Frederickbenjamin

This conditioner for 360 waves is the step that separates wavers who plateau from wavers who progress. Our Invigorating Moisturizer restores your hair while also addressing your scalp, making it a strong choice for anyone serious about healthy wave development.

This is the product our customers reorder most — and for good reason. The Daily Hydrator Styling Crème is our best-selling daily moisturizer for 360 waves because it solves the single biggest problem wavers face between wash days: keeping hair hydrated, soft, and defined without grease, flaking, or buildup.

If you're serious about your hair and 360 waves, your shampoo has to work as hard as you do.

Elevate your hair care routine with our Shampoo & Conditioner Duo—a perfectly paired set designed to cleanse, nourish, and restore. This complementary pairing works in harmony to remove impurities while locking in moisture and shine.

Most men wash their hair with their hands and leave scalp health, detangling, and wave training as afterthoughts. Our Shampoo Brush is built to change that — turning your wash routine into a three-in-one session that cleanses deeper, detangles easier, and actively trains your wave pattern while you shower.

The Regimen is our number one best seller — and it's not close. This is the 360 wave hair care routine that thousands of men have used to transform their hair from dry, itchy, and stagnant to deep, defined, and progressing. Three products. One system. Real results.

Everything you need for a complete 360 wave routine — including the brush that makes it work.