
Independent / DTC · Est. 2018
Ouidad
Indie hair care with a point of view
Ouidad is a small niche hair & skincare brand — curated into the tiny marketplace for unique formulas without megastore noise.
On the shelf

Curl Therapy Daily Revitalizing Scalp Serum
Ouidad
$44
Curl Therapy Daily Revitalizing Scalp Serum from Ouidad — curated for the tiny marketplace.

Gift: Unbreakable Bonds™ Bond Building Shampoo
Ouidad
$10
Sulfate-free shampoo infused with a proprietary bond building technology to gently cleanse, strengthen, and repair curls Fragrance-free formula is great for sensitive scalps Dermatologist tested and hypoallergenic Low pH helps keep curls hydrated and prevents natural oils from being stripped Infused with hyaluronic…

Loyalty Gift: Advanced Climate Control® All-In-1 Leave-In Conditioner
Ouidad
$26
Loyalty Gift: Advanced Climate Control® All-In-1 Leave-In Conditioner from Ouidad — curated for the tiny marketplace.

Moisture Lock® Edge Control + Pomade
Ouidad
$24
This clear, flake-free pomade adds strong hold and generous shine, helping to smooth edges, prevent flyaways and enhance curls Moisturizing formula will not dry out curls or delicate edges Can be layered to build desired hold Infused with flaxseed and rosemary leaf oils, marshmallow root extract, biotin, and aloe Free…

VitalCurl™+ Leave-In Styling Serum
Ouidad
$26
A lightweight, multi-purpose serum that hydrates while also enhancing curl definition Works as a targeted treatment to help restore strands overnight Infused with niacinamide, biotin, and peptides Free From: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten Vegan and Cruelty-free
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