New York, NY · Est. 2019
Crown Affair
Hair care as daily ritual
Elevated brushes, mists, and oils for hair that wants a ritual — not just another shampoo.
On the shelf
Crown Affair x Ilia Out-the-Door Ritual
Crown Affair
$84
A limited-edition collection of essentials from Crown Affair and ILIA designed to hydrate, refresh, and simplify getting ready.
Crown Affair x Ilia The Towel in Pink
Crown Affair
$59
A limited-edition version of our bestselling microfiber hair towel, reimagined in ILIA Pink.
Crown Affair x U Beauty On-The-Go Duo
Crown Affair
$28
A limited-edition pairing designed for elevated touch-ups anytime.
Dianna's Signature Air Dry Collection
Crown Affair
$143.2
Our founder's ritual for an effortless Air Dry.
The Air Dry Cream Set
Crown Affair
$80
The foundation for a hydrated, polished air-dry that keeps its shape.
The Air Dry Mousse Set
Crown Affair
$80
An air-dry ritual designed to deliver weightless volume and texture.
The Air Dry Ritual Set
Crown Affair
$75
Hydration, volume, and a touch of holiday. Limited edition.
The Air Dry Trio
Crown Affair
$123.25
For smooth , textured , air-dried hair .
The Aperitivo Collection
Crown Affair
$122
A limited-edition collection of styling essentials and accessories curated for your best summer air dry.
The Best Seller Duo
Crown Affair
$86.4
Our most loved formulas, bundled for you.
The Best Seller Trio
Crown Affair
$113.9
Our community's three favorite formulas.
The Brush Cleaner
Crown Affair
$14
A nylon-bristled tool to keep your brush as good as new.
The Brush No. 001
Crown Affair
$118
Nylon and boar bristle brush for a healthy scalp and strands.
The Brush No. 002
Crown Affair
$98
A wooden pin detangling brush for all hair types.
The Brush No. 003
Crown Affair
$118
A boar bristle brush for fine strands or as a styling tool.
The Calming Scalp Serum
Crown Affair
$58
A nutrient-rich, restorative serum to soothe the scalp.
The Case
Crown Affair
$38
So you can bring your ritual everywhere.
The Cleansing Scrub
Crown Affair
$54
A whipped scalp scrub to exfoliate and cleanse.
The Clips
Crown Affair
$58
Handcrafted to hold hair in place without breakage.
The Comb No. 001
Crown Affair
$42
Handmade wide tooth comb for detangling anywhere.
The Comb No. 002
Crown Affair
$52
An in-shower, post-shower, all-day detangler.
The Comb No. 002
Crown Affair
$52
An in-shower, post-shower, all-day detangler.
The Crewneck
Crown Affair
$95
Our signature cotton crewneck.
The Crown Affair x Anastasio Home Cup & Coaster Set
Crown Affair
$295
A hand-carved marble heirloom for storing and styling your essentials.
The Dry Shampoo
Crown Affair
$48
Non-aerosol dry shampoo powder for scalp and strands.
The Finishing Gel
Crown Affair
$42
Versatile gel-cream for buildable hold with a natural finish.
The Finishing Spray
Crown Affair
$38
Non-aerosol, alcohol-free hairspray for everyday styling with a flexible hold.
The Furoshiki Wrap
Crown Affair
$48
A scarf for gifting and wearing.
The Hair Refresh Ritual Set
Crown Affair
$48
Our bestselling, weightless refresh for wet or dry hair.
The Hydrating Conditioner
Crown Affair
$42
Moisturizing conditioner for thick, damaged, or dehydrated strands.
The Hydrating Shampoo
Crown Affair
$42
Crafted to cleanse and nourish medium to thick, dry, or damaged strands.
The Hydration Duo
Crown Affair
$86.4
A two-step hydration ritual designed to detangle, smooth, and enhance shine for softer, more manageable hair.
The Hydration To-Go Set
Crown Affair
$55
Travel-size trio for silky, frizz-free strands.
The Introduction Duo
Crown Affair
$87.3
More volume, less frizz, no heat.
The Kabuki Brush
Crown Affair
$18
A perfectly sized brush for targeted, precise dry shampoo application.
The Leave-In Conditioner
Crown Affair
$48
Weightless hydrating cream for damp or dry strands.
The Mini Air Dry Set
Crown Affair
$28
Our three bestsellers for hydrated and bouncy hair anywhere.
The Mini Brush No. 001
Crown Affair
$48
Our dual bristle boar and nylon brush in a purse-friendly size.
The Mini Tote
Crown Affair
$36
Our signature canvas mini tote.
The Overnight Repair Serum
Crown Affair
$58
Clinically proven serum to strengthen, soften, and smooth strands.
The PM to AM Duo
Crown Affair
$95.4
A complete night-and-day ritual for healthier hair.
The Prime and Define Duo
Crown Affair
$77.4
The essential prep step for a smoother, more defined air-dry.
The Radiance Oil
Crown Affair
$48
A lightweight hydrating hair oil proven to increase shine by 87%, provide 24-hour frizz control, and protect hair from heat up to 450°F.
The Radiant Hydration Collection
Crown Affair
$132.8
A complete hydration ritual designed to cleanse, condition, smooth, and define for softer, shinier, more manageable hair.
The Renewal Mask
Crown Affair
$58
A luxurious treatment for deep hydration.
The Scrunchie No. 001
Crown Affair
$24
3-pack of small, 100% silk scrunchies for everyday style and protection.
The Scrunchie No. 002
Crown Affair
$25
Oversized, 100% silk scrunchie for everyday style and protection.
The Scrunchie No. 003
Crown Affair
$12
Medium sized, 100% silk scrunchie for everyday style and protection.
The Set
Crown Affair
$220
The basics, bundled.
The Signature Scent
Crown Affair
$85
A luxurious perfume for your strands.
The Silk Pillowcase
Crown Affair
$88
100% Mulberry Silk. Adds shine while you sleep.
The Slick Back Trio
Crown Affair
$156.4
Craft the perfect slick back with ease.
The Smoothing Air Dry Cream
Crown Affair
$38
A clinically backed multitasking styling cream that smooths frizz, adds hydration and shine, and defines natural texture with soft, polished 24-hour control.
The Texturizing Air Dry Mousse
Crown Affair
$38
Crunch-free mousse that enhances waves, adds volume, and defines curls.
The Towel
Crown Affair
$59
Microfiber waffle knit towel to protect strands and speed up drying.
The Towel - Embroidery
Crown Affair
$79
Microfiber waffle knit towel to protect strands and speed up drying.
The Travel Bundle
Crown Affair
$99.2
Our TSA-friendly bestsellers, bundled.
The Travel Pouch
Crown Affair
$48
A limited-edition zip pouch from our Aperitivo Collection, designed to keep your everyday essentials close at hand.
The Volume To-Go Set
Crown Affair
$55
Travel-size trio for added body and bounce.
The Volumizing Conditioner
Crown Affair
$42
Thickening conditioner for added bounce and strength.
The Volumizing Shampoo
Crown Affair
$42
Volumizing cleanser for fine, oily, or flat strands.
The Wash Care Trio
Crown Affair
$121.55
Cleanse, condition, dry without frizz.
The Wet Hair Duo
Crown Affair
$96.3
A two-step ritual designed to reduce dry time, smooth frizz, and set the foundation for better hair from the start.
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