
Independent / DTC · Est. 2009
Dphue
Indie hair care with a point of view
Dphue is a small niche hair & skincare brand — curated into the tiny marketplace for unique formulas without megastore noise.
On the shelf

Apple Cider Vinegar Exfoliating Scalp Detox
Dphue
$35
Keep your scalp balanced and clean with this scrub-free scalp detox. It uses the power of apple cider vinegar, salicylic acid, and fruit enzymes to gently dissolve product buildup and excess oil, keeping the scalp balanced and fresh as it encourages long-term scalp health.

Apple Cider Vinegar Overnight Hydrating Hair Serum
Dphue
$38
Overnight hair serum with Apple Cider Vinegar hydrates, reduces frizz, and boosts shine. Wake up with soft, manageable hair—ideal for all hair types. Benefits Wake Up to Manageable Hair: Our overnight hair serum with Apple Cider Vinegar leaves hair softer, smoother, and easier to style by morning.

Apple Cider Vinegar Revitalizing Conditioner
Dphue
$32
The ACV Revitalizing Conditioner features apple cider vinegar to help keep the scalp balanced, reduce shedding and support healthy hair growth. It gently exfoliates as it unclogs the hair follicles, activating them to help promote a more robust growth cycle.

Apple Cider Vinegar Revitalizing Shampoo
Dphue
$32
The ACV Revitalizing Shampoo features apple cider vinegar to help keep the scalp balanced, reduce shedding and support healthy hair growth. It gently exfoliates as it unclogs the hair follicles, activating them to help promote a more robust growth cycle.

Apple Cider Vinegar Soothing Shampoo
Dphue
$32
For those that prefer a more traditional shampoo experience, the gentle cleansing agents in this formula help keep hair clean but won’t remove the natural moisture that’s essential to hair and scalp health. It soothes sensitive, itchy, flaky scalps as it helps prevent color wash out and improves shine.

Apple Cider Vinegar Wonderworks Leave-In Conditioner
Dphue
$34
A lightweight, no-rinse mist that primes, protects, and nourishes. Infused with Apple Cider Vinegar to boost shine and defend against heat and styling. Use after showers or before heat tools to smooth frizz and improve manageability—perfect for busy routines.

Camo+ Tinted Dry Shampoo Powder
Dphue
$29
Your go-to for extending wash day on any hair color. Camo+ Tinted Dry Shampoo Powder blends grays, fills sparse areas, absorbs oil, and lifts at the roots for fuller-looking hair. The tone-on-tone pigments deliver a natural finish that seamlessly blends with your color—never chalky, never flat.

Color Fresh Conditioner
Dphue
$26
Restore and nourish your hair with a smoothing conditioner uniquely formulated to both protect and enhance your hair color. It detangles and infuses hair with moisture and shine without weighing it down, helping to reduce color fade caused by UV damage.

Cool Blonde Conditioner
Dphue
$28
Using specially formulated violet pigments, this conditioner neutralizes yellow tones and brassiness in blondes as it helps detangle and hydrate. The addition of Silk Proteins helps add softness and shine as it restores icy tones.

Cool Brunette Shampoo
Dphue
$28
Made with specially formulated blue pigments, this gentle shampoo neutralizes brassiness and orange and red tones in brunettes as it cleanses hair. The addition of Silk Proteins in this formula helps strengthen hair, increase brightness, and improve luster as it restores your most brilliant brunette hue.

Mini Apple Cider Vinegar Scalp Scrub
Dphue
$15
Apple Cider Vinegar Scalp Scrub with Pink Himalayan Sea Salt naturally exfoliates the scalp, removing product build-up, impurities, and dead skin cells.

Mini Apple Cider Vinegar Soothing Shampoo
Dphue
$15
For those that prefer a more traditional shampoo experience, the gentle cleansing agents in this formula help keep hair clean but won’t remove the natural moisture that’s essential to hair and scalp health. It soothes sensitive, itchy, flaky scalps as it helps prevent color wash out and improves shine.
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