Independent / DTC · Est. 2009
Frida
Indie hair care with a point of view
Frida is a small niche hair & skincare brand — curated into the tiny marketplace for unique formulas without megastore noise.
On the shelf

2-in-1 Shampoo & Conditioner for Kids
Frida
$14.99
Growing up means learning new routines and gaining more independence. Frida for Kids 2-in-1 Shampoo & Conditioner is specially formulated for kids ages 6-11 who are ready to take charge of their own hair care.

3-in-1 Hair Face & Body Wash for Kids
Frida
$14.99
Frida for Kids 3-in-1 Everywhere Wash is the all-in-one hair, face and body wash designed specifically for kids ages 6-11.

All Hair Conditioner for Kids
Frida
$14.99
Frida for Kids All Hair Conditioner is specially formulated to provide lightweight hydration, detangling and frizz control for kids ages 6-11.

All Hair Types Shampoo for Kids
Frida
$14.99
Growing hair deserves hair care designed specifically for kids. Frida for Kids All Hair Shampoo is a hydrating shampoo for kids ages 6-11 that gently cleanses while helping support healthy-looking hair.

Body Wash for Kids
Frida
$14.99
Growing kids need personal care products designed specifically for them. Frida for Kids Body Wash is a gentle, dermatologist-developed body wash for kids ages 6-11 that helps cleanse dirt, sweat and everyday grime while supporting healthy-looking skin.

Curl Conditioner for Kids
Frida
$14.99
Frida for Kids Curl Conditioner is specially formulated for kids ages 6-11 with wavy, curly and coily hair. Designed to provide hydration, softness and curl definition, this kids conditioner helps support healthy-looking textured hair while making daily hair care routines easier and more manageable.

Curl Shampoo for Kids
Frida
$14.99
Frida for Kids Curl Shampoo is specially formulated for kids ages 6-11 with wavy, curly and coily hair. Designed to gently cleanse while helping maintain moisture, softness and curl definition, this kids curl shampoo provides age-appropriate hair care for growing kids and their unique textured hair needs.

Electric Toothbrush for Kids
Frida
$17.99
Frida for Kids Electric Toothbrush is designed specifically for kids ages 6-11 who are learning to brush independently and build lifelong oral care habits. This electric toothbrush helps remove more plaque than a manual toothbrush while making brushing more engaging and effective for growing kids.

Electric Toothbrush Replacement Heads for Kids
Frida
$14.99
Frida for Kids Electric Toothbrush Replacement Heads are designed specifically for use with the Frida for Kids Electric Toothbrush. These soft, effective replacement brush heads help maintain strong brushing performance while remaining gentle on growing teeth and sensitive gums.

Fluoride Toothpaste for Kids
Frida
$6.99
Frida for Kids Fluoride Toothpaste is specially designed for kids ages 6-11 who are building lifelong oral care habits. This fluoride toothpaste helps strengthen enamel, protect against cavities and support healthy smiles while making daily brushing routines easier and more enjoyable for growing kids.

Leave-In Conditioner & Detangling Mist for Kids
Frida
$14.99
Frida for Kids 2-in-1 Leave-In Conditioner + Detangling Mist is designed to make hair care easier for kids ages 6-11. This lightweight leave-in conditioner helps soften hair, improve manageability and support easier styling while helping reduce tangles and brushing struggles.

Whipped Body Wash for Kids
Frida
$14.99
Frida for Kids Whipped Body Wash turns bath time into something kids actually look forward to. Designed specifically for kids ages 6-11, this rich, creamy foaming body wash dispenses as a fun, shapeable whipped foam that makes washing easier, more engaging and more independent.
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