About-Face

ABOUT: POWER PLAY THIS IS: Amplify, lengthen + lift lashes for a flake-free, smudge-proof finish. This multi-tasking, all-in-one mascara primes and delivers intense volume. Its unique, elongated brush lengthens + separates lashes (even the shorties) for a fully-fanned-out effect.

WHAT IT IS: This mini cheek brush is Ballet Beam’s dance partner, designed to seamlessly apply + blend highlighter. BREAKING THE NORM: Features ultra-soft vegan bristles + a perfectly domed, fluffy shape. HOW TO: Swirl over Ballet Beam + apply to high points of face for multi-dimensional radiance.

THIS IS: Nine 3D highlighting pearls with a soft-radiant finish. BREAKING THE NORM: The nine separate pearls allow for a dynamic variety of shades you can mix, match, + layer to customize your glow. The light-reflective formula in this buildable cream-powder hybrid creates a luminous finish.

THIS IS : An ultra-creamy, blendable formula that melts onto skin to deliver a warm, soft-sculpt finish with depth + definition. Designed for buildable coverage + easy on-the-go application.

*FREE US SHIPPING* THIS IS: A duo of 1 Matte Fluid Eye Paint ™ + 1 Shadowstick inspired by our best-selling shades. FEATURED PRODUCTS: Shadowstick: An insanely pigmented, one-stroke shadow stick eye crème. Matte Fluid Eye Paint ™ : A powerful, one-swipe punch of color that delivers bold and buildable pigment.

ABOUT : CHILLED OUT. THIS IS : Limited-edition, custom-designed black crewneck with punchy purple details. Lightweight + ultra-cozy for lounging around, or layering with daily apparel. THE DETAILS: 100% Cotton. Unisex. Oversized fit.

THIS IS: The ultra-plush, comfortable soft-matte lip color that keeps your pout looking lust-filled and just-kissed. The unique, plumping formula guarantees saturated pigment payoff and buttery-smooth wear, leaving lips soft to the touch and naturally flushed.

THIS IS: A super-saturated liquid blush delivered in a buildable, blendable formula with maximum color payoff and long-lasting endurance.

THIS IS: All-in-1, angular eyebrow pencil for precision-point application in an easy-to-glide gel formula with buildable color that coats hairs for full, defined brows.

Save 20% THIS IS: A 3-piece eye bundle that includes 3 primary-colored eye paints in scaled-down versions of our award-winning Matte Fluid Eye Paint™, Blending Palette, and 2-Piece Brush Set.

THIS IS: Ultra-creamy, lightweight blush balm that glides onto the skin for a buildable wash of color + insane staying power WHY YOU WANT IT: Transformative, cushiony formula melts onto skin for a diffused, natural finish.

THIS IS: Super glossy, high-shine, nourishing lip balm that instantly melts onto skin, leaving behind a pigmented kiss of color. WHY YOU WANT IT: Infused with a deliciously fruity scent and a blend of lip-loving ingredients like pomegranate flower extract + cherry butter to help plump and moisturize.

ABOUT: WORTH THE SQUEEZE THIS IS: You asked, we listened. Our viral Cherry Pick Lip Color Butters are now available in on-the-go minis! These perfect pairs deliver the same super-glossy, nourishing feel and high-shine finish that instantly melts onto lips. And a delicious kiss of color. Swipe right.

THIS IS: Ultra-glossy balm that melts into lips for a nourishing feel + high-pigment shimmer. BREAKING THE NORM: Our best-selling Cherry Pick Lip Color Butter formula, now with a shimmery finish + high-shine saturation.

THIS IS: A one-swipe, cool-to-the-touch eye + face highlighter that helps refresh skin + offer an ultra-shimmery, light-reflective glow with lasting wear. BREAKING THE NORM: Versatile pigments you can layer to your desired level for a subtle sheen or high-saturation shimmer.

ABOUT: HEART OF BOLD THIS IS: A custom-made brush that ensures smooth, seamless blending and zero creases. Designed for all artists - novice + master - to innovate and create. WHY YOU WANT IT: Its densely packed bristles are ideal to use on cream products to create a more intense look.

Limited edition 3-piece sticker set.

THIS IS: Shimmer-loaded, smooth mousse eyeshadow that doesn’t crease, crack, transfer or fallout. WHY YOU WANT IT: This multidimensional, buildable formula shifts color in the light with intense color payoff and pearlescent-finish. Infused with soothing marula oil.

ABOUT: GROOVY PLAY THIS IS: A portable, on-the-go trio of our mini Fractal Glitter Eye Paints — shimmer-loaded, smooth mousse eyeshadows that deliver radiant, iridescent shine with a finish that won’t smudge, transfer or fallout.

THIS IS: Perspective-altering color, a color-shifting liquid eyeshadow. Prism-activating technology that explodes into a kaleidoscope of color with just one swipe. Lightweight feel with a never-sticky finish that lasts through the night. AVAILABLE IN: 10 rainbow-chromatic shades.

THIS IS: A dual-ended cream + powder eye combo with a holographic finish. BREAKING THE NORM: Dial up the intensity with a creamy crayon for depth + definition plus a sponge tip pre-loaded with holographic powder for a multi-dimensional gaze. AVAILABLE IN: 6 holographic shade pairings in a dual-ended component.

ABOUT: READY TO KICK BACK? THIS IS: Limited-edition, striped crew socks from our Ripe & Ready collection. Rock 'em with your combat boots, fresh kicks or favorite sweatset. THE DETAILS: Knitted with a blend of 76% cotton, 22% poly, 2% spandex SIZE: ONE SIZE

*FREE SHIPPING* ABOUT: UNWIND THIS IS: Skin is the human body’s largest organ. Lungs are the fourth largest. What we put on our skin and what we breathe matters.

THIS IS: Liquid brilliance. BREAKING THE NORM : A lightweight but powerful liquid highlighter. Just a drop will mix effortlessly with foundation or moisturizer for a naturally interstellar glow, or layered above makeup for a pop of light-reflecting radiance. AVAILABLE IN: 4 luminescent shades.

THIS IS: A buttery, glossy lip-oil infused with natural peppermint & lavender that serves all the sheen and none of the stick. WHY YOU WANT IT: Coconut oil softens and protects, while skin-smoothers create a see-through glass shine with lasting power . All about-face products are vegan & cruelty free.

ABOUT: Get the perfect view every time with this sleek, double-sided LED compact mirror. Designed for convenience and precision, it features two magnification levels—10X on top for close-up details and 1X on the bottom for a natural look.

ABOUT: LOYALIST ACCESSORIES THIS IS: An extremely limited-edition, rubber AF keychain featuring the about-face logo in our custom font.

THIS IS: High-definition gel eyeliner that delivers intense pigment in a silky, matte formula for hyper-precise, one-stroke application. WHY YOU WANT IT: This high-performing liner is water-resistant and designed to last into the late hours of the night – wherever it takes you.

THIS IS: A set of 8 bold, brightly-colored Line Artist Longwear Gel Eyeliners. FEATURED PRODUCTS: Line Artist Longwear Gel Eyeliner: High-definition liners that deliver intense pigment in a silky, matte formula for hyper-precise, one-stroke application.

SAVE 20% + FREE SHIPPING THIS IS: All 13 shades of Line Artist Longwear Gel Eyeliner. FEATURED PRODUCTS: Line Artist Longwear Gel Eyeliner: High-definition liners that deliver intense pigment in a silky, matte formula for hyper-precise, one-stroke application.

THIS IS: 5 “neutral” shades of Line Artist Longwear Gel Eyeliner. FEATURED PRODUCTS: Line Artist Longwear Gel Eyeliner: High-definition liners that deliver intense pigment in a silky, matte formula for hyper-precise, one-stroke application.

SAVE 15% ABOUT: EYE CANDY THIS IS: Curated duos of Brow Artist Eyebrow Pencil (in your shade of choice), plus an anything-goes matte black shade of Line Artist Longwear Gel Eyeliner.

ABOUT: COMFORT ZONE THIS IS: A lightweight, lip-conditioning formula that preps and primes your pout. Extra-grip technology and ultra-light hydration give a pillowy-soft finish and long-lasting, comfortable wear. Glides on with a slight tint to guide, dries down invisible so your pout pops.

ABOUT: SELF-DEFINING THIS IS: A glide-on matte, creamy liner that defines lips while delivering bold, buildable color. WHY YOU WANT IT: Infused with Jojoba Oil that helps soften and smooth lips. This pencil delivers buildable color while treating your lips right.

THIS IS: A powerful, one-swipe punch of liquid eye color that delivers bold, buildable pigment. WHY YOU WANT IT: The matte liquid formula swipes on easily for a smooth, no-budge, no-smudge finish. P.S.: All about-face products are 100% vegan and cleanly-formulated.

*FREE US SHIPPING & SAVE 15% ABOUT: TURN UP THE BRIGHT THIS IS: A liquid eyeshadow collection featuring 5 bright shades of the award winning Matte Fluid Eye Paint. FEATURED PRODUCTS: Matte Fluid Eye Paint: A powerful, one-swipe punch of color that delivers bold, buildable pigment.

*SAVE 10% ABOUT: PRETTY IN PASTEL THIS IS: A liquid eyeshadow collection featuring 3 pastel-colored shades of the award winning Matte Fluid Eye Paint. FEATURED PRODUCTS: Matte Fluid Eye Paint: A powerful, one-swipe punch of eye color that delivers bold, buildable pigment.

*FREE US SHIPPING* ABOUT: PRIME TIME THIS IS: A liquid eyeshadow collection featuring 3 primary-colored shades of Matte Fluid Eye Paint, plus 2 additional shades to lighten or darken your colors, allowing you to create your own custom eye shade.

THIS IS: Shimmery, rose pastels juxtaposed with midnight black. Extreme but still delicate with tons of pigment payoff. BREAKING THE NORM: Working the night shift? Not a problem. Go out late + party in the garden after midnight with this cool-grunge look. Be careful, every rose has its thorn.

ABOUT: FUZZY FEELINGS THIS IS: Limited-edition mini fluffy bag color-matched to the Cheek Freak collection to hold your cheeky compacts, your PKW [phone, keys, wallet], your unmentionables… or whatever you desire.

ABOUT : CHILL ZONE THIS IS : Limited-edition, custom-designed crewneck in a pumped up pink. Lightweight + ultra-cozy for lounging around, or layering with daily apparel. Hot tip: rock it with our matching sweatpants. THE DETAILS: 100% Cotton. Unisex. Oversized fit.

ABOUT : COMFY-COZIES THIS IS : Limited-edition, super-soft sweats in pumped-up pink. Designed for lounging, traveling, whatever-ing. Hot tip: rock them with our matching crewneck sweatshirt. THE DETAILS: 100% Cotton. Unisex. Relaxed, comfortable fit. Drawstring waist. Mid-rise jogger.

ABOUT: GO NEUTRAL THIS IS: A juicy, long-lasting lip balm collection featuring 4 neutral shades of NEW Cherry Pick Lip Color Butter: super-glossy, melt-on-your-mouth lip balm for mirror-like shine and a mark of just-bitten color.

ABOUT: JUICY BRIGHTS. THIS IS: A juicy, long-lasting lip balm collection featuring 4 neutral shades of NEW Cherry Pick Lip Color Butter: super-glossy, melt-on-your-mouth lip balm for mirror-like shine and a mark of just-bitten color.

ABOUT: SHINY STUFF THIS IS: An exclusive about-face holographic bag for collecting makeup, art supplies, loose jewelry, emergency snacks... WHY YOU WANT IT: It’s shimmery, super durable, and incredibly roomy, with a custom zipper and pull in gunmetal grey.

PINK IRIDESCENT COSMETIC BAG from About-Face — clean everyday essentials for the tiny marketplace.

ABOUT: KEEPING IT COOL. THIS IS: A juicy, long-lasting lip balm collection featuring 4 neutral shades of NEW Cherry Pick Lip Color Butter: super-glossy, melt-on-your-mouth lip balm for mirror-like shine and a mark of just-bitten color.

ABOUT: LONG-LASTING THIS IS: A long-wearing, lightweight primer that locks down eyeshadows for looks that stay vibrant and smooth all day (and night). WHY YOU WANT IT: This non-drying primer wears comfortably while delivering max shadow staying power and color intensity.

THIS IS: A powerfully-pigmented eyeshadow stick that delivers intense, one-swipe coverage of matte or pearly color with staying power. WHY YOU WANT IT: This award-winning, easy-to-apply eye shadow formula provides long-lasting color for water-resistant wear.

THIS IS: A set of 10 bestselling shades of Shadowstick, an insanely-pigmented, one-stroke eye creme that delivers a long-lasting, high-impact eye look in one swipe.

THIS IS: Take on the summer solstice with brilliant, neutral-toned shimmer with 4 NEW pearly additions to our best-selling Shadowstick collection. FEATURED PRODUCTS: Shadowstick: An insanely-pigmented, one-stroke eye formula that delivers a long-lasting, high-impact eye look in one swipe.

THIS IS: Shimmer-loaded cream + powder eye combo that creates an effortless smoky eye in seconds. BREAKING THE NORM: Dial up the intensity with a creamy crayon for depth + definition plus a sponge tip pre-loaded with shimmery powder for a seamless smoky finish.

ABOUT: FOOLPROOF SMOKED THIS IS: A dual-ended, 2-in-1 creamy shadow stick-and-powder eyeshadow combo designed to create a seamless smokey eye, effortlessly. On-the-go. As simple as swipe, smudge, smoked..

THIS IS: A hybrid serum spray that preps before makeup, helps hydrate during, + sets after with a natural, dewy finish. BREAKING THE NORM: This bi-phase formula contains a blend of skin-loving oils + a water-based serum that visibly hydrates, enhances radiance and locks in your glow.

ABOUT: Frosted Bling THIS IS : An open time capsule from the ‘00s. Dreamy, icy pastels + glitter on everything. It’s 2002 again. Meet us on the world wide web. WHY YOU WANT IT: Light Lock Lip Gloss : high-sheen, glossy lip-oil that serves all of the shine + none of the stick.

ABOUT: Groovy Glam THIS IS: An open time capsule from the ‘70s. Diamond eyes, a hint of blush + rosy lips. Meet us at the discotheque. WHY YOU WANT IT: Fractal Glitter Paint : our bestselling shimmer-loaded, smooth mousse eyeshadow that doesn’t crease, crack or transfer – for all day (or all night) wear.

ABOUT: Electric Avenue THIS IS: Rewind to the ‘80s. Bold lips, bold eyes, bold cheeks. Pair with teased hair, neon hues.. and meet us at the arcade. WHY YOU WANT IT: Matte Fluid Eye Paint: our award-winning, liquid eye color that drives one swipe of powerful pigment for a smooth, no-budge, no-smudge finish.

ABOUT: Grunge Revival THIS IS: Press play on the ‘90s. Spicy browns, nudes + mauves. Always sultry – never overdone – with just the right amount of edge. WHY YOU WANT IT: Smokestick: Dual-ended,shadow stick + powder eyeshadow combo designed to create a seamless smokey eye with ease.

THIS IS: An ultra-lightweight loose powder that glides onto skin for a mattifying, soft-focused finish, with a performance wear of up to 10 hours.

THIS IS: The perfect disappearing act. The Illusionist is a weightless, dermatologist-tested concealer that vanishes dark circles + camouflages uneven complexion with medium to buildable coverage for a natural, luminous finish.

ABOUT: MINI MAYHEM THIS IS: A trio of ultra-bright eye paints in scaled-down sizes of our award-winning Matte Fluid Eye Paint™. Made with the same supersaturated formula you know and love, now in a grab-and-go set – Because size doesn’t matter when pigments are this good.

ABOUT: (MINI) MATTE MOMENTUM THIS IS: A trio of neutral eye paints in scaled-down sizes of our award-winning Matte Fluid Eye Paint™. Made with the same supersaturated formula you know and love, now in a grab-and-go set – Because size doesn’t matter when pigments are this good.

ABOUT: LITTLE RIOTS THIS IS: A trio of primary colored eye paints in scaled-down sizes of our award-winning Matte Fluid Eye Paint™. Made with the same supersaturated formula you know and love, now in a grab-and-go set – Because size doesn’t matter when pigments are this good.

WHAT IT IS: A refreshing, naturally citrus-scented cleansing balm that gently melts away makeup for clean, soft skin. BREAKING THE NORM : The Outro’s unique twist dispenser allows for more hygienic balm application + delivers the perfect amount of pre-measured product with every twist.

THIS IS : Center-stage skin. BREAKING THE NORM: This cushion-y formula is packed with 17+ skincare ingredients to maintain moisture, help even + smooth skin with every wear. Our skin-focused hybrid foundation is buildable, breathable, and wearable for up to 12 hours.

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THIS IS: A dark, sultry aesthetic destined to make you magnetic at every holiday party. BREAKING THE NORM: Late bloomers don’t have to be wallflowers. Break new heights with intensely voluminous lashes, holiday-red lips, + a classic smoky eye. Guaranteed no-smudging under the mistletoe.

THIS IS: Intensely-pigmented eye, lip, + highlighter bundle for a powerful, biting look. BREAKING THE NORM: Need a nightcap? Pick your poison by building up a fiery red lip + bold smokey eye, for either subtle or strong coverage. Let the night dictate your desire.

THIS IS: Glistening, lacquered eye gloss delivers an ultra-soothing, glass-like shine to the eyelids for a fresh, dewy look. Swipe on for luminous lids, or use as a topper to your favorite shade of Matte Fluid Eye Paint.

ABOUT: Lashing out in festival-style. THIS IS: High-definition, high impact, + high drama faux lashes that add intense volume and elevate every style, from the rave to the rock show. DETAILS: Vegan, cruelty-free, effortless to apply lashes. Crafted with 3D details for artfully-adorned,dialed-in dimensions.