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New Zealand · Est. 2012

Ethique

Solid bars for hair, skin, and more

New Zealand–born concentrated bars that replace bottles — shampoo, conditioner, and body care designed to shrink plastic waste.

4.614300 reviews72,000 followingVisit shop ↗

On the shelf

Bow Wow Bar™ Nourishing Solid Dog Shampoo

Bow Wow Bar™ Nourishing Solid Dog Shampoo

Ethique

$5

Bath-time with your dogs just got easier! The struggles of trying to handle bottles, lids, and pups being a thing of the past with our easy-to-use solid shampoo bar for dogs (and horses).

4.6479 reviews
Clarifying Hair Duo for Oily Scalp and Hair

Clarifying Hair Duo for Oily Scalp and Hair

Ethique

$17

Oily hair getting you down? St Clements shampoo bar is a citrus sensation, with natural oils to balance oil production, clean the scalp and freshen your hair. Combine with our long lasting solid conditioner Wonderbar for a genuine solution to oily hair.

4.4105 reviews
CLARIFYING Mini Duo

CLARIFYING Mini Duo

Ethique

$10

A mini shampoo and conditioner duo that removes build-up and boosts volume. Each bar lasts up to 10 washes. Citrus-lime scented CLARIFYING Shampoo uses ginseng and castor seed oil to cut through excess oil and build-up, while VOLUMISING Conditioner adds bounce with vitamin B5 for weightless body and softness.

4.833 reviews
CLARIFYING Shampoo and VOLUMISING Conditioner Bar Bundle

CLARIFYING Shampoo and VOLUMISING Conditioner Bar Bundle

Ethique

$25

Banish build-up and refresh your scalp with this deep-cleansing marvel that won't leave you high and dry.

4.7271 reviews
CLARIFYING Shampoo Bar

CLARIFYING Shampoo Bar

Ethique

$14

A deeply cleansing shampoo bar that clarifies without stripping. Removes oil and build-up, leaving hair clean, light, and balanced. This solid shampoo bar clears build-up and excess oil with castor oil, ginseng, and orange peel. It deeply clarifies without disrupting your scalp’s natural balance.

4.4165 reviews
Clarifying Shampoo Bar for Oily Scalp and Hair: St Clements™

Clarifying Shampoo Bar for Oily Scalp and Hair: St Clements™

Ethique

$8

Our most clarifying shampoo is perfect for oily scalps, and for those who want a deep cleanse.

4.888 reviews
CURL-DEFINING Conditioner Bar

CURL-DEFINING Conditioner Bar

Ethique

$14

Embrace your coils! This silicone-free wonder transforms undefined curls into a cascade of gorgeous spirals. It quenches thirsty strands with a potent blend of hydration, detangling power, and nourishment. Experience soft, springy, and defined curls that are ready to shine. Define and hydrate for bouncy curls.

4.7131 reviews
CURL-DEFINING Mini Duo

CURL-DEFINING Mini Duo

Ethique

$10

A mini shampoo and conditioner duo that defines curls and adds shine without heaviness. Each bar lasts up to 10 washes. This lemongrass-coconut scented CURL-DEFINING duo wraps curls in soft hydration, using cocoa seed butter to enhance definition and reduce frizz while keeping strands light.

4.450 reviews
CURL-DEFINING Shampoo and Conditioner Bar Bundle

CURL-DEFINING Shampoo and Conditioner Bar Bundle

Ethique

$25

Drench your curls and coils in this sulfate-free, silicone-free duo that fights frizz, hydrates, and defines for soft, bouncy, vivacious locks.

4.8373 reviews
CURL-DEFINING Shampoo Bar

CURL-DEFINING Shampoo Bar

Ethique

$14

This sulfate-free champion is your secret weapon for defined, frizz-free locks that command attention. It gently cleanses while infusing moisture, thanks to cocoa and shea butters. The payoff? Soft, bouncy curls that spring to life with natural definition. Moisturised, healthy curls start here.

4.8148 reviews
Dahlia™ Satin Matte Lipstick

Dahlia™ Satin Matte Lipstick

Ethique

$6

A warm, brick red lipstick with rich brown undertones. Dab lightly onto lips and blend out for the perfect everyday terracotta tint, or wear it bold for a striking, sophisticated pop of colour. See how it looks on 💄 .

4.8343 reviews
DENSITY-BOOSTING System

DENSITY-BOOSTING System

Ethique

$42

STRENGTHENING Shampoo Bar for thinning, brittle hair paired with our VOLUMISING Shampoo and Conditioner Bar for fine, flat hair

4.8173 reviews
EUCALYPTUS + CEDARWOOD Natural Deodorant

EUCALYPTUS + CEDARWOOD Natural Deodorant

Ethique

$14

A natural deodorant with a fresh forest scent. Fights odour and moisture all day - no aluminium, no baking soda. Crisp eucalyptus meets warm cedarwood for an outdoorsy scent that lingers just right. This solid deodorant keeps you fresh all day with bamboo powder, zinc, and magnesium.

4.4135 reviews
EVERYDAY SHINE Conditioner Bar

EVERYDAY SHINE Conditioner Bar

Ethique

$14

Elevate your daily hair care with this vitamin-rich wonder. Vitamin C brings the shine, while vitamin B5 and coconut oil tag team to add softness and improve manageability. It's like a green smoothie for your hair – nourishing, revitalising, and leaving your locks looking their absolute best.

4.5492 reviews
EVERYDAY SHINE Shampoo and Conditioner Bar Bundle

EVERYDAY SHINE Shampoo and Conditioner Bar Bundle

Ethique

$25

Elevate your daily ritual with this vitamin-rich pair that delivers a healthy dose of softness and radiance.

4.4305 reviews
EVERYDAY SHINE Shampoo Bar

EVERYDAY SHINE Shampoo Bar

Ethique

$14

Give your locks a daily dose of brilliance. This vitamin-packed shampoo, featuring vitamin C, vitamin B5, and coconut oil, is your ticket to hair that feels soft, looks shiny, and radiates health. It's the perfect way to start your day, leaving your hair ready to face whatever life throws its way.

4.629 reviews
FRAGRANCE-FREE Natural Deodorant

FRAGRANCE-FREE Natural Deodorant

Ethique

$14

A clean, fragrance-free deodorant for sensitive skin. Fights odour with no scent, no irritation, and no compromises. Stay fresh all day with a scent-free formula that works - no fragrance, no irritation, just clean, effective odour control.

4.6169 reviews
FRESH COTTON Natural Deodorant

FRESH COTTON Natural Deodorant

Ethique

$14

That fresh-laundry feeling. This aluminium-free deodorant delivers all-day odour protection with the soft scent of clean cotton. Clean, light, and endlessly fresh. This natural deodorant keeps you dry and fresh all day with bamboo powder, zinc, and magnesium. The scent? Like sun-dried sheets on a breezy day.

4.7411 reviews
GENTLE Conditioner Bar

GENTLE Conditioner Bar

Ethique

$14

Sensitive skin? Meet your new hair hero. This fragrance-free conditioner is gentle on your hair and scalp but doesn't skimp on moisture and softness. Babassu oil and glycerine team up to deliver hydration and manageability without any irritating fragrances or essential oils.

4.4475 reviews
GENTLE Shampoo and Conditioner Bar Bundle

GENTLE Shampoo and Conditioner Bar Bundle

Ethique

$25

Pamper sensitive scalps and strands with this fragrance-free duo that cleanses and nourishes without irritation.

4.5207 reviews
GENTLE Shampoo Bar

GENTLE Shampoo Bar

Ethique

$14

Simple and effective care for sensitive scalps. This mild, fragrance-free shampoo gently cleanses and nourishes your hair while being kind to your skin. Babassu oil, betaine, and cocoa butter work in harmony to leave your hair soft, manageable, and beautifully clean.

4.6224 reviews
GLOWING Solid Face Exfoliator

GLOWING Solid Face Exfoliator

Ethique

$15

Our GLOWING Face Exfoliator combines natural exfoliants with nourishing ingredients for the perfect balance of polish and care. Brown sugar and pumice provide gentle physical exfoliation while kokum butter ensures skin stays soft and nourished.

4.8118 reviews
Haircare Storage Tray

Haircare Storage Tray

Ethique

$14

Extend your bar’s life with our sleek, self-drying tray - now with ventilation cut-outs and a perfect fit for our new shapes. Plastic-free and designed to keep your shower cute.

4.7241 reviews
Hibiscus™ Satin Matte Lipstick

Hibiscus™ Satin Matte Lipstick

Ethique

$6

A vibrant, warm-toned coral lipstick. A vivid blend of orange, pink, and red for the perfect summer sunset hue that brightens up any look. See how it looks on 💄 .

4.4360 reviews
Honeysuckle™ Satin Matte Lipstick

Honeysuckle™ Satin Matte Lipstick

Ethique

$6

A soft, warm-toned peachy pink lipstick. Beautifully subtle on its own or worn with a darker lip liner to add dimension and definition to lips. See how it looks on 💄 .

4.7326 reviews
HYDRATING Conditioner Bar

HYDRATING Conditioner Bar

Ethique

$14

Thirsty hair, drink up! This moisture-locking conditioner is like a tall glass of water for your strands. Argan oil, hyaluronic acid, and glycerine work in perfect harmony to deeply hydrate and smooth. The result? Soft, shiny, and beautifully replenished hair that feels as good as it looks.

4.597 reviews
HYDRATING Shampoo and Conditioner Bar Bundle

HYDRATING Shampoo and Conditioner Bar Bundle

Ethique

$25

Quench your thirsty tresses with this moisture-locking team, transforming parched strands into silky smoothness.

4.7356 reviews
HYDRATING Shampoo Bar

HYDRATING Shampoo Bar

Ethique

$14

Parched strands, meet your oasis. This ultra-hydrating formula, enriched with argan oil, hyaluronic acid, and glycerine, quenches even the thirstiest hair. It cleanses while deeply moisturising, leaving your locks soft, smooth, and gloriously shiny. Dry hair is about to become a distant memory.

4.6114 reviews
HYDRATING Solid Face Cleanser

HYDRATING Solid Face Cleanser

Ethique

$17

Our HYDRATING Face Cleanser combines gentle yet effective ingredients for a luxurious cleansing experience. The creamy coconut-based formula transforms into a rich lather that removes makeup and daily build-up without stripping your skin's natural moisture barrier.

4.7186 reviews
Juicy™ Nourishing Lip Balm

Juicy™ Nourishing Lip Balm

Ethique

$8.5

This vegan, plastic-free lip balm hydrates and soothes dry lips in seconds, leaving them soft, smooth, and subtly scented. It's like a burst of sunshine for your smile – refreshing, nourishing, and utterly irresistible.

4.5237 reviews
Lightweight Conditioner Bar for Fine Hair: Wonderbar™

Lightweight Conditioner Bar for Fine Hair: Wonderbar™

Ethique

$9

Greasy scalp or oily hair? Wonderbar will nourish and condition without weighing strands down for weightless shine. Details: The lightest, dreamiest conditioner bar that Ethique has to offer! Packed with fairly traded coconut oil, cocoa butter, and vitamin B5.

4.5122 reviews
Mallow™ Satin Matte Lipstick

Mallow™ Satin Matte Lipstick

Ethique

$6

A soft, cool-toned peony pink lipstick. Beautifully subtle on its own or worn with a darker lip liner to add dimension and definition to lips. See how it looks on 💄 .

4.6309 reviews
Nectar™ Unscented Lip Balm

Nectar™ Unscented Lip Balm

Ethique

$8.5

This 100% vegan, plastic-free lip balm delivers pure, unadulterated moisture to dry, chapped lips. It soothes and protects without any unnecessary extras, leaving your lips feeling soft, supple, and naturally beautiful.

4.537 reviews
Pink Face & Body Storage Tray

Pink Face & Body Storage Tray

Ethique

$4.2

Extend the life of your face cleansers and body cleansers by storing them on our specially designed self-drying trays. These sleek, stylish trays are super absorbent, ensuring water is drawn away from your bars quickly to help them last longer.

4.7101 reviews
Poppy™ Satin Matte Lipstick

Poppy™ Satin Matte Lipstick

Ethique

$6

A universally-flattering, statement-making ruby red lipstick. Think old Hollywood glamour and the classic red lip that’s as timeless as the tides. See how it looks on 💄 .

4.5292 reviews
PURIFYING Solid Face Cleanser

PURIFYING Solid Face Cleanser

Ethique

$17

Our PURIFYING Face Cleanser combines powerful yet gentle ingredients for a deep cleansing experience. The concentrated formula harnesses sea salt and kaolin clay to draw out impurities while castor seed oil ensures skin stays balanced, not stripped.

4.8203 reviews
PURPLE Conditioner Bar

PURPLE Conditioner Bar

Ethique

$14

Elevate your blonde or grey game with this purple sensation. Beetroot powder illuminates as babassu oil and glycerine deeply hydrate and smooth. It's the secret to maintaining those cool, bright tones while keeping your hair soft, manageable, and utterly gorgeous. Brassiness doesn't stand a chance.

4.863 reviews
PURPLE Shampoo and Conditioner Bar Bundle

PURPLE Shampoo and Conditioner Bar Bundle

Ethique

$25

Bid adieu to brassiness and hello to brilliance with this illuminating duo that keeps blonde and grey tones gleaming.

4.6339 reviews
PURPLE Shampoo Bar

PURPLE Shampoo Bar

Ethique

$14

Blondes and silver stunners, listen up! This purple powerhouse is here to banish brassiness and boost brilliance and is formulated for daily use. Infused with beetroot, babassu oil, and betaine, it not only tones but also hydrates and restores radiance.

4.480 reviews
RECOVER + GROW System

RECOVER + GROW System

Ethique

$42

for damaged, thirsty, coarser hair types

4.7156 reviews
REPAIRING Conditioner Bar

REPAIRING Conditioner Bar

Ethique

$14

Give stressed strands a new lease on life. This powerhouse conditioner, armed with rice protein, is on a mission to strengthen and prevent damage. Mango and shea butters join forces to lock in moisture and smooth split ends. The result? Revitalised, resilient hair that looks and feels healthier.

4.6424 reviews
REPAIRING Mini Duo

REPAIRING Mini Duo

Ethique

$10

REPAIRING Mini Duo from Ethique — clean everyday essentials for the tiny marketplace.

4.684 reviews
REPAIRING Shampoo and Conditioner Bar Bundle

REPAIRING Shampoo and Conditioner Bar Bundle

Ethique

$25

Rescue your stressed strands with this power couple, infusing strength and moisture from root to tip.

4.5407 reviews
REPAIRING Shampoo Bar

REPAIRING Shampoo Bar

Ethique

$14

Hair in need of some TLC? This replenishing shampoo is your strand saviour. Packed with rice protein, it fortifies brittle locks and helps prevent future damage. Mango butter steps in to smooth those pesky split ends, leaving you with resilient, lustrous hair that's ready to face the world.

4.7441 reviews
Sample Bundle

Sample Bundle

Ethique

$25

Sample Bundle from Ethique — clean everyday essentials for the tiny marketplace.

4.8258 reviews
SCALP HEALTH Mini Duo

SCALP HEALTH Mini Duo

Ethique

$10

A mini shampoo and conditioner duo that supports scalp health and restores softness and shine. Each bar lasts up to 10 washes. This lime-scented SCALP HEALTH Shampoo helps rebalance dry, itchy scalps with neem oil and calming oatmeal.

4.7496 reviews
SCALP HEALTH Shampoo and EVERYDAY SHINE Conditioner Bar Bundle

SCALP HEALTH Shampoo and EVERYDAY SHINE Conditioner Bar Bundle

Ethique

$25

Soothe and balance your scalp with this gentle cleanser that reduces redness, itchiness, and flakes, setting the stage for your healthiest hair yet.

4.8288 reviews
SCALP HEALTH Shampoo Bar

SCALP HEALTH Shampoo Bar

Ethique

$14

A solid shampoo bar that soothes dry, itchy scalps. Supports scalp health for stronger, softer, healthier-feeling hair. Like skincare for your scalp, this solid shampoo bar detoxifies and soothes, relieving flakes, dryness, and itchiness. Powered by oatmeal neem, and karanja oils.

4.6254 reviews
Shampooch™ Unscented Solid Dog Shampoo

Shampooch™ Unscented Solid Dog Shampoo

Ethique

$5

Is your pooch a bit smelly but hates bath time? No more struggling with bottles, lids, and pump tops that get jammed full of dried shampoo with our easy-to-use shampoo bar for dogs and horses. Designed for the most delicate doggy skin, Shampooch is enriched with flaxseed and coconut oils for a super shiny coat.

4.5462 reviews
SMOOTHING Conditioner Bar

SMOOTHING Conditioner Bar

Ethique

$14

Frizz, meet your match. This smooth operator banishes flyaways while leaving hair silky soft. Cocoa seed butter forms a protective shield as hemi-squalane infuses moisture, gifting you glossy, resilient locks. Get ready for hair so smooth, you won't be able to keep your hands off it. Smooth sailing ahead.

4.746 reviews
SMOOTHING Shampoo and Conditioner Bar Bundle

SMOOTHING Shampoo and Conditioner Bar Bundle

Ethique

$25

Boost shine and manageability as you glide into frizz-free territory with this sleek duo, powered by hemi-squalane and nourishing butters.

4.5322 reviews
SMOOTHING Shampoo Bar

SMOOTHING Shampoo Bar

Ethique

$14

Bid farewell to frizz with this smoothing superstar. Packed with hemi-squalane and coconut butter, it cleanses while replenishing moisture and vital nutrients. The result? Hair that's not just clean, but also sleek, shiny, and wonderfully manageable. Hello, good hair days! Frizz doesn't stand a chance.

4.8458 reviews
Snapdragon™ Satin Matte Lipstick

Snapdragon™ Satin Matte Lipstick

Ethique

$6

A neutral-toned rosy mauve lipstick, with just a touch of brown for a wearable take on the iconic ’90s lip. A favourite at Team Ethique! See how it looks on 💄 .

4.4275 reviews
So Cocoa™ Nourishing Lip Balm

So Cocoa™ Nourishing Lip Balm

Ethique

$8.5

Almost 200 million plastic lip balm tubes are binned every year and the vast majority are never recycled. So, we think lips need a shake-up. We've created a range dedicated to doing good; for the planet, for people and of course, for your lips.

4.654 reviews
STRENGTH + VOLUME Bundle

STRENGTH + VOLUME Bundle

Ethique

$25

for thin, fine and brittle hair

4.6139 reviews
STRENGTHENING Rosemary Shampoo Bar for Hair Growth

STRENGTHENING Rosemary Shampoo Bar for Hair Growth

Ethique

$14

A strengthening shampoo bar that fortifies strands and boosts density for visibly thicker, fuller-looking hair after one wash. This solid shampoo helps defend against breakage, shedding, and fallout for stronger, fuller-looking hair after one wash and over time.

4.4190 reviews
Sugarplum™ Nourishing Lip Balm

Sugarplum™ Nourishing Lip Balm

Ethique

$8.5

With a hint of peppermint, Sugarplum is our tinted lip balm designed to nourish and hydrate your lips with cocoa butter alongside castor seed, moringa and jojoba oils. These heavy-moisture-hitters lock in hydration and leave your lips silky smooth, for longer.

4.4220 reviews
SWEET ROSE Natural Deodorant

SWEET ROSE Natural Deodorant

Ethique

$14

A natural deodorant that actually works. Stay fresh with the soft scent of rose and jasmine - no aluminium, no irritation. Odour control that blooms. Bamboo powder, zinc, and magnesium work together to keep you dry and fresh all day. The scent? Fresh-cut roses with a hint of jasmine. Aluminium-free. Baking soda-free.

4.6394 reviews
TRAVEL CASE for shampoo & conditioner bars.

TRAVEL CASE for shampoo & conditioner bars.

Ethique

$18

TRAVEL CASE for shampoo & conditioner bars. from Ethique — clean everyday essentials for the tiny marketplace.

4.420 reviews
TROPICAL MANGO Natural Deodorant

TROPICAL MANGO Natural Deodorant

Ethique

$14

Freshness meets paradise. This aluminium-free deodorant delivers lasting odour protection with the bright, sunny scent of tropical mango. Odour control with a tropical twist. Bamboo powder, zinc, and magnesium keep you dry and fresh all day while ripe mango adds an instant mood boost. Aluminium-free. Baking soda-free.

4.8428 reviews
Tulip™ Satin Matte Lipstick

Tulip™ Satin Matte Lipstick

Ethique

$6

A deep berry red lipstick with neutral undertones. Dab lightly on to lips and blend out for a juicy, berry-hued stain, or wear it bold for a fun, yet elegant, pop of colour. See how it looks on 💄 .

4.5377 reviews
VANILLA + LAVENDER Natural Deodorant

VANILLA + LAVENDER Natural Deodorant

Ethique

$14

A calming, aluminium-free deodorant that actually works. Keeps you fresh all day with soothing notes of vanilla and lavender. This skin-loving stick tackles odour with magnesium, zinc, and bamboo powder for long-lasting protection - even through heat and workouts. The scent? Soft vanilla and calming lavender.

4.5152 reviews
VOLUMISING Conditioner Bar

VOLUMISING Conditioner Bar

Ethique

$14

Fine hair's new best friend has arrived. This lightweight wonder, infused with caffeine and biotin, boosts body and bounce without weighing you down. It's the secret to hair that looks fuller, feels softer, and moves with enviable ease. Flat hair days are officially over. Weightless moisture for healthy-looking locks.

4.5182 reviews
VOLUMISING Mini Duo

VOLUMISING Mini Duo

Ethique

$10

A mini shampoo and conditioner duo that lifts limp locks and adds natural bounce. Each bar lasts up to 10 washes. This zesty orange-ginger scented VOLUMISING duo uses biotin and caffeine to help create fullness and natural lift at the root, leaving hair light, fresh, and easier to style.

4.567 reviews
VOLUMISING Shampoo and Conditioner Bar Bundle

VOLUMISING Shampoo and Conditioner Bar Bundle

Ethique

$25

Say hello to bounce and body with this dynamic duo that lifts roots and amplifies limp locks.

4.4390 reviews
VOLUMISING Shampoo Bar

VOLUMISING Shampoo Bar

Ethique

$14

This volume-boosting shampoo is like an espresso shot for your strands. A blend of caffeine, biotin, and Epsom salt lifts roots and adds body to fine hair. Get ready for a fuller, more voluminous mane that defies gravity. Farewell, flat hair. Suitable for colour-treated hair. Scent profile: Zesty orange-ginger.

4.6199 reviews

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