100% Pure

Cruelty-free products auto-delivered every 3 months, for just $45/box.

Drench thirsty locks in luxurious moisture to restore hydration and shine. Fortified with nourishing aloe, biotin, rose water, and coconut oil for stronger, healthier hair and renewed shine.

Restore vibrancy and shine with yuzu and pomelo. This hydrating shampoo gently washes away excess oil and fortifies for healthier, stronger hair while the revitalizing conditioner returns strength and softness to the hair while gently detangling.

Our Grow More line minimizes shedding, stimulates new hair growth, and deeply cleanses and deeply nourishes, hydrates, and detangles for smooth, soft, and healthier hair.

Stimulate circulation and alleviate dryness with burdock, neem and nettle to reveal a healthier scalp and nourished hair.

Add boost and vibrancy to dull and lifeless hair while working to strengthen and detangle with our restorative Glossy Locks Glossing Line

Essential vitamins and moisturizing oils restore health and vitality for smooth and deeply hydrated locks.

Hydrate and moisturize with the restorative powers of our Honey and Coconut Restorative line. Nourish your hair for stronger, healthier, glossier locks.

Invigorating Kelp and Mint refreshes the scalp and adds bounce to smooth and strengthen strands and add immaculate shine and volume.

5-Stars Home Spa from 100% Pure — clean everyday essentials for the tiny marketplace.

Restore vibrancy and shine with yuzu and pomelo. This hydrating shampoo gently washes away excess oil and fortifies for healthier, stronger hair while the revitalizing conditioner returns strength and softness to the hair while gently detangling.

Hydrate and moisturize with the restorative powers of our Honey and Coconut Restorative line. Nourish your hair for stronger, healthier, glossier locks.

Invigorating Kelp and Mint refreshes the scalp and adds bounce to smooth and strengthen strands and add immaculate shine and volume.

Intensive, concentrated natural face exfoliator designed to help pores look deeply cleansed for a glowing, more refreshed appearance. Because of the concentration of this nutrient-dense formula, always use on wet skin (incorporating more water allows for gentler exfoliation).

Go from day to night with this hydrating and powerful trio that de-puffs, increases firmness, and brightens dark circles to achieve a soft and youthful eye area.

Your purchase of a limited edition set supports PETA teams rescuing animals in Ukraine. 100% of proceeds go directly to PETA.

Your night of skin luxury is calling. This PM duo is packed with potent vitamins to reduce lines and wrinkles, increase firmness and elasticity, brighten and even skin tone and combat daily damage and signs of aging.

Resurfacing Appearance. This exfoliating cleanser is made with glow-enhancing green apple, licorice, citrus, and a 7% acid blend.

A glow-boosting resurfacing serum powered by a blend of fruit-derived acids, enzymes, and botanical brighteners to visibly refine and smooth the appearance of your complexion.

Consider this your reset button. The Apple Enzyme Exfoliating Cleanser sweeps away dullness while you wash, and the Apple Enzyme Resurfacing Serum follows with fruit enzymes that help skin look smoother and more even over time. Real results, zero harsh ingredients — exactly how 100% PURE does exfoliation.

Argan oil is naturally rich in Vitamin E, phenols, carotenes, squalane, and essential fatty acids to deeply moisturize, nourish, and soften. This all-natural and cruelty-free oil delivers beneficial nutrients all over the body—including the face, eye area, décolleté, hands, and hair—for a more supple and radiant look.

Moisturizing Makeup Remover. This rich and creamy cleanser moisturizes and nourishes while gently washing away surface impurities. Loaded with silky smooth argan oil and infusions of rosehip and antioxidant-rich açai, it supports a more youthful-looking complexion.

Discover the transformative benefits of our Awaken & Brighten Set, designed to instantly refresh and illuminate your eye area. This set includes: Coffee Bean Caffeine Brightening Eye Cream: Combats puffiness and dark circles with caffeine-rich formula while visibly smoothing the eye contour.

Plant-Based Retinol Alternative. Skin-softening, moisturizing facial oil made with bakuchiol—a gentle yet powerful botanical that offers the same appearance-enhancing benefits as retinol.

Softening. This gentle yet powerful cleanser provides a plant-based alternative to Retinol to support the appearance of skin renewal for a smoother-looking complexion. It helps visibly improve the look of age and sun spots for a more even tone and minimizes the appearance of lines and wrinkles.

Plant-Based Retinol Alternative. Skin-softening, hydrating moisturizer made with bakuchiol—an effective plant alternative to retinol. This formula utilizes targeted concentrations of bakuchiol to visibly improve the look of skin texture.

The Bamboo Blur Powder perfects skin and provides translucent to sheer, tinted coverage, and makes your complexion feel silky and look poreless. Our mattifying setting powder is made in a base of pure bamboo silica, and colored with cocoa and fruit pigments.

For the curious, creative, and adventurous. This Holiday nail polish set is loaded with rich pigments and natural antioxidants that deliver stunning chip-resistant color for a professional and healthier looking manicure or pedicure at home.

This cruelty-free BB cream's hydrating formula gives you a luminous complexion with buildable light to medium coverage and a dewy, natural finish. Thousands of light-reflective mineral pigments give skin a soft, incandescent glow.

Improve the look and feel of skin and hair with our richly moisturizing beauty oil kit. Organic Marula oil supports lustrous locks and a glowing complexion with a nutritive blend of vitamins and omega fatty acids while organic Rosehip Seed oil targets dryness, fine lines, and uneven skin tone.

Hurry up to grab a set and make decision what color to choose later.

Treat yourself and your bff to the ultimate skincare routine with this hydrating and nourishing trio of essentials sure to have your skin glowing.

Puerh black tea is concentrated with protective antioxidants. Just as a shield helps protect the skin's surface, black tea helps defend the appearance of skin against the environmental stressors that contribute to visible signs of aging.

Puerh black tea is concentrated with protective antioxidants. Much like a shield, black tea helps protect the appearance of skin from the environmental free radicals that contribute to visible signs of aging.

This vegan body exfoliator uses crystalline sea salt to smooth while increasing circulation and softening skin with rich, supple moisture. Suspended in a base of silky sunflower and apricot oils, this emollient sea salt scrub buffs away bumps and flakes to reveal glowing, rejuvenated skin.

Uplifting + Energizing. A moisturizing facial cleansing balm crafted from rich oils of avocado, coconut, and olive leaf. The oil-based formula in this skin-softening cleanser bonds with surface oils to help remove excess buildup while thoroughly cleansing.

Luxuriously creamy vegan orange body cream enriched with potent anti-aging vitamins and antioxidants for softer, more supple skin. Deeply moisturizing cocoa and avocado soothe dryness and flaking, while aloe and rose hydrosol replenish essential hydration.

Richly foaming blood orange body wash lifts away dirt, oil, and impurities, while rehydrating thirsty skin with aloe and rose hydrosol. Infusions of red algae and green tea help to lock in essential moisture and gently tone the skin.

Embrace beauty with a purpose. Our limited edition Breast Cancer Awareness Skincare Set is a tribute to strength, hope, and radiant skin. Each product in this set harnesses the natural benefits of rose extract, known for its hydrating, soothing, and anti-inflammatory properties.

Caffeinated eye masks designed to help the eye area look brighter, refreshed, and less puffy. These hydrating caffeine undereye patches use a blend of cucumber, hyaluronic acid, and aloe juice to replenish the appearance of dehydrated skin.

Illuminate dull skin and revive tired eyes with this glow-boosting set. Featuring our potent Brightening Serum—powered by licorice, sake, and fruit acids to fade dark spots—and our fan-favorite Bright Eyes Masks to de-puff and hydrate under-eyes in minutes, this duo helps you look well-rested and radiant with every…

Visibly Brightens + Supports Even Tone. Leaves skin looking refreshed and radiant for a more balanced-looking complexion. Features gentle, plant-based ingredients like sake and fruit acids to support a glowing appearance.

Balancing conditioner designed to purify, unclog pores, and stimulate circulation for healthy hair growth. Helps to alleviate dryness, itching and flaking with burdock, neem, and nettle while deeply moisturizing to soothe dry skin and dandruff.

Balancing shampoo and scalp treatment designed to purify, unclog pores, and stimulate circulation for healthy hair growth. Helps to alleviate dryness, itching and flaking with burdock, neem, and nettle while deeply moisturizing to soothe dry skin and dandruff.

Reset your hair and scalp with this clarifying trio. Our Burdock & Neem Shampoo and Conditioner gently purify, soothe irritation, and help balance oily or flaky scalps—while the lightweight Conditioning Detangler strengthens strands and smooths knots for effortless styling.

Silky smooth, gently foaming milk cleanser sweeps away traces of dirt, sunblock, and surface impurities. This calendula-infused face wash utilizes moisturizing sea buckthorn oil, hydrating rose hydrosol, and chamomile to help dry and sensitive skin feel soft, nourished, and comforted.

Transform your skincare routine with our Calm and Cleanse Set. This set includes Rose Micellar Cleansing Water, a hydrating formula that removes makeup, sunblock, and impurities while toning with floral waters, and Lavender Oat Milk Cleanser, a skin-softening powder that deep cleanses with colloidal oatmeal, rose…

Detoxing Deeply purifying charcoal clay facial cleanser in a base of detoxifying, pore minimizing bamboo charcoal and skin purging clay.Washes away makeup and other impurities while refreshing skin and banishing excess oil, without stripping or dehydrating.

Luxuriously sweet and softening cherry lip balm made with moisturizing organic sunflower and coconut oils, reparative vitamin E, and calming calendula.

Start with a reset. The Sour Cherry Clarifying Shampoo removes buildup and leaves the scalp and hair genuinely clean — no residue, just clarity. Glossy Locks Glossing Conditioner brings the shine back in one wash. The Pro-Vitamin B5 Serum seals it all in with a smooth, polished finish.

Blood Orange, French Lavender, Pink Grapefruit — this is body care that actually smells like something. Our Nourishing Body Cream is already a bestseller; this trio just gives you three reasons to love it even more.

Illuminate and de-stress your space with clean-burning soy wax candles. Our essential oil candles are poured in recovered glass bottles and fitted with a 100% cotton wick. Citrus Grove features lemon, grapefruit, and tangerine essential oils for an energizing and uplifting ambience.

Calm redness with green tea caffeine and aloe, while gently toning the complexion with white tea and re-hydrate thirsty skin cells with soothing rose water and chia seed gel. This is the perfect duo to deliver dewy radiance and extra hydration your skin will love.

Cleanse, clarify, balance — in that order. Charcoal Clay pulls impurities from pores, Tea Tree and Willow Astringent refines and helps control excess oil, and the Tea Tree Balancing Moisturizer keeps skin hydrated without adding shine. A no-nonsense routine for anyone who wants their skin to behave.

Nourishing. This decadent face cleanser nourishes the skin’s appearance and lifts away impurities with a rich, chocolatey lather. We source the highest quality organic and fair trade Ecuadorian cacao, which is naturally rich in antioxidants.

Our natural chocolate bronzers use pigments from cocoa, coffee, tomato, and berries to give skin a warm, sun-kissed glow.Luminescent, light-reflective gemstones and minerals offer soft, subtle shimmer while concentrated vitamins and antioxidants nourish the skin.Â

Crystalline sea salt scrub smoothes while increasing circulation and softening skin with rich, supple moisture. Suspended in a base of silky sunflower and apricot oils, this emollient sea salt scrub buffs away bumps and flakes to reveal glowing, rejuvenated skin.

The Coconut Day gift set from 100% PURE brings together coconut-infused favorites, formulated with sensitive skin in mind.

The full coconut routine, no compromises. Exfoliate with the Body Scrub, cleanse with the Shower Gel, layer on the Nourishing Body Cream, seal it all in with the Whipped Body Butter.

Our ultra rich, non-greasy hand cream is formulated to deeply moisturize and soften hard working hands. Made in a base of decadent cocoa, avocado, and shea butters and instilled with anti-aging vitamins and super fruits to promote more supple, youthful looking skin. Infused with the sweet, tropical scent of coconut.

Luxuriously creamy coconut lime body lotion enriched with potent anti-aging vitamins and antioxidants for softer, more supple skin. Deeply moisturizing cocoa and avocado soothe dryness and flaking, while aloe and rose replenish essential hydration.

Richly foaming shower gel lifts away dirt, oil, and impurities, while rehydrating thirsty skin with aloe and rose hydrosol. Infusions of red algae and green tea help to lock in essential moisture and gently tone the skin.

Luxuriously creamy coconut scented lotion enriched with potent anti-aging vitamins and antioxidants for softer, more supple skin. Deeply moisturizing cocoa and avocado soothe dryness and flaking, while aloe and rose hydrosol replenish essential hydration.

Richly foaming Coconut Shower Gel lifts away dirt, oil, and impurities while rehydrating thirsty skin with aloe and rose hydrosol. Infusions of red algae and green tea help to lock in essential moisture and gently tone the skin.

Transport your senses to paradise with this full-body indulgence. Buff away dry skin with our Coconut Body Scrub, then lather up with our creamy Coconut Shower Gel. Seal in silky softness with our ultra-nourishing Coconut Body Cream, infused with virgin coconut oil and shea butter for long-lasting hydration.

Supremely decadent and deeply moisturizing, our Whipped Body Butter collection is capable of nourishing even the driest of skin. With a base of water-rich aloe vera and soothing rose hydrosol, this coconut butter lotion replenishes lost hydration.

Your eye area, but make it caffeinated. Coffee Bean Caffeine Brightening Eye Cream goes to work on the look of puffiness and dark circles, the Bright Eyes Hydrogel Mask cools and depuffs in minutes, and Black Tea Mascara gives lashes a bold, lengthened finish.

A caffeine-charged eye cream that instantly targets the appearance of puffiness and dark circles. Powered by green tea and coffee to enhance the look of skin vitality, and enriched with rosehip oil to smooth and brighten the appearance of the delicate eye area.

Inspired by our fan-favorite eye cream, this facial moisturizer brings the benefits of caffeine to your entire complexion.

Inspired by our famous Coffee Bean Caffeine Eye Cream, this serum was designed for those seeking a full-face version of our caffeine technology.

Ultra hydrating hydrogel mask stars anti-inflammatory caffeine, to calm redness and restore dry, sun-damaged skin. The "hydrogel" mask material is composed of 95% organic aloe juice and 5% plant cellulose, to intensely quench and soothe skin.

Energize dull, tired skin with this caffeine-charged quartet designed to wake up your complexion. The Coffee Caffeine Recovery Hydrogel Mask delivers an instant boost of hydration and firmness, while the Restorative Serum and Moisturizer work together to tone, smooth, and deeply nourish.

Rejuvenating hydrogel mask made with peptides, seaweed-derived collagen, and water-locking humectants to help skin look plumper and firmer.

Say goodbye to knots and tangles with our Conditioning Detangler , a weightless, nutrient-rich formula designed to nourish, strengthen, and smooth your hair without any greasy residue.

Creamy, long-lasting eyeliner pencil glides easily onto lids to line and define your eyes. Jojoba, chamomile butter, and mango seed oil moisturize and nourish skin while ensuring a smooth, flake-free application with every use.

Luscious lip liners made with skin-softening jojoba and pomegranate oils offer precise, ultra smooth application to fill, shape, and line lips. Antioxidant packed fruit pigments deliver vibrant, long-lasting color to compliment and define your lip color of choice.

This vegan and cruelty-free eye liner brush is ideal for applying powder, liquid, gel, or powder eye formulas with delicate precision. An ultra fine paintbrush tip can be used wet or dry to trace, elongate, and perfect detailed eye makeup applications.

Our vegan, cruelty-free nail polish shades are made without the 20 common toxins found in conventional formulas. Each 20-free shade delivers stunning chip-resistant color for a professional looking manicure or pedicure at home.

A gentle yet effective serum that helps visibly improve the look of discoloration, even the appearance of skin tone, and enhance radiance—without chemical lighteners.

Vanilla Bean. Honey Almond. Coconut. Three of our most-loved Nourishing Body Cream scents, each one richer and more indulgent than you'd expect from a clean formula. Silky on contact, absorbed fast, never greasy. Pick a favorite or rotate by mood — either way, dry skin doesn't stand a chance.

Coconut. Honey Almond. Vanilla Bean. Three scents that have earned a permanent spot in our lineup — now together in the set you didn't know you needed. Soft lather, clean ingredients, the kind of warm comfort that makes every shower feel like a deliberate choice instead of a chore.

Draw out impurities and decongest your pores naturally with this powerful trio that exfoliates, detoxes and smooths to enhance your skin’s natural glow while instilling vitamins and antioxidants for a super soft, radiant complexion.

Embrace your inner glow and reveal a healthier, more luminous you with our Dew Glow Set.

The double cleanse: simplified, elevated, completely clean. Blood Orange Cleansing Balm melts away makeup, sunscreen, and the day's worth of everything — no stripping, no residue. Charcoal Clay Cleanser follows and goes deeper, pulling impurities from pores for a genuinely fresh canvas. Two steps.

You will love this Set, begin with the Coffee Bean Caffeine Eye Cream to de-puffs, boosts circulation, and brightens dark circles with caffeine from coffee and green tea. Then add some nude and mate tones to your natural and clean look.

Two products, fully earned for sensitive skin. Calendula Flower Cleansing Milk is so gentle it barely feels like cleansing — it just quietly removes everything and leaves skin soft. Hydra Drench Cream follows with rich, lasting moisture that never feels heavy.

Celebrate Earth Day with the perfect gift set for natural beauty lovers! Our Black Tea Grass Jelly Antioxidant Serum and Moisturizer are formulated with nourishing ingredients to hydrate and protect the skin, while our Fruit Pigmented® Gemmed Luminzer and Blush deliver a subtle glow and long-lasting flush.

Our vegan, cruelty-free nail polish shades are made without the 20 common toxins found in conventional formulas. Each 20-free shade delivers stunning chip-resistant color for a professional looking manicure or pedicure at home.

An invigorating mineral soak crafted with high-purity Sea Salt and potent essential oils. Infused with Eucalyptus and Peppermint to refresh the senses, stimulate circulation, and provide professional-grade respiratory relief.

Richly foaming shower gel lifts away dirt, oil, and impurities, while rehydrating thirsty skin with aloe and rose hydrosol. Infusions of red algae and green tea help to lock in essential moisture and gently tone the skin.

For the person whose skincare should smell as good as it works. Rose Micellar Water takes off makeup and impurities without a rinse. Rose Water Hyaluronic Acid Serum layers in long-lasting hydration. Rose Water Face Mist refreshes and sets anytime. All rose. All real. Dewy, calm skin without trying very hard.

Make those eyes pop with our Bright Eyes set. Our Coffee Bean Caffeine Eye Cream helps reduce the appearance of dark circles and puffiness, our Bright Eyes Mask provides a refreshing burst of hydration to rejuvenate tired eyes and our Maracuja Mascara, in the shade Black Tea, gives your lashes the length and volume…

Ready for an eye- popping look? We’ve got you covered with the ultimate kit that brightens and de-puffs your eye area, elongates and volumizes your lashes and keeps your eyes looking sharp and lifted all day long.

Experience the brightening effects of fermented rice water (Sake) which is rich in enzymes, amino acids, malic acid, minerals, and vitamins to brighten, gently exfoliate, and deeply soften skin.

Softening. Fermented rice water (Sake) is rich in enzymes, amino acids, and vitamins to visibly brighten, gently exfoliate, and deeply soften the appearance of the skin.

Softening + Radiance. This refreshing facial toner utilizes the power of fermented rice water (Sake) to support a brighter, more hydrated, and supple-looking complexion. Designed to leave skin feeling deeply softened and revitalized.

Softening + Radiance. This concentrated daily serum features fermented rice water (Sake), naturally rich in enzymes and nutrients to support a brighter, more hydrated, and silky-smooth complexion.

Five shades, one very moody nail moment. Cruising Altitude, Silver Screen, Graphite, Elderberry, and Over the Maroon make up a palette of cool neutrals, deep jewel tones, and metallic edge — all in our 20-free formula. Paint one. Layer two. Commit to all five. No wrong moves after dark.

Silky smooth and flawless skin is your with this nourishing and intensely hydrating trio that will leave your skin utterly radiant.

Appearance of Firmness + Elasticity. Immensely calming rose and calendula hydrosols help hydrate the look of thirsty skin with nutrient-rich waters. These hydrosols work with hyaluronic acid to lock in moisture, resulting in a plumped, softened, and soothed-looking complexion.

Create a powerful eye look that stays put! Our Creamy Long Last Liner, in the shade Blackest, glides on for intense color impact and our Maracuja Oil Mascara in Black Tea kicks up the visible volume and length of every lash!

Illuminate and de-stress your space with clean-burning soy wax candles. Our essential oil candles are poured in recovered glass bottles and fitted with a 100% cotton wick. Forest Rain features pine, cedarwood, and eucalyptus essential oils for a crisp and refreshing ambiance.

Our ultra rich, non-greasy hand cream is formulated to deeply moisturize and soften hard working hands. Made in a base of decadent cocoa, avocado, and shea butters and instilled with anti-aging vitamins and super fruits to promote more supple, youthful looking skin.

Luxuriously creamy body lotion enriched with potent anti-aging vitamins and antioxidants for softer, more supple skin. Deeply moisturizing cocoa and avocado soothe dryness and flaking, while aloe and rose hydrosol replenish essential hydration.

Richly foaming shower gel lifts away dirt, oil, and impurities while rehydrating thirsty skin with aloe and rose hydrosol. Infusions of red algae and green tea help to lock in essential moisture and gently tone the skin.

Supremely decadent and deeply moisturizing, our Whipped French Lavender Body Butter is capable of nourishing even the driest of skin. A base of water-rich aloe vera and soothing rose hydrosol replenishes lost hydration.

Super silky, luxurious natural concealer colored with fruit pigments and infused with hydrating olive squalane. This silky concealer gives you effortlessly blendable and buildable coverage, with a soft satin finish that looks and feels like a second skin.

Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles.

Our Berry Naked Palette is a collection of classically flattering nude, blush, and metallic tones. Versatile enough for day or night, this palette features 3 eyeshadows, a blush, and a highlighter. Each signature shade is colored from vitamin rich fruit and vegetable pigments – not synthetic dyes.

Our Better Naked Palette amplifies rosy, taupe, and beige toned nudes alongside shimmery, gilded metallics! Pigmented from antioxidant rich fruits, vegetables, tea, and other skin-beneficial plants. This palette features 3 eyeshadows, a blush, and a highlighter.

Gorgeous shades of fruit pigmented® blush give cheeks a healthy, natural flush of color. Our antioxidant-rich formula softens skin while you wear it, with anti-aging rosehip oil and nourishing cocoa butter.

Back and Better Than Ever! Our beloved Fruit Pigmented® Cherry Lip & Cheek Stain returns with an improved formula for a sheer, radiant wash of cherry pink-red. Made with antioxidant-rich fruit pigments to nourish and protect, and infused with olive squalane for deep hydration.

An innovative cocoa butter matte lipstick with a vegan and cruelty-free formula that keeps lips moisturized all day long while providing stunning, long-lasting color. Formulated with chocolate and antioxidant-rich fruit pigments like cherry, blueberry, and peach.

Creamy, nourishing foundation glides on effortlessly and blends seamlessly for a soft, natural looking finish. Buildable medium to full coverage lasts all day with a soft, natural-looking finish.

Our glamorous pressed powder eye shadows are colored with vitamin-rich fruit pigments and responsibly sourced mica, to offer a versatile range of matte, metallic, and shimmer shades.

Hydrating, skin-refreshing water foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe.

Stunning powder highlighters use light-reflecting minerals and gemstones to create glowing, luminous skin. Colored from antioxidant-rich fruit pigments, and made with skin-softening avocado and cocoa butters. These radiant luminizers are laced with the superfine powder like sunstone, moonstone, pyrite, and opal.

Complexion-perfecting, full coverage and matte foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy liquid formula sets with a pristine matte finish for soft, velvety smooth skin. Gorgeous fruit pigments and rice powder deliver 100% opacity.

Fruit Pigmented Lip & Cheek Tint is a highly nourishing, moisturizing tinted balm to leave a sheer wash of soft, gorgeous color while leaving a hydrated, dewy glow.

In the glorious realm between lip balm and lipstick, you'll find our extensive collection of fruit pigmented® Lip Glazes. Made in a moisturizing base of avocado and cocoa butters, with additions of rose petals and lavender oil, these natural, cruelty-free lipsticks can gently soothe dry, delicate lips.

Our cruelty-free and vegan Fruit Pigmented® Lip Gloss delivers glamorous shine while giving you supple, juicy lips. Made with deeply moisturizing vitamin E and antioxidant-rich pigments from fresh fruit. Available in 5 silky, semi-sheer shades.

Our long lasting concealer is water, sweat, and oil-resistant for flawless all day wear. This natural concealer is colored with antioxidant-rich fruit and vegetable pigments, blended into a creamy base of shea butter and rosehip oil.

Anti-aging, super moisturizing lipstick concentrated with pomegranate oil to keep lips super soft and youthful. Colored from antioxidant and vitamin-packed fruit pigments like plum, raspberry, and grape for a versatile range of high pigment shades.

Ultra-light face powder gives you a soft, flawless complexion without drying out your skin. This mattifying powder foundation is packed with vitamins and antioxidants from fruit extracts, for a boost of anti-aging benefits.

Our original Pretty Naked Palette is a beloved 100% PURE beauty staple! This fruit pigmented® palette celebrates neutral tones and soft shimmer to enhance and beautify your complexion. Includes 3 eyeshadows, a blush, and a highlighter.

Look and feel luxurious with this ultra-flattering rose gold treasure trove, featuring warm metallics and stunning shimmer from real gemstones. Pigmented from antioxidant-rich fruits, vegetables, and other skin beneficial plants.

Vegan and ultra lightweight tinted moisturizer formula refreshes and leaves skin with a dewy, hydrated glow. Infused with organic white tea, açai and pomegranate oils, and hydrating aloe juice to calm and quench dry skin. Packed with vitamins and antioxidants from fruit to nurture and nourish.

Vegan and ultra lightweight tinted moisturizer formula refreshes and leaves skin with a dewy, hydrated glow. Infused with organic white tea, açai and pomegranate oils, and hydrating aloe juice to calm and quench dry skin. Packed with vitamins and antioxidants from fruit to nurture and nourish.

Our Fruit Pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa.

The Get Up and Glow Trio is a simple and effective way to achieve a refreshed, radiant complexion. This set includes the Does it All Sheet Mask to hydrate and nourish skin, the Bright Eyes Mask to reduce puffiness and dark circles, and the Rose Water Face Mist to refresh and tone.

Close your eyes. You're in the South of France. You're not. But this set will make a convincing case. French Lavender Shower Gel, Nourishing Body Cream, and Hand Buttercream — one soothing scent, head to fingertips. The kind of gift that arrives beautifully and gets used down to the last drop.

Natural cotton gingham hand tote.Â

Formally known as Ginseng Collagen Boost Mask Ultra hydrating hydrogel mask stars anti-aging ginseng root, to support collagen production, enhance suppleness, and promote youthful firmness. The "hydrogel" mask material is composed of 95% organic aloe juice and 5% plant cellulose, to intensely quench and soothe skin.

Unlock your eye's full potential with our Glam Eye Trio gift set! Start with our beloved Pretty Naked Palette – five fruit-pigmented shades for eyes and cheeks that take you from subtle to stunning. Define your gaze with our Creamy Long Last Liner in Blackest, gliding on smoothly for all-day wear.

This hydrating natural conditioner leaves hair silky smooth and full of shine, while lessening frizz and breakage. This fortifying formula is designed to strengthen with biotin and detangle with coconut oil, for smoother strands and easier styling.

Shine boosting shampoo drenches hair with deep hydration and nourishment from seaweed collagen and other essential nutrients. Gently washes away dulling residues while boosting shine and vibrancy. Infused with green apple, sake, and apple cider vinegar to restore hair's natural vibrancy and luster.

Formulated to minimize shedding and stimulate new hair growth. This natural conditioner is designed to deeply nourish, hydrate, and detangle for soft and silky smooth locks. Nutrient rich formula strengthens with vitamins and botanicals, while purifying and deeply clarifying for healthy, revitalized hair.

Formulated to minimize shedding and to stimulate new hair growth. Deep cleans and clarifies scalp without stripping or dehydrating hair. Nourishing formula makes hair stronger, healthier and revitalized. This sulfate-free shampoo is safe and gentle enough for color treated hair.

Deeply moisturizing conditioner hydrates and replenishes dry, dehydrated locks. Made with supremely hydrating aloe vera, rose hydrosol, and cucumber to quench thirsty strands. Argan oil and seaweed collagen lock in essential moisture to restore healthy bounce and shine.

Deeply moisturizing shampoo gently cleanses while restoring essential nutrients and hydration to dry, thirsty hair. Made with supremely hydrating aloe vera, rose hydrosol, and cucumber to quench thirsty strands. Coconut oil and seaweed collagen lock in essential moisture to restore healthy bounce and shine.

A rich and deeply restorative moisturizing treatment to repair and nourish dry, damaged hair. Concentrated with moisturizing natural oils, vitamins, and antioxidants for silky smooth and luxuriously hydrated locks. This sulfate-free conditioner is safe and gentle enough for even color treated hair.

Richly foaming natural shampoo deeply cleanses while restoring distressed locks with essential vitamins and nutrients. Concentrated with super fruit antioxidants and nourishing honey to replenish hydration and vibrant shine and softness. This sulfate-free shampoo is safe and gentle enough for color treated hair.

Deeply purifying, clarifying shampoo removes build up while hydrating and nourishing the hair.

Turn back time and revive youthful radiance with this three-step anti-aging powerhouse. Begin with the Apple Enzyme Exfoliating Cleanser — a gentle yet effective wash that resurfaces dull, tired skin. Follow with the Fermented Rice Water Toner, rich in amino acids and minerals to tone, brighten, and prep the skin.

Our vegan, cruelty-free nail polish shades are made without the 20 common toxins found in conventional formulas. Each 20-free shade delivers stunning chip-resistant color for a professional looking manicure or pedicure at home.

Five products. One very well-protected, very glowy face. Green tea EGCG runs through every step of this ritual — serum, cream, and SPF — delivering antioxidant care from morning through evening. The Matcha Hydrogel and Bright Eyes Masks are your weekend reset.

Protective Green Tea Highly nutrient-rich green tea ointment softens and fortifies skin with key phytonutrients.EGCG, the potent antioxidant from green tea, protects against environmental damage and neutralizes aging free radicals.

Highly nutrient-rich moisturizer softens and fortifies skin with key phytonutrients. EGCG, the potent antioxidant from green tea, protects against environmental damage and neutralizes aging free radicals.

Skin-Protective Green Tea. Daily protective serum concentrated with organic green tea and a potent dose of EGCG. As a powerful antioxidant, green tea helps the skin look more resilient against environmental stressors that contribute to the appearance of sagging, fine lines, and wrinkles.

Our lightweight and cruelty-free fiber brow gel effortlessly elevates your look with volumizing green tea fibers and natural pigments from cocoa and coffee beans. The built-in precision brush is perfect for defining, filling, and sculpting brows for a polished finish.

This dual-purpose sunscreen lotion shields skin from UV rays with SPF 30 protection, while nourishing and rehydrating the appearance of dry skin. Made with mineral zinc oxide and infused with the protective and age-defying properties of green tea and Vitamin E.

Give your skin a splash of hydration with the replenishing and fortifying strength of green tea to tone, brighten, and depuff your skin and protect against environmental damage. This all in one kit injects powerful nutrients and antioxidants to reveal a radiant complexion.

Our Grow More Set minimizes shedding, stimulates new hair growth, and deeply cleanses and deeply nourishes, hydrates, and detangles for smooth, soft, and healthier hair.

Boost shine, strength, and manageability with this hair-reviving trio. The Glossy Locks Grow More Shampoo and Conditioner work together to stimulate the scalp, strengthen strands, and support healthy growth, while the lightweight Conditioning Detangler smooths and softens for effortless comb-through.

Pamper your hands with our ultra-nourishing Hand Buttercream Trio , featuring the rich scents of Coconut , Honey Almond , and Blood Orange . Each buttercream is packed with natural ingredients for deep hydration and softness, without leaving any greasy residue. Perfect for on-the-go moisture and indulgence.

Three Hand Buttercreams, zero excuses for dry hands. French Lavender, Vanilla Bean, and Coconut — one for the nightstand, one for the desk, one for the bag. They absorb fast, they smell incredible, and they make the kind of small daily luxury that people don't think to buy themselves.

'- Shampoo: Honey & Coconut 1.7 fl oz - Conditioner: Honey & Coconut 1.7 fl oz - Body Cream: Coconut 1.7 fl oz - Shower Gel: Coconut 1.7 fl oz

Headband from 100% Pure — clean everyday essentials for the tiny marketplace.

The glow-up kit. Start with the Strawberry Brightening Scrub to buff away dullness, follow with the Brightening Serum to help even tone over time, and treat yourself to both the Ginseng Royal Jelly Mask and Bright Eyes Mask on the weekends.

Luxuriously creamy body lotion enriched with potent anti-aging vitamins and antioxidants for softer, more supple skin. Deeply moisturizing cocoa and avocado soothe dryness and flaking, while aloe and rose hydrosol replenish essential hydration.

This rich shower foam body wash lifts away dirt, oil, and impurities, while rehydrating thirsty skin with aloe and rose hydrosol. Infusions of red algae and green tea help to lock in essential moisture and gently tone the skin.

Shower Gel to Nourishing Body Cream to Whipped Body Butter — this is the honey almond routine done right. Each step builds on the last, leaving skin soft, scented, and genuinely moisturized. The Whipped Body Butter is the kind of rich that sounds heavy but disappears into skin like it was always meant to be there.

Supremely decadent and deeply moisturizing, our Whipped Body Butter collection is capable of nourishing even the driest of skin. A base of water-rich aloe vera and soothing rose hydrosol replenishes lost hydration.

Restorative conditioner deeply moisturizes and softens and dry, damaged hair. Designed to detangle and nourish with pro-vitamin B5, while strengthening roots and strands with coconut oil, flax seed, and sea kelp. Aloe, rose hydrosol, and honey replenish essential moisture and hydration for enhanced softness and shine.

Hydrating shampoo deeply moisturizes while gently cleansing with rich coconut foam. Restorative formula nourishes for stronger, healthier, glossier locks. Note: As part of our ongoing commitment to being fully vegan, this shampoo has been gently reformulated and renamed Coconut Milk Restorative Shampoo .

This lightweight, quickly absorbing formula effectively re-hydrates the appearance of thirsty skin with omega fatty acid-rich gel-water from chia seeds. All skin types require surface hydration to look their best; this formula provides essential moisture without a heavy feel.

Quench your skin and soothe your senses with balancing rose hydrosol, calming calendula, and plumping hyaluronic acid in this hydrating duo for a supple, youthful glow.

Give extremely dry skin an intensive moisture treatment designed for both face and body. This concentrated blend of rich butters and nourishing oils can be used to smooth the appearance of dry patches on the nose, elbows, feet, or any area prone to surface dryness.

A deeply nourishing, lightweight, vegan facial oil that provides long-lasting hydration without the feel of clogged pores. Concentrated with a potent blend of clarifying oils and antioxidants, this refining oil is beneficial for all skin types—including those with the appearance of sensitivity or blemish-prone skin.

An intensely hydrating trio of our favorite jelly + water masks to help heal, soothe, repair, and reduce signs of aging.

Created in honor of Breast Cancer Awareness Month, this limited-edition set features a gorgeous gingham tote, creamy eyeliner, volumizing mascara and hydrating fruit pigmented lipsticks. These must-have products allow you to create stunning looks while supporting a beautiful cause.

Ultra volumizing conditioner invigorates your scalp while hydrating, smoothing, and strengthening your strands. Our carefully crafted formula gives your locks extra glossy shine, bounce, and weightless volume with sea kelp and provitamin B5.

Invigorating, sulfate-free shampoo that gently cleanses the scalp and leaves hair looking fuller and more voluminous. Formulated with sea kelp and organic peppermint for a refreshing wash, with plant-derived cleansers that lather without stripping.

Crystalline sea salt scrub smoothes while increasing circulation and softening skin with rich, supple moisture. Suspended in a base of silky sunflower and apricot oils, this emollient sea salt scrub buffs away bumps and flakes to reveal glowing, rejuvenated skin.

Pore Minimizer. This pore-refining tonique clarifies the appearance of facial pores to help them look drastically minimized without stripping or dehydrating the skin.

This deeply therapeutic and artisanally crafted bath salt blend is designed to enhance relaxation while calming both mind and muscle tension. Soothing French lavender essential oil promotes stress relief while refreshing the senses with a clean, crisp floral aroma.

A luxurious spa experience in a set, designed to pamper and soothe the senses. This set includes the Lavender Sea Therapy Bath, the French Lavender Nourishing Body Cream, and the French Lavender Shower Gel, all infused with the calming aroma of Lavender.

Achieve limitless lashes with our Fruit Pigmented® Ultra Lengthening Mascara in Black Tea and Dark Chocolate ! Infused with natural pigments from black tea and cocoa, this clean, lash-loving formula conditions while delivering dramatic length, lift, and curve—without clumping, smudging, or flaking.

This deeply nourishing, intensive moisture kit is concentrated with a blend of rich butters and hydrating oils to soothe and repair extra dry skin and lips.

These flattering faves will help define your eyes, brighten your face and bring out your natural and best pout! Made with vibrant and natural pigments for an intense and bold look!

Our Lip Caramel collection flaunts luscious, silky smooth coverage and intense saturation of color to give you bold, gorgeous lips. These natural liquid lipsticks are colored from fruit and achiote seeds, in a base of lip-softening pomegranate oil and rich cocoa butter.

Our Lip Caramel collection flaunts luscious, silky smooth coverage and intense saturation of color to give you bold, gorgeous lips. These natural liquid lipsticks are colored from fruit and achiote seeds, in a base of lip-softening pomegranate oil and rich cocoa butter.

Multi-tasking brow gel to shape, fill, and perfect. Natural pigments from cocoa beans and black tea leaves create natural-looking color and texture, while conditioning biotin and strengthening Pro-vitamin B5 encourage fuller brows and healthier hair growth.

Our silky smooth, vegan and cruelty-free long lasting liquid eyeliner uses rich pigment from black tea leaves to line and define your eyes with deep, dramatic color. This formula is water-resistant, smudge-proof, and long-lasting for all day wear.

A silicone-free, antioxidant-rich face primer infused with red wine resveratrol to shield skin against environmental free radicals — while blurring pores, intensely hydrating, and delivering a soft, lit-from-within glow for a flawless, long-lasting makeup canvas.

Healing lip balm made with hydrating coconut and soothing lysine, an amino acid that alleviates burning, itching, and irritation associated with cold sores. Use daily to prevent and shorten duration of cold sores. *The dark spots in formula are specks of healing propolis.

Yuzu and Pomelo give this trio its signature citrus lift — bright, clean, and just a little addictive. The Glossing Shampoo and Conditioner cleanse and condition for serious shine, and the Pro-Vitamin B5 Serum finishes it off with frizz control and polish.

For hair that's been through it. Heat, color, over-processing — our Glossy Locks Repair Shampoo and Conditioner are formulated to help hair look and feel healthier wash after wash, without silicones or compromise. The Pro-Vitamin B5 Serum seals the finish with smoothness and shine.

Richly foaming shower gel lifts away dirt, oil, and impurities, while rehydrating thirsty skin with aloe and rose hydrosol. Infusions of red algae and green tea help to lock in essential moisture and gently tone the skin.

*NEW FORMULA* Our volumizing mascara formula is infused with luscious Maracuja oil from passion fruit, to smoothly coat each lash without clumping or flaking. Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth.

Unleash a vibrant, rejuvenated complexion with our all-in-one mask bundle, tailored to target every skin concern. This dynamic collection features the Bright Eyes Masks, designed to instantly brighten and de-puff the delicate eye area.

A complete masking wardrobe for every skin mood. This curated collection features five targeted hydrogel masks to hydrate, brighten, firm, and restore.

Formally known as Green Tea Water Bomb Mask Intensely hydrating, skin-soothing facial mask uses refreshing cucumber and powerful hyaluronic acid to replenish dry skin. Made with anti-inflammatory and antioxidant-rich green tea, to help soothe and protect.

Nourishing matcha oatmeal face scrub uses matcha powder and colloidal oatmeal to gently exfoliate and smooth the look of your complexion. Antioxidants and caffeine from matcha green tea help the skin look brighter and more balanced.

A silicone-free, non-pore-clogging mattifying primer that blurs imperfections, minimizes the look of pores, and controls shine for a smooth, velvety canvas. Purifies with eucalyptus and tea tree, plumps with sea kelp, and softens with olive squalane—for a complexion that looks and feels its best.

A trio of our best-selling body scrubs, now in mini size! Crystalline sea salt smoothes bumps and flakes, gently detoxifies with trace minerals, and lifts pore-clogging debris away from the skin.

Give your lips the ultimate treatment with our vegan lip trio. Refreshing peppermint, softening cherry and hydrating coconut moisturize, soothe and repair for luxuriously soft lips.

This box transforms your beauty routine into a complete head-to-toe experience, combining an antioxidant-rich skincare ritual with a full hair care routine, a relaxing body reset, and a clean fruit-pigmented color collection.

Welcome August with a four-step daily ritual designed to polish, brighten, and support your skin through late-summer heat and environmental stress. The Apple Enzyme Exfoliating Cleanser gently helps skin look smoother and more radiant by dissolving daily impurities with natural fruit enzymes.

Elevate your self-care routine with an expanded ritual built for environmental defense, deeper hydration, and a sun-kissed warm-weather glow.

Bronzer, liner, mascara, lipstick — all in the richest, warmest brown tones we make. Cocoa Kissed Bronzer suns you up without faking it, Dark Cacao Liner defines with intention, Dark Chocolate Mascara lengthens dramatically, and Cassia Matte Lipstick finishes the look in a nude-brown that works on everyone.

A beautiful and thoughtful gift for the cherished mother in your life. This kit includes our BB Cream in 10 to provide lightweight coverage and nourishment, our Fruit Pigmented® Lip & Cheek Tint in the shade Cranberry Glow for a pop of natural-looking color, and our Creamy Long Last Liner in the shade Blackest to…

Our luxurious, ultra rich evening cream is an anti-aging vitamin and antioxidant powerhouse, formulated with correcting vitamin C and reparative vitamin A. This nightly dose of nutrients is designed to combat daily damage of the skin, soften and moisturize, and restore youthful suppleness and glow.

A richly moisturizing eye treatment formulated with a potent blend of vitamins C, A (retinol), E, D3, and CoQ10 to help visibly firm, brighten, and revitalize the look of the eye area. Vitamin C supports the appearance of firmness and elasticity.

High-quality plant oils and concentrated multi-vitamins make this nightly treatment a powerful addition to your age-defying routine.

Potent, stabilized vitamins work synergistically to lessen the appearance of fine lines and wrinkles, enhance the look of firmness and elasticity, and visibly brighten skin tone. Niacinamide and Vitamin C are two skin-brightening superstars but are rarely formulated together due to differing pH levels.

A high-performance night cream formulated to target the visible signs of aging while you sleep.

Shampoo, conditioner, and a finishing serum — all built around vitamins your hair actually wants. The Multi-Vitamin Shampoo and Conditioner nourish from the first lather, and the Pro-Vitamin B5 Smoothing Serum seals the cuticle for a frizz-free, glossy finish. Healthy hair isn't a look. It's a habit. This is the habit.

Deeply nourishing, reparative conditioner fortified with Vegan Keratin, Biotin, Pro-Vitamin B5 and other hair and scalp beneficial vitamins for softer, healthier, shinier hair. Replenishes hydration, restores health and vibrancy back to dry, damaged hair.

Hydrating serum smoothes away frizz and adds brilliant shine without ever leaving any greasiness or weighing hair down. Fortified with nourishing Vegan Keratin, Biotin, Pro-Vitamin B5, Vitamin E and other hair and scalp beneficial vitamins to repair and protect.

Deeply nourishing, reparative leave-in conditioner for softer, healthier, shinier hair. Replenishes hydration, restores health and vibrancy back to dry, damaged hair.

Deeply nourishing, reparative shampoo fortified with Vegan Keratin, Biotin, Pro-Vitamin B5, Vitamin E and other hair and scalp beneficial vitamins for softer, healthier, shinier hair. Replenishes hydration, restores health and vibrancy back to dry, damaged hair.

While you sleep, these four work. PM Facial Oil, Potent PM Serum, Ultra Riche PM Treatment, and PM Eye Treatment — layered together, they create an antioxidant-rich overnight ritual that helps skin look rested and replenished by morning. The kind of set you put on before bed and wake up genuinely glad you did.

A luxurious moisturizer powered by 11 botanical mushrooms, hyaluronic acid, and quinoa peptides to deeply hydrate and support a firmer, more radiant-looking complexion. This antioxidant-rich formula soothes the feel of skin and helps protect the skin's appearance from environmental stressors.

Botanical mushrooms deliver multiple skin-beautifying benefits. Concentrated with 11 different mushrooms known for their ability to enhance the appearance of health, glow, and vibrancy: Tremella Mushroom: Plumps the appearance of skin with hydration. Reishi Mushroom: Helps the skin look less fatigued.

Soothing, softening or treating balm - you have this set to help you anytime!

Our nail and cuticle oil blends fruit oils with botanical extracts to boost the health of nails and cuticles. Vitamin E and jojoba help to strengthen brittle nails, replenish lost hydration, and restore shine.

You can never have enough moisture! This deeply nourishing, intensive moisture duo is concentrated with a blend of rich butters, clarifying oils, anti-aging antioxidants, and calming lavender to soothe extra dry skin.

This water-activated Niacinamide treatment is designed to support the appearance of youthful texture and tone with a concentrated dose of Vitamin B3 powder and hyaluronic acid.

Hydrating. A luscious cleanser designed to help dry, sensitive skin look bright and refreshed. Aloe deeply hydrates, while nopal cactus provides nutrients that help skin maintain a moisturized appearance.

Welcome to the epitome of canine care with our Dog Shampoo, a lavish treat for your furry family member. Meticulously formulated with your dog's well-being in mind, this shampoo is a blend of nature's most nurturing ingredients, ensuring a soothing, hydrating bath time.

Cold-pressed organic marula oil provides light, luxurious moisture for skin and hair. Oleic and linoleic acids support the appearance of soft, lustrous locks, while Vitamins E and C help the skin look rejuvenated for a youthfully supple-looking glow.

Soothing lip balm made from refreshing peppermint and eucalyptus oils. Featuring organic sunflower and coconut oils to moisturize and soften, plus reparative vitamin E.

Our organic rosehip oil is rich in vitamins and omega fatty acids to deeply nourish the appearance of skin and hair. This cold-pressed oil effectively targets the look of fine lines, the appearance of loss of elasticity, and uneven-looking skin tone.

Our vegan, cruelty-free nail polish shades are made without the 20 common toxins found in conventional formulas. Each 20-free shade delivers stunning chip-resistant color for a professional looking manicure or pedicure at home.

This luxurious pink grapefruit body cream is enriched with potent anti-aging vitamins and antioxidants for softer, more supple skin. Deeply moisturizing cocoa and avocado soothe dryness and flaking, while aloe and rose hydrosol replenish essential hydration.

Richly foaming grapefruit scented body wash lifts away dirt, oil, and impurities, while rehydrating thirsty skin with aloe and rose hydrosol. Infusions of red algae and green tea help to lock in essential moisture and gently tone the skin.

All the buzz around retinol, none of the irritation. Our Bakuchiol Face Oil and Bakuchiol Moisturizer use plant-derived bakuchiol — a gentler alternative — to help skin look firmer, smoother, and more even over time. A clean, thoughtful duo for anyone who wants results without the redness.

Deep Cleanse + Invigorating. This clarifying and pore-refining powder cleanser thoroughly washes away impurities and refreshes the skin’s appearance without stripping or dehydrating.

Ideal for quick touch-ups, The Powder Puff offers flawless and easy powder application. Made with super-soft fabric and the perfect size for on-the-go use, this beauty tool creates an airbrushed finish and protects your makeup.

Create a fresh-faced, effortless look with this universally flattering duo. The Pretty Naked Palette includes 5 fruit pigmented® shades for eyes, cheeks, and glow—while the Cocoa Butter Matte Lipstick in Cassia delivers bold, buttery color with a soft matte finish. It’s your go-to for day-to-night beauty.

A lightweight, buildable formula that leaves hair feeling softer, smoother, and more manageable. Helps to smooth frizz and tame flyaways, while fortifying hair with strengthening wheat protein.

Nourishing facial mask with pumpkin, papaya, and pineapple enzymes plus maple AHA to gently buff away surface dullness for a more healthy, glowing-looking complexion. Pumpkins are rich with vitamins and antioxidants that help skin look revitalized and support a more supple, youthful appearance.

Highly enzymatic facial scrub buffs away surface dullness for a healthy-looking, radiant complexion. Pumpkin, Papaya, and Pineapple enzymes, Maple AHA, and Beet-derived lactic acid help brighten the look of skin, leaving your complexion feeling incredibly soft and smooth.

Puristry is clean beauty with a backbone. Nopal Cactus Cleanser clears the way, Vine Therapy Serum delivers concentrated botanical actives, and Yerba Mate Eye Cream wakes up the area that shows tired first. Simple lineup. Purposeful ingredients. For skin that wants efficacy without the ingredient list anxiety.

SPECIAL OFFER: Get this set FREE with any purchase of $85 or more. Add to cart and use code BRIGHTENUP at checkout. Reveal your most radiant skin with this luxury treatment collection.

Add hydration and balance your skin with our extensive mask collection. Each refreshing mask focuses on a different skin concern to help boost radiance and support the skin.

Rich, luxurious face cream drenches the skin’s surface with deep moisture while delivering sea minerals, antioxidants, and amino acids for a healthier-looking, softer complexion. Skin-plumping seaweed polysaccharides and red algae lock in hydration for an abundantly supple, nourished appearance.

Skin Plumping Appearance. This intensely water-drenching elixir softens and hydrates to help thirsty skin look more plump and refreshed. Utilizing a base of chia and algin from seaweed, this formula delivers sea minerals and nutrients to support a radiant, healthy-looking complexion.

Ultra-light, silky serum saturates the skin’s surface to drench dry, thirsty skin with intense hydration. Seaweed polysaccharides hydrate and help skin look plumper for a more youthful appearance, while olive squalane delivers moisture to help maintain long-lasting hydration.

Potent concentration of vitamins, plant stem cells, and peptides supports the appearance of firmness and elasticity while lessening the look of fine lines. Hyaluronic acid locks in hydration to help the skin look plumper and more youthful.

Let your skin work for you while you sleep. This nourishing PM combo enhances firmness, tone, and elasticity and promotes collagen production and lessens the appearance of wrinkles.

Retinol for face, eyes, and neck — because why stop at the jawline? Retinol Rosehip Face Cream, PM Eye Cream, and Restorative Neck Cream work together to help skin look smoother and more refined from every angle. Use nightly, wake up to skin that looks like it's been on a skincare streak. Because it has.

Age Corrective Youth-revitalizing neck cream concentrated with hydrolyzed quinoa promotes elasticity for a firmer, more lifted neck. Retinol reduces the appearance of lines and wrinkles, niacinamide brightens and balances tone, and olive squalane and hyaluronic acid lock in hydration for smooth, supple skin.

Improve the appearance of firmness, tone, and elasticity while you sleep! This age-defying overnight retinol balm is formulated with vitamins and antioxidants to enhance your skin's natural-looking glow.

Retinol Rosehip Face Cream deeply moisturizes, plumps and softens while nature’s most potent age correcting superstars with clinically-backed science deliver rejuvenated, glowing, youthful skin.

The complete skincare solution for a brighter, healthier complexion. This set includes our Vitamin C Serum to boost skin's radiance and protect against environmental damage, our Vitamin C Mask to brighten and even out skin tone, and a Mask Spoon for easy and mess-free application.

Ric’s Picks for Father’s Day 2022 100% PURE® Co-Founder, Richard Kostick, shares his favorite skincare products just in time for Father's Day! You don't have to be an expert to have great skin and this Father’s Day we’re giving you the ultimate step-by-step skincare routine.

The K-beauty staple, the 100% PURE way. Fermented Rice Water Cleanser and Toner are a one-two punch that leaves skin looking clarified and smooth — the kind of glass-skin prep that makes everything that follows work better. Layer in the Brightening Serum and watch your complexion start earning compliments.

Roots first, always. Rosemary Grow Serum is formulated with scalp health in mind — apply it daily and let it do its slow, steady work. Glossy Locks Grow More Shampoo keeps the scalp clean and the environment primed. A minimal duo with a long game. Patience and rosemary, that's the whole plan.

Day look. Night look. Every look in between. The Rose Gold Palette gives you a full range of warm, wearable shades — from barely-there shimmer to deep rose gold — and the Pomegranate Wine Lip Gloss ties it all together with a glossy, berry-kissed finish. Clean pigments, no compromise on color.

Hydrating Makeup Remover. Hydrating Rose Micellar Cleansing Water gently rinses away the appearance of makeup, sunblock, excess oil, and surface impurities. Formulated with cornflower and mallow to help soothe, tone, and refresh the look of the skin.

Rose Water and Hyaluronic Acid deliver a kiss of hydration to thirsty skin to deeply calm, plump and nourish dry skin to reveal a youthful glow.

Soothing. This replenishing rose water spray mist delivers a boost of hydration to dry or imbalanced-looking skin. Made with rose hydrosol to help support a balanced appearance, minimize the look of redness, and provide light moisture.

Soothing. This gentle face cleanser uses a floral blend to deeply hydrate for a soft, replenished-looking complexion. Rose hydrosol provides light moisture and helps minimize the appearance of redness, supporting a balanced and calmed look for even the most sensitive skin.

Soothing + Hydrating. Balancing rose hydrosol and hyaluronic acid help support the appearance of youthful bounce and elasticity. This light gel texture instantly quenches the feel of dry skin, while botanical infusions of chamomile and calendula soothe the look of the complexion.

Ultra-lightweight liquid moisturizer instantly nourishes for petal-soft, hydrated-looking skin. Made with rose hydrosol and hyaluronic acid to replenish the appearance of dry skin while helping to balance the look of redness with delicate botanicals.

A powerful, plant-based serum formulated with the optimal percentage of organic rosemary—clinically shown to be as effective as prescription treatments for stimulating hair growth.

Great hair starts before the strand. Rosemary Grow Serum goes to work at the scalp, supporting a healthy foundation for growth. Burdock and Neem Shampoo cleanses deep without stripping. Kelp and Mint Shampoo adds volume and leaves the scalp feeling refreshed.

Drench your skin in the hydrating and luxurious moisture of this line of nutrient-rich sea minerals and vitamins to plump and soften dry, thirsty skin!

Multiple plant stem cells and peptides work to enhance the appearance of elasticity, firmness, and suppleness. This deeply nourishing moisturizer is made in a base of organic seaberry fruit oil, which contains 50+ phytonutrients that help increase the look of vitality and radiance.

This deeply therapeutic and artisanally crafted bath salt blend is designed to detoxify and stimulate circulation. Made with ginger root, seaweed, and dandelion to draw out toxins, heavy metals, and stimulate lymphatic drainage.

Our vegan, cruelty-free nail polish shades are made without the 20 common toxins found in conventional formulas. Each 20-free shade delivers stunning chip-resistant color for a professional looking manicure or pedicure at home.

The full Restorative Sea Culture system — Toner, Serum, Extra Riche Créme — working together to help skin look and feel deeply nourished and balanced. Formulated with sea-inspired ingredients and a microbiome-conscious approach, this trio is for anyone whose skin has been asking for more. Give it what it's asking for.

Quench your skin’s thirst with this luxurious four-piece routine built for deep hydration and skin barrier repair. Begin with the Argan Oil Creamy Cleanser — rich in nourishing oils — followed by the mineral-rich Restorative Sea Culture Hydrating Toner.

Wrap skin and hair in restorative sweetness with this ultra-nourishing trio. The Honey Almond Shower Gel gently cleanses while enveloping skin in warm, comforting aroma. Follow with the Honey and Virgin Coconut Restorative Conditioner to deeply hydrate and repair strands.

The tea is antioxidants, and we're spilling all of it. Black Tea Grass Jelly Serum and Moisturizer give skin a dewy, deeply hydrated finish with every use. The Maracuja Mascara in Black Tea adds bold, clean definition to lashes. Skincare and makeup, both steeped in black tea, both unapologetically 100% PURE.

A gentle yet effective fruit-powered exfoliant designed to reveal the appearance of smoother, brighter skin.

Illuminate and de-stress your space with clean-burning soy wax candles. Our essential oil candles are poured in recovered glass bottles and fitted with a 100% cotton wick. Summer Sunset features rosemary, lavender, and bergamot essential oils for a fresh and soothing ambiance.

Nutrient-Packed. Concentrated blend of rich butters and superfruit oils designed to deeply moisturize the appearance of dry or sensitive skin. Acai and goji berries are abundant in Vitamin C to support a soft, youthful-looking complexion.

Rich and creamy moisturizer made with antioxidant-packed superfruit oils to deeply nourish dry or environmentally damaged skin. Avocado and olive oils deeply replenish to soften skin and support healthy moisture levels.

Light, non-greasy facial oil concentrated with potent antioxidants to support the look of skin elasticity and suppleness. Superfruit seeds from acai and goji berries are cold-pressed to retain maximum nutrients, providing protective benefits that help dry or mature-looking skin appear more vibrant and smooth.

Superfruit oils contain high concentrations of nutrients to deeply nourish the appearance of the eye area. Potent antioxidants and vitamins in this daily formula support the look of elasticity while lessening the appearance of fine lines and wrinkles.

This Super Fruit trio is designed to nourish dry or sensitive skin with anti-aging antioxidants and deep, decadent moisture. Potent vitamins and protective antioxidants to promote elasticity and lessen the appearance of lines and wrinkles and support a youthful texture and tone.

Two products, zero filler. The Acai Pulp Facial Scrub buffs skin clean with real fruit — you can feel the difference immediately. The Super Fruit Cream follows with a dose of antioxidant-rich hydration that leaves skin looking fed and luminous. This is the short routine that earns its keep every single time.

Susie Wang 100% Pure founder, favorites products!

Blemish-Prone Skin Support. Tea tree and willow work alongside clarifying herbs to soothe and refresh the appearance of oily or blemish-prone skin. This refreshing toner nourishes, hydrates, and softens the skin’s surface without stripping, dehydrating, or irritating.

Lightweight, quick-absorbing moisturizer concentrated with purifying herbs to refresh and balance the look of oily or blemish-prone skin. This tea tree oil formula replenishes the appearance of hydration with soothing aloe, while cooling peppermint oil and tea tree help the skin feel refreshed, balanced, and clear.

Powerful tea tree oil spot solution packed with purifying herbs to calm the look and clarify the appearance of blemish-prone skin. Concentrated tea tree and neem essential oils help the skin look more balanced and clear, while lactic acid lessens the appearance of post-blemish marks and uneven skin texture.

Ultra-concentrated mask treatment made with purifying herbs, designed to deeply cleanse the appearance of oily skin. French green clay balances the feel of excess oil while clearing the skin's surface of debris and environmental pollutants.

Blemish-Prone Skin Support. Refreshing tea tree oil foaming cleanser instantly helps soothe the appearance of blemish-prone skin while sweeping away surface pollutants and impurities. The gently foaming, non-stripping formula clarifies the look of pores and loosens surface debris with purifying tea tree and neem.

Experience the skin clarifying benefits of our tea tree kit. Tea tree, willow, and other antibacterial herbs work together to refresh, soothe, and balance oily or acnegenic skin.

Banish breakouts and reset your skin’s natural harmony. This four-step ritual pairs the deep-cleansing power of the Tea Tree Detox Cleanser with the pore-refining Tea Tree & Willow Clarifying Astringent.

Streamline your skincare with a trio that balances sebum production without stripping skin’s natural moisture. Start with the Charcoal Clay Cleanser, formulated to detoxify pores and absorb excess oil.

Shop The Fresh-Faced Favorites Kit, a curated set of clean beauty best-sellers formulated with sensitive skin in mind. Find your new routine.

Elevate your eye makeup effortlessly with our Ultimate Eye set, featuring a glittery gold eye shadow, a smudge-proof black liquid liner, and a lengthening black mascara.

Dive into deep hydration with our Ultimate Hydration Set, designed to deeply moisturize and plump your skin. This set includes our silky Restorative Sea Culture Replenishing Serum and rich Extra Riche Crème, both fortified with hydrating seaweed polysaccharides.

Dry hair. Meet your match. Glossy Locks Moisture Drench Shampoo and Conditioner deliver exactly what the name promises — serious hydration from the first wash. The Pro-Vitamin B5 Smoothing Serum finishes with frizz-free polish and a glossy finish that holds.

Our eco-friendly essential oil reed diffuser promotes a calming ambience with mint, eucalyptus, and lavender essential oils. Biodegradable diffuser sticks are made from dried branches of the Arrowleaf sida plant and housed in a frosted, recovered glass bottle.

Non-toxic pillow spray promotes calm and relaxation with pure, high quality essential oils. Can also be used as a room spray, or to refresh bedcovers and curtains. Made with a tranquil blend of mint, eucalyptus, and lavender essential oils.

Serum. Moisturizer. Eye cream. All Vitamin C. This is the full brightening routine, done with the clean, fruit-pigmented formulas 100% PURE is known for. Each step builds toward skin that looks more radiant, more even, and just generally more awake. Stack them every morning and let Vitamin C do what it does.

Mangosteen, Coconut, Pink Grapefruit — your shower just got a passport. These fruit-powered gels lather softly, rinse clean, and leave skin feeling fresh without stripping it. Great solo, great as a trio to rotate through the week. If your shower routine has been boring, consider this its intervention.

Two bottles of our cult-favorite Conditioning Detangler, because one is never enough. It works through knots without weighing hair down, leaves a soft and manageable finish, and disappears into your routine so fast you'll reach for it every single day. Stock up. You were going to run out anyway.

Our ultra rich, non-greasy hand cream is formulated to deeply moisturize and soften hard working hands. Made in a base of decadent cocoa, avocado, and shea butters and instilled with anti-aging vitamins and super fruits to promote more supple, youthful looking skin. Infused with the scent of sweet, decadent vanilla.

Luxuriously creamy vanilla bean body lotion enriched with potent anti-aging vitamins and antioxidants for softer, more supple skin. Deeply moisturizing cocoa and avocado soothe dryness and flaking, while aloe and rose hydrosol replenish essential hydration.

Richly foaming shower gel lifts away dirt, oil, and impurities while rehydrating thirsty skin with aloe and rose hydrosol. Infusions of red algae and green tea help to lock in essential moisture and gently tone the skin.

Bask in the sweet, sugary aroma of fresh vanilla beans with our richly foaming shower gel that lifts away impurities and our nourishing body cream that reveals youthful and supple skin.

Supremely decadent and deeply moisturizing, our Whipped Body Butter collection is capable of nourishing even the driest of skin. A base of water-rich aloe vera and soothing rose hydrosol replenishes lost hydration.

Warm. Creamy. A little bit cozy. Vanilla Bean runs through all four products in this set — Shower Gel, Body Cream, Whipped Body Butter, and Hand Buttercream — making it one of those rare gifting moments where everything is actually used. This is the body care equivalent of your favorite blanket.

Berry eyes. Berry lips. Done. The Berry Naked Palette is packed with deep, wearable berry and plum tones that look intentional without trying. Marrakesh Matte Lipstick in a warm berry-brown grounds the look, and Black Tea Mascara makes lashes impossible to ignore. All fruit-pigmented. All in on color.

This powerhouse antioxidant serum uses resveratrol from grapes to provide age-defying benefits to the skin’s appearance. Designed for daily use, this face serum helps to defend the look of delicate skin against environmental stressors that contribute to the appearance of fine lines and wrinkles.

Moisturizing. This softening cleanser washes away the appearance of makeup, sunblock, and other impurities while leaving your complexion looking supple and radiant. Coconuts feature Lauric Acid, which helps clarify the appearance of facial pores for a clearer-looking complexion.

This water-activated powder treatment offers a potent dose of stable Vitamin C, designed to visibly increase luminosity while lessening the appearance of dark spots. The pH-balanced formula promotes a brighter-looking complexion and supports the appearance of firmness and elasticity for supple-looking skin.

Formulated with Tetrahexyldecyl Ascorbate, the most stable and potent form of Vitamin C, this targeted eye cream delivers deep-penetrating antioxidant power to rejuvenate and brighten tired eyes.

100% Pure is the Vitamin C expert. We first discovered and patented a way to stabilize Vitamin C from oxidizing in skincare in 1999.

This Citrus Celeb trio is the perfect skin pick me up! Boost collagen for firmer, bouncier skin, increase skin hydration and eliminate dark spots with the powerful antioxidant properties of Vitamin C!

Vitamin C concentrated treatment with Bakuchiol, CoQ10, and Vitamin E to transform the appearance of your complexion from the first application, with continued improvement in the look of skin vibrancy with each use.

Lightweight, stabilized Vitamin C serum made in a base of hydrating and soothing aloe gel. This vegan and natural Vitamin C serum helps skin feel firmer and look more radiant.

Start your mornings refreshed with the 100% PURE Wake Up Kit. Caffeine from coffee and green tea brightens dark circles, boosts circulation, de-puffs the eye area and calms and soothes skin to promote a youthful glow.

Three mists. One very dewy complexion. The Watermelon Cucumber Mist locks in hydration, the Rose Water Mist refreshes and sets, and the Lavender Niacinamide Tonique helps skin look smoother and more refined with every spritz.

An ultra hydrating, long lasting trio that plumps and reduces signs of aging with watermelon and cucumber waters, hyaluronic acid (from sweet potatoes), and polyglutamic acids (from natto beans).

Intense Hydration. An intensely hydrating mist that helps skin look plump, rejuvenated, and smooth with watermelon and cucumber waters, hyaluronic acid, and polyglutamic acids. This cruelty-free mist helps support the appearance of refreshed skin and minimizes the look of fine lines.

A lightweight yet long-lasting moisturizer that delivers a flood of hydration to visibly plump and refresh the look of the skin. Powered by watermelon and cucumber waters, hyaluronic acid, and polyglutamic acid, this formula helps lock in moisture and reduces the appearance of fine lines.

Intense Hydration. A long-lasting serum that hydrates, smooths, and helps skin look rejuvenated using watermelon and cucumber waters, hyaluronic acid, and polyglutamic acid. This cruelty-free serum helps the skin look more radiant and lessens the visible signs of aging.

This antioxidant-packed eye cream helps to visually improve the signs of aging, including the appearance of fine lines and crepey-looking skin. Caffeine from yerba mate supports the appearance of skin vitality, which helps to brighten the look of dark circles and reduce the appearance of puffiness.

Get a natural and glowing glam look with this stunning set that offers a dewy, luminescent finish that illuminates your skin and infuses it with soothing aloe, shea, and vitamin E.

Revitalizing conditioner restores natural vibrancy and shine without stripping moisture or color. Strengthens with provitamin B5 and flax seed, while detangling with coconut oil and degreasing citrus. Brightens and adds brilliant shine by gently breaking away hair dulling impurities and buildup.

Hydrating, revitalizing shampoo washes away excess oil and hair-dulling buildup to restore brilliant shine, bounce, and vibrancy. Made with degreasing yuzu and pomelo citrus and gently cleansing coconut foam.