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New York, NY · Est. 2020

Eadem

Melanin-aware clean skincare

Skincare designed with melanin-rich skin in mind — brightening and barrier care without one-shade myths.

4.414256 reviews154,156 followingVisit shop ↗

On the shelf

Cashmere Peel

Cashmere Peel

Eadem

$42

A new generation of milky exfoliant that reveals radiant, healthy-looking skin by unclogging pores and refining texture in one sweep.

4.537 reviews
Cloud Cushion

Cloud Cushion

Eadem

$48

A plush-to-the-touch, cushiony moisturizer that instantly soothes, deeply hydrates, and visibly plumps skin for a dewy, bouncy glow. Infused with Peptides, Ceramides, and Snow Mushroom, it firms, smooths, and preps your skin for flawless makeup. The formula melts in with no residue, leaving skin soft and supple.

4.8343 reviews
Dew Dream

Dew Dream

Eadem

$34

A bouncy cleansing balm that melts away every trace of makeup, dirt, and SPF without any harsh rubbing or stripping.

4.7326 reviews
Le Béguin

Le Béguin

Eadem

$39

The mini edit: three shades of Le Chouchou in one irresistible set. Each features our intensive 3-in-1 lip treatment—exfoliating, deeply moisturizing, with a buildable pigment and ultra-reflective sheen. Curated for all lip tones, and sized to take everywhere.

4.771 reviews
Le Chouchou

Le Chouchou

Eadem

$24

Le Chouchou is an intensive lip treatment that combines the exfoliation of a gentle lip peel, the moisture of an intense lip mask and the ultra-reflective sheen of a lip gloss. Available in eight buildable shades curated for all lip tones while enhancing—and never masking—dual-toned lips. Size: 0.49 oz | 14 g

4.5292 reviews
Le Chouchou - Build Your Own Bundle

Le Chouchou - Build Your Own Bundle

Eadem

$63

Pick any 3 shades of Le Chouchou — our bestselling 3-in-1 intensive lip treatment that gently exfoliates with Hibiscus Enzymes and deeply moisturizes with Açaí and Mongongo Butters. Available in eight buildable shades. Mix and match your perfect trio and save.

4.654 reviews
Mami Wata

Mami Wata

Eadem

$44

A barrier-fortifying rescue mist for sensitive, stressed skin. Use throughout the day — even over makeup — for instant revival. Available in full size and travel size.

4.8258 reviews
Milk Marvel

Milk Marvel

Eadem

$68

A weightless, milky serum that visibly fades dark spots, post-acne marks, and hyperpigmentation while revealing a healthy, radiant glow. Skin looks clearer, more even-toned, smoother, and luminous — starting in 14 days. Size: 1.01 fl oz | 30mL

4.4360 reviews
New Classics Set

New Classics Set

Eadem

$58

Smooth, plump, and refresh skin and lips with four of EADEM's most-loved travel-sized icons—a milky exfoliating essence, a ceramide + peptide-rich moisturizer, an ultra-calming rescue mist, and a softening lip balm. Each independently clinically tested. All designed to work harder, together.

4.888 reviews
Smooth Slate

Smooth Slate

Eadem

$36

Smooth Slate is a science-backed magic eraser for ingrown hairs. The ultra-creamy, glides-on-clear ingrown hair serum targets bumps, irritation, trapped hairs, scarring, and dark spots caused by hair removal on the armpits, bikini line, intimate areas, face, chest, and neck.

4.4275 reviews
Sunsuede

Sunsuede

Eadem

$32

A new kind of SPF — one that protects and primes in a single swipe. Made in Korea, this weightless, suede-finish balm stick disappears into skin, delivering broad-spectrum UVA/UVB protection while blurring pores and controlling shine.

4.4105 reviews
The 30 Second Duo

The 30 Second Duo

Eadem

$102

Got milky skincare? This 2-layer routine contains Milk Marvel for smoother, brighter skin and Cloud Cushion for a happy, hydrated, healthy skin barrier. It leaves an even glow that’s so good, all you need is SPF 30+.

4.7241 reviews
The Brighter Not Lighter Trio

The Brighter Not Lighter Trio

Eadem

$123

A daily routine for brighter, healthier-looking skin. This trio gently removes makeup and impurities, fades the look of dark spots, and restores the skin barrier to help prevent new ones. Clinically tested on women of all complexions, the routine showed visible improvement in as little as 14 days.

4.6224 reviews
The Chisel

The Chisel

Eadem

$39

A 2‑in‑1 gua sha and jade roller that blends time‑honored rituals with modern design. The smooth, sculpted edges enhance your natural contours, while the cool touch of genuine jade refreshes and revitalizes for a radiant, well‑rested look.

4.5207 reviews
The Complete Le Chouchou Collection

The Complete Le Chouchou Collection

Eadem

$96

The complete collection: All five shades of our viral lip treatment in one set. Each shade features our innovative 3-in-1 formula that gently exfoliates with Hibiscus Enzymes, deeply moisturizes with Açaí and Mongongo Butters, and adds buildable color with a mirror-like shine.

4.5122 reviews
The Daily Edit

The Daily Edit

Eadem

$82

A daily precision set designed around The Mark Advanced Dark Spot Concentrate. Includes targeted correction plus everyday essentials to support consistent use.

4.6139 reviews
The Key

The Key

Eadem

$8

Designed specifically for The Mark Advanced Dark Spot Concentrate, The Key is a weighted gold squeeze key engineered to work seamlessly with its aluminum tube. Creates steady, even pressure as you roll, guiding the formula forward without bending, splitting, or creasing the tube.

4.7156 reviews
The Mark

The Mark

Eadem

$38

A new kind of targeted dark spot concentrate with a gel-patch texture that stays put—rewriting how dark spots are treated. High-potency actives anchor exactly where they’re needed, turning application into a tool of precision.

4.4190 reviews
The Polka Dot Bag

The Polka Dot Bag

Eadem

$74

Structured, soft, and versatile. We took the editorial timelessness of the polka dot and applied it to a shape that moves with you. The vegan leather shell fastens with a crisp magnetic snap, opening to reveal a signature orange interior.

4.8173 reviews

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