Jones Road

BKLYN is a fragrance that embodies casual confidence. Just like your favorite pair of vintage jeans that work with every outfit, BKLYN is the kind of scent that makes you feel put together without feeling overdone. With notes of lemon, neroli, and sandalwood, BKLYN carries you to cool in seconds.

Designed for precise product pick-up (not too much, not too little) and easy blending. Rounded at the sides for wide coverage and foolproof application.

Blushing Stick is a buttery lip and cheek tint that starts light, blends seamlessly, and builds naturally. Designed to melt into skin and help support its moisture barrier for a happy and healthy flush. Whether you keep it subtle or build it up, your look takes seconds, not minutes, to get right.

Body Cream is a deeply nourishing cream enriched with sodium hyaluronate, natural oils, and ceramides. It provides lasting hydration while replenishing the skin moisture barrier, leaving skin visibly firmer, smoother, and more supple. Use it in the morning to lock in moisture or before bed to restore skin overnight.

Body Lotion is a lightweight daily moisturizer for soft, smooth skin. Formulated with sodium hyaluronate, squalane, and ceramides, it delivers essential hydration while soothing dryness and supporting your skin’s moisture barrier and elasticity.

Body Oil is a restorative blend of nourishing oils for radiant, glowing skin. This silky formula absorbs effortlessly, leaving skin supple, smooth, and conditioned. Perfect after a shower or whenever skin needs an extra boost, it locks in moisture while enhancing natural radiance.

Body Scrub is a gentle exfoliant for softer, brighter-looking skin. Featuring natural bamboo powder and skin-conditioning ingredients, it buffs away dry skin and impurities while supporting hydration and enhancing your natural radiance.

Bright Skin Illuminating Drops give your skin a soft, natural illumination while hydrating and brightening. Intentionally designed with finely milled pearls for a sheer radiant finish that’s never overdone.

En Route is an evening fragrance that captures the excitement of a night out, when you know something special is about to happen. With notes of lily, tonka musk, and a hint of jasmine, this is a scent that’s alluring, elevated, and unforgettable. It’s sexy, yet grounded — like some of the best nights are.

Everyday Sunscreen is a broad spectrum mineral SPF 30 for daily sun protection that pairs perfectly with makeup. Each tinted shade contains color-correcting pigments to help offset white cast, a natural result of the physical sun protection that zinc oxide provides, for a natural finish.

Everyday Sunscreen is a broad spectrum mineral SPF 30 for daily sun protection that pairs perfectly with makeup. Each tinted shade contains color-correcting pigments to help offset white cast, a natural result of the physical sun protection that zinc oxide provides, for a natural finish.

Everyday Sunscreen is a broad spectrum mineral SPF 30 for daily sun protection that pairs perfectly with makeup. Each tinted shade contains color-correcting pigments to help offset white cast, a natural result of the physical sun protection that zinc oxide provides, for a natural finish.

Create depth and dimension with the Eye Blending Brush. Use the Eye Blending Brush to diffuse harsh lines and soften edges for a seamlessly blended look.

Pillowy to the touch, Eye Cream delivers moisture and hydrates instantly. Enriched with Macadamia Seed Oil and Trehalose, it glides onto the most delicate areas with no tugging required. Works seamlessly under The Face Pencil to create a smooth look.

A small, dense brush ideal for creating intensity. Use the Eye Detail Brush along the upper, and lower lash lines, to pack on pigment.

For straightforward, effortless application. Sweep the Eye Fluffy Brush across lids for an even wash of color or all-over blending.

Gel Liner is a richly pigmented eyeliner that glides on effortlessly, stays in place, and provides statement definition. Not to mention, the creamy gel formula is water and transfer-resistant, making it ideal for all-day wear.

A universal balm that melts onto face, body, hair, and anywhere you need moisture, Hippie Stick acts as a barrier against the elements. A buttery, all-over balm that smells like bliss.

Jones Road White Tyvek Bag from Jones Road — clean everyday essentials for the tiny marketplace.

Created in collaboration with Brooklyn-based Apotheke, this limited-edition candle brings our signature BKLYN fragrance into your space. It features a premium soy wax blend and a mix of essential and perfume-grade oils.

The Jones Road x The George Candle is an exclusive candle created in partnership with Bobbi's famous boutique hotel, The George. Featuring notes of patchouli, neroli, and grapefruit, this evening scent feels warm and cozy.

This innovative formula is weightless, cushiony, and adds a luminous wash of color across lids, at the inner corner of the eyes, and along the brow bone. Just a Sec can be used to create depth, add highlight, or a bit of shimmer for a bright-eyed look.

Just Enough is a lightweight tinted moisturizer that smooths and evens skin tone with a soft touch of coverage. It hides redness, looks natural, and feels like nothing on your skin. Packed with hydrating ingredients, it keeps your skin moisturized — without clogging pores. Choose from 16 flexible shades.

Lightweight but substantive. This bouncy gel-moisturizer hybrid offers a powerful cocktail of replenishing ingredients. Buildable and fast-absorbing, it's like that first glass of water in the morning‚ but for your skin.

Lip Recharge is a powerful lip treatment that refreshes, smooths, and hydrates on contact through a mix of antioxidants, moisture-boosting peptides, and a cooling metal applicator. Available in 9 sheer shades strategically made to look beautiful on all lip tones. Throw on for nourishment, tint, and shine.

Mini Miracle Balm from Jones Road — clean everyday essentials for the tiny marketplace.

Minimalist Defining Mascara gives your lashes natural long-lasting definition — without the drama. It creates fullness and length through an innovative non-clumping, non-smudging, and conditioning formula. It features a flexible, easily controllable wand to reach even the smallest of lashes.

Meet Miracle Balm — a light-reflecting balm that gives your skin a fresh, healthy glow. It’s a highlighter, blush, bronzer, and so much more. Tap it on cheeks, lips, or as an all-over tint for an effortlessly natural look. Layer it over foundation to warm things up or wear it on its own for a no-makeup glow.

This glow-on-the-go summer exclusive is back for a limited time. Miracle Balm Palette is the ultimate multitasker — a trio of Miracle Balm shades designed for every need. Each palette contains Miracle Balm shades that can be used as all over tints, blushes and highlighters.

Miracle Cream delivers intense and nourishing moisture. Warm with fingers, smooth all over, and pat in gently for plumped and refreshed skin. Ideal for super dry skin types.

Simplify your skincare routine with the all-in-one Multivitamin Serum. This clean formula contains vitamins C, B, E and Sodium Hyaluronate to soothe, brighten and hydrate the face for healthy looking, nourished skin.

Cushiony to the touch, Rich Eye Cream delivers an ultra-nourishing boost of moisture for fresh, well rested eyes. Use it as an overnight mask or in the morning on extra dry days. It is enriched with Niacinamide and Ceramides for skin brightening and moisture.

Smells as good as a shower feels. Our first scent, the Fragrance in Shower, is a light, clean scent that gives you the fresh feeling of having just stepped out of the shower. With notes of neroli, orange blossom, and sea spray, the Fragrance is timeless.

Shower Gel is a refreshing body wash that cleans and conditions for a healthy glow. The luxuriously rich gel lathers into a soft foam, leaving skin feeling smooth, hydrated, and revitalized, without stripping the skin.

Rich and pillowy in texture, Soft Skin Cream Cleanser is a luxurious facial wash that leaves skin feeling moisturized and velvety soft. The creamy, sulfate-free formula effectively dissolves makeup and daily buildup, while nourishing skin before you even apply your moisturizer.

Magic hour for the eyes. This shimmering, dimensional liquid eyeshadow locks onto the lids during the day. Customize the intensity by building for radiant (but never overdone) sparkle.

We’ve bundled our bestsellers into a single customizable set. Choose two shades of The Face Pencil and a shade of Miracle Balm (for a luminous, evened-out complexion), and finish with The Statement Mascara to make eyes pop. Done.

A high-ankle cozy sock you'll want to live in. THIS ITEM IS FINAL SALE.

Cozy, casual, and cold weather chic - The Beanie is our favorite for a reason. The Beanie in Black is made from an ultra-soft wool knit. One size fits all. FINAL SALE

Cozy, casual, and cold weather chic - The Beanie is our favorite for a reason. The Beanie in Bone is made from an ultra-soft acrylic knit. One size fits all. FINAL SALE

Bobbi's makeup secret weapon has always been a pretty pink blush. The Best Blush is a silky powder formula that adds a soft natural flush or a pop of bright color to cheeks. Easy to use and buildable, this talc-free powder blends seamlessly into the skin to wake up the complexion.

Minimalist but mighty. This blendable shadow offers professional-grade velvety pigment. Customize it with your tools: A fluffy brush yields a sheer application while a tighter brush will maximize density. Layer and blend to add dimension.

The indispensable pencil. A precise, crisp line that glides on seamlessly and can be used with shadow on top or all by itself. Highly pigmented, this formula is based on 1970s no-frills, ultra-dense formulas‚ but updated with a clean and modern ingredient stack. Blend it, smoke it, apply it as a sharp graphic line.

A product two years in the making. The Bronzer is a silky powder that adds instant warmth to the skin. Sheer and buildable, it can be used to give skin a natural tint or for color correction. Available in eight shades and developed to work across a range of skin tones and types.

A wider, fluffy brush for applying bronzer or powder. Apply your powder product with The Bronzer Brush for light, even coverage.

The Brow Gel is a gel based product that fills in, shapes and defines brows to make a statement. The spoolie brush allows for easy application with just a few short strokes. The Brow Gel is available in 5 color enhancing shades and 1 universal clear shade.

More brow with less work. This smooth, controllable pencil integrates tiny, hairlike fibers to add dimension and fullness. Use it to achieve fluffy and feathery brows, to extend and define, or just to fill in bare patches.

Call it coastal grandma, call it a bad hair day fix - whatever The Bucket Hat is it's perfect. The 100% cotton Bucket Hat is your new favorite hat for the beach, a lunch date, and anything in between. Pairs best with casual hair worn down. One size fits all. THIS ITEM IS FINAL SALE.

Perfect to dress up, or dress down‚ depending on the day. Unisex oversized fit. Made of 90% cotton, 10% polyester for maximum softness and minimal post-wash shrinking. THIS ITEM IS FINAL SALE.

The Classic Lip is a lightweight, richly pigmented lipstick with a satin finish. It features shea butter and vitamin E to smooth and condition your lips. Available in 12 shades from neutral to bold, it’s the kind of classic that never goes out of style.

An oversized, wear anywhere t-shirt that doesn't need to be broken in. Available in Black and White options. Made of 100% cotton. THIS ITEM IS FINAL SALE.

Great makeup starts with clean, healthy skin. The Cleansing Stick is a travel-friendly solid oil cleanser that effectively dissolves makeup and removes impurities without stripping the skin of essential oils. Made with a trifecta of vitamin-rich plant-based oils, it's a low maintenance addition to any skincare routine.

The ultimate set of best-sellers for a fresh, natural complexion. This customizable set includes our innovative foundation, What The Foundation, for nourishing, all-over coverage that leaves your skin with a healthy glow.

No matter how your skin wakes up, The Complexion Set has the tools you need for an even, natural, everyday look. It features four easy-to-use products — including the first-ever Mini What the Foundation and the Mini Eye Cream.

Our most popular choice for comprehensive concealing. This customizable set includes The Face Pencil to conceal discoloration, redness, and more — along with The Neutralizer Pencil to color-correct dark circles under your eyes, and a Sharpener to make sure your Pencils are always in tip-top shape.

Worn with a summer dress, gym clothes, or a casual suit - somehow The Dad Hat looks good while doing it all. This hat is made of 100% cotton. One size fits all, featuring an adjustable clasp on the back. THIS ITEM IS FINAL SALE.

A flat, multi-use brush designed for effortless, everyday blending of lightweight complexion products. Perfect for applying Just Enough Tinted Moisturizer, Everyday Sunscreen, or any cream or liquid formula.

The Detail Brush is firm enough for targeted application but pliable for blending. Use around the nose and mouth, under the eye, and for spot coverage.

A wider and flatter brush, apply your cream or liquid product with The Everything Brush for controlled, even coverage.

Groom, shape, and fill in brows using The Eyebrow Brush. Start with the spoolie end and finish up with the flat side to soften and spread with control. You can also use the brush to line your eyes or the spoolie to separate your lashes.

Ideal for creating soft lines or blending harsh edges. Use The Eyeliner Brush to line along the upper, and lower, lash lines, or to diffuse.

The Eyeshadow Stick is a creamy, highly pigmented shadow that transforms without trying. The lightweight formula lets you customize your look from one simple sweep to a layered statement. It locks onto lids for long-lasting wear without creasing or transferring.

A dense, angled brush that blends product into skin for a smooth, natural-looking finish. Pairs perfectly with Your Skin Foundation Stick, or any cream and liquid products, to effortlessly blend and build coverage.

A makeup artist's dream...but simple enough for a newbie to master. The Face Pencil is a creamy yet dense concealer that provides buildable coverage to conceal redness, blemishes and even skin tone - while remaining virtually undetectable. A lighter shade can also be used to lighten under the eyes.

The Face Powder Brush is a round, fluffy brush that covers more surface area on the face for light, even application.

A makeup minimalist's dream, The Hero Kit has all you need for a look that feels like you, but better. It includes five award-winning staples that belong in every makeup bag.

Our first hoodie - and a Jones Road office favorite. Oversized with a plush and cozy interior. Available in Black/Pink and Bone/Black options. Made of 90% Cotton, 10% Polyester. THIS ITEM IS FINAL SALE.

The I Am Me Crew features our favorite confidence-boosting statement. I Am Me is a constant reminder to myself and for others to own who you are and be proud of it. It's about being comfortable in your skin and loving what makes you special and unique.

The Lip Pencil is a richly pigmented pencil that defines and fills in your lips for a refined, modern look. The creamy formula gives a lightweight, breathable, and barely-there finish. Featuring 8 nude shades and 4 bold shades.

The Lippie Stick is a dense and cushiony lip balm that locks in moisture and protects against the elements, leaving your lips feeling soft and nourished. Made with rich plant-based oils and cocoa butter in our signature blend of orange, spearmint, and lavender essential oils.

Achieve a glowing, suntanned look all summer long with The Makeup Travel Kit 2.0. It has all the essentials for a weekend getaway — with products for your complexion, cheeks, eyes, and lips, along with a brush for easy application on the go.

The ideal everyday carryall — The Market Tote is made with durable, water-resistant waxed canvas that’s easy to clean. It features a roomy, wide base, an interior pocket, and nylon straps — short grab-and-go handles and a detachable, adjustable crossbody.

Our forever motto, Know who you are. Own who you are. Reminds us that life is too short to be anyone but your proudest, happiest you. Feel your most confident in The Motto Long Sleeve. Made of 100% cotton. THIS ITEM IS FINAL SALE.

Never underestimate the power of a great manicure. The Nail Polish Kit provides an update of the classics. It includes Bobbi's signature red in Poppy, the sheerest pink in Ballerina, a 2-in-1 clear Top and Base Coat, plus The Nail File.

Say goodbye to dark circles. The Neutralizer Pencil brightens and color corrects darkness around the eyes for extra tired days. This creamy yet dense concealer is formulated with a clear base for no chalky undertones.

A multipurpose face oil in portable form, The Oil Stick is the shortcut to instantly supple skin. Glides on to moisturize with coconut alkanes and a quartet of high-performance oils; apricot, jojoba, rosehip and sunflower. Use as a spot treatment or all over.

The Powder Puff is a soft, pillowy tool that lets you precisely yet gently apply loose powder products. Pair it with Tinted Face Powder to finish your look and set your makeup in place — or use it to get into tighter areas around the eyes and nose.

Designed to work perfectly with Gel Liner, The Precision Eyeliner Brush features firm, angled bristles for smooth and controlled application. Use it to lightly create a simple line or to build up a few coats for a bolder look.

We're celebrating our biggest fans with The Roadie Long Sleeve. Grab your long sleeve and join in the fun. Made from 100% cotton for softness and comfort. THIS ITEM IS FINAL SALE.

This multifunction sharpener shapes The Face Pencil, The Neutralizer Pencil, The Brow Pencil, The Lip Pencil, and The Best Pencil with precision. Easy, convenient, and compact. The cover captures shavings for simple cleanup and it comes with a blade-cleaning tool.

The Goldilocks brush: not too stiff, not too fluffy, just right. Use this multi-masking tool to apply and blend foundation, Miracle Balm, The Face Pencil, or anything else that needs to disappear into the skin.

The Spatula can be used with WTF, Miracle Balm, or moisturizer. The perfect, easy-to-clean tool to scoop up just the right amount of product. Engraved with the Jones Road logo.

The Statement Mascara gives your lashes a standout finish. This award winner has an inky, ultra-pigmented formula that separates, lifts, volumizes, and lengthens in one fell swoop. The curved wand captures even the smallest inner corner lashes and extends outer lashes to the max. Use one coat to define.

Daily errands are more fun with The Jones Road Trucker Hat. Features mesh panels for breathability. One size fits all, featuring an adjustable strap in the back. Made of 70% polyester, 30% cotton for the perfect blend of structure and comfort. THIS ITEM IS FINAL SALE.

This is powder, reinvented. Tinted Face Powder is a finely milled, ultra-lightweight setting powder designed to seamlessly blend into your skin to set your foundation, color correct where needed, and minimize shine without looking like you're wearing powder.

A reusable accessory designed to help you make the most of your Soft Skin Cream Cleanser. It ensures every drop makes it out of the bottle and onto your skin.

What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day.

Your Skin Foundation Stick is a medium-to-full buildable coverage foundation that looks and feels like your best skin. As lightweight as a foundation stick can get, the creamy formula glides on and blends effortlessly for comfortable wear. The finish is smooth and natural — never cakey, never heavy.