ILIA

One brush. Infinite eye looks. This dual-ended eye brush is designed for precise liner application and seamless blending. Use the angled side to create clean lines, then switch to the smudger side to soften for a smoky, diffused effect.

What it is: A clean, tinted lip balm with potent levels of moisture-boosting ingredients and sheer, buildable color. How it works: The buttery, balmy formula quenches lips on contact while adding a kiss of color that builds with each swipe.

Balmy Tint Hydrating Lip Balm - Sample from ILIA — clean everyday essentials for the tiny marketplace.

Build a better barrier. This clean, non-comedogenic barrier cream is clinically proven to reduce the look of redness, strengthen the skin barrier, and hydrate all day with a silky, soft-touch finish.

Build a better barrier. This clean, non-comedogenic barrier cream is clinically proven to reduce the look of redness, strengthen the skin barrier, and hydrate all day with a silky, soft-touch finish.

Meet the perfect tool for precision blending. This award-winning brush is endlessly versatile—use it to blend eyeshadow, highlight cheekbones and cupid’s bow, or apply concealer in hard-to-reach areas.

What makes you blush? Meet the Blush Is a Rush Duo, a versatile powder + cream set that delivers a dimensional, seamless flush whichever way you wear it. Soft Focus Blurring Blush combines weightless color with a soft-focus filter—for blendable + buildable pigment that lasts 12 hours.

Slow down your morning and wake up eyes with a potent eye cream that delivers the benefits of retinol without the drawbacks.

Slow down your morning and wake up eyes with a potent eye cream that delivers the benefits of retinol without the drawbacks.

What it is: A clean liquid liner with a flexible felt tip and rich black pigment. How it works: Our quick-dry precision liner stays put from day to night without smudging or running. Create a barely-there tightline or a bolder cat eye with ease and lasting definition.

What it is: A clean, handcrafted lipstick with high-impact color and supreme hydration, for all-day wear and care. How it works: Clean color, big impact. This full-coverage lipstick is handcrafted with custom pigments in organic castor oil—giving you four times the intensity with a creamy finish.

What it is: A game-changing cream blush and lip color in one—stays dewy on cheeks and transforms to a soft-matte finish on lips. How it works: A little color goes a long way. Made with jojoba and coconut oil, this two-in-one lip and cheek cream nourishes skin and blends out to a soft wash of color.

Our Complexion Brush is designed to easily apply and buff product into the skin, including hard to reach places. The sustainably harvested wood handle is complemented by soft bristles that are made of synthetic, man-made fiber. All of our brushes are cruelty-free and easy to clean with mild soap and warm water.

Summer is for saying yes. ILIA has teamed up with luxury haircare brand Crown Affair to curate The Out-The-Door Ritual—a trio of haircare + beauty essentials designed to keep you effortlessly ready for whatever the season has in store.

It’s air dry season. ILIA and Crown Affair have teamed up to create a limited edition of the luxury haircare brand’s signature hair towel—in ILIA’s signature blush pink. Reduce frizz and breakage, and speed up dry time with The Pink Towel.

Start your day with silk rituals. The limited edition Eberjey x ILIA AM Set is a fresh edit of everyday makeup essentials + accessories that make you feel good in your skin. Step 1—Makeup That Makes Your Skin Better Spot conceal or add extra coverage with featherweight Skin Blur Serum Concealer.

Silk rituals—for a soft place to land at the end of the day. The limited edition Eberjey x ILIA PM Set combines soothing skincare + silky accessories—turning any bedtime routine into a bedtime ritual.

Art inspired—no artistry required. Eye Stylus Shadow Stick glides on seamlessly, delivering rich, waterproof pigment that blends easily and lasts up to 12 hours. With a versatile slanted tip, it’s easy to be playful or precise—use the flat side for a wash of all-over color, or the edge to line, define, and brighten.

Our Finishing Powder Brush is designed to seamlessly blend and buff powder for a natural-looking finish. The sustainably harvested wood handle is complemented by a domed, full-bodied brush that is perfect for dusting loose or pressed powders into skin.

What It Is: A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking or smudging. Safe for sensitive eyes.

Reframe your gaze. This clear, lightweight brow gel sculpts and sets for a full, lifted look. The long-lasting formula is clinically proven to hold brows in place for 8 hours with a natural, flake-resistant finish.

Brow Gel Sample

The art of the arch—made easy. This foolproof pencil creates thin, hairlike strokes that blend into brows like magic. The micro-fine tip delivers the perfect amount of soft, buildable pigment that’s clinically proven to resist fading and budging throughout the day.

Find your light. This luminous, non-comedogenic highlighter shifts from a silky cream to a weightless powder, blending seamlessly for natural radiance that lasts up to 12 hours. Boosted with potent antioxidants, it’s clinically proven to help shield skin against pollution.

Limitless length. Limitless lift. This award-winning clean mascara—now in a new brown shade—lengthens, lifts, and separates to take lashes beyond their limits. The long-wear formula glides on without clumping, then resists flaking and smudging for up to 12 hours.

The creamy comfort of a lipstick. The precision of a lip liner. This weightless lip crayon glides on smoothly, delivering rich, long-lasting color with a soft-matte finish.

Lip Sketch Hydrating Crayon - Sample from ILIA — clean everyday essentials for the tiny marketplace.

An overnight mask that helps reveal your smoothest, softest lips. The potent, dual-action formula works like a facial for your lips, sweeping away dry, flaky skin while drawing in moisture to visibly renew and revitalize.

What It Is: An everyday, barrier-building balm that hydrates lips instantly and over time with potent levels of Hyaluronic Acid and Sea Succulent. What It Does: Lip Wrap Reviving Balm quenches lips on first glide, wrapping them in a hug of hydration that lasts.

What it is: A clean, cream-to-powder eyeshadow that dries down to a smudge-resistant finish. Choose from 16 matte and chromatic shades. How it works: Glides like a cream. Dries like a powder. Liquid Powder Eye Tint is a quick-dry eyeshadow that swipes on effortlessly and locks in without budging or fading.

After Midnight. Before Dawn. Mascara is a moment, and this duo lets you decide daily what you’re in the mood for. Get bold, defined lashes with After Midnight , a classic soft black. Or opt for a soft, natural look with Before Dawn , a rich new shade of chocolate brown.

What it is: A buildable wash of color for cheeks and lips—now with 12 swipe-and-go shades. How it works: This creamy, multi-use formula comes in a twist-up stick for easy application on the go. No tools required: Simply swipe and blend for skin that looks and feels alive.

Glaze lips in dimensional shine + 24-hour hydration. This long-wear moisturizing lip gloss glides on with a plush, gel-like texture. It cushions lips in non-sticky shine without feathering or bleeding.

Our Perfecting Buff Brush is a versatile tool that helps set complexion products faster. The densely packed bristles buff and blend both cream and liquid formulas seamlessly into the skin, creating a smooth finish.

Get to the point. Sharpen Lip Sketch Hydrating Crayon and Thru Line Waterproof Eyeliner to a clean, precise point with this custom-designed pencil sharpener. Crafted from 100% recycled plastic and durable stainless steel, it comes with a built-in cleaning tool and removable cover to capture shavings for less mess.

This cruelty-free powder brush features a softly tapered tip to place blush, bronzer, and highlighter exactly where you want. Velvety-soft vegan bristles blend powders to a softly diffused finish without disturbing makeup underneath.

Add seamless radiance and dimension to skin with this cruelty-free sculpting brush. The angled vegan bristles flex with the curves of the face, blending creams and liquids to a softly diffused finish.

Our Shadow Brush has a flat, tapered head that’s designed to pick up the perfect amount of product to pack, press or sweep onto lid. Made with a sustainably harvested wood handle. All of our brushes are cruelty-free and easy to clean with mild soap and warm water.

The search for your holy grail concealer is over. This serum concealer f uses seamlessly with skin, delivering medium coverage with a blurred, natural finish. The featherweight formula self-sets for 12 hours of crease-resistant wear—no powder needed.

Looks like makeup, acts like skincare. This weightless complexion stick melts in and moves with you, wearing seamlessly for up to 12 hours. Buildable, medium coverage instantly blurs pores, redness, and texture with a natural-matte finish.

Looks like makeup, acts like skincare. This weightless complexion stick melts in and moves with you, wearing seamlessly for up to 12 hours. Buildable, medium coverage instantly blurs pores, redness, and texture with a natural-matte finish.

Featherweight color meets a soft-focus filter. Inspired by the blurring effect of a camera lens, this talc-free powder blush blends and builds seamlessly—for a blurred, dimensional flush that lasts 12 hours.

Your skin—through a soft-focus filter. This featherweight baked finishing powder melds with skin instantly, absorbing oil with a blurred, dimensional finish. It controls shine for 12 hours without creasing, caking, or settling into lines.

Soften shine—not your glow. This loose setting powder blurs the look of pores and sweeps away excess oil, leaving skin with a soft-focus finish. The micro-fine formula vanishes into skin like an invisible veil, locking in makeup for longer-lasting wear.

SPF 50 that makes your skin better. This breakthrough mineral sunscreen combines SPF 50 sun protection with a weightless feel and powerful skincare benefits. The refreshing water-burst formula sinks in on contact, quenching dryness with up to 24-hour hydration.

SU Sunshift Bronzer & Lightshift Highlighter 2/4 Bronzers: Eclipse, Rise; 2/3 Highlighters: Glint, Arc

Follow the sun. This blurring, non-comedogenic bronzer shifts from a silky cream to a weightless powder, blending seamlessly for sunkissed warmth and dimension that lasts up to 12 hours. Boosted with potent antioxidants, it’s clinically proven to help shield skin against pollution.

Makeup + skincare + SPF—made with sensitive skin in mind. Super Serum Skin Tint SPF 40 is an award-winning skin tint that combines light to medium coverage, powerful skincare, and mineral SPF into one easy step.

Test Bundle from ILIA — clean everyday essentials for the tiny marketplace.

The art of the eye—made easy. Curate your everyday look with The Art of the Eye Trio—a customizable edit of clean , long-wear eyeshadow, eyeliner, and mascara. Paint Prime your canvas with an all-over wash of Renaissance-inspired shadow.

What does singer-songwriter Audrey Hobert do when she’s in a creative rut? She throws on a good lip combo, gets out of the house, and remembers who she is. Meet The Audrey Hobert Edit, the artist’s favorite lipstick + gloss duo.

Let your skin drink it in. This vegan face milk sinks in on contact, flooding skin with a calming boost of moisture. With every wear, it’s clinically proven to reduce redness, smooth texture, and strengthen the skin barrier.

Give your skin the gift of layerable hydration with not one but two soothing formulas that can be used solo or together.

Reset your skin. This foaming facial cleanser feels like nothing—but does everything. Removes makeup, mineral SPF, and pollution without stripping. Respects pH for a healthy skin barrier. Replenishes hydration that’s normally lost during cleansing.

Increase saturation with the customizable Color Play Edit—featuring four bestselling lip, cheek, and eye essentials. Create your own color story with Lip Sketch Hydrating Crayon, Soft Focus Blurring Blush, Eye Stylus Shadow Stick, and Limitless Lash Mascara.

It’s the total package—protective coverage, blurring concealer, hydrating color, and lifted lashes. The Complexion + Color Set delivers a full face of ILIA in all your favorite shades.

Solange's creativity knows no bounds—and makeup is her newest medium. Meet The Eldorado Ballroom Edit, an exclusive collection of the artist + designer’s clean beauty favorites.

Last year’s solid-out artist palettes are back for a limited time. Add warmth, radiance, and dimension to skin with otherworldly shades of highlighter, bronzer, and blush. Featuring the same blurring powder formula as our viral Soft Focus Blurring Blush , it blends seamlessly and lasts for 8 hours.

Let your lids be your canvas with The Eye Stylus Trio. Choose three shades of Eye Stylus Shadow Stick to mix + match for endless eye combinations. The dimensional shadow glides on seamlessly, delivering rich, waterproof pigment that layers well, blends easily, and lasts up to 12 hours.

We believe makeup and skincare go together. That’s why we’ve bundled our bestselling essentials into one super set for hydration, SPF, color, and sky-high lashes.

MAKEUP THAT MAKES YOUR SKIN BETTER Our signature set—your way. Supercharge your skincare + makeup routine with four full-size bestsellers for eyes, face, and lips.

The best color comes in threes. Meet The Lip + Cheek Trio, a customizable set featuring three daily essentials. First, choose your favorite shade of Lip Sketch for rich, soft-matte color with 12-hour wear.

Lip care meets color. This customizable trio of essentials gives your lips the hydration they crave and the shades you love. Get rich pigment with Color Block, swipe on buildable layers of sheer color with Balmy Tint, and quench lips with the overnight hydration of Lip Wrap. Your lips will thank you later.

Let us fill you in on the magic of The Lip Sketch Trio. Create endless lip combinations by choosing three shades of Lip Sketch Hydrating Crayon to mix, match, and layer. The hybrid lipstick + liner glides on smoothly, delivering rich color that lasts up to 12 hours.

What it is: Our 6 pan, Talc-free and cleanly formulated powder eyeshadow palettes have a buttery texture that allows for a smooth application. How it works: This finely milled powder formula blends and builds effortlessly with little fallout.

Meet your new daily drivers. The Protect + Blur Duo delivers mineral sunscreen SPF 50 + blurring coverage for a simplified, everyday routine. Start with Sun Serum Apply Sun Serum Mineral Sunscreen SPF 50, a weightless formula that delivers up to 24-hour hydration and 8-hour oil control.

Good art is layered. Meet The Sketch + Glaze Lip Combo, a customizable duo featuring your favorite shades of Lip Sketch Hydrating Crayon and Overglaze Hydrating Lip Gloss . First, choose your favorite shade of Lip Sketch for rich, soft-matte color with 12-hour wear.

Skin Rewind Complexion Stick combines foundation, concealer, and skincare into one—and now you can save when you get two. The buildable, medium coverage instantly blurs pores, redness, and texture with a natural-matte finish.

Customize your coverage. Meet The Skin Tint + Blur Complexion Duo—a layerable combo of makeup that makes your skin better . Start with Skin Tint Award-winning Super Serum Skin Tint SPF 40 delivers buildable makeup, potent skincare, and mineral SPF.

Soften shine—not your glow. Meet The Skin Tint + Finishing Powder Duo, a layerable complexion combo for dewy, protective coverage + a blurred, dimensional finish.

Everyday skincare—meet everyday suncare. The Skincare + SPF 50 Duo keeps skin hydrated and protected with two lightweight + layerable formulas. Bases Covered Start with The Base Face Milk as the perfect prep step—delivering plumping Hyaluronic Acid to draw in hydration.

Phone, keys, wallet—meet SPF, color, mascara. The SPF-and-Go Makeup Edit pares down your morning routine to just the essentials, for an effortless, out-the-door look in no time.

Balancing sun protection meets hydrating color with The Sunscreen + Color Routine —a customizable set of daily mineral SPF 50 + a thoughtful edit of eye and lip essentials. Your Daily Dose of SPF 50 Sun Serum Mineral Sunscreen SPF 50 is a weightless formula that delivers up to 24-hour hydration and 8-hour oil control.

It’s golden hour. This customizable edit of radiant essentials delivers sunkissed dimension + a soft glow. Sunshift Cream Bronzer and Lightshift Cream Highlighter both feature a unique formula with Skin Shift Technology that morphs from a cream to a weightless veil with the warmth of skin.

Line up and lock in your signature look with The Thru Line + Limitless Eye Duo—a versatile + customizable edit of clean , long-wear eyeliner + mascara. Hold the Line Define your look with Thru Line Waterproof Eyeliner, a long-wear formula that’s safe for sensitive eyes and the waterline.

Pack light for deep hydration. This carry-on-friendly travel set includes three moisturizing essentials for supple skin when you’re on the move—all safe for sensitive skin, dermatologist-tested, and formulated without fragrance.

An artist is only as good as their tools. Lock in your signature look with Thru Line Eye Essentials—a tight edit of your favorite shade of Thru Line Waterproof Eyeliner, plus a dual-ended brush and custom sharpener for perfect application every time.

Finally, a clean long-wear liner that’s safe for sensitive eyes and the waterline. This waterproof, sweatproof formula glides on smoothly without dragging, skipping, or tugging. The rich, saturated color blends effortlessly for diffused definition, then locks in up to 24-hour wear.

What it is: Bridging the gap between makeup and skincare, ILIA’s True Skin Radiant Priming Serum does more than create a perfect base for makeup application.

Skin that looks like skin. What it is: A weightless, medium-coverage foundation with a natural finish— now featuring potent levels of smoothing Niacinamide and soothing Allantoin. How it works: This silky, breathable formula melts in and moves with you, seamlessly blending and blurring for skin that looks like skin.