing blemish-prone skin is a round-the-clock job, and this overnight complexion clarifier brings a whole new meaning to beauty sleep.

4.7271 reviews
Century Flower™ Face Mist

Century Flower™ Face Mist

Pai Skincare

$42

YOUR BARRIER BUDDY This 100% alcohol-free infusion cools, calms and hydrates sensitive skin, gently replenishing moisture with its ultra-fine spray. Now in a larger bottle with an improved atomiser, for an even more satisfying spritz.

4.480 reviews
Cleanse & Calm Bundle

Cleanse & Calm Bundle

Pai Skincare

$62

BACK TO BASICS. Good cleansing, good moisturising, with formulas that are anything but basic. This bundle includes: Middlemist Seven™ Cream Cleanser (150ml / 5.0 fl.oz) Twin Flyer™ Cleansing Cloth The Anthemis™ Moisturiser (50ml / 1.7 fl.oz) Middlemist Seven™ Cream Cleanser is our 100% detergent-free cream cleanser.

4.8173 reviews
Fade Forward™ Serum

Fade Forward™ Serum

Pai Skincare

$59

ON YOUR MARKS Get set.... Glow! The game-changing serum that's clinically proven to reduce the appearance of dark spots and even out skin tone, with instantly brighter results*.

4.567 reviews
Feather Canyon™ Eye Cream

Feather Canyon™ Eye Cream

Pai Skincare

$39

NO MORE DRY EYES The skin around your eyes is up to ten times thinner than the rest of your face, and it doesn't produce its own oil. So it needs serious hydration without being weighed down. Our lightweight, silky eye cream gives results, not reactions.

4.7186 reviews
Gentle Genius™ Barrier Care Rapid Rescue Hand Cream

Gentle Genius™ Barrier Care Rapid Rescue Hand Cream

Pai Skincare

$20

HELPING HANDS. Fuelled by a biomimetic Ceramide Complex and Oat Lipid Extract, this nourishing, non-greasy hand cream is clinically proven to instantly hydrate.* Its three-layer humectant system, built on glycerine, Pentylene Glycol and low-molecular-weight Hyaluronic Acid, helps keep hardworking hands soft and supple…

4.7411 reviews
Gentle Genius™ Barrier Care Replenishing Body Wash

Gentle Genius™ Barrier Care Replenishing Body Wash

Pai Skincare

$28

LOVE AT FIRST LATHER. Step one in our breakthrough Soak & Seal system, this cream-to-foam body wash is clinically proven to instantly moisturise and support the skin barrier. Follow with our Wet Skin Moisturiser to seal hydration in for up to 12 hours.

4.5462 reviews
Gentle Genius™ Barrier Care Soak & Seal System™ Bundle

Gentle Genius™ Barrier Care Soak & Seal System™ Bundle

Pai Skincare

$49.3

POWER YOUR SHOWER. Two innovative formulas to cleanse and hydrate for up to 12 hours*. This bundle includes: Gentle Genius™ Barrier Care Replenishing Body Wash ( 250 ml / 8.4 fl. oz.) Gentle Genius™ Barrier Care Wet Skin Moisturiser ( 200 ml / 6.8 fl. oz.

4.8258 reviews
Gentle Genius™ Barrier Care Soothing Body Cream

Gentle Genius™ Barrier Care Soothing Body Cream

Pai Skincare

$30

TOP TO TOE CALM. A deeply nourishing body cream that's clinically proven to keep skin hydrated for up to 24 hours*, and suitable for sensitive and eczema-prone skin.

4.8428 reviews
Gentle Genius™ Barrier Care Wet Skin Moisturiser

Gentle Genius™ Barrier Care Wet Skin Moisturiser

Pai Skincare

$30

HYDRATE WITHOUT HASSLE. Step two in our Soak & Seal System, this fast-acting, serum-like in-shower moisturiser is designed to be applied to wet skin immediately after cleansing with the Replenishing Body Wash.

4.4445 reviews
Hyaluronic Acid 0.3% Hydrating Booster

Hyaluronic Acid 0.3% Hydrating Booster

Pai Skincare

$19

HELLO HYDRATION Supercharge your skincare with this all-natural Hyaluronic Acid booster, a concentrated dose of a best-in-class humectant that holds moisture in. It optimises hydration at different levels in your skin, meaning a more effective barrier and healthy radiance.

4.6169 reviews
Hydration Heroes

Hydration Heroes

Pai Skincare

$78.2

THE TRIO FOR THIRSTY SKIN. This bundle includes: Middlemist Seven™ Cream Cleanser Mini (50ml / 1.7 fl.oz) Hyaluronic Acid 0.3% Hydrating Booster (10ml / 0.3 fl.oz)) Love and Haight™ Moisturiser (50ml / 1.7 fl.oz) These three products are formulated to work together in a logical hydration sequence: cleanse, boost,…

4.4190 reviews
Instant Kalmer™ Serum

Instant Kalmer™ Serum

Pai Skincare

$49

FROM DISTRESSED TO DE-STRESSED Calm angry, reactive skin with our lightweight ceramide serum, built specifically for sensitive skin that's had enough. Most "ceramide" serums use a single synthetic ceramide and call it a day.

4.4390 reviews
Light Work™ Cleansing Oil

Light Work™ Cleansing Oil

Pai Skincare

$34

TOUGH ON MAKEUP, KIND ON SKIN Our 100% natural cleansing oil melts away impurities and eye makeup with ease. No rubbing, no stinging, no problem. It's that freshly washed sheets feeling, for your face. Here's how it works.

4.6424 reviews
Light Work™ Cleansing Oil Mini

Light Work™ Cleansing Oil Mini

Pai Skincare

$19

TOUGH ON MAKE-UP, KIND ON SKIN. Our 100% natural cleansing oil is clinically proven for sensitive skin, and melts away impurities and eye make-up with ease – no rubbing, no stinging, no problem. It’s that freshly washed sheets feeling, for your face. Here’s how it works.

4.6254 reviews
Love and Haight™ Moisturiser

Love and Haight™ Moisturiser

Pai Skincare

$39

AN INFINITY POOL FOR PARCHED SKIN. Our best moisturiser for dry and dehydrated skin. Parched skin is transformed thanks to organic Avocado and Jojoba oils, leaving the skin hydrated, quenched and supple. Dry and flaky patches aren't the look you were going for.

4.863 reviews
Middlemist Seven™ Cream Cleanser

Middlemist Seven™ Cream Cleanser

Pai Skincare

$34

A CLEAN SWEEP. A cult favourite, our gentle cream cleanser features a trio of oils which lift away dirt and make-up with ease – all while protecting the skin’s delicate oil and PH balance. It’s no wonder it’s not just our customers with sensitive skin that love it for super-soft skin that’s clean, not squeaky.

4.6114 reviews
Middlemist Seven™ Cream Cleanser Mini

Middlemist Seven™ Cream Cleanser Mini

Pai Skincare

$19

A CLEAN SWEEP. A cult favourite, our gentle cream cleanser features a trio of oils which lift away dirt and make-up with ease – all while protecting the skin’s delicate oil and PH balance. It’s no wonder it’s not just our customers with sensitive skin that love it for super-soft skin that’s clean, not squeaky.

4.5237 reviews
Organic Cotton Tote Bag

Organic Cotton Tote Bag

Pai Skincare

$10

IT'S IN THE BAG. Take a piece of Pai with you wherever you go and make a statement with our eco-friendly, 100% organic cotton tote bag. A strong and sturdy tote you can reuse again and again to carry your essentials – good for you, good for the planet.

4.833 reviews
Peptides 5% Smoothing Booster

Peptides 5% Smoothing Booster

Pai Skincare

$19

A DUAL-PEPTIDE BOOSTER TO FIRM AND SMOOTH Most peptide products rely on synthetic actives. Ours are naturally derived, yeast-fermented and plant-fermented, and COSMOS certified. That's genuinely rare in the peptide world, and it means you get real anti-ageing performance within a fully natural formula.

4.5322 reviews
Phaze™ Gel Cleanser

Phaze™ Gel Cleanser

Pai Skincare

$29

CLEAR SKIN HAS NEVER FELT SO GOOD Our clarifying cleanser is designed to decongest blemish-prone skin without drying even the most sensitive complexions. Gently exfoliating Polyhydroxy Acids (PHAs) unclog pores, while skin-balancing actives strengthen the barrier and hydrate even once rinsed away.

4.4135 reviews
Phaze™ Gel Cleanser Mini

Phaze™ Gel Cleanser Mini

Pai Skincare

$15

CLEAR SKIN HAS NEVER FELT SO GOOD. Our clarifying cleanser is designed to decongest blemish-prone skin, without drying even the most sensitive complexions. Gently exfoliating Polyhydroxy Acids (PHAs) unclog pores, while skin-balancing actives help to strengthen the skin barrier and hydrate even once rinsed away.

4.6394 reviews
Phytofill™ 1% Firming Booster

Phytofill™ 1% Firming Booster

Pai Skincare

$19

FIRMER SKIN, FAST Supercharge your skincare with a potent dose of Phytofill™, a 100% natural two-active system proven to smooth the appearance of fine lines in just 24 hours*. No filter, no needles, all natural. Imagine your skin as a smooth sheet of paper.

4.450 reviews
Resurrection Girl™ Hydrate Mask

Resurrection Girl™ Hydrate Mask

Pai Skincare

$44

THE DROUGHT IS OVER An ultra-hydrating mask that pours moisture back into dry, lifeless skin. It's powered by Resurrection Plant, a desert extremophile that can bring itself back to life from complete dehydration, and it does the same for your skin. Rich, silky, ocean-blue, and proven to revive in just ten minutes.

4.684 reviews
Retinoid 0.3% Skin Renewal Booster

Retinoid 0.3% Skin Renewal Booster

Pai Skincare

$24

RETINOID RESULTS WITHOUT REACTIONS This concentrated dose of Retinoic Acid and Vitamin E works faster than Retinol and Retinal to minimise the appearance of fine lines, without the worry of irritation. In a trial of 105 people, 80% saw an improvement in fine lines and 94% agreed it caused no irritation on first use.

4.6479 reviews
Rosehip Bioregenerate™ Face Oil

Rosehip Bioregenerate™ Face Oil

Pai Skincare

$34

THE OVERNIGHT REJUVENATOR. This fast-working Rosehip face oil deeply nourishes and is proven to soften, smooth and brighten, resulting in healthier, glowing skin. No wonder it's sold millions and racked up thousands of five-star reviews! Rosehip Oil's standout skin benefit is regeneration.

4.597 reviews
Rosehip Bioregenerate™ Face Oil Mini

Rosehip Bioregenerate™ Face Oil Mini

Pai Skincare

$19

THE OVERNIGHT REJUVENATOR. This fast-working Rosehip face oil deeply nourishes and is proven to lock in moisture to soften, smooth and brighten – resulting in healthier, glowing skin. No wonder it’s sold millions and racked up thousands of five-star reviews.

4.8288 reviews
Rosehip Radiance Bundle

Rosehip Radiance Bundle

Pai Skincare

$54.4

YOUR DULLNESS-DEFYING DUO. This bundle includes two Rosehip-powered bestsellers: Light Work™ Cleansing Oil (100ml / 3.4 fl.oz) Rosehip Bioregenerate™ Face Oil (30ml / 1.0 fl.oz) Our Light Work™ Cleansing Oil gets its name from how quickly and efficiently it removes every scrap of make-up.

4.7156 reviews
Rosehip Reset Bundle

Rosehip Reset Bundle

Pai Skincare

$91

THE ROSEHIP ROUTINE. We call this our Rosehip Reset because it's the trio we recommend to anyone looking to see a real difference in their skin, fast.

4.6224 reviews
Salicylic Acid 2% Clarifying Booster

Salicylic Acid 2% Clarifying Booster

Pai Skincare

$19

BYE BYE BLEMISHES Supercharge your skincare with this 100% natural Salicylic Acid Booster, a beta hydroxy acid (BHA) and known blemish-buster.

4.8118 reviews
Salvation Jane™ Moisturiser

Salvation Jane™ Moisturiser

Pai Skincare

$59

BRIMMING WITH CONFIDENCE. A high-performance moisturiser to reduce the appearance of fine lines and wrinkles and increase hydration for mature or dry skin. Featuring Hyaluronic Acid and Echium, this intelligent medley of omegas and antioxidants helps to replenish lost nutrients for supple, plump skin.

4.8458 reviews
Stabilised Vitamin C 20% Brightening Booster

Stabilised Vitamin C 20% Brightening Booster

Pai Skincare

$19

A FORCE OF NATURE TO BRIGHTEN DULL SKIN Supercharge your skincare with this concentrated 20% Vitamin C booster, designed to brighten, even out skin tone and defend against daily environmental damage.

4.6339 reviews
The Aileron™ Cleansing Cloths

The Aileron™ Cleansing Cloths

Pai Skincare

$19

TOP OF THE CLOTHS. A premium organic cotton muslin cloth to gently exfoliate even the most sensitive skin. This clever double-layered cloth can be used without product, wet or dry, to gently buff away dead skin for a super-smooth finish. Or for an indulgent exfoliation use with your favourite cleanser or exfoliator.

4.629 reviews
The Anthemis™ Moisturiser

The Anthemis™ Moisturiser

Pai Skincare

$39

THE PROOF IS IN THE CALM Our bestselling moisturiser was formulated with reactive skin in mind. So you get all-day hydration and calm. Think of it as a circuit breaker for your skin: it settles flare-ups and irritation, visibly reduces the appearance of redness, and supports your skin barrier with continued use.

4.746 reviews
The Bright Stuff

The Bright Stuff

Pai Skincare

$73.95

YOUR SKIN’S RADIANCE RESET. Life takes a lot out of your skin, but dullness is no match for this trio.

4.5122 reviews
The Gemini™ Stretch Mark System

The Gemini™ Stretch Mark System

Pai Skincare

$59

Pregnant skin's elasticated waistband. A fragrance-free stretch mark oil and cream duo that maximises your skin's capacity to stretch and bounce back, during pregnancy and beyond. Ever-expanding skin needs a helping hand or two to stretch without itching and scarring.

4.8373 reviews
The Impossible Glow™ Glow Drops

The Impossible Glow™ Glow Drops

Pai Skincare

$34

YOUR HEALTHIEST GLOW, BOTTLED Yes, it’s possible to have instant radiance that feeds your skin as you glow. And yes, it can be from a certified organic formula too.

4.5377 reviews
The Impossible Glow™ Glow Drops Mini

The Impossible Glow™ Glow Drops Mini

Pai Skincare

$19

YOUR HEALTHIEST GLOW, BOTTLED. Yes, it’s possible to have instant radiance that feeds your skin as you glow. And yes, it can be from a certified organic formula too.

4.654 reviews
The Impossible Tan™ Hydrating Self Tan Drops

The Impossible Tan™ Hydrating Self Tan Drops

Pai Skincare

$34

SELF TAN MEETS SKINCARE Made with naturally-derived DHA, Ceramides and Hyaluronic Acid, these fully customisable tanning drops work with your skin tone to deliver a buildable, streak-free glow. No orange shift, no fuss, no irritation.

4.4360 reviews
The Pioneer™ Moisturiser

The Pioneer™ Moisturiser

Pai Skincare

$39

MASTER MATTIFIER Our fast-absorbing moisturiser for blemish-prone, oily skin works to hydrate the dry bits, control the shiny bits and rebalance the rest. Customers love it because it's hydrating and non-greasy, helping to minimise blemishes, blackheads and excess oil.

4.5492 reviews
The Rosehip Ritual

The Rosehip Ritual

Pai Skincare

$39

GIVE THE GIFT OF GLOW. The ultimate kit for a relaxing and rejuvenating at-home facial.

4.4275 reviews
The Travel Case

The Travel Case

Pai Skincare

$22

TAKE ME AWAY. Due to popular demand, this adventure-ready vanity case from our Try Pai Kit is now available to buy on its own. So you can take your favourite travel-size products with you to the gym, to the office or even better – on your next holiday in style.

4.7496 reviews
Travel Essentials

Travel Essentials

Pai Skincare

$72

HYDRATE, SOOTHE & BRIGHTEN. This bundle includes: Middlemist Seven™ Cream Cleanser Mini (50ml / 1.7 fl.oz) Hyaluronic Acid 0.3% Booster (10ml / 0.3 fl.oz) Love and Haight™ Moisturiser ( 50ml / 1.7 fl.oz) Rosehip BioRegenerate™ Face Oil Mini ( 10ml / 0.3 fl.oz) Middlemist Seven™ Cream Cleanser Mini is a gentle cream…

4.420 reviews
Tri-Mushroom 10% Super-Soothing Booster

Tri-Mushroom 10% Super-Soothing Booster

Pai Skincare

$19

SUPERFOOD TURNED SUPER-SOOTHER This trio of adaptogenic mushrooms calms irritation through three distinct anti-inflammatory pathways, while naturally occurring Glutamine helps keep future flare-ups at bay by inhibiting the skin's inflammatory response at the source.

4.5152 reviews
Try Pai Kit

Try Pai Kit

Pai Skincare

$49

TRY BEFORE YOU PAI. Four icons. One routine. A proper introduction to Pai, in travel-friendly sizes.

4.7241 reviews
Twin Flyer™ Cleansing Cloths

Twin Flyer™ Cleansing Cloths

Pai Skincare

$19

CURATE YOUR CLEANSE. Meet the perfect organic cotton face cloth to cleanse every type of sensitive skin. The textured muslin side works to gently exfoliate even the most fragile skin. While the super-soft terry flannel removes cleanser, make-up and impurities from the face and delicate eye area.

4.4475 reviews
Vegan Collagen 0.9% Restoring Booster

Vegan Collagen 0.9% Restoring Booster

Pai Skincare

$19

INSTANTLY SMOOTHER, MORE RADIANT SKIN This plant-derived collagen alternative forms a breathable protein film that smooths, conditions and locks in moisture.

4.8203 reviews
Virtuous Circle™ Exfoliator

Virtuous Circle™ Exfoliator

Pai Skincare

$34

A CURVEBALL FOR SENSITIVE SKIN Exfoliation without irritation. Using 100% natural and perfectly spherical Jojoba Beads, this Omega-rich gel gently rolls across the skin to lift away dead skin cells and impurities – leaving zero damage to skin (or oceans). No rawness, no redness. Skin feels soft, smooth and nourished.

4.771 reviews

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