Function of Beauty

Our Routine Essentials Conditioner Essentials Conditioner for Coily Hair features Jamaican Black Castor Oil to moisturize and revive Type 4a, 4b, and 4c hair. Made with silicone-free conditioning ingredients, formulated at a specific level to deeply moisturize and condition coily hair.

Coily hair needs moisture at every step, especially during the wash. Designed for naturally coily hair types like 4A, 4B and 4C, this Coily Hair Shampoo delivers a soft, non-stripping cleanse that removes buildup while helping coils stay hydrated, smooth and easier to manage.

Dry curls, tangles, or conditioner that never feels like enough? This rich conditioner is made for naturally curly hair. It delivers deep moisture to soften, detangle, and support curl shape so curls feel nourished, defined, and easier to manage.

Our best-selling custom Conditioner for Curly Hair is now available in double the size for an even better value! Function of Beauty’s custom haircare line allows you to customize the perfect shampoo and conditioner for your unique hair type, hair moisture level, and hair goals.

Our leave-in conditioner for curly hair is formulated with mango butter known for root to tip hydration, de-frizzing, and defining curls. Indulge our most popular nude (p)each fragrance.

Curly hair needs moisture, softness and a wash that won't undo your curl pattern. Designed for naturally curly hair like types 3A, 3B and 3C, this Curly Hair Shampoo delivers a gentle, hydrating cleanse the reduces frizz, softens curls and helps keep spirals defined . Size: 11 oz

Our best-selling custom Shampoo for Curly Hair is now available in double the size for an even better value! Function of Beauty’s custom haircare line allows you to customize the perfect shampoo and conditioner for your unique hair type, hair moisture level, and hair goals.

Tailored to your skin's moisture level and aesthetic choices, our body lotion prioritizes both efficacy and individuality. All formulations, cruelty-free, and gluten-free, with options for dye-free and fragrance-free formulations. Size: 16 oz

Custom Body Lotion & Body Wash from Function of Beauty — clean everyday essentials for the tiny marketplace.

Tailored to your skin's moisture level and aesthetic choices, our body wash prioritizes both efficacy and individuality. All formulations are vegan, cruelty-free, and gluten-free, with dye-free and fragrance-free options. Size: 16 oz

A light cleansing and conditioning hybrid for those in-between wash days. Formulated with jamaican black castor seed oil and avocado oil, this co-wash moisturizes and protects coily, curly, and color-treated hair.

A custom conditioner with a lightweight feel that provides essential hydration to your individual hair type. Packed full of nourishing ingredients for soft, smooth strands. Size: 11 oz

A custom hair mask formulated with argan oil and jojoba esters that acts as a deep conditioning treatment for the days when your hair could use a little extra love. Hydrates and nourishes dry, damaged hair. Size: 7.5 oz

A custom serum formulated with sunflower seed oil and jojoba oil that smooths frizz, enhances shine, and protects hair from heat. The lightweight formula is fit for all hair types. Size: 3 oz

A custom conditioning cream formulated with avocado oil and coffee seed extract, with a lightweight feel that doubles as a moisture treatment and styling product for wet or dry hair. Size: 8 oz

A custom Purple Mask designed to deeply condition dry, damaged strands, while refreshing color and toning brassy hues on blonde, silver, gray, or highlighted hair thanks to neutralizing violet pigments. Leave on hair, especially brassy areas, for 2-3 minutes. Rinse thoroughly.

A custom Purple Shampoo formulated with neutralizing violet pigments designed to gently cleanse the scalp and tone brassy hues on blonde, silver, gray, or highlighted hair for fresher-looking color. Leave on hair, especially brassy areas, for 2-3 minutes. Rinse thoroughly.

A custom shampoo that gently cleanses the scalp and hair without stripping, while providing hydration. Formulated to fit your personalized needs and reveal healthy looking hair. Size: 11 oz

A custom styling primer formulated with provitamin B5 that provides color, UV, and heat protection (up to 450°F). Formulated for your unique hair goals with a personalized level of hold. Size: 6 oz

Your routine, ready to go. The Getaway Kit makes it easy to take your custom care on the road. With 4 refillable travel bottles, a holographic zip pouch, and a set of Function hair ties, it keeps your routine compact, organized, and always within reach.

Mini Comb from Function of Beauty — clean everyday essentials for the tiny marketplace.

A strengthening and nourishing conditioner for stronger, more resilient hair thanks to our U.S. patent-pending Biotech Powered Custom Repair that works to help repair hair from the inside out. Dermatologist tested and fully customized to the unique needs of your hair type and damage level. Size: 11 oz

This award winning rinse-out mask is a weekly must to intensely recover dry, brittle strands with boosted shine thanks to our U.S. patent-pending Biotech Powered Custom Repair that works to help repair hair from the inside out.

Experience a remarkable hair transformation after JUST one use with our most advanced repair product. This lightweight, cream-gel formula boasts the highest concentration of our cutting-edge Custom Biotech Repair, alongside nutrient-rich antioxidants.

A sulfate-free, strengthening shampoo for stronger, more resilient hair thanks to our U.S. patent pending Biotech Powered Repair that works to help repair hair from the inside out. Dermatologist tested and fully customized to the unique needs of your hair type and damage level. Size: 11oz

Our Routine Essentials Conditioner for Straight Hair features Avocado Oil to lock in moisture. The complex of silicones and conditioning agents are formulated at a specific level to bring nourishing hydration to straight hair without weighing it down. Size: 11 oz

Our best-selling Custom Conditioner for Straight Hair is now available in 22oz (double the size!) for an even better value! Our Custom Conditioner for Straight Hair is formulated with Avocado Oil to seal moisture.

This deep conditioning hair mask for straight hair helps hydrate, smooth, and soften strands while boosting healthy-looking shine. Made with naturally derived ingredients and backed by advanced science, our cruelty-free formula delivers targeted care for healthier-looking straight hair.

If your straight hair gets greasy at the roots, dry at the ends or flat by midday, this shampoo is your new fix. Designed for naturally straight hair like types 1A, 1B and 1C , our Straight Hair Shampoo delivers a gentle, lightweight clean that removes oil and buildup without stripping. Size: 11 oz

Our best-selling Custom Shampoo for Straight Hair is now available in 22oz (double the size!) for an even better value! Our Custom Shampoo for Straight Hair is formulated with Coconut Water to clean and hydrate hair without weighing it down.

Our Curly Hair Super Shape Curl Cream defines and hydrates curls with a flexible, touchable hold that never feels crunchy or sticky. This lightweight, plant-based cream enhances your natural curl pattern while reducing frizz and boosting elasticity for smooth, bouncy curls that last.

Our Daily Routine Conditioner for Wavy Hair features Argan Oil to enhance glossiness and shine. Conditioning agents are specifically formulated to leave wavy hair extra moisturized without feeling weighed down. Size: 11 oz

Our Daily Routine Conditioner for Wavy Hair features Argan Oil to enhance glossiness and shine. Conditioning agents are specifically formulated to leave wavy hair extra moisturized without feeling weighed down. Size: 22 oz

Function of Beauty’s custom Leave-in Treatment for wavy hair is formulated with babassu oil for lightweight wave definition and glossy shine. Indulge our most popular nude peach fragrance – with notes of peach nectar, lemon zest, and jasmine.

If you waves get frizzy, lose definition or fall flat after a wash, this shampoo is made for you. Design for n aturally wavy hair like types 2A, 2B and 2C , our Wavy Hair Shampoo gives you a gentle clean while Fermented Rice Water helps strengthen strands and boost natural elasticity.

Our Daily Essentials Shampoo for Wavy Hair is formulated with Fermented Rice Water to strengthen and increase elasticity. The gentle foaming ingredients have been specifically formulated for Wavy Hair to soften strands. Size: 22 oz

Flat waves, frizz, or styling products that feel crunch or heavy? This lightweight styling mousse is made for naturally wavy hair. It enhances your natural wave pattern with flexible hold, instant volume, and humidity protection without stiffness.